|
"Don't underestimate the power
of emotion
to undermine logic"
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 33,000+
(c)Online Exchange...October 23, 2002
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange is an Award Winning,
Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
a moment of your time to see what they have to offer:
TopStar Sponsor:
________
I CAN HELP ANYONE GET MORE MONEY FAST---and I can prove it!
I developed my powerful, exciting method over decades,
tested it on over 50,000 astonished people, and used it to raise
an incredible $2.5 million in only 2 hours. Sound fantastic?
Then you've got to see it for yourself! Get free details
and even a phenomenal FREE MINI-E-COURSE right here at
http://www.howtogetlotsofmoneyforanythingfast.com/index21.html
______________________________________________________
IN THIS ISSUE:
_____________
1. Featured Article - How Successful Companies Turn Hidden Assets
into New Revenue Streams
2. A Word From The Editor
3. COOL Biz Site - FastCompany.com
4. HOT Biz Tip - Another Cure for Messy Desktops
5. Grins and Giggles
6. "TOP Pick" Classified Ads
7. E-Zine Advertising Details
8. MarketingTrendz Directory
==============================================
Become a Top
Sponsor
Send your ad to 33,000+ opt-in subscribers,
at the TOP of the Ezine.
2 Editions for only $80, or 3 editions for $100.
For Information click the link below
mailto:editor@online-exchange.com?subject=Sponsor-Ad
or process your order today at:
http://www.online-exchange.com/advertising.htm
______________________________________________________
1.) FEATURED ARTICLE
_______________
=====================================
How Successful Companies Turn Hidden Assets
into New Revenue Streams
© 2002 By James Wilson
=====================================
When business owners develop revenue sidelines, they are creating
revenue safety nets. Though they may not know it, they are also
creating an inexpensive means of expanding their businesses.
Having alternate revenue streams can also produce unexpected
sales treats, like icing on a revenue cake. In fact, occasionally
the sidelines become mainlines!
"Okay," you say, "In theory this makes sense. But how do
I create
sidelines?" Here's how.
* Find new uses for your existing products. Take the case of.
Heavenly Ham, a large Atlanta-based specialty ham store
franchise. At the holidays and other special occasions, consumers
flocked to buy its Ham. However, the revenue from these
infrequent occasions did not compensate for the slow ham sales
the rest of the year.
Heavenly Ham knew it would have to close some of its 186
franchises if it did not take action quickly. It did. The
company investigated alternative uses for its core product--and
found them. Heavenly Ham started a catering and boxed lunch
program which centered on ham.
Well, the boxed lunch sideline has been very successful.
Marketing director Robin Bayless estimates this sideline accounts
for up to 45 percent of each store's revenues! Quite a sideline
success story, isn't it?
* Venture into a related field. Take the case of.
Moto Photo, a Dayton franchise of 400 photo processing shops. To
create another revenue stream, its officials added a small
portrait studio to its U.S. locations. The move was not too
risky, since the company already had a head start in photography.
What were the results? Sid Davidowtz, company director and
franchisee of a Paramus store, stated, "The portrait studios are
a nice complement to our film processing business." Very nice
indeed--the "sideline" raised each store's revenue by an
average
of 30 to 40 percent!
* Sell a product or service that your company developed for its
own use. Take the case of.
Hyclone, a bio-tech company located in Logan, Utah. To resolve a
bad leakage problem, Hyclone decided to develop its own
containers to hold its product: Fetal bovine serum used for cell
testing. Since Hyclone's special containers worked so well--and
to bring in another source of revenue--Hyclone started to market
its containers to other companies. It turned out to be a very
wise decision indeed.
* Convert your knowledge into a sideline. Take the case of.
* Technology & Business Integrators of Woodcliff, NJ, which tells
clients how to use technology to grow their revenue. Now TBI is
expanding its own revenue by turning its service into a product,
according to Gary Venner, director of consulting. The company
had already cultivated "best practices" at client companies.
Well, they converted these "best practices" into a white paper
that other companies buy. It worked so well, TBI is now
finishing developing a sideline off the sideline: An online
tutorial on best practices. You also can find a product your
company developed in-house, such as a software program, and
market it to external customers. It is relatively risk free, too.
