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"A
good plan today is better than a perfect plan tomorrow." |
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The
OnLine Exchange E-Zine |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!_______________________________________________________________
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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
TopStar Sponsor:
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1.) HEADLINE ARTICLE
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Reciprocal links - Who / How to target
By David Callan
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Reciprocal linking is one of the most effective ways of driving
targeted mass numbers of people to your website, however in order to be successful you have to carefully target and choose the sites you want to link with.
What you need to be doing is focusing on linking to similar
high-traffic, quality sites, which will interest you visitors and
which complement you site, not compete with it. Sending visitors
to a competing site with a similar product is a big mistake
because chances are they'll buy their product.
Try not to down-link, which is what I call it when a site links
with a site with far less traffic than it. Always aim to up-link
with a few high traffic sites, rather than a bunch of low traffic
sites. The results are much better.
My favorite and first thing to do when looking for sites to
target is to try to take traffic away from my competition, I do
this by visiting altavista.com or any other engine which will
tell me which sites link to which.
Say for example you knew your competition was WWW.XZY.COM, you would go to altavista and type in link:competition.com (leaving out the http://www. part). So to follow the above format you would type in link:xyz.com and do the search, altavista would return all the sites in its database that link to www.xyz.com. These are the first few sites you want to link to because you know they are sending traffic (and business) to your competition and you want a piece of action too. Chances are if these sites link to your competitor they will link to you too.
Depending on the industry of your business and your competitor,
he or she could have hundreds of links, so be prepared to be held
up for quite some time. However it's well worth it because you
are effectively taking visitors away from your competitors site
by having you link wherever their link is.
The next way you can target sites to link with is by visiting one
of the major search sites, either Yahoo.com or Google.com. The
advantage these two sites have over other search sites when it
comes to targeting links is that usually results from these are
of a very high standard. In Yahoo.com's case it's because all
sites are reviewed by a human editor, and in google.com's case
it's because they use link popularity as one of the main factors
of relevancy when returning results from a search, meaning only
good quality sites are returned.
So you're on either google.com or Yahoo.com. Now enter keywords and keyphrases which relate to the theme of your website. Remember, you don't want to link to competitive sites so try not to be too specific on your search terms. For example if I was doing this I wouldn't enter 'Internet marketing articles' because chances are most results would be competitive sites, I would enter in 'Internet marketing' because it's a wide area but still one which is related to my website theme and not necessarily competing with me. The sites that show up for these results are prime targets. Ask for links with these guys, and next you can target the guys who have links to them.
The possibilities are endless.
Article by David Callan - admin@akamarketing.com
David is the webmaster of http://www.akamarketing.com.
Visit his site for free internet marketing articles, advice,
ebooks, news and lots more.
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2.) A WORD FROM THE EDITOR
___________________A warm welcome to all of our New Subscribers.
We are still working out some kinks in the listserver,
so please be patient with us for just alittle longer.
Again, if your browser does not support HTML,
please let us know so that we may switch you
over to the plain text version.Also, though we have raised our prices a little
bit for ezine advertising, they are still very
competitive and the response rate has increased
with the new HTML format. And if you are looking
for a huge discount in ezine advertising, check out
our Holiday ad packages. They will save you a bundle:Now just a word of advice. It is now November.
NOW is the best time to really get exposure for
your business because people are looking for ways
to gain extra income and also for holiday gifts, etc...
This is the perfect opportunity for you to invest in
your business with HIGH returns. NOW is NOT
the time to be cheap about it.Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
PARTNERS-2-SUCCESS is HUGE FOLKS!
By becoming a member, you get:
** FREE DIGITAL PRODUCTS with Master Resale Rights
** HUGE DISCOUNTS on Advertising from Quality Ezines
** SPECIAL DISCOUNTS on services & products for your business.
PLUS ALOT MORE!!!
KICK START your business into HIGH GEAR:
http://www.ezinetrendz.com/partners2success.htm
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
sales@marketingtrendz.com/?subject=p2sdetails
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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3.) GRINS -N- GIGGLES
_____________________STOCK MARKET DEFINITIONS
STOCK: A magical piece of paper that is worth $33.75
until the moment you buy it. It will then be worth $8.50.
BOND: What you had with your spouse until you pawned
his/her golf clubs to invest in Amazon.com.
BROKER: The person you trust to help you make major
financial decisions.
* Please note the first five letters of this word spell "Broke".
BEAR: What your trade account and wallet will be when you
take a flyer on that hot stock tip your secretary gave you.
BULL: What your broker uses to explain why your mutual
funds tanked during the last quarter.
MARGIN: Where you scribble the latest quotes when you're
supposed to be listening to your manager's presentation.
COMMISSION: The only reliable way to make money on the stock market, which is why your broker charges you one.
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4.) COOL-BIZ SITE
____________________ECommerce-Guide.com
The goal of the ECommerce-Guide.com is to provide the single
best source of independent, up-to-date information about
electronic commerce. Editorial content is 100% e-commerce -
with everything including daily news, feature articles, product
guides, newsmaker profiles, an e-commerce events calendar,
e-commerce-focused discussion list and forums.
<http://ecommerce.internet.com/>
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5.) EZINE ADVERTISING DETAILS
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Take advantage of our Established Ezine and YOUR AD
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this week. Start YOUR Success Story Today!
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_____________________Don't Lose Your Download
One of the commonest emails received by our Support people
is from members who downloaded something - then couldn't
find it!
Hey, it happens to everyone - especially when you're new to
the downloading process.
So what do you do when you can't find the file you just
finished downloading? Or some other program that seems to be
misplaced?
Use the Find Files feature built into your computer.
Click the Start button. See the "Find" item? Point
to it with your mouse cursor and click "Find Files or
Folders." We're going to find some stuff right now!
Once the "Find" dialog box is open, type "start" into
the "Named" field. Look in Drive (C:). click Find Now. And
watch it show you a bunch of stuff from your hard drive.
Apply this technique anytime you can't find anything. And
I do mean ANYTHING. You can use wild cards - that would be
an asterisk followed by a dot and three letters making up a
file extension. Like, *.exe would find all the files
that are executable, *.gif would find all the graphics
files in GIF format, *.jpg would find all your photos you've
been taking with that new digital camera.
Play with this. It's powerful, and it'll save you a lot
of distress, and maybe even having do one of these
numbers...
"Hi,
I downloaded your free e-book, and can't find it on my
computer. Can you help me?"
Now you know what to do. Never lose a download again.
Well, *almost never*.
********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz
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7.) TOP PICK CLASSIFIED ADS
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8.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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