"Make your decisions principle-driven so you do what is most
important to you at the time.
-- David D'Arcangelo

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...April 16, 2003

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The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!

 

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IN THIS ISSUE:


1. HeadLine Article - Looking forward . . . Looking back

2. Editorial - by Debbie Solomon

3. Grins and Giggles 

4. COOL Biz Site - NoLo

5. E-Zine A*dvertising Details

6. HOT Biz Tip - Quick Troubleshooting Tips

7. "TOP Pick" Classified A*ds

8. MarketingTrendz Directory

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1.)  HEADLINE ARTICLE
__________________

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Looking forward . . . Looking back

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Our company is celebrating its 10th anniversary this year -
a long time by Internet standards. This prompted me to take a look at
what has been happening with the Internet in the last decade.
 
Remember when Web pages were grey with black text?
Remember when the best Web editor
was notepad? Take a trip down memory lane . . .
 
1993
First graphics-based Web browser - NCSA Mosaic - introduced.
Traffic on the Internet expands by 341,634% annual growth.
 
1994
Netscape Communications Corp founded.
Yahoo founded by 2 PhD students from Stanford.
"Spamming" begins - unsolicited bulk emails.
Standard agreed for 28.8K modems.
 
1995
Netscape launches on the stockmarket - share value rises to $3 billion on first day.
AltaVista search engine is launched by DEC (remember them?).
Java programming language launched by Sun Microsystems.
Registration of Domain Names no longer free.
 
1996
Age of the Internet has arrived. 40 million people connected. More than $1 billion spent
at Internet shopping malls.  Internet telephony starts.
Promises a major reduction in call costs (which proved unfounded).
 
1997
World-wide Web Consortium publishes HTML Version 4
including multi-media features and support for different languages.
 
1998
Over 100 million Internet users.
Network Solutions registers its 2 millionth domain.
World-wide Web Consortium releases specification for XML.
Technologies of the year - eCommerce, eAuctions, portals.
 
1999
First full-service bank available only on the Internet
(First Internet Bank of Indiana).

Technologies of the year - eTrade, online banking, MP3.
 
2000
Technologies of the year - ASP, Napster.
The dot com "bubble" became the dot com "bomb". Reality bites back.
 
2001
Broadband gaining popularity.
72% of Americans use the Internet.
Half of Europeans now online.
Number of active Internet subscribers rose by 11.5% during the year.
English losing its dominance on the web. 43% native English speakers,
32% native speakers of European languages and 24.7% Asian languages.
 
2002
Over 600 million Internet users world-wide.
Over 111 million new Internet users this year.
US consumers spend $2.2 billion on online purchases in a single week in December.
Online sales double in the UK this year.
 

In the late 1990's, venture capitalists were pouring money into the market with new
start-ups promising to transform the business-to-consumer (B2C)
and business-to-business (B2B) marketplaces.
 
The massive inflow of capital led to irrational expenditure on
poorly constructed business plans. An over-investment in bandwidth,
particularly fiber-optic cabling, and in the new 3rd Generation (3G) mobile networks,
led to a crisis in the telecommunications industry with sharply reduced valuations
and the spectacular collapse of Global Crossing.
 
After the dot com "bubble" burst in 2000, contrary to popular perception,
the Internet continued to expand rapidly. The penetration of broadband
has started and is enriching the Internet experience for many people.
 
It is still only the beginning.
 
B2C and B2B business plans are now better constructed.
The emphasis for B2C is marketing and customer relationships.
The emphasis for B2B is to harness low cost communications
and the business integration opportunities of Intranets and Extranets.
 
And yes, the cost of bandwidth will continue to plummet.
But, we may need to wait another
year before Tablet PCs and 3G networks become significant.
 
Here's to the next 10 Internet years!
 
==================================================
About the Author:
 
Jenny Bailey has worked in Internet development for many years specializing in
Web applications, Intranets and Extranets. Visit her site for more information about
real Internet business solutions.
http://www.discoverit.co.uk or mailto:jbailey@discoverit.co.uk.
 


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2.)  A WORD FROM THE EDITOR
___________________


A warm welcome to all of our New Subscribers.
 
