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"The smartest thing that a person can do is to persistently think the thoughts that are consistent with the kind of person he or she would like to be." - Brian Tracy |
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The
OnLine Exchange E-Zine |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!_______________________________________________________________
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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
Yes, we are stilling living the LISTSERVER NIGHTMARE! We have a great program but a lot of little quirks to work out. However, I am sure you are tired of hearing the same ole sob story week after week, so we will talk about something on the brighter side. First, let me inform you, that if you have missed any issues of our ezine in the past 3 weeks, please go to our archives to read them:There are some great articles, tools and resources we provided in the past 3 weeks, so take some time to go through them. If you don't have time, bookmark the site and come back at your leisure.The holidays are fast approaching and many of us are working diligently to get set for the BUSIEST time of the year. We are offering YOU a SPECIAL on advertising. This week only, you can get 30% OFF of ALL our Regular advertising packages:If you want to save even MORE than 30%, you can order from our
HOLIDAY advertising site at:We hope you are enjoying our new HTML format. And we would love to hear your feedback.
Just drop me an email at:
editor@online-exchange.com
Don't Forget The Profit Zone;
An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Email Trends That Will Make You Money, Or Take It Away
Copyright © 2002 Joshua Rose
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Want to know the most important factor people look at to
determine whether or not to open your all-important email?Chances are it's not what you think. At least I was a bit
surprised.Bouncing addresses, sp*m filters, and inbox competition have
raised the bar for all of us. While permission-based email
marketing is still the web's #1 sales tool, and will remain
so for the foreseeable future, we all need to pay careful
attention to the rapid developments in this dynamic area,
or risk being left far behind.
AN IMPORTANT STUDY FOR YOUR BOTTOM LINE
According to DoubleClick's 2002 Consumer Email Study, what
then IS the most important factor consumers look at
in determining whether to even open your email?Surprise, although I've seen alot written about it being
the "subject line", it's NOT. It's the "from line"! 60%
said that's what they look at when making the "open"
decision, while a still hefty 35% cited the subject line.So, if your from address is a mess (bptx89653@sellyou.com,
for example), your subject line is going to have a hard
time saving the day. Your open rate is likely to be very
poor.A much better idea? "yourname@yourdomainname.com" This
wasn't suggested in the report (that's not the point of the
report), but it's pure, simple and ties in with the
importance of "name recognition" and "branding" that the
report DOES address (more on this in a moment).
SOME INTERESTING FACTS YOU CAN TAKE TO THE BANK
* 69% of men say they'll open an email if the subject
line contains "news" (while 46% of the women will).* 64% of women will open it if the subject line includes
a "discount offer" (50% of the men will).* Got a new product to announce? Well, only 39% of women
and 37% of men will open email with a subject line about a
"new product announcement".* 90% cite unsolicited promotional emails as the number
one consumer concern. 60% delete it without opening, up
from 45% last year. Bad news for sp*mmers, good news for
legitimate emailers.
CONQUER THESE CHALLENGES AND REAP BIG REWARDS
* The volume of email has risen 60% over last year with
the average person getting 254 emails a week versus 159.
That's alot of competition!* To deal with this onslaught of email, the average person
has 2.63 email addresses. 50% also use an email feature to
sort their messages into a bulk folder. And 76% "never or
rarely" read the emails in their bulk folders.* Of those who made an immediate purchase after reading
an email, 60% cited "merchant recognition" (branding) as the
reason for their quick decision. Even more, 70%, cited a
"discount" as their motivating factor.Wow, if people know and trust you, and you offer a discount,
your newsletter is going to pull some sales!
WHY EMAIL IS STILL #1
* 25% of consumers with an email account made an online
purchase in the last year versus 19% a year ago.* Of shoppers who have purchased online, 78% did so as a
result of receiving an email.* 66% plan to use email to make a purchase during the
upcoming holiday season.
CONCLUSIONS
When used effectively, email remains an incredibly powerful
sales tool. The keys to success are being known and
trusted, as well as carefully utilizing your "from" and
"subject" lines.But because consumers are countering their enormous volumes
of email by using multiple addresses, bulk folders and sp*m
filters, newsletter publishers will need to stay informed
as well as creative to maintain and grow their actual
"readership", as opposed to their simple subscriber counts.Whatever you do, clearly differentiate your mailings so it
is not mistaken for sp*am.
For those of you who would like to read the whole report,
go here:http://www.doubleclick.com/us/knowledge/documents/research/
dc_consumer_email_0210.pdf
Joshua Rose writes about how to significantly boost your
online results by improving your "communication skills",
increasing the "responsiveness" of your subscriber list
and utilizing effective Affiliate sales techniques. To
subscribe, visit: http://www.internetprofitwizards.com
-------------------------------------------------------------
Claim your FREE follow-up email service (without adverts)
Click here http://www.freeautobot.com
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3.) BRAIN BUSTERS
_____________________ApplicationSometimes written as 'app'.This is just another word for a program or software, A term
for a program that performs specific tasks, such as word
processing, e-mail sending or retrieval, or Web browsing.
Unlike *system* software, which runs the computer system
(such as the operating system), an app is an end-user
program.Trust the Techies to try and confuse us even more:-)[Back to the Table of Contents]
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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
_____________________Move This! Size 400kMove This! make your mouse move alone and your
browser surf automatically. You can add unlimited URLs
in your auto browser list and it can open it randomly.
Very useful to keep your ISP from connecting you because
of inactivity during downloads.
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6.) EZINE ADVERTISING DETAILS
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Take advantage of our Established Ezine and YOUR AD
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7.) MARKETINGTRENDZ DIRECTORY
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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