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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
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1.) HEADLINE ARTICLE
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"The Six 'Terrible Lies' About Selling!"
By Len Foley
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Terrible Lie #1: You need to sell more to make more money.
Fact: You need to sell less to make more money.I have a motto: In order to sell more, you must first
learn to sell less, a whole lot less. Sound crazy?I have a friend who just moved from selling photocopier
machines to selling Mercedes-Benzes in the most prestigious
dealership in New England. His secret? While selling
photocopiers, he did the exact opposite of what everyone
else in his company as doing: he focused less on "selling"
and more on why his customers wanted to buy.In fact, he stopped selling altogether and made his
mission to discover precisely how he could solve more
problems for his customers than anyone else in his company.
He not only solved more problems, he made more money, and
opened up more opportunities than any other "copier
salesman" in his industry.Terrible Lie #2: Most salespeople are "full of themselves"
Fact: The world's best salespeople are full of other people.In my seminars, I play a little game with the audience.
I say: "It's the last week of the month and you haven't made
half your quota. Your boss in on your case, and you may lose
your job if you don't make three sales in the next two hours."Okay? So it's 9:30 in the morning and you NEED to make a
sale, you pick up the phone to make your first call..."And here's my question: What in the world is going through
your head as you dial the telephone?"The typical responses from the audience: "I wonder if
I'll make this sale... I hope she says yes... This call
better not turn out like the rest... etc."And to these responses I ask: "And as long as you're thinking
about yourself, how interested will you be in finding out how
you can help your prospect?"The typical answer: "Not too interested at all!""And if you're not interested in your prospect," I add.
"Why in the world would your prospect ever become interested
in YOU?Terrible Lie #3: Selling is one of the worst paid professions
on the planet.
Fact: Selling is the highest paid profession on the planet.After spending thousands of hours studying some of the richest
salespeople alive (people like Steve Jobs, Larry Ellison, and
Mary Kay Ash), I came upon two very surprising realizations:1. The world's greatest salespeople never "appear" to be
selling anything at all (in fact, you'll never catch a
great salesperson making any irritating sales pitches or
initiating a single close).2. And despite the fact the world's greatest salespeople
don't "appear" to be selling anything, they still manage to
outsell every one of their competitors!Note: most people don't think of successful business
executives and celebrities as salespeople; in fact, when
most of us think of a typical salesperson we think of a
"pushy" used car salesman or an annoying insurance rep.
But these so-called "salespeople" aren't really salespeople
at all, they're professional peddlers (cashiers in fancy
suits). Which leads us to Terrible Lie #4:Terrible Lie #4: Great salespeople use slimy tactics.
Fact: The world's best salespeople hardly use any tactics
at all.Selling (in the traditional definition of the word) is a
crude, simple-minded pursuit, it's using deceptive gestures,
words, and emotional appeals that persuade and manipulate
our prospects into doing something he may (or may not) want
to do.Now, do you really think Steve Jobs became one of the
most beloved CEO's in the world using ridiculous, simple-
minded sales tactics?Or what about Mary Kay Ash? Could you imagine her using
"Leading Questions" or a "Porcupine Close" on national TV?Of course not! The world's greatest salespeople wouldn't
be caught dead using any kind of crude, slimy selling
techniques... They interact with thousands (and even millions)
of people each year; they make the most money... attract the
most opportunities... and effortlessly rise to the top of
every profession...Terrible Lie #6: Great salespeople have the gift of gab.
Fact: The world's best salespeople have the gift of listening.Professional salespeople also enjoy listening to their
prospects (they're not simply waiting for their turn to speak);
they never look for what their prospects can do for THEM; but
are intensely interested in what they can do for their prospects!==> If you're curious about a few more "terrible lies" taught
in many sales programs, check out my free article: "The Top
Five (Most Idiotic) Sales Techniques" for more information:
http://www.21stcenturysalestraining.com/idiotictechniques2.htm================
Also if you'd like to learn "Why Almost Everything You've
Been Taught About Selling is Wrong... DEAD WRONG!" Check out:
http://www.nosuckersales.com
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2.) EDITORIAL
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A warm welcome to all of our New Subscribers.
