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The OnLine Exchange is an
Award Winning, Top Rated Business Publication.
-Our Focus: To bring you
cost effective marketing strategies and implementation.
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To provide you measurable results in business media and marketing
operations.
Please forward this ezine to all your friends and co-workers who
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This EDITION of THE ONLINE EXCHANGE E-Zine
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1.)
EDITORIAL
___________________
A "Warm" Welcome to All
our New Subscribers.
Just so you know...
Our Listserver problems are finally over. The new program is
working great, and everyone is receiving all publications in a
timely
manner. If you have missed any issues of our ezine
in the past 3 weeks, please go to our archives to read them:
http://www.online-exchange.com/archives.htm
There are some great articles, tools and resources we provided in
the past
3 weeks, so take some time to go through them. If you don't have
time,
bookmark the site and come back at your leisure.
We hope you are enjoying our new HTML format. And we would love to
hear
your feedback.
Just drop me an email at:
editor@online-exchange.com
Please don't forget that the holidays are approaching us very
quickly.
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If you have misplaced, or forgotten your password
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Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE
ARTICLE
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Get Paid in Multiple Ways for
Your Expertise
by Marcia Yudkin
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Whether or not you have formal credentials, if you have years of
experience
in your line of work, you may be able to cash in on these four
innovative
ways of delivering your expertise. For each option below, I've
provided
two links for learning more.
1. Expert Witness
A number of authors whom I know have served as legal consultants or
paid
witnesses in lawsuits involving the industry about which they'd
published a
well-regarded book. While those I know were approached without
having put
any feelers out for this type of work, you can increase the odds of
becoming an expert witness by listing yourself in the directories
that
attorneys consult.
Besides answering questions on the witness stand, you might be
requested to
make a pre-trial deposition. While this sounds glamorous and pays
very
well, you must have a personality that can withstand the kind of
harsh
questioning and clever trip-ups that you see in courtroom dramas in
the
movies and on TV.
Expert Witness Network http://www.witness.net/
Experts.com http://www.experts.com
2. Pay Per Question
A few Web sites are serving as intermediaries between experts and
individuals with questions for experts. Either the site sets a fee
per
question or experts offer bids on a specific question at hand.
Problems
with this business model include the difficulty of payer and payee
judging
appropriate pricing for an isolated question. Also, in my experience
a
question that might seem simple may require an in-depth consulting
session
to give a professionally competent reply.
Internet researcher Mel White launched a pay-per-question service, 5
Minute
Mentor (http://www.melwhite.com/5mm.htm), with a very simple cost
structure
and pay system: five dollars for a five-to-ten-minute reply, roughly
2-4
paragraphs. You e-mail her your question, she e-mails you when she
has an
answer ready, you pay and then she sends you the answer.
Google Answers http://answers.google.com
Keen.com http://www.keen.com
3. Talking Head
Wanna be a pundit? Most experts who appear on TV do so gratis. But
some,
designated as "consultant" in their on-screen credit line,
get paid to be
accessible for interviews in their area of expertise. Luck plays a
part
when a scandal, accident, controversy or crime erupts and you happen
to
know more about the background to the events than most people on the
planet. Who could have predicted that specialists in the impeachment
of
Andrew Johnson or in Florida election law would have their fifteen
minutes
in the media spotlight?
Getting your foot in the door for such opportunities has to do with
making
yourself accessible and responding immediately to a call from the
media.
You should also live close to a major metropolitan area, be quick
with
pithy and provocative comments and be willing to set aside other
plans when
the network needs you.
I, Pundit
http://www.rewired.com/99/0201.html
Punditry for Dummies
http://www.jewishworldreview.com/tony/snow071299.asp
4. Script Consultant
Hollywood films, TV dramas and feature-length documentaries often
include a
behind-the-scenes role for content experts who advise on the
likelihood of
plot lines, the authenticity of props and procedures and factual
background
in everything from medicine to corporate takeover strategy to
furniture.
Lots of people would undertake such an assignment for the glamour
and ego
gratification alone, but you'll be compensated nicely for your
contribution.
As with becoming a talking head, cooperativeness, accessibility and
flexibility matter just as much for succeeding in this sort of gig
as does
your knowledge. Your work might amount to a concentrated, one-time
advisory
gig or a long-term contribution to an ongoing series.
Carole Lieberman, M.D., Psychiatrist and Script Consultant
http://www.drcarole.com/
Peter Schwartz, Futurist and script consultant
http://www.gbn.org/public/gbnstory/network/staff/ex_schwartz.htm
=============================
Marcia Yudkin <marcia@yudkin.com>
is the author of 11 nonfiction books and
the special report, "50 Ways to Turn Content into Money,"
from which this
article is excerpted. For more ideas on capitalizing on your
expertise,
see http://www.yudkin.com/downloads.htm
[Back to the Table of
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3.) BRAIN
BUSTERS
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Wild Card
A metacharacter used to specify a set of replacement characters
and thus a set of file names. For example, "*" is any zero
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Microsoft DOS and many other programs and search engines use
wild cards.
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4.) INTERACTIVE
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[Back
to the Table of Contents]
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5.)
INFO MARKETING TOOL
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Format your Ads…..
Use this free Ad / Email / Article formatting utility to format
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Nearly every publisher that you submit your work to will require
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work gets accepted the first time by properly formatting
everything you write.
This free utility will count total characters, total words and
total lines. No matter what the requirements you get it right,
saving both yourself and your publisher aggravation and time.
Use it every time.
Be kind to your publisher and Format Your Ads.
<http://www.busiads.com/BestFormat.aspx>
Provided by BusiToolz.com. <http://www.busitoolz.com/>
Check our many Easy To Use On-Line Marketing tools.
Full-featured On-line Ad Tracking and Much, Much More.
“Business Tools You Can Afford To Use”
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6.)
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7.)
MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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8.)
ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied, including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and freedom from
infringement. The user assumes the entire risk as to the accuracy and
the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the
editor is not necessarily an interpretation of viewpoints made by the
company.
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