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It
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The
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!_______________________________________________________________
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1.) HEADLINE ARTICLE
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DDT: Do, Don''t Think. Just market
Copyright (c) 2002 by Angela Booth
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»You see funny things when you''re walking your dog. A couple of
summers ago, late every Sunday afternoon, I''d be out walking my
dog and I''d look up to see a sky-writer.Puffs and streaks of white smoke against a blue sky spelled out
the name of a local telecommunications company. Every Sunday, for months.I wondered what it was costing them, and whether they were
getting results.Guess not. That winter, the telecom went bust in spectacular
fashion.Sky-writing''s one way to market your business, but what''s the
best way? The short answer is that there''s no best way. Nothing
works all the time. Some things work sometimes. Many things work most times. Constant marketing works all the time.So here are my two rules of marketing:* it doesn''t matter what you do, just do some marketing every
day; and* watch your mental images, because your images control your
emotions, and your emotions determine how much energy you''ll put into marketing.
=> It doesn''t matter how you marketThat''s a lie. It does matter. If your marketing efforts consist
of expensive advertising and gimmicks like sky-writing, you''d
better have deep pockets.Ideally, you''ll use a mix of paid and free (except for your time,
which is in no way free) marketing tools.I''m not going to give you a long list of marketing tools. You can
use everything from sky-writing to sticking magnetic letters onto
your car.(Check out the Marketing Diary in each week''s issue of Creative
Small Biz, to see what I''m doing ---
http://groups.yahoo.com/group/Creative_Small_Biz/ )
What''s important is that you put major time into marketing each
day. This is because the results of your marketing take time to
kick in.Let''s say that you start by sending out a couple of hundred
direct mail letters each week. You combine that with making 30
telemarketing calls to businesses each day.You''re dogged about this. You don''t think about it too much, you
just go ahead and do it, because you want your business to be a
success, and it is a business, it''s not a hobby.You plod on. Your business builds. You add more marketing tools. A small ad in the classifieds section of your daily paper. You write a talk, full of information for other business owners. You
call local business groups and give your free talk. You network
at these gatherings: you make friends, and hand out business
cards.What''s the result? Hey --- before you know it--- your business is
whizzing along. What did it? Constant, easy-does-it, don''t-think-
about-it-just-do-it marketing.
=> Watch your mental imagesWho''s in your head? Two of you. Your brain has two halves, so
you''re two people. Truly. There''s the left brain analytical you,
and the right brain creative you.Your right brain has charge of your subconscious mind. And if you sabotage yourself, your subconscious is what''s doing it.I found writing exhausting for years. Even thinking about writing
made me tired. I dieted, started new exercise programs, gulped
vitamin pills, got more sleep. Didn''t work. I''d finish a few
hours of writing completely worn out.Then an image formed in my mind. The image of a mountain climber, toiling up the rocky slope of a steep, ice-covered mountain.Numb fingers. Aching legs. Deep crevasses on either side of me.That explained the exhaustion. My subconscious equated writing
with mountain climbing.So I changed my image of my writer-self. My new image is of a
seed-sower, walking along the rows of a tilled field. The field
has black, rich soil. I scatter handfuls of seeds from a bag as I
stroll along in the warm sun.This new image makes me feel pleasantly relaxed.It works. Writing no longer makes me tired. I''m just ambling
along, scattering seeds.If you find marketing difficult, ask yourself what image you''re
holding of marketing.We all form images via our right brain. The left brain suppresses
them (this takes energy) or puts them into words.If you ask yourself, you will get an image. If the image is
unproductive, like my mountaineer, change it.So there you have it. Marketing in a nutshell. Only two things to
monitor: how often you market, and whether you''re sabotaging
yourself.Now stop reading and go market your business!
Author and copywriter Angela Booth crafts words for your
business. Words to sell, educate or persuade. Contact her today
for a free quote:Free ezine: Creative Small Biz --- subscribe at:
http://groups.yahoo.com/group/Creative_Small_Biz/
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2.) A WORD FROM THE EDITOR
___________________A warm welcome to all of our New Subscribers.
We are still working out some kinks in the listserver,
so please be patient with us for just alittle longer.
Again, if your browser does not support HTML,
please let us know so that we may switch you
over to the plain text version.
We have a special gift for you:
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And if you are looking for an even bigger discount in ezineadvertising, check out our Holiday ad packages.They will save you a bundle:
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Now just a word of advice. It is now November.
NOW is the best time to really get exposure for
your business because people are looking for ways
to gain extra income and also for holiday gifts, etc...
This is the perfect opportunity for you to invest in
your business with HIGH returns. NOW is NOT
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Does Your site have the C.O.B.R.A. SEAL?
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PARTNERS-2-SUCCESS is HUGE FOLKS!
By becoming a member, you get:
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If you would like a summary of all the tools, free digital
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sales@marketingtrendz.com/?subject=p2sdetails
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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3.) GRINS -N- GIGGLES
_____________________My Amazing Spel Chequer!Eye halve a spelling chequer
It came with my pea sea
It plainly marques four my revue
Miss steaks eye kin knot sea.Eye strike a key and type a word
And weight four it two say
Weather eye am wrong or write
It shows me strait a weigh.As soon as a mist ache is maid
It nose before two long
And eye can put the error rite
It's rare lea ever wrong.Eye have run this poem threw it
I am sure your pleased two no
It's letter prefect all the weigh
My chequer tolled me sew.[Back to the Table of Contents]
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4.) COOL-BIZ SITE
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Bureaus, BBBOnLine's mission is to promote trust and confidence on the Internet through the BBBOnLine Reliability and Privacy Seal Programs. BBBOnLine's web site seal programs allow companies with web sites to display the seals once they have been evaluated and confirmed to meet the program requirements.
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[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»6.) HOT BIZ TIP
_____________________Pointers On Email
Don't be rude:
When we were young, most of us were taught the basics of
good manners, like saying 'please' and 'thank you'. So why
should an email message be any different?And make sure you sign it with your name. Remaining
anonymous does not gain respect.Be Professional:
Don't use lots of emoticoms when writing to someone you
don't know. LOL and IMHO may be meaningless to many
people.Use a spell checker:
Most email software has a built in spell checker. The odd
spelling error may be overlooked by most people, but an email
filled with typos creates a bad impression. So use it. Even
though it may mean spending a few seconds longer before
sending it off.Check your Tone of Voice:
It is very easy to come across as rude and demanding in an
email. Even if that's not your intention. So read your message
before sending it off, and try to read it as your recipient
would. Remember, she may not know you.Be Precise:
Keep your message short and to the point by all means. But
ensure you have given all the information your recipient needs
to act on your query. Especially when writing to a support
desk.Ask before sending an attachment:
Many people - especially those in business, will *never* open
an attachment because of the risk of a virus infection. If it's
important to send an attachment, write first for permission to
do so. Even then, some will refuse to accept it - unless they
know you extremely well.A bit more on email at <http://newbieclub.com/email/>
********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz
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8.) MARKETINGTRENDZ DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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