After all, you've already tested the product yourself. If the
product saved you money or made you more efficient, then it will
probably do the same for others-so they will be quite willing to
pay for it.
James Wilson, The Best Practice Detective, reveals the
proven-successful, profit-certain, winning marketing secrets and
best practices of America's most innovative companies. Creatively
imitate the strategies of other successful entrepreneurs! Get
the free ezine, Best Business Tactics at:
http://www.Bestbusinesstactics.com
______________________________________________________
2.) A WORD FROM THE EDITOR
_________________
A warm welcome to all of our New Subscribers.
It is amazing what pops into your email box these
days. Some of these spam messages really crack me up.
Especially the ones that say..
"With Your Permission Please"
or
"Thought this may be of interest"
or
"Hope you don't mind"
With my permission? I didn't give permission, but
they are sending it anyway. Hope I don't mind?
Gee, why YES I DO MIND!. And the one that says,
"Thought this may be of Interest"?? Well, ya know,
it just may be, but because you sent it unsolicited
you can bet your whole spam list that I am NOT going
to respond.
I cannot believe these people take so much of their
time spamming people, and actually thinking that
they will make money doing it. Anyone with half
a brain knows otherwise. It will never cease to
amaze me, the levels some of these people will
go to. They even go to such low depths
as to use hidden email addresses
so they can't be tracked. So, it is obvious they
know they are doing something wrong, if they go
to these extents.
But, I guess no matter how mad we get, how frustrated
we get, with these spamsters, they will never go away.
In fact, the writing on my delete button is wearing off
I hit it so much. lol :)
Onto some business...
9 DAYS TO GO! What does that mean?
In 9 days our ezine advertising prices go up!
ORDER NOW AT:
http://www.online-exchange.com/advertising.htm
What else HAPPENS IN 9 DAYS? We Officially
go HTML. Please give us a chance with this,
I really think you will LOVE IT! It will be
like no other HTML ezine out there. Great
features, NO junk, fast loading, and the same
high quality information.
An important announcement;
-- Beginning the first of November, we regretfully
inform you that we will be raising our prices on ezine
advertising. Because the ezine is growing at a rapid
pace, we have no choice but to raise prices in order
to maintain a high quality ezine.
It is advisable that you place your orders quickly,
because space is filling up, and prices are going up.
http://www.online-exchange.com/advertising.htm
Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
PARTNERS-2-SUCCESS is HUGE FOLKS!
By becoming a member, you get:
** FREE DIGITAL PRODUCTS with Master Resale Rights
** HUGE DISCOUNTS on Advertising from Quality Ezines
** SPECIAL DISCOUNTS on services & products for your business.
PLUS ALOT MORE!!!
KICK START your business into HIGH GEAR:
http://www.ezinetrendz.com/partners2success.htm
<a href="http://www.ezinetrendz.com/partners2success.htm">
Please click here</a>
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
sales@marketingtrendz.com/?subject=p2sdetails
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
_____________________________________________________
3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
A cowboy rode into town and stopped at the saloon for a drink.
Unfortunately, the locals always had a habit of picking on newcomers.
When he finished, he found his horse had been stolen.
He comes back into the bar, handily flips his gun into the air,
catches it above his head without even looking and fires a shot
into the ceiling. He yelled with surprising forcefulness
"Who stole my horse?"
No one answered. "I'm gonna have another beer and if my horse
ain't back outside by the time I'm finished,
I'm gonna do what I dun back in Texas and I don't want to have to
do what I dun back in Texas!"
Some of the locals shifted restlessly. He had another beer,
walked outside, and his horse was back! He saddled up
and started to ride out of town. The bartender wandered
out of the bar and asked, "Say partner, what happened in
Texas?"
The cowboy turned back and said, "I had to walk home!"
_____________________________________________________
4.) COOL-BIZ SITE
________________
FastCompany.com
It's a magazine. It's a website. It's an idea factory. If you
really want a vision of life in the 21st century, this is the
site to visit.
