"It's time to stop tiptoeing around the pool and jump into
the deep end, head first. It's time to think big, want more,
and achieve it all!"
-- Mark Victor Hansen

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...December 3, 2003

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The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1.  Biz Thought - Important Words

2.  Editorial-by Debbie Solomon

3.  Parents Time-Out - Easy Sand Art

4.  HeadLine Article- Email Address Harvesting

5.  Interactive Classifieds

6.  Ezine Advertising Details

7.  Biz*Tech Savvy Solutions

8.  MarketingTrendz Directory



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1.) BIZ THOUGHT
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Important Words
 
The six most important words:
"I admit I made a mistake."
 
The five most important words:
"You did a good job."
 
The four most important words:
"What is your opinion?"
 
The three most important words:
"If you please."
 
The two most important words:
"Thank you."
 
The most important word:
"We."
 

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2.) EDITORIAL
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Hello Exchangers, 


A "Warm Welcome" to all our new subscribers.

We are heading straight onto business today
with none of my endless babble that I know you
just love so much.  lol :)  Just one thing...
I hope you read today's quote on the top of the ezine.
It is a PERFECT saying for what we success achievers
need to remember.  Especially this time of year!
 
If you didn't know this already, the next 3 months
is the most crucial 3 months in online marketing.
This is the Height of the Season.  With that in mind,
we have created  Campaign Crunch Ad Specials
that will give you 3 full months of maximum exposure
for your business.  It is imperative that you check these
out.  They are discounted enormously to help you achieve
the goals you have for your business.  We are also including
some special Free Gifts for you to make your Advertising
Campaign even more profitable:
 
 
Now, I STILL need your help...
 
The Partners-2-Success Program is steadily
growing.  We have added many new ebooks,
and digital software.  However, we need YOUR HELP
in order to continue to grow.
 
If you publish and ezine or newsletter and you would like
to offer a discount to all P2S members, then please fill out
this form.  It is GREAT exposure for your publication:
 
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If you have a business product or service that you would like
to offer our P2S members at a discounted rate, please fill out
this form:
 
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If you would like to know what Partners-2-Success is ALL
about, and possibly become a member, click here:
 
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Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
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If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
 
sales@marketingtrendz.com/?subject=p2sdetails
 

YOU HAVE A GREAT WEEKEND!


...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange

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3.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Easy Sand Art
What's for Dinner? - Crescent Ragu Squares
Just for You - Developmental Milestones: A Guide for Parents The 3rd Year
Site of the Week - Learn about Hurricanes 

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm


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4.)  HEADLINE ARTICLE 
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Email Address Harvesting: How Spammers Reap What You Sow

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Is your in-box clogged with junk email messages from people you
don't know? Are you overwhelmed by unsolicited email offering
products or services you don't want?
 
It's no wonder. According to research by the Federal Trade
Commission (FTC) and several law enforcement partners, it's
harvest time for spammers. But, the consumer protection agency
says, the good news for computer users is that they can minimize
the amount of spam they receive.
 
According to the investigators, spammers typically use computer
programs that search public areas on the Internet to compile,
capture, or otherwise "harvest" lists of email addresses from web
pages, newsgroups, chat rooms, and other online destinations.
 
To find out which fields spammers consider most fertile for
harvesting, investigators "seeded" 175 different locations on the
Internet with 250 new, undercover email addresses. The locations
included web pages, newsgroups, chat rooms, message boards, and
online directories for web pages, instant message users, domain
names, resumes, and dating services. During the six weeks after
the postings, the accounts received 3,349 spam emails. The
investigators found that:
 
86 percent of the addresses posted to web pages received spam. It
didn't matter where the addresses were posted on the page: if the
address had the "@" sign in it, it drew spam.
 
86 percent of the addresses posted to newsgroups received spam.
 
Chat rooms are virtual magnets for harvesting software. One
address posted in a chat room received spam nine minutes after it
first was used. Addresses posted in other areas on the Internet
received less spam, the investigators found. Half the addresses
posted on free personal web page services received spam, as did
27 percent of addresses posted to message boards and nine percent
of addresses listed in email service directories. Addresses
posted in instant message service user profiles, "Whois" domain
name registries, online resume services, and online dating
services did not receive any spam during the six weeks of the
investigation.
 
In almost all instances, the investigators found, the spam
received was not related to the address used. As a result,
consumers who use email are exposed to a variety of spam -
including objectionable messages - no matter the source of the
address. Some email addresses posted to children's newsgroups
received a large amount of spam promoting adult web sites,
pitching work-at-home schemes, and even advertising
hallucinogenic drugs.
 
