"Simplicity is the ultimate sophistication"
-- Leonardo da Vinci
 

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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 33,000+
(c)Online Exchange...October 25, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
 
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
 
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStar. Please take
a moment of your time to see what they have to offer:
 
 
TopStar Sponsor:
________
 
 
Learn How To Build Multi-Streams Of Income FREE Report
explains how start your own Multi-Streams Of Income Association.
 
In today's volatile economy, it is not only important to develop
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______________________________________________________
 
 
 
IN THIS ISSUE:
_____________
 
 
1.  Biz Thought - Proverbs as Told by Children
 
2.  A Biz-Note from The Editor
 
3.  Parent's Time-Out - Ahhchoo!
 
4.  Headline Article- Return to the Basics
 
5.  Interactive Classifieds
 
6.  Ezine Advertising Information
 
7.  Biz*Tech Savvy Solutions
 
8.  MarketingTrendz Directory
 
 
 
_____________________________________________________
 
 
 
1.)  BIZ THOUGHT
________________
 
 
 
PROVERBS AS TOLD BY CHILDREN
 
A first grade teacher collected old,
well-known proverbs. She gave each
kid in her class the first half of a proverb,
and had them come up with the rest:
 
As you shall make your bed so
shall you...  mess it up.
 
Better to be safe than...  punch
a 5th grader.
 
It's always darkest before...  daylight
savings time.
 
You can lead a horse to water
but...  how?
 
Don't bite the hand that...  looks dirty.
 
A miss is as good as a...  Mr.
 
You can't teach an old dog new...  math.
 
If you lie down with the dogs,
you'll...  stink in the morning.
 
Where there's smoke, there's...  pollution.
 
Happy the bride who...  gets
all the presents!
 
A penny saved is...  not much.
 
Two's company, three's...  the
Musketeers.
 
Don't put off tomorrow what...  you
put on to go to bed.
 
Laugh and the whole world laughs
with you, cry and...  you have to blow
your nose.
 
Children should be seen and not...
spanked or grounded.
 
When the blind leadeth the blind...
get out of the way.
 
There is no fool like... Aunt Eddie.
 

______________________________________________________
 
 
2.) BIZ-NOTE FROM THE EDITOR
______________________________
 
 
Hello Exchangers,
 
 
A "Warm Welcome" to all our new subscribers.
 
PRICES ARE GOING UP ON EZINE ADVERTISING
on November 1, 2002.  BOOK YOUR ADS TODAY if
you want these low low prices:
 
http://www.online-exchange.com/advertising.htm
 
It sure has been another stressful week.  Heck,
it is part of business.  If anyone ever tells
you that you can have a successful business, that
is stress-free with barely any work, well think again.
If there are things to go wrong, they will.  It is like
clock-work sometimes.  If it is not software, it is hardware.
Or customer complaints, or someone who just needs to vent, and
you are the closest target at the moment.  This week, it has
been our listserver.  And as I stated last week, I am sure
no kind of TECHIE, so I was lost.  Our tech support gets
the brunt of that.  And it is not a pleasure.  But when
problems like this occur, our business suffers.  Our
clients who had ads due for publication suffer, and it
makes the whole week just as hectic as can be.  We are
fortunate enough to have clients who understand that problems
like this do occur, and they will be solved as soon as possible.
 
The holidays are fast approaching, and we need problems like these
like we need a hole in the head.  I just have to keep reminding
myself, THIS IS THE BUSINESS WORLD--GET USED TO IT!!!
 
A "WARM" WELCOME TO OUR NEW C.O.B.R.A MEMBER:
 
Pathways For Living
Sharon A. Iezzi - Owner
105 S. Ferrill Ave.
Quitman, MS, USA
 
The "PATHWAYS" we offer are: "P ractical  A pproaches 
T o  H ealth,  W ealth,  A nd  Y our  S uccess."
We are dedicated to helping people experience the joy
of discovering, developing, and successfully marketing
their God-given creativity and talents.
 
http://www.pathwaysforliving.com/
 
PLEASE TAKE A MOMENT TO VISIT SHARON'S SITE
 
Would you like to become a C.O.B.R.A. member?
Take a few minutes to fill out the application;
http://www.scaminator.com/cobra.htm
 

Just a Reminder...
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
Reserve your advertising today. These packages
and these prices DO NOT LAST LONG!
 
http://www.online-exchange.com/holidayads.htm
 
 
 
We LOVE to hear from you!
Your comments and suggestions are always
welcome here at The OnLine Exchange.  
mailto:editor@online-exchange.com
 
YOU HAVE A GREAT WEEKEND!
 
