I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.
-- Michael Jordan

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...March 31, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.
  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.
  Please forward this ezine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:


TopStar Sponsor:
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Get Paid $37,206.00, Without Referring Or Sponsoring Anyone !!!
 
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IN THIS ISSUE:


1. Editorial-by Debbie Solomon

2. HeadLine Article:  Cultural Misfits

3. Brain BustersWheel Mouse Trick

4. Interactive Classifieds

5. Info Marketing ToolQuasar Accounting 1.2

6. Ezine A*d*vertising Details

7. MarketingTrendz Directory

8. OnLine Exchange Information Data



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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

I survived my Camp-Out this weekend and made it back in one piece(by the skin of my teeth).  We went over to the west coast of Florida for a CubScout Canoe Trip.  We had a little ordeal on our trip, that of course reminded me of work.  Myself and my 7 year old son shared a canoe with another cubscout and his mother.  While canoeing, the currant took us to the embankment, the person in the front of the canoe panicked and leaned over to push with her oar off the embankment so we wouldn't hit.  Well, as she leaned all the way over, with her son leaning with her, guess what happened?  You got it!  The canoe totally flipped and we went under. As I came up from under the water, I immediately looked for my son, who was screaming hysterically.  I worked on moving the canoe out of our way and holding onto him, though he had a life jacket, and got to the embankment, which was worn from erosion and impossible to climb up.  I lifted him as quick and as hard as I could, and flipped him up onto the embankment, which was covered in thorn bushes.  So he got cut up really badly.  ME!  I could not get up. I was stuck in the alligator infested water.  From strength unknown, I just dug my hands into the thorned dirt and clawed my way up. He was so upset, he did not want to get back into the canoe.  We had 9 more miles to go to get to the outpost and there was no turning back.  He had no choice, he had to do it.  I was not too excited about it either.  But we did it. We made the trip down river, and actually had a good time, though we still felt a little fear, we were much more conscious about what we were doing.
 
What is the moral of this story? 
Bad things happen.  And it scares us when it does.  We want to quit and just say forget, I don't want that to happen to me again. But you HAVE TO do it.  Be more careful.  Go slower, and grow wiser. 
 
I can't say my son will ever go canoeing again, but he stuck with what he had to do, and I bet next year, we will be canoeing again!
 
 
 
The OnLine Exchange has lowered our A*dvertising prices until further notice.
 
 
Because it is crucial for businesses to stay strong at this time, and since we are online marketers, it is necessary that we continue to move forward in our a*dvertising campaigns.  I hope these HUGE discounts are helpful for you and your business.  We currently have 40,000 subscribers, so you can imagine
the type of exposure you will get.  Again, please visit:
 
 
AND....
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
 
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

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2.) HEADLINE ARTICLE
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Cultural Misfits

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I was talking with someone I know who is a real wiz with computers. He was telling me that if someone is persistent enough, they can basically break into any computer. Our service provider was recently attacked and the hackers placed programs in the system, which were disruptive.
 
Their priorities were to first get the server back up and running. In order to do this, they had to find and remove the disruptive files the hacker had placed on the system. Their next step was to identify how the access was gained, and close that doorway. Finally they will make a concerted effort to identify the hacker. If, and when they do identify this person, they intend to prosecute them criminally, and sue them civilly for the damages they caused.
 
Surprisingly many of the Hackers are kids still in High School taking computer science classes. As an exercise, not approved by their teachers, they create viruses or hack into their friends computers just for fun, and prove that they can do it. Every once in awhile however, it backfires and they create something that doesn't work the way they intended. This can quickly spread and have world-wide implications.
 
Other Hackers know exactly what they are doing and have a malevolent purpose. These people are sick. Their intention is to hurt others, which they do. These people should be prosecuted to the full extent of the law.
 
Hacking is something that must be stopped. eCommerce is growing everyday, and the actions of these cultural misfits can cost millions in both money and lost time.
 
Spammers who send unsolicited ads to thousands by the hour are also a major problem. While admittedly I have a high profile email address, and probably receive more than my share of spam, this can be similarly disruptive to the operation of a business. There is no reason why I should have to sort through
several hundred ads to find my email. This is disruption of service and the spammers should be held liable.
 
Now there are two kinds of spam. At the risk of offending someone, the first is perceived spam. Someone" either signs up for something, or requests information, and having a mental lapse, forgot they did. They then complain bitterly when they receive it, or worse yet file a complaint with the senders ISP, or with Spam Cop.
 
Others may subscribe to a newsletter or ezine under one email address, which is forwarded to their main one, and forgot they did it that way. For security purposes, they have to be using the mail address they subscribed under to be removed, and don't. They find it easier to simply fire off an expletive filled missive to anyone they can identify.  A courteous note will yield far better results.
 
Be aware that there are some people, who hate spam with such a passion, they actually get software that parses a message and automatically sends a complaint to every email address and domain it finds.
 
Someone had published an article I had written, and since it included my domain name, a complaint was fired off to my ISP. That is simply not fair. I didn't send the email, it wasn't sent from my account, but I received a warning. The person who did that apparently doesn't care who they hurt in pursuit of their "holy grail".
 
While spam is a major problem and is disruptive, it is at the worst simply an annoyance. A hack attack or a malevolent virus is another story. Everyone should at a minimum have virus protection software.
 
You are especially at risk to a hack attack if you have either a DSL or Cable connection, as you are always connected when your computer is on. Someone could break into your computer and spam to their hearts content using your account, and you will be blamed. We have our computers networked together, and it requires a password to access the files. While that will protect us from the majority of attacks, a determined effort could gain access.
 
The best protection the average person can use is a "firewall" which prevents people from accessing their computer. Search engines will quickly reveal where they can be obtained. Now if we could only get the hackers to concentrate on the spammers, maybe this entire problem would go away.
 
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Did you know that subscribers to Bob Osgoodby's F*ree Ezine the "Tip of the Day" get a Free A*d for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
 


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3.) BRAIN BUSTERS
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Wheel Mouse Trick
 
If you have one of those handy little wheel mice here's a neat little trick that you'll like.
 
Have you ever find yourself on a web page with a font so tiny it was almost impossible to read?
 
The next time you visit a page like that, hold down your CTRL key and roll the wheel on your wheel mouse. You'll find that you can increase / decrease the font size as fast as your finger can spin that little wheel.
 
This also works other places as well - why not try it here.


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4.) INTERACTIVE CLASSIFIEDS
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Own a Computer?
St*ay home- MAKE MO*NEY!!
Request f*ree details
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Tired of the look of your website?  Trying to start a
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actually sells and can make you money?  Take a peek!
http://www.jsj-design.com - Make tomorrow different!!!
 
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Discover how easy it is to start making money at home  with your own Internet business. Complete Web site  with easy to follow set up. Affiliate Site. http://www.mylifeofwealth.com
 
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IF you are astute enough to realize it. A new
product, capable of earning you an Incredible
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5.) INFO MARKETING TOOL
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Quasar Accounting 1.2
 
Quasar Accounting is a business accounting package for Windows
and Linux. It includes general ledger, check writing, inventory
control, sales, purchases, and point-of-sale modules. The base
version is free for single user use and you can purchase
separate add-ons so you only buy what you use.
 
 

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6.) EZINE A*D*VERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The S*C*A*M*INATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm


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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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