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The
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
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1.) BIZ THOUGHT
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Lost in the Pits of DellEvery once in a while Life's Little Goodies has to step aside for The Rant Box. Goodies will most likely be back in the next issue, but today I have to tell you about my "customer experience" in buying a Dell computer.Late in January of this year I ordered a Dell computer online. I paid for it with an e-check (electronic check) and everything seemed to go fine. I received a call the next day from a Dell sales rep saying the check didn't go through. He offered to put it through for me.That was fine, I needed a new computer fast so I could finish my book. My old computer has become problematic and was making it difficult to work. He tried, and it didn't go through again, so he tried
one more time which also failed to go through. Those 3 tries were on my business account, so we tried one more time using my personal checking account. That also failed.At this point I asked the sales rep to make sure those order tries were cancelled and wouldn't go through, after all, I only needed one computer. He assured me they were all cancelled and set up an account for me to go online and see for myself that they were cancelled. I checked, and they were indeed all cancelled. I ended
up re-ordering the computer a couple days later and put it on my credit card after I had the limit raised higher. Because the card limit was lower than the computer cost was why I wanted to pay for it with an e-check in the first place.About a week or so later, I noticed a lot of money missing from my bank account. I had the teller run a list of activity for the past week, and I found where the money went. In addition to Dell putting the computer on my credit card, they somehow managed to force all four cancelled orders through several days AFTER the orders were cancelled - I was missing $8,900.04 and Dell had it!I didn't like that at all, but I'm reasonable, and assumed it would be an easy mistake to straighten out. I went home and called Dell, explained what happened a few times until I finally talked to a woman who said she could fix the mistake. She asked me to fax a copy of the bank records and she'd take care of it right away. She also said it would take three to five days, depending on how fast my bank acted. I had the bank fax the record to them...then I asked if it would take as much time as the Dell rep had said. As I suspected, that was a lie. The money is back as soon as Dell reverses the charges. Any delay would be because Dell was slow to act.Okay, I waited...and waited. Finally about a week later, the money was back for one of the four orders. I waited a few more days and nothing more was returned to me. I called Dell back, explained the situation again - and you should know that each time I called I had to explain the situation to several people, sitting on hold for long periods of time between each person - but finally I got a lady who said she'd fix the problem if I'd fax the bank records to her.I explained that I'd done that once already, but would do it again, but first I said that I wanted her to understand something. I said if it isn't fixed this time, I was going to file a complaint with the Attorney General of Wisconsin, the Better Business...and she interrupted me and started SCREAMING at me to JUST FAX IT, FAX IT!Now, as angry as I was, I hadn't raised my voice once to any Dell employee. I asked for her last name because I was going to report her. She screamed her badge number at me and something else that I've forgotten...but then thought better of her behavior and became condescendingly cordial, assuring me she'd take care of it.I then asked for her phone extension so I could call her if it wasn't fixed because I was tired of explaining it and sitting on hold. She said she didn't have a phone extension, but would call me back.She didn't call back. She didn't fix the problem either. I dinked around like this for over a month with them. Finally I filed an affidavit with my bank charging Dell with making unauthorized withdrawals. My bank finally got my money back, but I went through Dell hell.During this time I'd also written to nine Dell executives. I sent registered and certified mail so they'd have to sign for it and I'd get a receipt knowing it was delivered. One letter came back as undeliverable, the rest were delivered. Do you think I heard from a
single one of them, or any of their representatives, or anyone at all?Nope. Them stealing money from me wasn't important to them.If Dell's customer service is this poor when they make an egregious error that is 100% their fault, how bad will their customer service be for lesser problems? I patiently tried to have this corrected quietly, but Dell stood in negligence. I feel the public deserves to be warned of corporations that do business this way. It's totally irresponsible, totally unacceptable, and totally and disgustingly outrageous!I gave them the chance to write the end to this story, I told them I would publish it. This is the ending they chose. They chose to keep my money, and cared little about giving the money back that they stole from me - and they did steal it! Forcing through the charges for orders that were cancelled days before they put them through may have been an accident, but keeping it is theft!To me, $8,900 is a lot of money. Can you imagine how you'd feel if your bank account had been looted like this and the company that did the looting didn't care about the trouble they caused you AND promised to return the money but didn't? What if there would have been an emergency and we needed that money immediately? We'd have been out of luck. What if our bank wasn't able to get our money back and we couldn't have made mortgage payments or car payments? This could have easily turned out much worse if not for my bank coming to the rescue.I also had an a former Dell employee that is a subscriber to this newsletter write to me. She wrote, and I quote, "I walked out of my job and never looked back. I could no longer be a part of a company that has no respect for it's customers...and even less respect for the employees that deal with their customers. I will never as long as I live own a Dell. Why...because I do not want my hard earned money to be part of a gain for a disgusting company such as Dell."That's a powerful statement, and she had a lot more to say but there isn't room here to include it. All I have left to add is that I'll never buy another Dell again either, and I'd strongly urge you to reconsider if you're thinking about it.I never had this kind of trouble when I bought a new Gateway, and it was a fine computer. My next computer will probably be another Gateway unless a new player comes along, but one thing for sure, it won't be a Dell. You've been warned.
