|
"He who thinks by the inch and
talks by the yard
deserves to be kicked by the foot."
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...October 16, 2002
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange is an Award Winning,
Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
a moment of your time to see what they have to offer:
TopStar Sponsor:
________
TRAVELOPP.COM-> The net's BEST Opportunity?
http://www.travelopp.com/go/j7899
JOIN THE TRAVELOPP.COM AFFILIATE PROGRAM!
The opportunity your looking for is HERE, the time is NOW!
Refer others to buy our TRAVEL PACKAGE for $695
and earn a whopping $500 per sale!
Plus EARN $1,000 per referred affiliate!
FREE to Join! FREE Website and Training! More at:
http://www.travelopp.com/go/j7899
******************************************
TopStar Sponsor:
________
Welcome to our new site: http://www.Purewaterair.com
DISCOVER:
*Healthy Air
*Clean Water
*Germ Killer
*Soda Siphon
*Cream Whippers
...And many Essential Accessories
A PERFECT HOLIDAY GIFT!
You will find the least expensive chargers on the Net.
"FREE SHIPPING"
**The largest selection of Soda Siphons in the U.S.A.
**Water and Air Purification at GREAT
DISCOUNTS.
**100% Pure CO2 Chargers and N2O Chargers
ORDER ONLINE Today at: http://www.Purewaterair.com
or Call Toll Free 877-237-2036
Hoping to hear from you soon
Fred and Rita
______________________________________________________
IN THIS ISSUE:
_____________
1. Featured Article - Are You a Brand Name or Generic?
2. A Word From The Editor
3. COOL Biz Site - The DevWeb.com
4. HOT Biz Tip - Changing Your Resolution
5. A Grin for the Day
6. "TOP Pick" Classified Ads
7. E-Zine Advertising Details
8. MarketingTrendz Directory
==============================================
Become a Top
Sponsor
Send your ad to 32,000+ opt-in subscribers,
at the TOP of the Ezine.
2 Editions for only $80, or 3 editions for $100.
For Information click the link below
mailto:editor@online-exchange.com?subject=Sponsor-Ad
or process your order today at:
http://www.online-exchange.com/advertising.htm
______________________________________________________
1.) FEATURED ARTICLE
_______________
=====================================
Are You a Brand Name or Generic?
=====================================
You need to ask yourself that question. Be honest.
The answer to this one question determines to a great extent
whether you will be successful online.
If you're just another face in the crowd, you're in
serious trouble in the online marketplace.
Two people can place the same type of ads in
the same places...and have completely different results
from each other. One succeeds. The other one fails.
Which one will you be?
I've been teaching budding online marketers now for years.
I've seen thousands of customers who have immediately
jumped on what they've been taught. They read it or
heard it and then applied it. Many of them received
results within days or weeks.
I've seen beginners become successful in less than a month
online. I've seen others spend thousands of dollars on
products...and attend seminar after seminar. Although
they achieve minor success, it's almost as if they can't
quite seem to breakthrough.
It's always as if they're standing on the top of a ladder
and real success is just barely out of their reach. Sure,
they may earn a few hundred dollars or even a few
thousand dollars here and there. They just can't seem
to ever breakthrough to the next level.
During the past few months I've been asking myself the
same question over and over again, "What makes one
customer widely successful while another one doesn't
quite make it."
They both have web sites. They both run an opt-in email
list. They both use all the free advertising available.
They both place paid advertising.
Yet, one achieves success so much quicker than the other.
It all comes down to this.
One of them listened to the information, applied it, and
combined their unique personality to everything they did.
The other one just went through the motions.
One developed a brand name. The other was just another
generic marketer in their field.
This is the difference.
The Internet is too big and filled with too much competition
for you to just be another face in the crowd. You have to
stand out from the crowd as different and as unique.
While there are many ways to do this, I want to start you
off by teaching you one of the most important.
You have to be a personality.
Your business online isn't just about your products, your
services, or your web site. It's about people. It's
about you connecting with them and developing a bond.
Remember this. Your goal is not just to generate
customers. It's to create fans. A customer is
someone who buys once. A fan is someone who buys
everything and recommends you constantly to others.
You'll never be able to do this as long as you keep
yourself hidden.
You have to step out into the limelight and let people
see who you are. Let them know where you're from, what
you're passionate about, and what you can do to help
them.
Don't just tell them about your product or service.
Tell them about yourself as well.