<http://www.FastCompany.com>
______________________________________________________
5.) ONLINE EXCHANGE EZINE ADVERTISING DETAILS
______________________
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 33,000 subscribers waiting to see what YOU have to offer!
http://www.online-exchange.com/holidayads.htm
<a href="http://www.online-exchange.com/holidayads.htm">
Please click here</a>
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
Take advantage of our Established Ezine and YOUR AD
could be seen by over 33,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
______________________________________________________
6.) HOT BIZ TIP
__________
"Another Cure for Messy Desktops"
==================================
I once mentioned minimizing your desktop icons to make more
space. But if you have a lot on there it still takes a while
searching for the one you want. No problem. Let's create some
folders and store your icons in there.
You may want to print this out.
1. RIGHT click a blank portion of your Desktop.
2. Put your mouse cursor over the 'New' item on the Flyout
window, and let it hover for a couple of heartbeats. A flyout
menu appears with 'Folder' at the top. Click on that little
folder.
3. A new folder appears in a new Flyout, with the name 'New
Folder'. Click on it and a folder icon appears on your desktop.
4. Immediately type a name. You can type a couple of
hundred characters if you want to. Try it. Amazing, huh?
5. Once your new folder is named, RIGHT click each Desktop
icon you want to move, and drag it over the top of the new
folder. Release the mouse, and POOF! A context menu
appears. Select the option that says 'Move Here' and click.
The icon is moved to the new folder.
Go through your icons and move them to the new folder. You
can lasso a bunch of them at once if you want by clicking on
a blank area next to them, dragging your mouse so it crosses
their paths, and they'll turn color as they're selected. Then
grab the whole lot and move them all. (This isn't the easiest
thing to explain in words!)
This way you can create folders for your 'Ebooks' or 'Zipped
Files', or anything thing else that creates more room. So
instead of 100 scattered icons, you can have 15 folders, each
one waiting to be opened up whenever you want to access
the stuff inside.
It's like moving all the different piles of papers from your
mahogany desktop into a filing cabinet.
Ah, those were the days!
********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz
______________________________________________________
7.) TOP PICK CLASSIFIED ADS
________________
.......
INTERNET MAGIC FOR PROFITS.... Learn about the hottest
Internet business sweeping the country.
Click your mouse and find an opportunity to step into
a Gold Mine working at home. Get a $495 Cash Now bonus!
http://www.rollingindough.cjb.net
......
"How to Create a Fortune on the Internet
in Just Four Simple Steps," you'll build multiple income streams
-- repeatedly -- using the same 4-step formula he's personally used
to make $6.2 million per year online. Goto
http://www.eatmp3uk.com/corey
......
YOURS FREE: Internet Business & Website with the NEW "Instant
Online Business Building Toolkit" Program. Complete with Free,
custom, moneymaking Website, hosting and maintenance plus
resale rights to "Toolkit" (60%)
Reprint Rights to advertising
+ 31 BEST Promos- at http://www.newmarketingsite.com/1235/
......
Gambling Services Available:Casino Games:Slots,
Blackjack,Poker,Keno,Sportsbetting,Roulette,
Baccarat,and more.Feel lucky!We have BIG WINNERS.
Have fun.Good luck.
http://www.go2jackpots.com/49950
......
>>> Advertising that Pays You $$$ >>>
http://www.darylnewton.nothin-but.net/
^^$^^
>>> Advertise Anything to Anybody! >>>>>
mailto:success4u@xlresponder.com
......
AFFILIATES...
Discover why your checks are not what you expected.
Visit http://www.AffiliateShowcase.com/?7855
and view the web's best affiliate programs
AND the new secret to affiliate success.
......
WE DO ALL OF THE WORK!
We do something NO OTHER Downline Club will DARE to do!
We Offer a FULL MONEY BACK NO BULL GUARANTEE
Give us 30 days to put you into profit
http://www.nobulldlc.com/affiliates/t.php?rid=113
...................
______________________________________________________
8.) MarketingTrendz Directory
______________________
MarketingTrendz
http://www.marketingtrendz.com
......
Ezine Coaching Services
http://www.ezinetrendz.com
......
Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm
.......
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
......
The SCAMINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com
.......
Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
.......
ProofReading Services
http://www.ezinetrendz.com
.......
C.O.B.R.A.
http://www.scaminator.com/cobra.htm
..........
MarketingTrendz Workshop
http://www.marketingtrendz.com/members.htm
.......
Parents Time-Out
http://www.parentstime-out.com
......
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
______________________________________________________
ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@online-exchange.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.
|