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1.) BIZ THOUGHT
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Ah.
Here it comes again.
Giggling,
Effervescent,
It begins in the lowest levels of my belly,
Creeps up to engulf my heart,
Lightens my head.
It makes me dizzy.
Laughter bubbles about inside my mouth
Tickling my teeth
Dancing on my tongue...
Bursting out!
See how it brightens the sun,
Clears the skies,
Softens the rain.
Everyone smiles.
"She's in love, " they whisper,
And I hear.
Am I?
I am...oh, yes,
I
Am.
I love the person
Who is Me.

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2.) EDITORIAL
___________________

Hello Exchangers,

A "Warm Welcome" to all our new subscribers.

You are probably wondering, "Why am I offering such a great
deal right around the holidays?" Well, if you are like me, pockets
get a little trim this time of year. It is that feeling of giving in our
hearts that puts crumbs in our pockets instead of money.
Knowing that and also knowing how important it is to
advertise this time of year, I have decided to blast out a GREAT
special every now and then when we have the space. It is so
hard this time of year, and every year many of us ask, WHY
do we do it? The crowds, the hassle, the credit card bills sky-rocketing.
It isn't even worth it. But if you have children like me, the looks on their
faces make it all worth it. And if you don't have children, and you walk
into the store, or drive down the road at night you see these beautiful
lights and all the colors around you that offer the Christmas theme,
you have to feel that warmth inside of you and even if you had
the worst days, you do smile. You can't help but feel
that cozy feeling. It's just THERE. So if I can be of any little help
by offering a discount so that you can still get your business into the
advertising media, then it is well worth it. We all need helping hands every

The Partners-2-Success Program is steadily
growing. We have added many new ebooks,
and digital software. However, we need YOUR HELP
in order to continue to grow.

If you publish and ezine or newsletter and you would like
to offer a discount to all P2S members, then please fill out
this form. It is GREAT exposure for your publication:

http://www.ezinetrendz.com/partners/publishersform.html

If you have a business product or service that you would like
to offer our P2S members at a discounted rate, please fill out
this form:

http://www.ezinetrendz.com/partners/serviceform.htm

If you would like to know what Partners-2-Success is ALL
about, and possibly become a member, click here:

http://www.ezinetrendz.com/partners2success.htm

Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm

If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:

sales@marketingtrendz.com/?subject=p2sdetails

YOU HAVE A GREAT WEEKEND!

...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange

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3.) PARENTS TIME-OUT
_____________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Squeeze Ball
What's for Dinner? - Baked Penne with Italian Sausage
Just for You - The Day I Was Too Busy
Site of the Week - Balloon Instructions
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Follow the link below to see what it is all about! You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm

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4.) HEADLINE ARTICLE
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Hacker Prevention Techniques
by Aaron Turpen of Aaronz WebWorkz

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I remember when the term "hacker" referred to a computer geek who
could transform a mundane electronic device, with a few
modifications, into something completely different from what the
manufacturer and designer had envisioned for it. In some cases,
these were cool improvements and more than one of these hackers
made a fortune selling the rights to them. In other cases, the
transformation just made you wonder if the guy's horn-rimmed
glasses were a little too tight.

Nowadays, the term "hacker" is used to denote a nefarious
individual who, for one reason or another, causes havoc or harm
to computer systems. The old "hacker ethic" - sort of a code of
honor, like the Samurai Bushido code for computer geeks – is
apparently no more. The new "hackers" of the old school are now
"open source" participants ("coder" is a popular term for them).
A "hacker" is now someone who breaks into systems, proliferates
viruses, sneaks in via a trojan horse, or otherwise causes
problems with other's computing.

THE SPREAD OF ATTACK
Currently, the variations of the Klez virus are reported to be
the most prolific online spread of malicious code. Luckily, all
it really does is find your Outlook address book and perpetuate
itself with your contact list. The news media is always quick to
pick up on the latest "hacker attack" or "computer virus
infiltration" and make sure it's a top story for the day.

Most of us are aware of the need for "firewalls," "anti-virus
software," and such. Hopefully, most of us are using these tools
to protect ourselves. Beyond that, however, there is more you
need to know. First, we'll cover what the attacks are.

