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Most of the things worth doing in the world had been |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
TopStar Sponsor:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
We ran some unbelievable a*dvertising specials
over the weekend. However, it was for a very
l-i-m-t-e-d time. So the big 2 for 1 is over.
Every once is a great while we do these huge
2 for 1's, but it is very, very rare. Just
bare in mind, that all packages are still discounted
until we get our economy back to where it should be,
and we all feel better about the future of business.
If you wanted to take advantage of these awesome
2 for 1 specials, and did not get your order in on time,
or you were not at your computer all weekend, drop
me an email, let me know what you would like,
and I will see what I can do to honor you that 2 for 1
a*d special :
editor@online-exchange.com
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»4 Strategies for Protecting Your Online Business
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I was sure this will happen. After all "There is fun in taking challenge
when the stakes are high!".
You will be wondering what am I talking about, yes, I am talking
about the Online Info product business which is the biggest
business online. Information products are selling really hot online for
prices ranging from $9-$900 and with this there are attempts to
break the system and get these product for FREE!
Following, I have outlined 4 strategies that you can use to protect
your Online Business from theft.
1) Order Page:
You will think "Why on earth should I be concerned about order
page?". Yes, you are correct to some extent, this is THE page
which is very crucial and decision making for your sale and you will
try to lure the user to order your product, won't you?
But, here is the main concern area, if you are offering PayPal as the
Payment option then we have to be careful for the order page.
PayPal is really great payment option, because it costs no service
charge to the customer and it is very low charge to you the
merchant, but the only problem is that you have to give the return
URL i.e. download page location in the order form itself. So,
anyone who knows how to view the source of page will be able to
see the download page and will go straight their without paying!
Don't worry there is solution available for this, there are several
HTML Encryptors available for this which will scramble the code of
your Paypal code, so, those prying eyes will get to see only
scrambled characters and will have to work hard (pull their hair!) to
decipher the path of your download page.
I know of one free software which does this, go to:
http://www.snazzypromotions.com/software/paypalfree/index.html
2) Download Page:
This is THE page where your customers will be directed after they
complete the purchase process, for downloading the product they
paid you for.
Your download page should never have following names:
download.html
thankyou.html
thanks.html
Don't keep .htm by the same names either. These page names are
too predictable and are the first ones to be tried by novice hackers.
So, you should give some creative name related to your product
which some ordinary hacker can not even think of. e.g. If you are
selling ebook related to Online Marketing, consider keeping
something like onmkt.html or you may consider adding numbers also
to have added security e.g. onmkt03.html etc. Just be creative.
3) Product:
If you are selling PDF(Portable Document Format) ebooks then
better not keep it for download as PDFs, that is keep it in zipped
format.
There are two advantages of this:
a) The file size reduces, so, in turn bandwidth saving for you when
so many people are downloading the file from your site.
b) Search engines are now indexing PDF files, that is if someone
searches your site and if you have not blocked the access to PDF
files on your site by specifying in robot.txt (this is the file that
Search engine spiders read when they visit your site), then it is
very easy to find out and download the file, but if it is in zip format
then no one will find it on Search Engine!
You can download Winzip for FREE from: http://www.winzip.com
4) Download Location:
Never ever reveal your actual download location to people.
You can use several options for preventing your download location
from getting circulated.
The two main options are:
a) Use some password protected area where the user has to
login to download the product. Here the system of delivering the
product doesn't remain instant as you will verify the order and then
send the user her user name and password.
b) Use server side language e.g. CGI, PHP, ASP etc. for the
download page where the download location is specified in the page
as a variable and the user won't even know the actual download
location by doing view source of the page. This method will allow
you to do the instant delivery which is the most desirable method of
delivery on the net. Won't you like something delivered to you
instantly over something you have to wait for?
In conclusion,
- Encrypt the source of your Order page to prevent user from
knowing your download location.
- Never give common names to your Download page that can be
easily guessed.
- Keep your product in zipped format, saves bandwidth while
downloading and prevents from getting indexed on search engines.
- Use server side language like cgi, ASP, PHP for protecting your
actual download location from prying eyes.
I hope these 4 strategies are useful to you in protecting your online
business from those illegal downloaders.
Amar Mehta.
==================================================
Amar Mehta is Online Business Protection specialist. You can
subscribe to his F-R-E-E Online Protection Black Belt eCourse: "The
Shocking Truth About How You Are Getting Ripped Off Online And
How To Protect Yourself !" by going to:
http://www.onlineprotectionsuite.com/ecourse.html
Subscribe his to newsletter: netnsoft-subscribe@topica.com
==================================================
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3.) BRAIN BUSTERS
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"Hard Bounce"
.... when an email message you have sent is returned to you without
reaching the recipient. Often it will be returned with the message
"user unknown" or "host unknown." A hard bounce occurs most often
because of an error in a subscriber's email address (misspelled, wrong host),
like john@johndoe.co instead of john@johndoe.com
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4.) INTERACTIVE CLASSIFIEDS
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use a prestigious "Opportunity.com" URL for anything.
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5.) INFO MARKETING TOOL
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6.) EZINE ADVERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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Article Submission Services
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Parents Time-Out
http://www.parentstime-out.com
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Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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