The most precious thing we have is life.
Yet it has absolutely no trade-in value.

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...December 18, 2002

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The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!

 

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:


TopStar Sponsor:
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Need help dealing with stress?
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IN THIS ISSUE:


1. HeadLine Article - A Secret To Maximize Your Success With A Solo Ad!

2. Editorial - by Debbie Solomon

3. Grins and Giggles 

4. COOL Biz Site - Registry Tips and Facts

5. E-Zine Advertising Details

6. HOT Biz Tip - Your Browser's Hidden Talents

7. "TOP Pick" Classified Ads

8. MarketingTrendz Directory

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  Become a Top Sponsor
 
Send your ad to 40,000+ opt-in subscribers, at the TOP of the Ezine.
1 Edition for only $60, or 2 editions for $100.
For Information click the link below 
mailto:editor@online-exchange.com?subject=Sponsor-Ad
or process your order today at:
http://www.online-exchange.com/advertising.htm

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1.)  HEADLINE ARTICLE
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A Secret To Maximize Your Success With A Solo Ad!
by A. T. Rendon
Copyright © 2002 All Rights Reserved

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The very best form of online advertising
is Ezine and Newsletter Advertising.
 
Why?
 
First, because Ezines and Newsletters are read by people
who have requested to receive those publications. That
is to say that these people are OPT-IN subscribers.
 
People that read those ezines and newsletters do so
because they are about a subject that is important to
them and thus are read with enthusiasm.
 
That creates a 'Niche or Target Audience' for delivery
of whatever RELATED message you wish to convey.
 
It is conservatively estimated that there are now over
450,000 online publications for you to read and explore.
 
A review of newsletter and ezine directories will yield
a wealth of online publications that will cover just
about every conceivable subject that exists.
 
Whatever your interest, you can find it already published.
 
For a FREE List of Directories that contain 10's of 1000's:
mailto:ezine_dir@emailexchange.org
 
You can find even more publications by doing a
keyword search at your favorite Search Engine
or Directory of Newsletters and also for Ezines.
 
No matter what your product or service, you are bound
to find an online publication that already has subscribers
who will fit your niche or target audience for your ad.
 
That makes online publications one of the very best
places to start your own successful online advertising
campaigns.  And the most cost effective!
 
Second, when you get ready to run your ad in any online
publication, then you must decide on whether you want
to place a Classified Ad, a Top Sponsor Ad or a Solo Ad.
 
The very best type of ad to place is a Solo Ad.
 
I have been doing business online for almost 9 years
and I have learned from trial and error that a Solo Ad
will pull 20 to 30 times more than a Classified Ad.
 
Why?
 
Because your Solo Ad will NOT compete with any other ads.
 
Your Solo Ad is a HIGH-IMPACT message that will easily
be read and will easily be acted upon.  Your Solo Ad
provides your message with MAXIMUM EXPOSURE!
 
With MAXIMUM EXPOSURE you will
achieve MAXIMUM RESULTS.
 
A Solo Ad is well worth the added
expense over other types of ads.
 
And, you will significantly improve your rate of
return if you incorporate some of the following
principles in your Solo Ad copy:
 
1. Create An Impressive Title.
 
Your Title can make or break you. 'Stress Your
Benefits' and make use of Action Words.
 
Benefits will sell your product or service.
Will it save them money? Save them time?
Make their life easier?  Will it fulfill their
dreams? Make them happy? Bring Satisfaction?
 
Forget about describing your product or service.
Instead, stress what your product or service will
do for your prospects.
 
Describe those BENEFITS!
 
Use Action Words to capture their attention and
entice them to respond immediately to your ad.
 
Offer something free in your ad copy. It can often
tip the balance to create a favorable response.
 
For a FREE list of Action Words to make use of in
your Solo Ad copy, send a blank message at:
mailto:action_words@emailexchange.org
 
2. Keep It Short.
 
Do NOT try to sell anything from your Solo Ad copy
except ENTICEMENT. peak their curiosity and
interest so that they will desire to find out more.
 
The shorter your ad copy, the more likely it will get
read and responded. Use a maximum of 10 lines of
text and spaces.
 
Do NOT make the mistake of sending out a Solo Ad
that is ten blocks long and boring to your readers
because it just goes on and on.
 
3. ALWAYS Include An Email Contact.
 
My experience is that your ad response rate will
increase by as much as 50% if you simply include
an email contact address in your ad copy.
 
Adding your email address gives those
responding to your ad the option of using
what works best for them. 
 
Besides, you can not follow-up with visitors
to your web site but you will with those that
request your information by email.
 
Also include your web page URL in the ad copy.
 
Make use of a good Auto-Responder service to
deliver your sales message - instantly.  This
helps you to automate the process of delivering
your info to your potential customers.
 
For a FREE list of Auto-Responder Services send to:
mailto:freeautoresp@emailexchange.org
 
Follow these few tips and your Solo Ad Will
bring you successful results and excellent
response rates. And that means more sales.
_________________________________________________________
A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
& receive FREE online access to our Web Site Entry
Protected "FREE Submit To Over 3.1 MILLION FREE
Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles
 
 


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2.)  A WORD FROM THE EDITOR
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A warm welcome to all of our New Subscribers.
 
