10-30-2002 MarketingTrendz Edition

"Money isn't the scarcest resource -- imagination is."
- Linda Yates

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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 33,000+
(c)Online Exchange...October 30, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication.

-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.

Please, forward this ezine to all your friends
and co-workers who might be interested!

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IN THIS ISSUE:
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1. Featured Article - Little Known Trick To Cut Spam By 90% Or More!

2. Editorial - by Debbie Solomon

3. Grins and Giggles

4. COOL Biz Site - CrazyBrowser.com

5. E-Zine Advertising Details

6. HOT Biz Tip - To Zip or Not to Zip

7. "TOP Pick" Classified Ads

8. MarketingTrendz Directory

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1.) FEATURED ARTICLE
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"Little Known Trick To Cut Spam By 90% Or More!"
By Azam Corry
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How can you stop the unsolicited, bulk commercial email we call
spam?

Well, lets be honest - you can't. Not entirely. But it's easy to
avoid as much as 90% the of spam you get. Let me explain...

FIXING THE LEAKS IS BETTER THAN BAILING OUT

Although there are many spam filtering applications available,
they take time to set up, have to be constantly adjusted, and
more often than not cause as many problems as they solve.

The simple fact is that to filter out ALL spam, you're also going
to inadvertently filter out some of the legitimate email you WANT
to read.

It's unavoidable. No spam filter will ever be infallible.

Relying on a spam filter is a bit like bailing water out of a
leaky boat instead of plugging the holes.

Until you fix the leaks, you're fighting a constant battle to
stay afloat. And if you don't bail fast enough, you'll sink!

In the context of spam, fixing the leaks means preventing your
addresses from getting into the spammer's grubby little hands in
the first place.

SPAM BOTS ARE YOUR NUMBER ONE ENEMY!

Spam Bots trawl the net much like search engine spiders. The big
difference is that they only record the email addresses found on
a Web page.

They create huge lists of addresses which are used to send spam.

But it doesn't end there ...

These lists are often sold to many other spammers, as well as the
naive and misled who believe they're buying opt-in lists.

Spam Bots are the #1 reason why webmasters are drowning in spam!

IT'S EASY TO FIGHT BACK WHEN YOU KNOW HOW!

All you need to do is encode all your email addresses into HTML
so that spam bots can't read them.

If they can't read your address, they can't add it to their list.

As it's HTML, encoded addresses will display and behave exactly
the same on a Web page as those written in regular Roman text.

Here's a quick way you can do it:

Every word has vowels, so instead of encoding all the letters, we
can simplify things by only translating the vowels, the "@" and
the "com" in your email address, plus the "mailto:" portion of
the link.

Your address will still be totally unreadable to a spam bot.

SPECIAL CODE TO INSTANTLY HIDE YOUR ADDRESSES

I've encoded all the essential elements for you so you can
refer to them whenever needed.

The format of the code is:

     [Ampersand][Hash][ASCII Number][Semicolon]
a =       &        #        97            ;

Unfortunately, since some email clients automatically translate
the code, I've had to put a PERIOD (.) in the middle of each code
character BEFORE the ASCII number, to prevent translation.

DELETE THE PERIODS BEFORE USING THE ANY OF THE CODE BELOW:

mailto: = &#.109;&#.97;&#.105;&#.108;&#.116;&#.111;:

@ = &#.64;

com = &#.99;&#.111;&#.109;

a = &#.97;

e = &#.101;

i = &#.105;

o = &#.111;

u = &#.117;

For example, "@nowsell.com" (my domain) would become:

&#.64;n&#.111;ws&#.101;ll.&#.99;o&#.109;

Let's break that down so you can see it more easily:

[&#.64;][n][&#.111;][w][s][&#.101;][l][l][.][&#.99;][o][&#.109;]
   @     n     o     w s    e      l l .    c     o    m

Note: Some people simply replace the "@" in their address with
the code version. I don't think that's sufficient. Spammers only
have to teach the software to recognize that one coded letter and
your sunk. Also, some spam bots search for the "mailto" link
because whatever follows must be an email address, so I recommend
you encode that too.

<--- Power Tip --->
If you use several different addresses in the form of
"something@yourdomain.com," leave the "something" portion of the
email address unencoded. You can then use the "search and
replace" function of a text or HTML editor to update all the
addresses on your site at once. Search for "@yourdomain.com" and
then "mailto:" replacing each with the encoded versions.
<--- Power Tip --->

GET SMART AND PROTECT YOUR WEB SITE

Kill spam at the root. Protect your Web site from the scourge of
the spam bots and you'll dramatically reduce the amount of spam
you get. If you find the code difficult, use software like mine
to do it all for you. But whatever you do, you MUST encode all of
your email addresses ... Now!

