"Now is no time to think of what you do not have.
 Think of what you can do with what there is."
- Ernest Hemingway, Author
 
 
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 33,000+
(c)Online Exchange...October 21, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
 
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
 
Please forward this ezine to all your friends
and co-workers who might be interested!
 
 
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
a moment of your time to see what they have to offer:
 
 
 
TopStar Sponsor:
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IN THIS ISSUE:
 
 
1.  Editorial-by Debbie Solomon
 
2.  HeadLine Article: Generate Millions of Free Visitors
to Your Site Using Other People's Traffic
 
3.  Brain Busters - Meta Tag Character Limits
 
4.  Interactive Classifieds
 
5.  Info Marketing Tool - Active Smart Monitor
 
6.  Ezine Advertising Details
 
7.  MarketingTrendz Directory
 
8.  OnLine Exchange Information Data
 
 
 
______________________________________________________
 
 
 
1.) EDITORIAL
___________________
 
 
Welcome to our Monday Edition of The OnLine Exchange Ezine.
 
A "Warm" Welcome to All our New Subscribers.
 
I am one to admit, I am definitely NOT a TECHIE
when it comes to the computer.  I am constantly
calling my business partner trying to get solutions
to various problems.  And because I have a successful
online business, all my friends and family seem to think
I can solve any computer problem they may have.  And
when I can't figure it out, boy do I feel stupid.
HEY, I know how to market my business, and I can
do a lot on the computer, including some real
troubleshooting, but in all honesty, I AM LOST
when it comes to the real TECHIE stuff.
 
My friend called me last night.  Her computer is
in safe mode and she cannot get out of it.  I tried
everything I know how to fix it. It seems that when
her 5 year old daughter installed her Barbie program,
something happened, and now the computer will ONLY
run in safe mode.  She uninstalled the program, but
it did no good.  Any suggestions from the REAL TECHIES
out there? 
Like I told her...That's what ya get when you let a
5 year old install programs.  What a nightmare!
Email me any ideas, I can use it.  For future reference
too!
editor@online-exchange.com
 
Onto some business...
10 DAYS TO GO!  What does that mean?
In 10 days our ezine advertising prices go up!
ORDER NOW AT:
http://www.online-exchange.com/advertising.htm
 
What else HAPPENS IN 10 DAYS?  We Officially
go HTML.  Please give us a chance with this,
I really think you will LOVE IT!  It will be
like no other HTML ezine out there.  Great
features, NO junk, fast loading, and the same
high quality information.
 
PARTNERS-2-SUCCESS is becoming a huge success.
Let us tell you what it is all about, and HOW
it can benefit you and your business at:
 
http://www.ezinetrendz.com/partners2success.htm
 
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
 
mailto:sales@marketingtrendz.com?subject=p2sdetails
 
 
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
This is a FREE Members Only Club exclusively for
OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
In The Members Only Club!
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com
 
 
Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine
 
 
______________________________________________________
 
2.) HEADLINE ARTICLE**
 
 
 
===================================
"Generate Millions of Free Visitors to Your Site
Using Other People's Traffic"
.....by Terry Dean
==================================
 
 
I use a lot of paid advertising such as
Pay-per-click search engines, ezine solo ads,
banner advertising, co-registrations, and more. 
 
These types of paid ads generate huge profits
for me every single month.
 
I'm not afraid of spending money on advertising,
because it's profitable for me a majority of
the time.
 
So sometimes it surprises people when I tell
them that 60% or more of my traffic comes from
free sources.
 
And it's not from free banner exchanges, exit
exchanges, or any of those box solutions.
 
My free traffic comes from one simple principle.
 
The targeted traffic I want is already online.
There are crowds of customers already visiting
web sites in my niche.
 
My goal as a webmaster is to simply get myself
in front of the crowd that's already there.
 
I call this the "OPT" method.  I'm going to
build the traffic at my site using "Other People's
Traffic."
 
I'm sure you've heard of OPM which stands for
"Other People's Money" and is how many people
have become real estate millionaires.  They
buy real estate for little or no money down.
 
Well, when you use other people's traffic, you'll
be able to get yourself in front of millions of
visitors with no money down.
 
Those web sites have already worked for years
to build large email lists, top search engine
rankings, and relationships with their customers.
 
Instead of going through the same agonizing
time consuming process, just tap into the
traffic flood they've already built.
 
Below are just a few of the methods I use to
accomplish this...
 
1. Free Articles
 
This one is pretty common knowledge now, but
most people still aren't doing it.  Write up
a short article with a hot title and submit
to ezines in your niche.
 
Then do another one.  Then another.  Keep
writing and sending articles.  Don't advertise
in the article itself.  More articles get
rejected for being an advertisement than any
other reason.  Provide good unique content in
the article and use a 5 or 6 line resource
box at the bottom to advertise.
 
TIP: If you have an affiliate program, then
give the publishers permission to use their
own affiliate link in your resource box when
they publish.  They get content PLUS profit
from publishing you.
 
You can make submitting easy with the Ezine
Announce software:
http://wetrack.it/eza/af.cgi?927
 
2. Free eBooks
 
There are a ton of free ebooks out there, so
a lot of people don't believe it's any use
any more.  You couldn't be more wrong.  My
free ebooks are still being passed around
and given away on thousands of web sites.
 