IMPORTANT:
We switched webhosts, and along with any kind of
change, there are kinks to work out.  Well, go figure,
my domain email address is not working, so if you do
need to contact me, please email me at:
 
 
NO spam please!  I do not give out my email address so
people can send me all kinds of spam.  So be kind and
considerate, and keep it to business inquiries only.

Today's Biz Tip is really long.  I even thought about breaking it up into 2 parts, 
but as I read through this, I thought to myself, that is was ALL too important,
and we need it together.  It serves a purpose.  So please take a few minutes
to read it because it is very helpful.

 
Guess what I did this morning?  I went to Google.com
and entered my phone number in a search, and guess what?
My name, address and a map to my house came up.  Boy,
that is a scary thought.  Want to find out about a person?
Just go to google and enter their name, or phone number,
and you will get all the details.  Whatever happened to privacy?
 

Onto some Exchanger business....
 
PARTNERS-2-SUCCESS is really making a big hit.
This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising,
and valuable digital software.  But it doesn't HAVE to cost you
a fortune.  Not when you are a member of  PARTNERS-2-SUCCESS.
 
Join today and get huge discounts on Ezine Advertising, tons of
Valuable Digital Software with FULL Resale Rights all for F*R*E*E,
and a ToolBox of Marketing Services at huge discounts.  You can't
go wrong!
 
 
If you would like detailed information of what specific services,
ezines, and software is available, just drop us an email at:
sales@marketingtrendz.com
 

 
Until Next Time!
 
Best Regards,
Debbie Solomon
trendz@bellsouth.net



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3.) GRINS -N- GIGGLES
_____________________

Sick Day
-=-=-=-=-
 
Negotiations between union members and their employer were at an
impasse. The union denied that their workers were flagrantly
abusing their contract's sick-leave provisions.
 
One morning at the bargaining table, the company's chief
negotiator held aloft the morning edition of the newspaper,
"This man," he announced, "Called in Sick yesterday!"
 
There on the sports page, was a photo of the supposedly ill
employee, who had just won a local golf tournament with an
excellent score.
 
The silence in the room was broken by a union negotiator.
 
"Wow," he said. "Think of what kind of score he could have had if
he hadn't been sick!"




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4.) COOL-BIZ SITE
____________________

NOLO
 
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learn enough about them to make working with a lawyer a more
satisfying experience -- they publish reliable, plain-English
books, software, forms and this website.
 
We have personally used their books for everything from "do your
own divorce", helping a friend file for bankruptcy, to setting up
a non-profit corporation.
 



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5.) EZINE ADVERTISING DETAILS
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6.) HOT BIZ TIP
_____________________

Quick Troubleshooting Tips
by Harry H. Husted
 
In my years of PC troubleshooting, I've corrected many perplexing
problems and I've corrected many problems that are more run-of-
the-mill. I decided to make available to you this list of common
problems and solutions to help you with your own troubleshooting
efforts.
 
Common Problems For Beginners Here are a few of the most common
complaints and ways to resolve them:
 
* "The taskbar is gone." Often, the user has accidentally resized
the taskbar to where it's just a thin bar across the bottom of
the screen. Explaining how to resize it usually corrects the
situation.
 
* "My program is gone." When I hear this complaint, I suspect the
user has either deleted a shortcut from the desktop or may have
accidentally deleted the program's shortcut from the Start menu.
I just walk the user through re-creating the shortcut.
 
* "My documents are gone." Someone may have changed the file
location that appears in the Open dialog box in an application
program, such as Word. I gave the user a quick tutorial on file
and folder locations, and how to change the save location.
 
Startup Problems "Won't start" is a very broad topic; the cause
can be anything from the monitor being turned off to a bad DLL.
Here's a further breakdown with some ideas for troubleshooting
each situation.
 
No Video One of the hardest problems to solve is when you don't
get video after turning your computer on. After all, it's
somewhat hard to read any error messages that appear on-screen
without any video display. Here are some things you can check
when you're not getting any video at boot-up:
 
* Make sure the monitor is plugged in, connected to the PC, and
turned on.
 
