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"If
A is success in life, then A equals x plus y plus z. Work is x; y
is play; and z is keeping your mouth shut." |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
TopStar Sponsor:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.We do have some TOP Sponsor ad spaces available
for this week and next week. Be sure to reserve your spot TODAY:
http://www.online-exchange.com/advertising.htm
We have some great articles, tools and resources
available to you in each and every edition of The OnLine Exchange. So don't forget to read ALL OF THEM! If you do happen to miss one or two editions, don't worry, we have every single publication in our archives for you.We also have alittle surprise for you. If you go to:
http://www.online-exchange.com/advertising.htmand click on the holiday special. We have some
awesome specials and surprise gifts for YOU!We WILL be sending out our regular editions
on Christmas and New Years Day. I figure
with all the subscribers we have from all around
the world, it is not fair to skip a day because
some people will be celebrating a holiday. It
would be saying that any holiday, anywhere around
the world should effect the publication. And since
we don't do that, you WILL see our publication
each and every scheduled day, no matter what!And if I don't send you a greeting for the holidays,
don't take it personally. I don't do that. Not because
I don't wish you the best. It is because there are many
people of many religions that subscribe to our ezine. So
I don't want to single out any specific holidays and leave
others out. I feel that would not be fair to many subscribers.
Always know that I always wish you the best all year round!
PLUS, the electronic greeting card scams going around
right now is unreal! If you want details on this, then I do
advise you to Subscribe to The SCAMINATOR REPORT:
http://www.scaminator.com
It is worth the pennies a day to know what scams are about,
and it just may save your computer from some awful VIRUS!
Don't Forget The Profit Zone;
An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine[Back to the Table of Contents]
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Catering to Beginners, Enthusiasts and Geeks
by Marcia Yudkin
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Recently I had occasion to review several dozen Web sites in one
industry -- camera stores. I found this eye-opening, as an unfortunate pattern emerged that I believe holds not only on the Internet but also in paper-based marketing materials, and applies to many professions. First, some background.Most of us, particularly those who regularly deal with a wide swath of the public, know how to adjust our conversation according to the experience level of our audience. If someone asks to see a particular camera, a retailer explains it differently depending on whether the person seems to know as much as he about cameras or next to nothing. An oncologist explains
the same case of cancer differently to the patient than to the patient's doctor.On paper and on the Web, however, we tend to orient our promotional material to just one kind of audience and only one level of sophistication. If we do this strategically, great. If we make a conscious choice to target one audience rather than another because the former accounts for higher profits, terrific. But that's not what I saw at the camera store sites.For beginners, people who don't know much about a product or service, it's a huge mistake to lead with detailed product information. Too much "APS 505 AiAF f/2.8 2x" overwhelms when I'm wondering whether a digital, 35mm or disposable point-and-shoot camera would fit my needs.Beginners need helpful guidance that takes their goal as the starting point. Questions and answers and products recommended for specific purposes may work best for this audience so long as the descriptions use laypersons'
vocabulary.Enthusiasts, people who love spending money on their hobby, respond well when invited to adventure farther or deeper and meet new challenges in pursuit of their favorite pastime. Activities such as clinics and outings for wildlife photography, sports shots or photojournalism capture the imagination of this group -- and get them to spend more money. Since this segment loves exchanging tips and sharing their passion, an online
discussion group and an email newsletter containing picture-taking techniques would earn their devotion to a Web site.Finally we get to the geeks, the experts, the pros, who usually have a rough idea of what they want and might be narrowing down the field to one or two models or manufacturers. They're the ones that all that "APS 505 AiAF f/2.8 2x" speaks to. I doubt very much they represent the majority of camera buyers, or that they bring a merchant the greatest profit, since they're probably skilled comparison shoppers. Nearly all the sites I looked at mainly appealed to geeks. And I think this was unintentional, due to the
camera store owners belonging to this category themselves.Don't pick out one audience only unless that's your strategic choice. By combining approaches on your Web site, or on a brochure or sales sheet, you can lasso all levels of customers -- beginners, enthusiasts and geeks.===========================Marcia Yudkin <marcia@yudkin.com> is the author of Poor Richard's Web Site Marketing Makeover and 10 other books. Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients. Details: http://www.yudkin.com/sitereview.htm.
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3.) BRAIN BUSTERS
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"Worms - Uggh!"
Not the normal garden variety, or those little horrors that
make your dog go scooting around the kitchen on his
backside. These are Internet Worms. And far more dangerous
than those slimy things that crawl around the flowers.A worm is a self-replicating virus that does not alter
files. Instead, it sets up its tent in your memory, and
begins to duplicate itself.Worms use parts of an operating system that are automatic
and usually invisible to the user. It is common for worms
to be noticed only when their uncontrolled replication
consumes system resources, slowing or halting other tasks.If your system is running slower and slower, maybe you have
a worm. How would you find out? Run a virus scan. A great
no-cost system I use is AVG anti-virus system. Get yours at
<http://www.grisoft.com>
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4.) INTERACTIVE CLASSIFIEDS
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GUARANTEE your success!
You don't even have to work it your self.
Please read all about this fantastic offer at:
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5.) INFO MARKETING TOOL
_____________________Personal Techie-Speak TranslatorYes, we all experience it, no matter how long we've been on
the Net....We're at a Website and come across a word we've never seen
before. Or perhaps it's a word we've seen often, but STILL
don't know what it means....Robots to the rescue!A new - free - program called Atomica will instantly
decipher that techie word for you, at the click of your
mouse. After you download the program (download instructions
are on the site) you'll have your own techie-translator at
your beck and call.See a gibberish word? Click, and a window pops up with the
'Newbie-Speak' translation there on your screen.Magic!Before you download it, try typing a techie word into the
search box in the top right hand corner of the Web page.The only thing I don't like about downloading the software
is that they ask for so much personal information before I'm
allowed to the download area. To me this means unwanted
email. But I'll leave that to you to decide.You may decide just choose to use the site search engine
whenever you need it.For more information click <http://www.gurunet.com>.[Back to the Table of Contents]
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6.) EZINE ADVERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
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Parents Time-Out
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http://www.marketingtrendz.com/royaldesigns.htm
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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