 
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
 
 
 
______________________________________________________
 
 
 
3.)  PARENTS TIME-OUT
___________________
 
 
Time Out for Parents
 
Welcome Parents.  It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This weekly feature is committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
 
 
Check out this week's features:
 
 
Time Out for the Week - Ahhchoo!
What's for Dinner? - Salsa Chicken
Just for You - Don't Cry
Site of the Week -  Paper Toys
 

Follow the link below to see what it is all about!
You owe it to yourself and your children!
 
http://www.parentstime-out.com
 
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
 
You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
 
 
 
 
 ______________________________________________________
 
 
 
4.) FEATURED ARTICLE
____________________
 
 
==================
Return To The Basics For Web Success
Copyright © 2002 Joshua Rose
==================
 
 
I was watching Barry Bonds, of baseball's San Francisco
Giants, when he hit a home run recently.  At age 38, he is
the most feared and respected hitter in the game.  For those
that don't know, last year he broke the single season
homerun record and this year his batting average led the
majors.
 
When he steps to the plate, boy oh boy, he sure has the
pitcher's full attention.  I think they'd really prefer root
canal to that smooth, swift and powerful swing of his.
 
There's just no denying that when it comes to hitting, he
has surely reached the mountain top and has joined an elite
group of baseball's all-time best.
 
Maybe, if I copied him, I could become a major leaguer.
And maybe, if he told me all his secret techniques, I could
even join the elite as well.
 
Well, it may be fun to daydream.  But you and I both know,
quite realistically, that this just isn't very likely.
Secrets or not, expert advice or not, reaching a goal like
this takes years of training, experience, skill development,
a certain inner fire and motivation and a number of other
crucial factors.
 
The same holds true on the internet.  There's some great
advice available.  But how come it works so well for those
giving the advice, and usually not so well for those taking
it?
 
Well, it's due to the same reason that I won't be hitting a
96 mile-per-hour fastball for a 450 foot homerun anytime
soon, despite all of Barry's gracious help.  I just haven't
developed the necessary skills to properly execute the
advice.  I don't have the eye, the bat speed or the power,
yet.
 

                     So, What Is One To Do?
 

The answer is to backtrack - to return to the basics.
Guru tactics or not, without a like amount of first hand
experience, without 'name brand' recognition and without
friends and colleagues to leverage your efforts, the going
can be understandably rocky at first.
 
Instead, recognize the skills that have led to their
success.  Focus on these, make them your foundation ... and
THEN build your house.
   
 

*   Settle for nothing less than developing exceptional
communication skills.  The written word still rules the web.
Quick tip: Learn to write like you talk, not like you write.
 
*  Build and NUTURE your list.  Sure, almost everyone knows
how important it is to build a list  ... and it's hard
enough.  But the truth is building the list is the
easier part.  The real challenge is in keeping your list
interested and responsive.  Again, content and communication
skills are vital here.
 
*   Help others.  This builds your reputation, as well as
cultivates a network of resources, both informational and
sales building.  Somewhere down the road your friends may
be excellent Joint Venture partners and/or Affiliates.
 
*   Remember that the great majority of surfers are looking
for information, not products.  Many ezine ads and websites
are 'tuned out' for the same reasons we change the TV
channel during commercials.  So, provide information, and
then promote that information.
 
*  Inject your personality.  Not pleasing everybody is
better than not pleasing anybody when people just can't get
a feel for you.
 
*   Get your name out there.  Write articles, post at
forums, submit 'subscriber introductions' or 'subscriber
feedback' where accepted.   Brand, brand, brand for trust
and credibility.
 
*   Be unique.  Stand out from the pack.  Ads, ezines and
websites can quickly blur into the mass of 'sameness'. 
Great copy and website design is wasted if the message is
"same old, same old".
 
*Spend quality time with your Affiliates.  Encourage and
teach those who are making the extra effort.
 

Follow these basics and learn these skills.  Sure, your
favorite Guru can put up a new site, start promoting and
quickly get a good response.  But only because he or she
has already built a solid foundation.
 
So, don't be tempted to jump ahead before you can even see
those 96 mile-per-hour fastballs.  Progress through the
basics and you just may find yourself hitting them out of
the park.
 
 
 
Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success.  To subscribe,
visit: http://www.internetprofitwizards.com, or visit to
"catch-up" on past articles.
Claim your FREE follow-up email service (without adverts)
Click here http://www.freeautobot.com
 

 
 
______________________________________________________
 
 
5.)  INTERACTIVE CLASSIFIEDS
 
 _________________________
 
 
.....................
 
 
AFFILIATES...  
Discover why your checks are not what you expected.
Visit http://www.AffiliateShowcase.com/?7855
and view the web's best affiliate programs
AND the new secret to affiliate success.
 
......
 
