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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.   -Our Focus: To bring you cost effective marketing strategies and implementation.   -Our Goal: To provide you measurable results in business media and marketing operations.   Please forward this e-zine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:

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1.) HEADLINE ARTICLE
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Quick Ways to Boost Sales in a Slow Economy
By Kevin Nunley
http://www.drnunley.com

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These days everyone has the same problem. With war updates
broadcast 24/7, people are too focused on death, violence,
political upheaval, and an uncertain future to worry about
shopping. And that's what puts the economy in its current state.

Pam, a former customer of mine, had a thriving business selling
vitamin supplements online. Through the events that followed
9/11, her business continued to do well. But this spring
everything changed. As the economy tightened and the news focused
on war, her customers disappeared.

Of course, her M.I.A. customers had nothing to do with how she
was running her business. She offered a broad range of products
and used various successful marketing techniques to get the word
out about her business. The drop in sales was due to external
factors. More specifically, her customers were glued to 24-hour
war coverage that made them feel like the world was about to end.
Not much there to make people want to buy.

The laws of physics say that what goes up must come down. But
when things go down, there is no comforting law that says they
have to come back up. However, keep in mind that they usually do
anyway. As a business owner, you must accept certain facts, one
of which is that a recession makes the strong stronger and the
weak weaker. The only way to survive a recession is to get
creative with your marketing, and your budget.

Here are a few ideas to help you boost your sales quickly,
regardless of economic conditions, and get back in the game as a
strong contender:

1. Do Something Extra - No matter what state the economy is in,
people love to feel like they are getting great value at a low
price. Try putting together a package of popular products or
services for an especially low price, then send out an
enthusiastic email to your list of subscribers and previous
customers. If you don't have a list, arrange a solo send through
someone else's newsletter.

2. Exploit Market Vulnerabilities - This is the best time to take
your competitors to the mattresses. Forge partnerships and co-
marketing opportunities. Find ways to steal business from
competitors who are hesitating in the market or withdrawing their
marketing until the economy shifts.

3. Take Advantage of New Opportunities - When one door closes,
another one opens. Maybe it's harder to get people to buy during
an economic downturn, but as the economy dips, so do the prices
of ad space. Try buying up a lot of commercial airtime on one
radio station for a Sunday. The prices are cheapest on this day,
and even cheaper since the recession. You can dominate the
airwaves for a day and make a strong impact on an audience you
may have overlooked.

New doors in your market may have opened during this economic
downturn. Find out what problems businesses similar to yours are
facing. What do these changes and challenges mean for your
prospects? New problems for your competitors and customers mean
new opportunities for you.

4. Reinvent Your Business - There is an important lesson to be
learned from Madonna. She keeps selling albums because she
reinvents herself constantly to keep people's interest. Consider
changing the products or services you offer. I knew a guy who
switched his site selling old records to a site that sells only
John Denver memorabilia. His business picked up immediately. Is
there an enthusiastic segment of your customer base or audience
who really want a certain kind of product or service? Maybe your
business should be geared more to suit them.

You could also try giving your business or website a makeover.
Get a new logo for your website or sign. You can get great logos
from gotlogos.com for just $25. Try redesigning your website or
using a new color palette for the whole site. A new look boosts
excitement for old customers.

5. Spend Less, but Spend Wisely - Don't cut your marketing
efforts. Resist the driving temptation to do so. Businesses who
try to save money by eliminating marketing are weak, and as I
said before, during an economic downturn, the weak get weaker.
The strong eliminate wasteful marketing dollars, but not
marketing efforts. Track your marketing results and simply cut
the unproductive efforts. Find new ways to market on the cheap
and keep your name out there. This is the time to establish
market dominance.

To save money on goods and services you need, try bartering.
Remember, the barter must be win-win for both parties, so offer
something as valuable as what you'll be getting.

Make sure you know where every dollar you spend goes. When you
make a purchase, always ask yourself how it will improve the
company's bottom line. Will it help to improve sales, bring new
leads, or improve customer retention? Think before you open your
wallet.

6. Cultivate Efficiency - The more efficiently you run your
business, the more money you can save and the faster you can
bring money in. If you are a service provider, ask for a deposit
before starting a job. This gives you operating money to survive
on until the job gets done. Pay close attention to your accounts
receivable and get invoices out right away. Deposit checks and
cash immediately. No more procrastinating.

Review expenses from time to time. Are there things you are
spending on that you once thought would turn a nice profit, but
now they are no longer making you much money? Cut them!

A down economy closes a lot of doors for all business owners, but
if you know where to look, and you have the right key, you can
find and open a whole new world of doors. You never know--
recession may be the best thing that ever happened to your
business.