DDOS (DISTRIBUTED DENIAL OF SERVICE) ATTACK – usually aimed at
networks, this type of attack focuses on open ports and
connections in the network or system to flood them with requests
and "pings" in order to overwhelm it. This is akin to the
Mongolian Hordes descending suddenly upon a city before the
citizens had time to react and defend themselves. Usually the
attacks are made by third-party systems that are probably unaware
that they are part of a network of attackers – compromised
systems or systems with little or no security are usually the
unwitting accomplices of the hacker.

A DDoS Attack can seriously undermine a network by causing one or
more systems and their resources to shut down or crash, removing
them from use. An example of this type of attack would be the
recent attempt to close down the majority of the American
Internet backbone in October.

The good news is that the majority of the major systems, as
witnessed last October, while temporarily hampered by these
attacks, recover completely and easily from them. Most networks
are now self-monitored by software that "roves" the network,
watching for outages or unusual occurrences. Most server
software now includes "flags" that watch for unusual activity and
suddenly pop up to let the network monitor know that something
may be amiss.

TROJAN HORSE – this is the electronic version of the downfall of
Troy. Basically, software disguised as something else (sometimes
something useful) makes it way to your system by your own hand –
you wanted the software, right? This software usually contains a
"back door," a "trigger," or something similar. A "back door"
allows someone to enter your system while you're using the
software and do what they wish. The more common "trigger" method
waits for a certain trigger (a date, a time, a series of events,
etc.) and then sets itself off like a bomb. The results can be
any number of things from system shut down to the sudden launch
of an attack using your computer and its network or Internet
connection. It's not uncommon for a trojan horse to be spread
around as the part of a DDoS attack – triggered to all go off at
the same time.

A perhaps less malicious, but no less worrisome, version of this
type of software would be the SpyWare available on the Internet.
This is software that performs a neat function – like Gator
filling commonly-used form fields for you – while also collecting
information about you to send to advertisers and marketing
companies.

These are by far the hardest things to find. Until someone
notices what they are, they won't be reported to be cared for by
any anti-virus software companies or "spyware" lists. By
downloading shareware and freeware, you are taking the risk of
installing one of these onto your system. For myself, this is a
risk that I have to take as there is way too much great software
out there for me to limit myself to only what I can find on the
shelf at the store. It pays to read the terms and conditions
carefully and to note where you are getting the software from.
If it's from a source you don't know well (this includes eBooks
and the like!), you may want to reconsider whether you really
NEED to download that software or whether it's available from a
more reliable source.

VIRUS – this term is fairly commonly used by people, both online
and off. Everyone has heard of a computer virus at one time or
another. They are the most common and usually the most
sensational of the five major attacks. A computer virus
functions in the same way a biological virus does. It's primary
concern is usually reproduction. If you think of each computer
connected to the Internet as a cell in your body and the network
connections (email, data, etc.) as blood vessels transporting
lifeblood (information) from one computer to the next; it's easy
to see how a computer virus (usually spread via email) can
reproduce itself (make copies) and spread from one system to
another quickly. Most viruses focus on this point above all
others – many times doing nothing more than spreading themselves.
Others spread themselves and then destroy or attempt an attack on
the host system (the system it is currently on).

The two best defenses against this virus are, luckily, generally
included with most new computers: anti-virus software and a
network firewall. If you keep your virus definitions up-to-date,
scan your system regularly for viruses, and make sure that a
functional firewall is in place, you will avoid most virus
attacks. I, myself, get about a dozen flags from my anti-virus
software every day as viruses are sent to me by various people
online.

WEBSITES – Most people are unaware that certain Web technologies
have "holes" that can be exploited by less than stellar
individuals who build malicious websites. These sites, using
known security holes in technologies like ActiveX, Java,
JavaScript, and others, can trigger your web browser to start
doing things to your system. For instance, a well-known hole in
an older version of ActiveX allowed the entire contents of any
one folder or directory on your hard drive to be automatically
uploaded to a web directory or emailed to a receiver. Another
hole in early versions of JavaScript allowed the writer of the
script to cause Outlook (in Internet Explorer) to silently send
an email to anyone, effectively giving your email address away to
the website owner for a SPAM list.

If you are using the latest versions of your browser or limit
your use of Internet technologies, you are in little danger from
these attacks. Usually, once the security hole is found, patches
and fixes are quickly available before anyone can take advantage
of the holes to any large extent. If you are running a newer
version of your browser of choice and have the latest patches and
updates for the various plugins you may be using, you should be
relatively safe from this type of attack.

