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"Your
most valuable asset can be your willingness |
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The
OnLine Exchange E-Zine |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!_______________________________________________________________
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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
I just want you to know that I do realize that there
have been a lot of changes in our ezine lately. And believe it or not,
some people don't like change. In fact, most people don't like change.
I am sadly one of them. I have things a certain way, and I get nervous
and frustrated when it changes. An example is our listserver. It is
GREAT. It has tons of new features and it is actually easier to use
than the other one we had for over 2 years. However, because our
business name is not in the 'FROM' title, I get nervous that you may
not know it is The OnLine Exchange Ezine. Even though it is blatantly
clear in the subject. That little problem is being resolved this week.Also, there are very few browsers that do not support HTML, however,
some don't. If you get the ezine and it is coded and hard to read, please
email me and let me know. You WILL receive the Plain Text Version instead.
This listserver is so great, it does BOTH.Just drop me an email at:
editor@online-exchange.com
Don't Forget The Profit Zone;
An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon (editor of The OnLine Exchange Ezine)[Back to the Table of Contents]
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Google Wealth Pyramid
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The absolutely fortunate thing about the Internet is that you can
guarantee yourself a certain level of traffic, and certain
profitability. This is usually impossible with many other
businesses - but not the Internet. Here, we shall look at one
sure-fire way of not only guaranteeing your profits, but
pyramiding them, starting right now.We shall proceed step-by-step.1. Monthly unique users: Analyze your server log files using a
good server log analysis software package that can tell you how
many unique users come to your web site every month. Some web
hosting service providers already give you log file analysis. Ask
your web hosting provider whether they do. If your provider does
not, download one from Download.com. For our example here, let us
assume that you get 1,000 unique users a month.2. Number of sales per month: Next, you need to find out how many
sales you make per month on average. This is the number of units
that you sell, not the sales value in dollar terms. For our
example here, let us assume that you sell 50 units per month of
whatever product or service it is that you sell.3. Conversion ratio: Calculate your conversion ratio by dividing
your monthly unique users by your monthly sales units and
converting that into a percentage. In our example, that is 50
divide by 1000 multiplied by 100 which is equal to 5%.4. Next, write down your gross profit on sales units. For
example, if you sell downloadable software for $80 per unit, and
your per unit costs are $15, then your gross profit per unit of
sales is $65.5. Now you know that for every 100 people that visit your web
site, five percent of them by something on your web site that has
an average value of $65 and that brings you a gross profit of $65
x 5 = $325. This means that you can afford to spend a maximum of
$3.25 per visitor if you were to pay someone to bring you
visitors to your web site ($325 divided by 100).6. Find out what keywords people used to search for your web
site. Again, analyze your server log files to find out what
keywords were used to find you. That kind of information is
there. Also, go to http://inventory.overture.com and see what
keywords related to your web site are popular.7. Go to Google.com and click on the AdWords Select link. More
than 150 million times a day, people use Google to find what
they're looking for. You can buy adverts on Google that appear
whenever your chosen keywords are searched for. You pay only when
a customer clicks on your ad, regardless of how many times it's
shown. And from our research above, you know the maximum you can
afford to pay and remain profitable. In our example, that was
$3.25 per click (per visitor). Google's system is very easy. Set
up your ads, select the keywords you wish to have them appear,
and select the maximum amount you are willing to pay per click.
Often, you will discover that you need far less than your maximum
amount - perhaps just $0.07 to $0.80 per click, meaning your
profitability is high. To increase your ads effectiveness, make
an ad for each keyword and place that keyword in the title of
your ad. For example, if you are buying an ad for the keyword
'wedding gowns' make a specific ad for that keyword and make sure
that your ad title contains the words 'wedding gowns' so that the
user mentally associates it with a good find.8. As soon as you are all set up, your ads start running within
minutes! You can do this in the next 30 minutes! And your card is
only charged after you reach your pre-selected daily limit, so
you actually get started without having to place any money up
front. A true no cash down start!9. You are guaranteed profits if you did your calculations
correctly in the steps above. And as your money rolls in,
increase your daily limit on Google until you reach the maximum
point for your keyword. For example, you may find that your
keywords are being searched for 9,000 times a day but initially
you can only afford to pay for 500 clicks a day. As your profits
roll in, increase your daily spending on the ads until you reach
the 9,000 a day limit. Then, increase your keywords to cover
other related areas. For example, if you are selling wedding
gowns, the keywords 'bridal registry' may also be good for you.
When you have fully exhausted Google, move to the other big fish
of the pay-per-click game: Overture.com (formerly GoTo.com).
repeat the same process there. You may also do well to look at
services such as www.keyword-bid-optimizer.com and
www.gotoast.com. These services will save you considerable time
and money and point you to may good pay per click engines.10. As the money rolls in and you keep pyramiding the advertising
as we have seen above, it will be time to move on to ezine ads.
Find newsletters and ezines that run articles related to your
site's topic. Contact their owner and see whether you can run
advertising on these newsletters. Ads in ezines usually have a
very good return because they are targeted at people with a keen
interest in the subject, people who have gone as far as to
subscribe to the ezine. Pennmedia.com lists all newsletters that
accept advertising and also places ads in them for you. Other
similar services and sites include Postmaster Direct, e-
zinez.com, liszt.com, ezinestoday.com, ezine-universe.com, and
topezineads.com.There you have it - a way to start from nothing and pyramid your
wealth by pyramiding advertising that can be specifically
calculated. If you would like to know more, see The Complete
Internet Marketing Outline and other titles at
http://www.ImagesOfOne.com.
Article written by David Cameron, CEO ImagesOfOne.com, author of
Raising Humans and A Happy Pocket Full of Money, and developer of
the Prova LifeGoals Effortless Achiever+ and Prova LifeMap
Numerology software. These and titles such as Think and Grow
Rich, As A Man Thinketh, and more are available for download at
http://www.ImagesOfOne.com.
[Back to the Table of Contents]
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3.) BRAIN BUSTERS
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EDI
Short for Electronic Data Interchange, the transfer of data between different companies
using networks, such as the Internet. As more and more companies get connected
to the Internet, EDI is becoming increasingly important as an easy mechanism for
companies to buy, sell, and trade information. ANSI has approved
a set of EDI standards known as the X12 standards.
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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
_____________________RegScrubRegScrubXP is designed to delete unnecessary information from the
System Registry of XP/Windows2000 operating systems. This junk is
often left behind when programs are uninstalled, and the
information is not needed anymore. Programmers often load the
Registry with junk as well. The result of cleaning is a smaller,
faster Registry. Windows XP/NT4/2000. Free. 3.26MB. Found at
<http://www.tudogs.com/windows4.php>[Back to the Table of Contents]
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6.) EZINE ADVERTISING DETAILS
__________________________________
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
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-Over 34,000 subscribers waiting to see what YOU have to offer!
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Take advantage of our Established Ezine and YOUR AD
could be seen by over 34,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
[Back to the Table of Contents]
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
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Ezine Creation Services
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[Back to the Table of Contents]
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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