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Today, I will gladly share my experience and advice, for there are no sweeter words than "I told you so." |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
President George W. Bush signed the Omnibus appropriations bill which will provide funding for the Federal Trade Commission (FTC) to develop a national Do Not Call registry in the next several months. This means that if you register on the Do Not Call registry, telemarketers will be banned from calling you. They will be required to clean their lists out every 90 days in accordance to the Do Not Call registered files. Does this mean we will finally be able to sit down with the family for a nice dinner without these annoying calls at the most inappropriate times? Does this mean we do not have to spend money on zappers for our phones? IT SURE DOES!James H. Dimmitt wrote an excellent article about this and you can see it published in next week's Monday Edition of The OnLine Exchange Ezine!
Onto some more important business....
We have some great articles, tools and resources
available to you in each and every edition of The OnLine Exchange. So don't forget to read ALL OF THEM! If you do happen to miss one or two editions, don't worry, we have every single publication in our archives for you.PARTNERS-2-SUCCESS is really making a big hit.
This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising, and valuable digital software. But it doesn't HAVE to cost you a fortune. Not when you are a member of PARTNERS-2-SUCCESS.Join today and get huge discounts on Ezine A*d*vertising, tons of Valuable Digital Software with FULL Resale Rights all for F*R*E*E, and a ToolBox of Marketing Services at huge discounts. You can't go wrong!If you would like detailed information of what specific services, ezines, and software is available, just drop us an email at:
sales@marketingtrendz.comDon't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Insider Secrets of Writing for Se*arch En*gines
by Cathy Kessler © 2003
http://www.kesslerva.com
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Practically anyone with a website is interested in being listed high on the se*arch en*gines. However, few people actually understand what it takes to achieve rankings that will bring about qualified visitors. Co*pywriting pro Karon Thackston specializes in writing website co*py that helps to achieve exceptional search engine positioning. She's agreed to hold a "tell all" session with me, and to divulge some of her secrets.CATHY: Hi, Karon. Thanks so much for talking with me about this subject.KARON: Always a pleasure, Cathy. Glad to help.CATHY: Let's start with the basics, shall we? What is se*arch en*gine optimized copy?KARON: Well, Cathy, basically search engine optimized (SEO) copy is text on your website that has been written in such a way that it incorporates the specific key phrases you hope to be found under when search results for those phrases are returned. It uses those key phrases in strategic places, and in "balanced repetition" in order to show the relevance of your pages to the engines.CATHY: And why is se*arch en*gine optimized co*py important?KARON: All search engines that use "spiders" (automated programs that scan your site) have certain criteria in order for your site to be accepted. Almost every one of those criteria deals with your copy (text). The spiders read your HTML code in order to judge your site's viability. It just so happens that your code is all text. Because of that fact, having search engine compatible copy is the number one consideration when trying to get high rankings.CATHY: So then, how do I know if I have search engine optimized co*py? I didn't create my website although I did write the copy.KARON: SEO co*py normally has to be written with the engines in mind. However, you will occasionally find very targeted sites where the copy was not specifically written for the engines, but it still ranks high. To find out if you fall into the minority here, just visit a few search engines and type in a phrase you'd like to be ranked high with. then see if your site pops up. When I searched under "virtual assistant," I found you came up on Google in position number 39.CATHY: If I want to improve my rankings, is it possible to do it on my own?KARON: Many times it is. It depends a good deal on how competitive your key phrases are.CATHY: If I decide to optimize my co*py, can you give me some do's or don'ts to follow when writing?KARON: Sure, Cathy! First and foremost, choose the best keywords for your particular site. Never, ever guess! I love to use http://www.wordtracker.com. They do an excellent job of helping to determine which key phrases are the most effective. Use multi-word phrases. not singular words because that is how most surfers search. In addition, select only about three or four keywords per page. This allows you to focus your copy in one direction in order to better meet the engine's qualifications.Next, pay close attention to your headlines. In most Web design pro*grams, you have the option of choosing to make certain text a "headline" instead of just "big text." Headlines (those that are included within what is referred to as an "H1," "H2," etc. tag) are given a little heavier weight with the engines so it is important to include your key phrases within the headline where possible. This applies to subheads, as well as the headline at the beginning of your co*py.You'll want to also use your key phrases throughout your body co*py - keeping your page copy at around 250-400 words in length. You can include them within sentences, as the headline of a table or chart, in the links to other pages, as "ALT" tags for graphics and photos, and within your site title and other META tags.Lastly, you'll want to have your copy professionally proofread. Typos can cost you!CATHY: Wow! It sounds as though you really have to know what you're doing, Karon. Is it difficult to get the key phrases in all the right places without the co*py sounding odd?KARON: It can be a challenge at times, but it certainly is
possible. Just look at all the sites on the se*arch en*gines that
rank high. : )CATHY: That's true. If I want to learn more about SEO
co*pywriting, do you know of other resources that can help?KARON: Oh yes. one excellent ezine about se*arch en*gine optimization in general is written by SEO expert Jill Whalen of HighRankings.com. Her "High Rankings Advisor" is one of the best. You can find it here:
http://www.highrankings.com/advisor.htm. There is also Doug Heil's SEO forum at this link:
http://www.ihelpyouservices.com/forums/. For specifics on copywriting, there's my ebook, The Step-by-Step Copywriting Course. It takes you through how to write effective co*py of all types along with how to write SEO copy. You can find it here:
http://www.copywritingcourse.com.CATHY: Thanks so much, Karon. I really appreciate you letting me in on a few of your secrets. You've been a big help.KARON: Any time, Cathy!Cathy Kessler is a Certified Professional Virtual Assistant specializing in proofreading, copyediting, and research. Do you have books, ebooks, brochures, websites, articles, newsletters, or other documents that need to be proofread or researched? Visit http://www.kesslerva.com today for additional information, or contact Cathy directly at mailto:cathy@kesslerva.com.
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3.) BRAIN BUSTERS
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Co*py function computer tip.If you need to co*py text from a place other than a document where the 'Edit' menu does not apply (such as on a form field, a URL locator field, or even in Windows Explorer when editing the name of a file), highlight the text and press 'CTRL' + 'INS' (that's Control + Insert) on the keyboard. This will co*py the text onto the clipboard and then you can paste it anywhere. You can highlight a portion of the text, say a few characters, by pressing 'Shift' and the left or right arrow on the keyboard. If you need to highlight a few lines or a whole page, click and drag the mouse.Copy text from anywhere. By Eli Howard - UK.
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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
_____________________Sp**mWeaselThis junkmail-busting f*r*e*eware utility will K.O. sp**m according to both objective and personal criteria, deleting or archiving it while placing an optional warning notice on any suspected sp** mail it allows through to your mailbox.When suspect sp**m mail is marked for rejection, you can delete it at the ISP even before it reaches your mailbox. Alternatively, Archive Viewing allows you to collect and divert unwanted mail away from your active mailbox and action or delete it at leisure.The program arrives preconfigured, collects mail from multiple POP accounts, uses powerful and flexible rules to identify sp**m and permits a range of user-defined actions including passing, blocking, labeling, deleting, archiving, viewing and sorting
and works with any client.
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6.) EZINE A*D*VERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
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Parents Time-Out
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Professional Web Design
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
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DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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