Promote BIG with Kevin's All-Out Marketing Package. For one
affordable price you get a press release with national media
distribution, your own article sent to 2,200 ezines,
ezine ads, and a page of expert sales copy for email or your web
site. We write it all fresh from scratch!
http://drnunley.com/marketing_plan.htm Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.

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2.) EDITORIAL
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A warm welcome to all of our New Subscribers.

Oh, what a week it is turning out to be. Sometimes
in life, we get in a rut. You feel like there is nothing
to pull us out. Well, from a woman's perspective,
many of us enjoy shopping to get us out of the rut.
Me? I feel guilty that I am spending money needlessly,
so I need another way to get out of the rut. I am
now beginning DEEP Spring Cleaning. Every few days I
hit a new room. Though with 2 kids, after a couple days,
the room you just cleaned is a mess again, at least I know
the DEEP cleaning is there, so it makes me feel better.
You can always clean clutter. That is never ending with
2 kids. And as a single mom, I not only have to do the
house work, I do the yard work and all the fixing up around
the house. It's a lot. Maybe that is what causes my little
rut every now and then. But I am working on pulling out of
it real quick. Because I am not a quitter! Or I would not have
survived 4 years doing business online. And most of it has been
very successful. Can't afford a trip to the Islands just yet, but
I am working on it.

Onto some Exchanger business....

PARTNERS-2-SUCCESS is really making a big hit.
This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising,
and valuable digital software. But it doesn't HAVE to cost you
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If you would like detailed information of what specific services,
ezines, and software is available, just drop us an email at:
sales@marketingtrendz.com

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com

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3.) GRINS-N-GIGGLES
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Signs Technology Took Over Your Life 
by Joe Mullich, AmericanWay Magazine


1. Your stationery is more cluttered than Warren 
Beatty's address book. The letterhead lists a fax number, 
e-mail addresses for two on-line services, and your 
Internet address, which spreads across the breadth of 
the letterhead and continues to the back. In essence, 
you have conceded that the first page of any letter you 
write is letterhead.

2. You have never sat through an entire movie without 
having at least one device on your body beep or buzz.

3. You need to fill out a form that must be typewritten, 
but you can't because there isn't one typewriter in your 
house, only computers with laser printers.

4. You think of the gadgets in your office as "friends," 
but you forget to send your father a birthday card.

5. You disdain people who use low baud rates.

6. When you go into a computer store, you eavesdrop on 
a salesperson talking with customers, and you butt in 
to correct him and spend the next twenty minutes 
answering the customers' questions, while the 
salesperson stands by silently, nodding his head.

7. You use the phrase "digital compression" in a 
conversation without thinking how strange your mouth 
feels when you say it.

8. You constantly find yourself in groups of people to 
whom you say the phrase "digital compression." Everyone 
understands what you mean, and you are not surprised or 
disappointed that you don't have to explain it.

9. You know Bill Gates' e-mail address, but you have 
to look up your own social security number.

10. You stop saying "phone number" and replace it with 
"voice number," since we all know the majority of phone 
lines in any house are plugged into contraptions that 
talk to other contraptions.



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4.) COOLBIZ SITE
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News Overload!

I found a cool site that is basically a search engine for 
news-related sites. Click on a category or enter a search term 
and it delivers links to all the most relevant news sites. 
Whether you're looking for a specific story or just wanting to 
keep on top of things, this site is a must see.

<http://www.totalnews.com/>

 

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5.) EZINE A*DVERTISING DETAILS
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6.) HOT BIZTIP
__________________________________


"How To Change Font Size On Taskbar Buttons"


Would you like larger fonts on your taskbar buttons? Maybe you're
a little short sighted, or just want to mess about a bit:-)

Here's how to do it...

1. Right click anywhere on your Desktop (not on an icon) and the
context menu appears.

2. From the context menu, select Properties, and the Display
Properties window appears.

3. Select the "Appearance" tab by clicking on it once.

4. Select the "Active Title Bar" from the "Item:" drop down list.

5. Adjust the font size, color, bold, or italics using the
selectors to the right of the font box.

6. Click Apply to see how things will look, then OK to put the
Display Properties dialog box away.

Before closing the Display Properties window, you can save your
setup as a "scheme". Click the "Save As..." button, and give you
new setup a name. Then you can select it from the list you'll see
under "Scheme:" next time you want to fiddle around a bit.

The Save As button will give you a "Save this color scheme as"
window... you may not have a color scheme, but any changes you
make will be called such. So they should have named this box
"Save scheme as" instead of "Save color scheme as"... but
whatever. You get the point?

You can fiddle with any of the options in this window to create
exactly the appearance you desire. Why limit yourself to the "out
of the box" appearance of Windows? Go ahead... customize to your
heart's content!



MANY THANKS TO THE NEWBIE CLUB
HTTP://WWW.NEWBIECLUB.COM/?TRENDZ

 

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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