WORM – finally we come to the last of the big five. The worm is
much like a virus, but usually serves a different purpose. A
worm is kind of like a tapeworm in your belly. It consumes and
consumes resources until finally it's too large for you to host
or you die from its thievery. On some levels, a worm is a
combination of a DDoS and a virus attack. Worms usually
reproduce as often as possible (growing) to spread as widely as
they can. However, a worm's primary function is to suck
resources. In most cases, the worm is built for a certain type
of system (a PC running Windows 98, a Linux server running
Apache, an Apple computer running OS X, etc.) and is benign to
all others. Once it finds it's intended target, however, it
begins sucking resources – usually quietly – until the system
finally becomes overloaded and ceases to function.

The Klez virus has been deemed a "worm" by some, though instances
of it taking over resources are not common. Worms are most
commonly aimed at larger systems (mainframes, corporate networks,
etc.) and some are built to "consume" data and filter it back out
to someone who shouldn't have it (corporate spies, for instance).

For the average Internet user, a worm is of little consequence
and is usually covered by the same software that protects you
from viruses. It must be said, however, that worms are sometimes
undetected for quite some time as, like a trojan horse, it
usually has to do something before it is noticed.

The recommendations I'm making are my personal preference. There
are other versions of these same types of software (some of which
I'll mention) and no one can really tell you which is better for
you. Most of the software mentioned is available for both PC and
Mac.

ANTI-VIRUS SOFTWARE
I prefer Norton Anti-Virus (I use it as a part of Norton
Systemworks) for virus protection. I find it easy to use, easy
to buy, and well-made. The updates are frequent and do not take
long to download (they average 100-300 kilobytes per download,
with releases about once a week).

FIREWALLS
A firewall is the term used for software (or hardware) that
functions like a firewall in building construction: it completely
blocks the path of a fire – delaying or halting its progress.
Firewalls on a computer block network traffic coming to and
leaving a system, giving permission to transmit and receive only
to those pieces of software authorized by the user.

My favorite firewall software is ZoneAlarm. Available for free
for individual users and at a nominal fee for professionals and
businesses, this simple-to-use software takes care of everything
most users will need. It alerts you when unauthorized software
is attempting to send or receive (thereby letting you authorize
it or find the culprit) and the Zone Alarm site has a large
database of known software so that if you aren't sure what's
trying to access, you can click on the warning box and a web page
will open with an explanation of what that software is (if it's
in their database).

YOU THE USER
By far the best tool for defense against attack of any kind is
you and what you know. If you know what you're up against and
ways of combating it, you are less likely to be a victim. The
uninformed user is more likely to stumble into or unwittingly be
the progenitor of an attack. If you are in the know, keep your
software updated, regularly update your virus definitions, read
informed articles such as this one (*wink*), and watch for sudden
changes in your computer's activity – you'll be better able to
defend against attack.

We will probably never be able to keep all attackers and attacks
from causing harm. But at least we can minimize their effects or
reach. As J. Edgar Hoover once said, "for every thousand honest
men, there's one hoodlum trying to steal from them."

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5.) INTERACTIVE CLASSIFIEDS
__________________________

§«¤»¥«¤»

UNLIMITED SHOPPING!! NO LINES. NO CROWDS. ALL AT ONE
LOCATION. Find it all. Apparel toys, books to jewelry.
Name brands bargains galore!! 24/7. Specialty shops.
Second to none top quality. Thousands of items.
Unbeatable prices. Huge selection. Super deals.
HTTP://WWW.CFGSHOPPING.COM/2567546

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6.) EZINE ADVERTISING DETAILS
__________________________________

HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 40,000 subscribers waiting to see what YOU have to offer!

http://www.online-exchange.com/holidayads.htm

Do You Have a Business or Website?
Then you NEED ADVERTISING!

The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm

Take advantage of our Established Ezine and YOUR AD
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm

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=================
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
<http://adv-marketing.com/business/subscribe2.htm>

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8.) MARKETINGTRENDZ DIRECTORY
______________________

MarketingTrendz
http://www.marketingtrendz.com

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm

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The SCAMINATOR REPORT
http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm

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ONLINE EXCHANGE INFORMATION DATA
____________________

PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________

CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

_______________________

DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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