Nothing is free, but this is very close!
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Great business opportunity for beginners and experts. 
Startup cost of $30 is your first commission. For any
questions or if you browser can't find us, please 
write to:  rb743@hotmail.com or go to our site:
http://rb.freegiftmart.com
 
......
 
Are you paying too much for Internet Access? 
How would you like to be able to offer an Internet 
Service Provider to your web site viewers for $14.95 
or LESS per month?  Now you can do both!  
http://www.advertitec.com/clubdepot/
Special Kids Zone and Money for referring friends
 
......
 
Turn your website into a "Chain of Stores" in 48hrs!
4000+ Exclusive Online Malls advertise YOUR Website!
Visit:  http://www.majon.com/link/2bezineadmalllink/
Get YOUR Link in the TOP positions of our 4000+ MALLS!
Were the Worlds MOST POPULAR Marketing Co (per Yahoo!)
Think Christmas! Get MALL LINKED Today!  
Visit:  http://www.majon.com/link/2bezineadmalllink/
 
......
 
 Success Rest Largely on Methods Used...
"Why invent mediocrity when you can model excellence!
You can imitate the best methods on earth that
have Proven to Generate Money. Armed with an
Established Networking Company and the Power of 2.
http://marketsolutions2000.bizland.com/goldline
 
......
 
Would you like to get out of debt (financially independent),
without the assistance of others, and build wealth then look
at this website http://www.debttofreedom.com/dhines  
 
......
 
 New!! Unique One-of-a-Kind Marketing Leads program!!
FREE Email System, Leads, Training, Website & More!
65% Affiliate Payout! WHY waste $$$ on leads?
You earn $$ even if people don't join your primary business.
Send blank email to: web_cashleads@infogeneratorpro.com
 
......
 
   Christmas Is Coming, 25% Off Entire...
Over 3,000 exclusive imported unique gifts,
collectables and jewelry available through online
shopping and catalog orders all at bargain prices.
25% off entire purchase.
http://www.123uniquegifts.com  or
mailto:info@123uniquegifts.com
 
..........
 
 
______________________________________________________
 
 
 
 
6.)  EFFECTIVE & AFFORDABLE EZINE ADVERTISING
 
 _________________________
 
 
 HOLIDAY ADVERTISING SPECIALS ARE NOW AVAILABLE!
 -Tremendous Discounts!
 -Quality Exposure
 -Over 33,000 subscribers waiting to see what YOU have to offer!
 
http://www.online-exchange.com/holidayads.htm
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
 
Take advantage of our Established Ezine and YOUR AD
could be seen by over 33,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
 
______________________________________________________
 
 
 
7.) Biz*Tech Savvy Solutions
_______________________
 
 
Windows Upgrade
 
If you get tired of the daily crashes of Windows,
it might be time to consider an upgrade.
We run Win 98, Win 2000, Win ME, and Win XP here
at Advanced Marketing. Win 98 and Win ME crash at
about the same rate - at least once a day (or more).
Win 2000 is almost un-crashable. I use my computer a ton
(big surprise, huh?) and Win 2000 crashes less than
once a month for me. Windows XP is equally reliable,
but I find it a little cumbersome to navigate. In fairness,
I don't use that system much, and if I did, I would probably
get used to it - my three year old granddaughter has no problem <Grin>
If you are an occasional user, Windows XP just might be
the system for you. If you are a "power user" consider 2000.
 

-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
<http://adv-marketing.com/business/subscribe2.htm>
 
 
 
 
 
______________________________________________________
 
 
8.)  MarketingTrendz Resources & Services
______________________
 
 
 
 
MarketingTrendz
http://www.marketingtrendz.com
 
......
 
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
 
......
 
Ezine Creation Services
http://www.ezinetrendz.com
 
......
 
Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm
 
.......
 
The SCAMINATOR REPORT
SUBSCRIBE TODAY:  http://www.scaminator.com
 
.......
 
Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
 
.......
 
ProofReading Services
http://www.ezinetrendz.com/proofreading.htm
 
.......
 
C.O.B.R.A.
http://www.scaminator.com/cobra.htm
 
..........
 
MarketingTrendz Workshop
http://www.marketingtrendz.com/members.htm
 
.......
 
Parents Time-Out
http://www.parentstime-out.com
 
......
 
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
 
 
 
 
______________________________________________________
 
 
9.) ONLINE EXCHANGE INFORMATION DATA:
 
 
-PRIVACY POLICY-
_______________
 
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
 
 
______________________________________________________
 
 
CONTACT INFORMATION:
___________________
 
Editor: Debbie Solomon
Publisher:  Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
 
______________________________________________________
 
 
-DISCLAIMER-
_____________
 
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
 
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon.  The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.