* Verify that the computer is plugged in and turned on. Also,
make sure all connectors are snugly in place.
 
* Sometimes, a reversed hard disk cable or drive jumper conflicts
can prevent video from appearing on-screen. You can disconnect
all the drives except the floppy and then add the other drives
back in, one at a time, until you see some video.
 
* Make sure the video card is firmly seated. If it's a PCI card,
try placing it in a different slot. If it's an AGP card, forget
about it, since there's usually only one AGP slot.
 
* Remove all circuit boards, drives, etc. so you're left with
only the motherboard, processor (with fan), memory, keyboard, and
video card, and restart the system to see if the video displays.
If the monitor displays video, start adding pieces back in, one
at a time, until you find the problem component.
 
Windows Won't Start Suppose you get video to display on the
monitor, and you can get into the BIOS, but Windows won't start.
The problem could be many things. To find the fix, check out
these potential causes:
 
* Make sure the hard disk that contains the Windows OS is
functional.
 
* If Windows begins to start but then hangs, a specific driver or
DLL is probably causing the problem. Using the step-by-step
confirmations, make a note of the last line that appeared on-
screen before the hang. Then, start in Safe Mode and remove the
program that is causing the problem or use MSCONFIG, the System
Configuration Utility, to exclude that item from startup.
 
* If Windows locks up at the point where the chosen video mode
kicks in - that is, after the splash screen but before you see
the mouse pointer - an invalid video mode has probably been
chosen. Start in Safe Mode and change the video to default VGA
mode.
 
Windows Starts, But With Errors Errors are typically caused by a
corrupted or missing DLL. For example, suppose a user had a
scanner with a driver that loaded at startup, but then he removed
the scanner and its software. However, for some reason, the
Registry never got the message, and now it still tries to load
the scanner driver at startup. To correct the problem, check the
Startup folder and Add/Remove programs to make sure the scanner
software is not installed. If it still shows as being installed,
use MSCONFIG to exclude that driver's line from startup.
 
Crashes, freezes, and Blue Screens Suppose Windows starts
normally but then starts crashing, freezing, or giving serious
error messages shortly afterward. This can be one of the most
annoying occurrences when trying to get Windows to run properly.
It can mean many different things. Try the following approaches
to diagnose and fix the problem:
 
* Run ScanDisk (or Check Disk in Windows XP). This will fix about
85 percent of the problems that end users have with Windows.
 
* Check for signs of overheating. Random lockups that start
several minutes after you start up the PC are often the result of
the processor cooling fan not doing its job. Overheating can also
result from missing back plates behind expansion slots or from
operating the PC with the cover off. You would think that having
more air in the case would not be a cause of overheating, but it
often is. This is because the case is designed to pull air in
from the power supply fan and force it through the case in a
certain path. If the case is open or there are extra air holes,
such as missing back plates, the air doesn't flow properly.
 
* If you get a Blue Screen error that reports a problem with a
specific memory address and it's the same every time, use a
diagnostic program to check the RAM for errors. Bad memory could
cause Windows problems.
 
* Try to determine whether the error is the result of a specific
action, such as launching a particular program. If it is, see the
following section on "Problems with a specific program."
 
* Check for viruses. It's worth the few minutes it takes to do
this, but make sure you have updated the virus definitions first.
 

* If you can get to the Internet, try using Windows Update to see
whether there are any new patches available.
 
* Check the Microsoft Knowledge Base to see whether there are any
known issues that could be causing the problem.
 
* Reinstall Windows. The quickest way to do this is to reinstall
over the top of the existing copy; then you don't have to
reinstall any applications. If that doesn't solve the problem,
try installing Windows into a different folder.
 
Problems With A Specific Program If a problem occurs only when
starting or using a specific program, here are some things to
look for:
 
* Verify that the shortcut you're using to start the program
points to the correct file. If you have upgraded to a new version
of the program, this may be where your problem lies. The shortcut
might still point to the previous version.
 
* Run the Disk Defragmenter.
 
* Turn off any programs running in the background, particularly
antivirus programs.
 