© 2002 Azam Corry. "Do it Better. Do it Faster. Do it Right!"

Online since 1998, Azam Corry can help you succeed. No-Bull
Marketing Help, Tools & Resources: http://NowSell.com/?encode
Software encodes your address & more: http://eBookSaver.com/sw

==> Subscribe to Azam's Biz Bits Marketing eZine and get a hot
selling ebook plus other gifts FREE! mailto:BizBits@NowSell.com

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2.) A WORD FROM THE EDITOR
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A warm welcome to all of our New Subscribers.

I hope you enjoyed today's article. Personally,
I have not tried it myself, but it is something
to keep on hand and test out when I get a free
moment.

Our next edition will be in HTML. Now, if anyone's
browser does not support HTML, don't fret, because
you will automatically get it in plain text. I don't
know how the formatting will look, but only time will
tell with these things. Just about all browsers now
support HTML, so I don't foresee any problems or complaints.
But please email us with any suggestions you may have.
The only way we can maintain a high quality ezine is to
hear from our readers. We need your thoughts, your ideas
and your support. I do look forward to them. And in case
you do not have my email address, here it is:

mailto:editor@online-exchange.com

Don't forget...
In less than 48 hours, our ezine advertising prices
ARE going up. It is unfortunate, however, in order
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Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com

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3.) Grins -n- Giggles
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CALLING TECH SUPPORT

Ring... Ring... Ring... Ring... Ring... Ring... Ring... Ring...
Ring... Ring... Ring... Ring... Ring... Ring... Ring... Ring...
Ring... Ring... Ring... Ring... Ring...

Automated Answer:

"Thank you for calling Technical Support.

"All of our technicians are currently busy helping
people even less competent than you, so please
hold for the next available technician.

"The waiting time is now estimated at between
15 minutes and eternity. In order to expedite
your call, please punch your 63-digit product
identification number onto your telephone touch
pad, followed by your product serial number,
which can be found in a secret compartment
inside your computer where, for security
purposes, it is printed in the smallest typeface
known to mankind.

"Do that now."

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4.) COOL-BIZ SITE
________________

CrazyBrowser
<http://www.crazybrowser.com/>
(Windows only for now.)

I use Crazy Browser to load a set of startpage traffic swappers
and work through them in idle moments during the day. I can save
groups of pages, and open up the entire group at once if I want.

It is also wonderful for allowing me to open multiple related
windows, such as the set up for a php scripted site plus the
front page to view changes immediately and the database and the
site control panel. I used to do this in Internet Explorer, and
it's large memory usage would crash even my cutting edge computer
eventually. I tried Opera, but it was too uncooperative.

Now I'll also set CrazyBrowser up to page easily through all the
sites I must visit daily for my advertising efforts. And I'm just
getting started with using it! Last evening I ran 10 autoswapper
websites for 6 hours straight without a crash of CrazyBrowser or
Windows 2000. With IE6 one autoswapper running would crash in
that amount of time.

It has built-in and customizable search engines...

AND, last but not least, it has a built-in popup killer that
really works!

I still use Internet Explorer for my normal browsing, because I'm
attached to my RoboForm toolbar, but CrazyBrowser wins 5 stars
from me.

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6.) HOT BIZ TIP
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"To Zip or Not to Zip"
=====================================

Whether it be nobler in the mind to suffer the slings and
arrows of outrageous Techies, or..... to sleep, perchance to
dream. William Shakespeare wrote that while waiting for a file
to download from the Internet.

Now then, back to reality.

If you download stuff, sooner or later you'll come across
something you have to unzip. So what do you do with it then?
Avert your gaze?

Nope, just use WinZip or some other unzipping gizmo that
takes a compressed ball of files and explodes it into folders all
over your hard drive. Organized neatly, of course.

And unlike Shakespeare, who never experienced the
outrageous fortune of a fast cable modem, you'll savor the
sweet reverie known to the cyberspace generation.

If you don't get the whole unzipping biz, then tune in to the
video tutorials at The Newbie Club. Hey, they move! Go now:
<http://newbieclub.com/tutorials/> and navigate to the end of the
page. That's where the gold is!

But if, like most techie help files, you have difficulty using the
WinZip program - read on for a free trial of the answer to every
Newbie's Prayer ...

********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY -

ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

_________________

CONTACT INFORMATION -

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com

MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026

editor@online-exchange.com

_________________

DISCLAIMER -

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.

All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.