The majority of free ebooks are worthless.
They don't get passed around because all they
are is an advertisement for someone's product.
 
There's no content and no value in them.
 
TIP: Don't even try to give away a free ebook
on your site unless you could easily charge
$19.95 or more for it.  If it's not good enough
to sell, then it's not good enough for sites
to give it away to their visitors.
 
3. Reciprocal Links
 
The #1 key to top search engine positioning today
doesn't revolve around title tags or any other
type of meta tags.  The best way to get a top
position is to have hundreds of top ranking relevant
sites linking to you.
 
Search engines such as Google look primarily at
your link popularity to determine your rank.
 
Plus, more customers find web sites through links
than through the search engines...so you get
a double traffic bonus through linking strategies.
 
TIP: Create your own "directory" of sites within
your niche to get a huge boost both in traffic
and in search engine ranking.  The below software
can help you do it quickly... 
http://www.cyber-robotics.com
 
4. Affiliate Programs
 
If you have your own product or service, then you
should have an affiliate program.  It's the
ultimate online marketing weapon.  You create the
sales materials and other people will gladly
send you traffic for a share of the profits.
 
Some web sites actually use this as their ONLY
marketing technique.  They just spend their time
finding other web sites to promote for them.
 
Even if you have to give up 50% of the profits,
who cares?  This type of promotion is completely
risk free, because you don't pay anyone a penny
until a product is sold.  You get paid.  Your
affiliates get paid. 
 
http://www.netofficetoolbox.com
 
5. Joint Ventures
 
This is actually the next step up from affiliate
programs.  Find top businesses or ezine publishers
in your niche...and set up a special deal for
their subscribers and customers.
 
Give their customers a limited time discount or
add in an extra bonus.  The key to getting maximum
results from an endorsement is to make it a truly
special offer not available to others.
 
I've done this many times before and have sold tens
of thousands of dollars in products with a single
email.  You can do it too...and it doesn't have
to take you 3 years to build the list.
 
Find someone who has a strong relationship with
their list.  Make up a special deal for their
subscribers.  Split the profits.  Watch the
money come in.
 
It's money-on-demand.
 
--------------------------
 
Terry Dean wants to Take You By The Hand
and Show You Exact Results of All the Internet Marketing Techniques
He Tests and Uses Every
Single Month...Click here now for more info:
http://www.netbreakthroughs.com/revshare/ccShare.cgi?cmnd=home&id=GWB
 

 
______________________________________________________
 
 
 
3.) Brain Busters
_____________________
 
 
Meta Tag Character Limits
 
There are defined limits for meta tags. For example, don't
go over 128 characters for the description tag; most search
engines will stop indexing the words beyond the 128th character.
And don't come up with the words yourself; ask your customers,
"If you were looking for a product like mine, for what would
you look?" You'll be surprised at the answers, so be sure to
include these in your meta tags, and if possible in the body
of the page.
 

 
MANY THANKS TO THE NEWBIE CLUB
HTTP://WWW.NEWBIECLUB.COM/?TRENDZ
 
 
 
______________________________________________________
 
 
4.) INTERACTIVE CLASSIFIEDS
__________________________
 
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Legends Jay Abraham and Mark Joyner launch 'Bombshell'!
Secure your position now in the highest paying 2x15 forced matrix.
Pre-launch sign ups here and pre-build your matrix. 
http://www.gmktgb.com/page/charlesj/
 
 
 
..................
 
______________________________________________________
 
 
 
5.) INFO MARKETING TOOL
_____________________
 
 
Active SMART Monitor v1.11 [781k]
W9x/2k/XP FREE
 
This tool will monitor your hard drives and warn you of potential
failures via e-mail or "instant" messages. Plus, it requires
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newer hard disks, and can predict problems with your hard
drive(s)." General information includes: drive model, capacity,
firmware revision, DMA mode, raw read error rate, throughput
performance, spin up time, seek error rate, spin retry count, CRC
error count, etc. A log is kept for your convenience, and you can
also adjust the polling time.
 
<http://www.panterasoft.com/asmon.exe>
<http://www.panterasoft.com/>
 

 
 
______________________________________________________
 
 
6.) ONLINE EXCHANGE ADVERTISING INFORMATION
 
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HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
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Take advantage of our Established Ezine and YOUR AD
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Please click here</a>
 
 
______________________________________________________
 
 
7.) MarketingTrendz Resources & Services
______________________
 
 
MarketingTrendz
http://www.marketingtrendz.com
 
......
 
Ezine Creation Services
http://www.ezinetrendz.com
 
......
 
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
 
......
 
Article Submission Services
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The SCAMINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com
 
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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
 
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ProofReading Services
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C.O.B.R.A.
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Parents Time-Out
http://www.parentstime-out.com
 
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Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
 
 
 
 
___________________________________________
 
 
 
8.) ONLINE EXCHANGE INFORMATION DATA
____________________
 
 
PRIVACY POLICY-
 
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
______________________
 
 
CONTACT INFORMATION-
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
 
_______________________
 
 
DISCLAIMER-
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
 
All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon.  The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.