I am sure that MOST of us were glued to the TV on March 17, 2003 when the President addressed our nation. It is now clear that we are going to WAR. Also, terrorist levels are now Orange. When this happens, the economy suffers, and businesses are at a standstill. This is not what our nation needs. We need to be strong and move forward. It is what our soldiers and are government are fighting for. Lets not let them down.Because of these current events, we, at The OnLine Exchange would like to lend a helping hand to all online businesses. We are lowering our Advertising prices until further notice. This is to help our economy. HOW? By lowering our prices, we are aiding businesses to continue to a*dvertise online, which will, in the long run help the economy stay strong and NOT go into a recession.Without further delay, see what we have done for you:
http://www.online-exchange.com/advertising.htmOnto some Exchanger business....We have some Awesome A*dvertising Specials for you. We have started the "Campaign Crunch" a*dvertising Packages. These packages are designed to give you maximum exposure for 3 continuous months. Also, they are enormously discounted to help you achieve your goals of success. So without any delay, please take a moment and visit our "Campaign Crunch" Site:PARTNERS-2-SUCCESS is really making a big hit. This membership is a necessity for online marketers. It can cost you a fortune online to get the tools, advertising, and valuable digital software. But it doesn't HAVE to cost you a fortune. Not when you are a member of PARTNERS-2-SUCCESS.Join today and get huge discounts on Ezine A*dvertising, tons of Valuable Digital Software with FULL Resale Rights all for F*R*E*E, and a ToolBox of Marketing Services at huge discounts. You can't go wrong!If you would like detailed information of what specific services, ezines, and software is available, just drop us an email at:
sales@marketingtrendz.com==============
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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3.) GRINS-N-GIGGLES
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Why did the chicken cross the road?
KINDERGARTEN TEACHER: To get to the other side.
PLATO: For the greater good of man.
ARISTOTLE: It is the nature of chickens to cross roads.
KARL MARX: It was a historical inevitability.
TIMOTHY LEARY: Because that's the only trip the establishment would let it take.
OSAMA BIN LADEN: That chicken knew nothing of its mission only that it would be a martyr.
SADDAM HUSSEIN: This was an unprovoked act of rebellion and we were quite justified in dropping 50 tons of nerve gas on it.
RONALD REAGAN: I forget.
CAPTAIN JAMES T. KIRK: To boldly go where no chicken has gone before.
HIPPOCRATES: Because of an excess of phlegm in its pancreas.
ANDERSEN CONSULTING: Deregulation of the chicken's side of the road was threatening its dominant market position. The chicken was faced with significant challenges to create and develop the competencies required for the newly competitive market. Andersen Consulting, in a partnering relationship with the client, helped the chicken by rethinking its physical distribution strategy and implementation processes. Using the Poultry Integration Model (PIM), Andersen helped the chicken use its skills, methodologies, knowledge, capital and experiences to align the chicken's people, processes and technology in support of its overall strategy within a Program Management framework. Andersen Consulting convened a diverse cross-spectrum of road analysts and best chickens along with Anderson consultants with deep skills in the transportation industry to engage in a two-day itinerary of meetings in order to leverage their personal knowledge capital, both tacit and explicit, and to enable them to synergize with each other in order to achieve the implicit goals of delivering and successfully architecting and implementing an enterprise-wide value framework across the continuum of poultry cross-median processes. The meeting was held in a park-like setting, enabling and creating an impactful environment which was strategically based, industry focused, and built upon a consistent, clear, and unified market message and aligned with the chicken's mission, vision, and core values. This was conducive towards the creation of a total business.
LOUIS FARRAKHAN: The road, you see, represents the black man. The chicken 'crossed' the black man in order to trample him and keep him down.
MARTIN LUTHER KING, JR.: I envision a world where all chickens will be free to cross roads without having their motives called into question.
MOSES: And God came down from the Heavens, and He said unto the chicken, "Thou shalt cross the road." And the chicken crossed the road, and there was
much rejoicing.
FOX MULDER: You saw it cross the road with your own eyes. How many more chickens have to cross the road before you believe it?
RICHARD M. NIXON: The chicken did not cross the road. I repeat, the chicken did NOT cross the road.
MACHIAVELLI: The point is that the chicken crossed the road. Who cares why? The end of crossing the road justifies whatever motive there was.
JERRY SEINFELD: Why does anyone cross a road? I mean, why doesn't anyone ever think to ask, "What the heck was this chicken doing walking around all over the place, anyway?"
FREUD: The fact that you are at all concerned that the chicken crossed the road reveals your underlying sexual insecurity.
