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"If
you're never scared or embarrassed or hurt, |
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The
OnLine Exchange E-Zine |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!_______________________________________________________________
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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
I am going to let you in on a little secret. When I do each edition of The OnLine Exchange, I normally write my editorial 24 hours in advance. So, here I am, on Sunday, at my computer. And at this point, I have NO IDEA HOW we are going to publish this ezine in the morning. With the never ending problems of the listserver, we are at a point where we are about to go totally bonkers. These last 2 weeks have been the most frustrating weeks since I went into business online. Sure, there are obstacles to overcome, but 2 weeks of them!! Is there a light at the end of this tunnel? And WHO is suffering, YOU ARE! Our subscribers. I don't even know if you were able to receive the last weeks editions because I wasn't getting half of them, but some people were. This seems like an endless nightmare. If you missed any editions, please go to our archives and catch up. http://www.online-exchange.com/archives.htm
Please understand that these are NOT normal practices of The OnLine Exchange. We strive on consistency, and even though the ezines and mailings were going out as scheduled, we have no way of telling if and when they reached their destinations. We are working day and night to resolve this ongoing problem. By mid-week, we WILL have a listserver that WORKS.I do apologize for this. If there was anyway to avoid these problems, trust me, I WOULD!We hope you are enjoying our new HTML format. And we would love to hear
your feedback.
Just drop me an email at:
editor@online-exchange.com
Don't Forget The Profit Zone; An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password for The Profit Zone Members Only Club, please take the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»It's Not About You
By Dave Balch, "The Stay-at-Home CEO"(tm)
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Marketing. Yikes! ...the dreaded word has reared its ugly
head once more. Like going to the dentist, marketing is one
of those things that everyone has to do but most people
don't want to do or even like to do. It is arguably,
however, one of the most important parts of your business,
so you can't just ignore it and hope it goes away.I take that back. You CAN ignore it, but it won't go away.
No matter what your product or service, you simply MUST do
some sort of marketing if you want to get more business.Volumes have been written about marketing and ways of
approaching it, but I recently received a letter that,
frankly, left me astonished. I don't claim to be a
marketing expert, although I've been fairly successful at
it, but I thought it was one of the worst marketing letters
I have ever seen. And it was from someone who claimed to be
a sales expert, which brings up the difference between the
two: 'marketing' is supposed to get someone interested in
what you offer, 'sales' is the process of converting that
interest into cash.Here is the single most important thing to realize when you
create marketing materials: it's not about you, it's about
them. Think about that for a moment. No matter what you
say or do, no matter how pretty the brochure or how fancy
the web site, the person you are trying to reach wants to
know just one thing: "What's in it for me?" Good marketing
will tell them exactly what is in it for them.Tell them how they will benefit from doing business with
you; what they can expect and when to expect it. Tell them
that they will make loads of money from your advice, not
that you need just one more customer to win a new Kia.Here's a second tip to help you remember the first tip:
start a marketing letter with the word 'You". For example,
"You will be amazed at the results when you use..." or "You
can help your customers and make a few bucks in the process!
Here's how..."Back to the bad letter... the first sentence completely turned
me off. The first sentence! "I just wanted to give you an
update on what's going on in my life." I don't mean to be
cold or cynical, but who cares? Send me a marketing letter
that's about me, not about you! Tell me that I'm going to
make money, lose weight, or be better looking... not what's
going on in your life. (I did know this person but only
casually, as we had taken a class together two years ago.)He goes on to explain what he's doing and then he says, "I
believe that you, as a friend of mine, may be in a position
to help me." Why would I want to do that? It shouldn't
be about him, it should be about me (the reader)!To paraphrase Dennis Miller, "I didn't mean to get off on a
rant...", but you can learn plenty from a good example of a
bad letter, and then you can avoid making similar mistakes.And that IS about you.---------------------"Make More Money and Have More Fun" with your small
business! Dave will show you how with his FREE newsletter,
"Big Bucks in a Bathrobe" sent by e-mail. Visit
http://www.TheStayAtHomeCEO.com to sign-up, for information
on speaking services, or for copies of past articles and
newsletters. Comments and/or questions are always welcome
at 1-800-366-2347 or Dave@DaveBalch.com. (c) Copyright
2002, Dave Balch. ALL RIGHTS RESERVED.
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3.) BRAIN BUSTERS
_____________________Acronyms & ShorthandKnown as Chat Acronyms and E-mail Shorthand, these
"abbreviations" are also used in Newsgroup Postings and IRCAcronyms have always been an integral part of computer culture
and now they are popular on the Internet to represent common
phrases that people say to one another. Part of the reason they
are used so much is because it's quicker and easier to type out a
few letters, rather than typing out the full expression. They're
also fun, but some can be naughty so watch out! To find out the
meaning of a certain acronym, scroll down and look at it's
corresponding phrase below.BTW: If you ever see someone TYPING AN ENTIRE SENTENCE IN ALL
CAPITAL LETTERS that means SHOUTING! It is not proper netiquette
to TYPE IN ALL CAPS (even in e-mail), in fact, it's annoying. if
you're in a hurry (or want to do what many people online already
do), then type in all lower case, unless you want to imply that
YOU ARE SHOUTING!
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The standard for developed business web sites is
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that question. This book will give you detailed steps
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www.eliminatedebts.com/dsi[Back to the Table of Contents]
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5.) INFO MARKETING TOOL
_____________________Webpedia 1.0An illustrated encyclopedia of free Web resources, with
descriptions, links and upgrade costs. This PDF format
book brings together a categorized list of many resources
for the website designer, available free of charge, or at
very lost cost.
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6.) EZINE ADVERTISING DETAILS
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
The OnLine Exchange is here to assist you
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Your success starts right here:
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Take advantage of our Established Ezine and YOUR AD
could be seen by over 34,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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