Slowing the Email Harvest
The investigators indicate that email address harvesting usually
is automated, because spam can hit the addresses soon after they
are used publicly the first time; the spam was not targeted; and
some addresses were picked up off web pages even when they
weren't visible to the eye. Still, they say, consumers can
protect their email addresses from harvesting programs. Here's
how:
 
1. Consider "masking" your email address. Masking involves
putting a word or phrase in your email address so that it will
trick a harvesting computer program, but not a person. For
example, if your email address is "johndoe@myisp.com," you could
mask it as "johndoe@spamaway.myisp.com." Be aware that some
newsgroup services or message boards won't allow you to mask your
email address and some harvesting programs may be able to pick
out common masks.
 
2. Use a separate screen name for chatting. If you use chat
rooms, use a screen name that's not associated with your email
address. Consider using the screen name only for online chat.
 
3. Set up disposable addresses. Decide if you want to use two
email addresses - one for personal messages and one for posting
in public. Consider using a disposable email address service that
creates separate email addresses that forwards to your permanent
account. If one of the disposable addresses begins to receive
spam, you can shut it off without affecting your permanent
address.
 
4. Use two email accounts. If you work for a business or
organization that wants to receive email from the public,
consider creating separate accounts or disposable email addresses
for that purpose, rather than having an employee's address posted
in public.
 
5. Use a unique email address, containing both letters and
numbers. Your choice of email address may affect the amount of
spam you receive because some spammers use "dictionary attacks"
to email many possible name combinations at large ISPs or email
services, hoping to find a valid address.
 
Meanwhile, what can you do with the spam in your in-box? Report
it, making sure that you include the full email header. The
information in the header makes it possible to follow up on your
complaint. Send your spam to:
 
The Federal Trade Commission, at uce@ftc.gov. The FTC uses the
emails in this database to pursue law enforcement actions against
people who send deceptive spam.
 
Your ISP's abuse desk. Often the email address is
abuse@yourispname.com or postmaster@yourispname.com. Forwarding
your spam to your ISP lets them know about the spam problem on
their system and helps them to stop it. Include a copy of the
spam, along with the full email header, and at the top of the
message, state that you're complaining about being spammed.
 
The sender's ISP. Most ISPs want to cut off spammers who abuse
their system. Include a copy of the message and header
information and state that you're complaining about spam. The FTC
works for the consumer to prevent fraudulent, deceptive and
unfair business practices in the marketplace and to provide
information to help consumers spot, stop and avoid them. To file
a complaint or to get free information on consumer issues, visit
www.ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357);
TTY: 1-866-653-4261. The FTC enters Internet, telemarketing,
identity theft and other fraud-related complaints into Consumer
Sentinel, a secure, online database available to hundreds of
civil and criminal law enforcement agencies in the U.S. and
abroad.
 
FEDERAL TRADE COMMISSION FOR THE CONSUMER
1-877-FTC-HELP www.ftc.gov 
 

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5.)  INTERACTIVE CLASSIFIEDS
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6.) EZINE ADVERTISING DETAILS
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OUR "CAMPAIGN CRUNCH" SPECIALS  ARE NOW AVAILABLE!
 -Tremendous Discounts!
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 -Over 40,000 subscribers waiting to see what YOU have to offer!
 
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
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Take advantage of our Established Ezine and YOUR AD
could be seen by over 40,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 

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7.) BIZ*TECH SAVVY SOLUTIONS
__________________________________


Tune Up
 
I don’t know if you have this on your list of tips or not, but recently someone
pointed out to me some good things to do to keep computers in top running condition.
 If you surf a lot, about once a week do a “tune-up” on the computer. This deletes
unwanted files from the hard drive(s).
To perform this procedure, go to start then run, type "tuneup"
(without the quotes) in the box that appears, and click OK..
Respectfully,
Kae Osborn
 
 that certainly is a good tip. It can be time consuming to run this,
and I recommend that you either do it when you don't plan to be on the computer for awhile,
 or better yet just before you go to bed in the evening.
One thing, since "defrag" will be running, be sure to turn off your screen saver
as that can interrupt the program. I also recommend you turn off your monitor
after you have started to run "tuneup". This will prevent your screen being burned
with the defrag image since the screen saver is turned off.
 

=================
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
<http://adv-marketing.com/business/subscribe2.htm>
 

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8.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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Parents Time-Out
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Professional Web Design 
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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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