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2.) EDITORIAL
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Hello Exchangers,
A "Warm Welcome" to all our new subscribers.My editorial is short and sweet this week. I am sure
you like that one! I am off and running again. Another family Camp-Out! We are going to Peace River in Arcadia, FL for a canoeing trip. I have not been canoeing in 19 years. It will be FUN! So, if you have any questions about a*dvertising, or anything at all, just email Sara at:
admin@marketingtrendz.comAnd don't forget:We Lowered Our Prices
Get Solo a*ds for $90 or less
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LIMITED TIME ONLY....
http://www.online-exchange.com/advertising.htmYOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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3.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Make A Bug House
What's for Dinner? - Italian Casserole
Just for You - You Know You're Living in 2003 If...
Site of the Week - Tic-Tac-Toe
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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4.) HEADLINE ARTICLE
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Ending the Confusion Can Bring In More Sales
by Viki Nygaard © 2003
http://www.mountevansdesigns.com
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With all the Web sites I've visited during my time on the 'Net, I am still amazed to find one very common and widespread problem. Focus - or the lack of it. One of the most basic aspects of designing and writing copy for a site is frequently overlooked - and it is costing Web site owners everywhere big time in lost sales.This may sound like an "idol threat," but it is a hard, cold fact of Web life. Statistics have proven time and time again that you have roughly five to seven seconds to get the attention of your visitor. If you don't let them know immediately what you do and how you can benefit them, your competitor's site is just one mouse click away.When your site design and copy don't work in harmony with each other the result can mean the passing over of your site in favor of one that is more self-explanatory. So back to the basics we go. How do you pool the design and copy elements and create a site that lets the visitor plainly see who you are and what you do? Here are a few tips.1. Never assume. While you may fully understand who you are, what you do, and why your product or service can save the world, chances are your site visitor will not. If they had all the knowledge you do about your product/service chances are they would be able to perform the task themselves. Take the time to
clearly state the purpose of your site, the benefits of your product, and what you can do for your visitors.2. Give directions. Again, this goes back to never assuming. Don't believe for a minute that Web surfers (who travel at the speed of light) are going to read every single word of your ordering instructions. When you want a visitor to download an ebook, move to a new page, "click here" to order, etc., be sure to make your directions obvious.3. Be bold. For important functions, get bold with your design elements. If you want your visitors to call you for a free consultation, make very sure your phone number leaps out at them. Don't hide it in plain, black type in the middle of your copy. Want them to sign up for your newsletter? Have your subscription box high on the page, and in colors that will be easily noticed. Want them to order? Give them a large button using a contrasting color so they don't miss it in their haste.4. Don't be flashy. While flash can be an exciting addition to a site, it should never comprise the entire index (home) page. Over 85% of Web surfers say they always skip flash intros. On sites that do not offer a "skip flash movie" link, the visitor leaves immediately. Those are some strong numbers. While flash can be used in moderation to effectively make a point or
highlight your company's focus, be careful not to overdo it. Statistics show that the vast majority of your visitors will leave before they'll sit still for an entire flash presentation.The best bet overall? Write and design your site in an effort to answer the five W's: who, what, when, where and why. Taking the time to make sure your visitors have a clear and immediate understanding of who you are, what you do, and how you can help, will result in more sales or responses for you.Viki Nygaard is President of Mount Evans Designs specializing in professional Web design. For those businesses that insist on quality, but must maintain a budget, visit http://www.mountevansdesigns.com today. You'll be thrilled with the exceptional designs and the affordable rates![Back to the Table of Contents]
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5.) INTERACTIVE CLASSIFIEDS
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6.) EZINE A*DVERTISING DETAILS
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7.) BIZ*TECH SAVVY SOLUTIONS
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File Maintenance Using Dialog Boxes
Note: A dialogue Box is another name the techies have dreamed up. It's just another 'window'.This is well kept secret, so tell everyone about it. You can do file maintenance using the OPEN and SAVE AS dialog boxes.When you see the OPEN dialog box (seen when you are about to open a file) or the SAVE AS dialog box (seen when you are about to save a file) you can leave those boxes on the screen and perform the following:> To do maintenance on a file or folder, right-click the object to display a shortcut menu...> To create a new object, right-click an empty section of the file list, and then click New to get the New menu.> To create a new folder within the current folder, click the Create New Folder button.Here's an example of how to use this. Let's say you've begun downloading a file... and you're at the SAVE AS dialog box. While there, you think, "I need to create a new folder for this file soI keep my computer's hard drive organized."Click the Create New Folder button, and a new folder appears with blue covering the file name. Type the name for the folder, press Enter, and the new folder is created. Then select that new folder for the download location.It's easier to do when you see it. And since you print all of these newsletters, and place them in 3-ring binders, you have access while away from your email program. And you're gaining a valuable education for free![Back to the Table of Contents]
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8.) MARKETINGTRENDZ DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
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DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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