Spam, spam and more spam.  It is making my
head spin lately.  The holidays are a calling card
for the spammers and it is driving me nuts!
I don't think they will ever go away.  And filters
are about the worse thing that has happened since
spam and pop up ads. lol  :)
 
Well look on the bright side...spammers are scammers
and they are also a dime a dozen.  Whatever you do,
do not answer any spam mails and do not buy anything
they offer no matter what! 
 
Onto some business...
 
The Partners-2-Success Program is steadily
growing.  We have added many new ebooks,
and digital software.  However, we need YOUR HELP
in order to continue to grow.
 
If you publish and ezine or newsletter and you would like
to offer a discount to all P2S members, then please fill out
this form.  It is GREAT exposure for your publication:
 
http://www.ezinetrendz.com/partners/publishersform.html
 
If you have a business product or service that you would like
to offer our P2S members at a discounted rate, please fill out
this form:
 
http://www.ezinetrendz.com/partners/serviceform.htm
 
If you would like to know what Partners-2-Success is ALL
about, and possibly become a member, click here:
 
http://www.ezinetrendz.com/partners2success.htm
 
 
Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
 
 
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
 
sales@marketingtrendz.com/?subject=p2sdetails
 
 
Until Next Time!
 
Best Regards,
Debbie Solomon
editor@online-exchange.com
 




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3.) GRINS -N- GIGGLES
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MISDIRECTION
 
The teacher of the earth science class,
Miss Merc, was lecturing on map reading. 
After explaining about latitude, longitude,
degrees and minutes the teacher asked,
 
"Suppose I asked you to meet me for
lunch at 23 degrees, 4 minutes north
latitude and 45 degrees, 15 minutes
east longitude?"
 
After a confused silence, a voice
volunteered,
"I guess you'd  be eating alone."
 



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4.) COOL-BIZ SITE
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Registry Tips and Facts
 
Here is a site that will tell you things that will go wrong with
your registry...Precautions about editing your registry...About
the Registry and RegEdit...How to fix your registry...Registry
tool links. And other cool things that you need to know when you
are working on your registry.
 
<http://www.thegorx.net/Windows/Help/Registry.htm>


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5.) EZINE ADVERTISING DETAILS
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HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 40,000 subscribers waiting to see what YOU have to offer!

http://www.online-exchange.com/holidayads.htm

Do You Have a Business or Website?
Then you NEED ADVERTISING! 

The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm

Take advantage of our Established Ezine and YOUR AD
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm


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6.) HOT BIZ TIP
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Your Browser's Hidden Talents
 
Is your browser up to snuff? And are you using it's many
hidden talents? How would you know? By taking a
peek under its hood, of course. This peeking business
applies to any program on your computer.
 
To learn more about your browser, click the Help menu item.
Then click on About. That bit of information will tell you
all you need to know about the program you are curious
about.
 
If you're using Internet Explorer or Netscape check at the
Websites to see how up to date your browser is. There are
many other browsers out there, but these are by far the most
popular.
 
Why use a later model? They're more versatile. They'll
display pages and the stuff on them easier and faster. And
if you're into printing web pages, Internet Explorer has a
great printing feature that lets you preview your printed
page first.
 
Here are a few tips:
 
**To open a new browser, hold down the Ctrl key and press
'N'. A New window will open. You can have a bunch of browser
windows open at the same time.
 
**To visit a site you've typed into the address bar in the
recent past, click the drop down arrow to the right of the
address line. There will be a list of sites there.
 
**If you remember a site, but can't remember its address,
you can check your history. IE has a nice history feature.
Just click the History icon to start. If you have no icon,
click 'View' then 'Toolbars' then 'Customize'. Scroll down
until you see the History Icon in the left pane, highlight
it, and click 'Add', then 'Close'.
 
**To pop Internet Explorer open to full screen, click the
'Full Screen' icon or press F11.
 
Press again to put it back where it was.
 
There are lots of things you can do with your browser. The
best thing you can do is explore its features by clicking
the buttons and menu items. Just click and see what happens.
 
 
 ********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
 http://www.newbieclub.com/?trendz

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7.) TOP PICK CLASSIFIED ADS
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 A marketing system so simple, even
beginners can make money the first day!
http://www.margaretwilliams.go-is.com
 
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Are you giving your money to the phone company? Send a blank
E-mail to mailto:horizonnet3@sendfree.com for the full report.
You will be shocked at the billing tactics of the phone company.
Report includes tips to maximize your talking dollar.
HorizonNet Communications: http://www.alllongdistance.com
 
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Lose weight before X-mas today with Thermo-lift.
It works!Sleep N Slim is now available for a more natural approach.
 Add QUCIK BUST, a Certified Natural Bust Enhancer.
The results are completely natural and permanent.
Variety is the spice of life so order NOW!
http://www.weightlossvariety.com
 
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EASY MONEY! Make Money while you sleep...
Send a few emails and see $20+ come in like clock-work.
For details click below >> 
http://instantpaydayclub.com/cgi-bin/club/index.cgi?VAVaxe
 
§«¤»¥«¤»
 
At UpBeats.net, The blind REALLY CAN lead the blind
to building web sites! Create accessible web sites with
only a browser. (as seen on CBS MarketWatch, NBC,
Yahoo, and more)
http://www.upbeats.net/articles/111502pressrelease.html

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8.) MARKETINGTRENDZ DIRECTORY
______________________


MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

§«¤»¥«¤»

The SCAMINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com

§«¤»¥«¤»

Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

§«¤»¥«¤»

Parents Time-Out
http://www.parentstime-out.com

§«¤»¥«¤»

Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm


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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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