BILL GATES: I have just released the new Chicken Office 2000, which will not only cross roads, but will lay eggs, file your important documents, and balance your checkbook.
OLIVER STONE: The question is not, "Why did the chicken cross the road?" Rather, it is, "Who was crossing the road at the same time, whom we overlooked in our haste to observe the chicken crossing?"
CHARLES DARWIN: Chickens, over great periods of time, have been naturally selected in such a way that they are now genetically disposed to cross roads.
ALBERT EINSTEIN: Whether the chicken crossed the road or the road moved beneath the chicken depends upon your frame of reference.
BUDDHA: Asking this question denies your own chicken nature.
RALPH WALDO EMERSON: The chicken did not cross the road ... it transcended it.
ERNEST HEMINGWAY: To die. In the rain.
COLONEL SANDERS: I missed one?
BILL CLINTON: I did not, and I repeat, did not have sexual relations with that chicken.
PAT BUCHANAN: To steal a job from a decent, hard working American.
L.A.P.D.: Give us five minutes with the chicken and we'll find out.
DR. SEUSS: Did the chicken cross the road? Did he cross it with a toad? Yes! The chicken crossed the road, but why it crossed, I've not been told!
GRANDPA: In my day, we didn't ask why the chicken crossed the road. Someone told us that the chicken crossed the road, and that was good enough for us.
GEORGE W. BUSH: The chicken crossed the road because he was an evil-doer, and we smoked him out of his hole and got him on the run!
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4.) COOLBIZ SITE
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HumanClick.comHave you got a commercial Website? Thinking of getting one to promote your present business or start a new one? HumanClick.com is a service you’ll want to investigate. They offer a f*r*e*e, realtime interactive chat program so you can easily communicate with customers visiting your site. When a visitor has a question about something, she simply clicks on the HumanClick icon and you are immediately notified. From there you can chat with her, answering questions and concerns.
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5.) EZINE A*DVERTISING DETAILS
_____________________CAMPAIGN CRUNCH A*DVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
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Do You Have a Business or Website?
Then you NEED A*DVERTISING!
If you want to have a successful business --
You Need a Successful A*dvertising Campaign.
The OnLine Exchange is here to assist you
with A*dvertising that gets results!
Your success starts right here:
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Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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6.) HOT BIZTIP
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"Cash Clutter"I changed a Newbie Club Web page recently and rang my
programmer to discuss it.When he loaded it from the Internet he couldn't see any
obvious difference. Why?He'd momentarily forgotten to hit his Refresh button.So the page he was looking at was actually the previous page
which was on his hard drive - his cache. Pronounced the
same as cash.
When you view a web page, it is stored on your computer's
hard drive. That store is your computer's cache. When you go
back to a page, your browser looks in the cache to see if
the page is there. If it is, it is displayed for you right
off your own hard drive.It's faster that way to view a web page, since it doesn't
have to load via your slow modem connection.But what if the page has changed, as in my opening
illustration? You won't see the new web page. You'll see the
old one stored on your computer. To be sure you're seeing
the latest pages, you can click the 'Refresh' or 'Reload'
button. You can also hold down the Shift key while clicking,
to ensure you force your browser to open the page from the
server computer instead of from your hard drive.You should make a habit of doing that if you visit a Website
that you've visited before. Or you could be looking at an
older page - stored in your cache.These cached pages also take up space on your computer. To
clean out your cache so it's not taking up any extra space
(those web pages and graphics do take up some space, and you
should regularly clean out your cache) do the following:1. Open Control Panel: Start > Settings > Control Panel.2. Double click on Internet Options icon.3. Under Temporary Internet Files, click 'Settings' button.4. Click 'Delete Files' under the Temporary Internet Files
area.You're done. All the temporary Internet files are removed,
and your cache is cleaned out. Netscape users will need to
go through their browser to clean out the cache. And that's
a totally separate issue!Here's an example. If you haven't been to The Newbie Club
site for a few days go there now. If you don't see the
graphic of our new product at the top, then you are looking
at an older page, stored in your cache.If that's the case, hit your Refresh button (in Explorer it
looks like a piece of paper with 2 arrows on it) and you
should see the newest page.If it doesn't refresh, you should clear out your cache ASAP.Try it ... <http://newbieclub.com/?trendz>
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7.) TOP PICK CLASSIFIEDS
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8.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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