* Before launching the program you are experiencing problems
with, use the Task Manager (or the End Program dialog box in
Windows 9x/Me) to see whether there are any programs or processes
that are not responding. I ran into a problem where a program
that loaded at startup would stop responding shortly after, but
not show any evidence of it until it caused a seemingly unrelated
program to crash when launched.
 
* Disable as many of the programs that load at startup as
possible and then restart the computer. Then, try running the
application again. If that doesn't help, try running the
application in Safe Mode. If it works, you at least know the
program itself is okay and the problem is being caused by a
conflict with something loading at startup.
 
* If the program doesn't work in Safe Mode, try uninstalling and
reinstalling it. Before you do, however, make sure you have a
full set of installation disks for it, and if you have an upgrade
version, make sure you also have a full previous version.
 
Modem and Internet Problems I also frequently see problems
involving Internet connections. Modems seem to give end users a
great deal of trouble. Here are some ideas for troubleshooting
both modem and network-based connections:
 
Network-based Internet Connections In a corporate environment
where Internet access is provided through the network, verify the
following:
 
* Can this computer view other computers/servers on the network?
In other words, is the Internet access the only problem here, or
is it a general network problem?
 
* Can other computers in the same workgroup or domain access the
Internet? If so, you know the problem is localized to this PC
only. Try running the Internet Connection Wizard in Windows to
refresh the settings.
 
On a small-office-based PC, network Internet access might exist
with a cable or DSL connection. In such situations, here's what I
recommend:
 
* Check the documentation or setup kit for the cable or DSL
service to see whether a specific IP address or computer name
must be used. With my cable Internet service, for example, it
works only if I specify a certain computer name.
 
* Turn off the cable or DSL terminal adapter, wait a few seconds,
and turn it back on again. It should reset itself with the
network within a few minutes. On most models, you can tell it has
been reset because a row of lights will illuminate. If you can't
get it to reset, the problem lies with the network, not with your
PC.
 
* Run the Internet Connection Wizard in Windows (going through
Internet Properties in the Control Panel is one way to do this)
and make sure Windows knows you intend to connect through a LAN
rather than through a dial-up.
 
* If you have both a dial-up connection and a LAN-based one and
are plagued by constant Connect dialog boxes popping up when you
are already connected via LAN, go to the Connection tab in
Internet Properties and make sure Never Dial A Connection is
selected.
 
Dial-up Connections Here are some tips for troubleshooting a
dial-up connection that won't dial, won't connect, or won't stay
connected:
 
* Check the modem. To do so, use the Diagnostics (or More Info)
in the Modems properties of Control Panel.
 
* Make sure the correct driver is loaded for the modem. Remove
the modem from the Modems properties or from the Device Manager
and let Windows redetect it. I recently had a client who bought a
new modem (same brand, similar model) without removing the old
modem's driver in Device Manager. Although Windows saw the new
modem, it wouldn't talk to it. A new driver specifically designed
for the new model solved the problem. Also, make sure the driver
you are using was designed for your OS version.
 
* Check the phone line by plugging a telephone directly into it
to see if you get a dial tone.
 
* Make sure that you don't have the line and phone cables
reversed if the modem has two plugs in the back.
 
* If line noise is a problem or you experience slow connection
speeds, have the phone company check the line. Slow connection
speed is often the result of a noisy phone line rather than a
problem with the modem or computer.
 
* If the modem won't stay connected to your ISP or online
service, wait 24 hours before assuming there is a problem on your
end. Sometimes, ISPs have intermittent connection problems that
resolve themselves within a day or so.
 
These are just some of the techniques I use to help resolve
customer complaints. If you have similar problems, this list may
be of help to you. Use these lists as a quick reference tool to
track down and fix some of the problems your users encounter.
 
About the Author: Harry H. Husted is a contributing writer at
MedioCom.net. This well designed and easy to navigate site has
quality and affordable feature stories, articles and images. You
can choose from a wide variety of timely and relevant topics, all
easily accessed through www.mediocom.net
<http://www.mediocom.net>. Check it out today!
 

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8.) MARKETINGTRENDZ DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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