If you're promoting someone else's product through
an affiliate program, then do an honest review of the
product or service.
This doesn't mean ask the owner of the program for
a review you can publish. This means YOU write the
review yourself...in your own words.
Write it just like you were telling me about it on
the phone. Tell me what you liked and what you
didn't like. Forget being an awesome advertiser for
the moment and just write the review. People who
read the review then go to the affiliate site to see
the ad.
When you publish an ezine, write an editorial on the
top of EVERY issue. It's OK to publish content
from other writers, but it's not OK to use that
content in the place of yourself. You still have
to have your personality in every issue.
You should be telling them how you feel about the
subject. Reveal something that happened in your
life this week. Let everyone know your opinion
on what's going on in the world.
Every time I talk like this to people, they immediately
come up with a few complaints...such as:
"I Just Can't Write."
I'm beginning to lose patience with this one. Neither
could I when I started. If you believe some of my critics,
I still haven't figured it out. Every single issue of Web
Gold has somebody sending in an email of the grammatical
problems from the issue.
So what?
When you first got on the bike, you didn't know how
to do that. When you first got behind the wheel of
a car, you weren't an expert. The best NBA player
had to start by missing shots.
Do you know how to talk? If so, then you have a beginning.
You start with this and improve. A year down the road from
now you may look back at your writing and say, "Yuck."
You have to start somewhere...if you care about being
successful online. "I tried that and People Complained."
I'm sure they did. I've never accomplished anything without
someone complaining about it.
People will unsubscribe themselves. They may
write nasty letters. They may tell you how awful
you are.
Let me give you a hint. Those same people who
have a problem with your personality are the ones
who are too afraid to ever accomplish anything
themselves.
I've received lots of those emails. People can hide behind
an email address so things come through which would
never come through in person. It's part of the game.
It all depends on how much you want it!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Terry Dean is the webmaster of Netbreakthroughs and
a dozen other domains online...Visit today for up-to-date
training reports, our weekly ad diary,personal support,
and more. Visit http://www.ebizinfo2003.com/nbt.html
______________________________________________________
2.) A WORD FROM THE EDITOR
_________________
A warm welcome to all of our New Subscribers.
I would personally like to thank everyone who
responded to us regarding the opinions of an HTML
ezine and Plain Text ezine. I have to say, about
half say HTML and half say Plain Text. So what
do we do? We are going ahead with our HTML Ezine
beginning November 1, 2002. Is this going to
upset some of our readers? I really don't think so.
Once you see what we have done, you will be more
then pleased. In fact, one of our faithful subscribers
who emailed us with her concerns on WHY she would prefer
plain text to HTML, has now changed her mind. WHY?
Because I showed her a rough draft of what the ezine
is going to look like. To make a long story short,
she is very excited, and LOVES IT. It is not like
the other HTML ezines you get. This format is
easy to read with the same high quality information
and a tasteful yet very simple design that is pleasing
to the EYE. NO, we do not have tons of graphics and design.
In fact, we took all the information we received from YOU,
our readers, into consideration as we formatted our new
HTML Ezine. However, we are anxious to hear what you have
to say. YOUR WORDS COUNT! YOUR THOUGHTS COUNT! And
WE NEED THEM:
mailto:sales@marketingtrendz.com
An important announcement;
-- Beginning the first of November, we regretfully
inform you that we will be raising our prices on ezine
advertising. Because the ezine is growing at a rapid
pace, we have no choice but to raise prices in order
to maintain a high quality ezine.
It is advisable that you place your orders quickly,
because space is filling up, and prices are going up.
http://www.online-exchange.com/advertising.htm
Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
PARTNERS-2-SUCCESS is HUGE FOLKS!
By becoming a member, you get:
** FREE DIGITAL PRODUCTS with Master Resale Rights
** HUGE DISCOUNTS on Advertising from Quality Ezines
** SPECIAL DISCOUNTS on services & products for your business.
PLUS ALOT MORE!!!
KICK START your business into HIGH GEAR:
http://www.ezinetrendz.com/partners2success.htm
<a href="http://www.ezinetrendz.com/partners2success.htm">
Please click here</a>
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
sales@marketingtrendz.com/?subject=p2sdetails
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
_____________________________________________________
3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
North & South
If you are from the northern states and planning on
visiting or moving to the South, there are a few things
you should know that will help you adapt to the difference
in lifestyles:
The North has sun-dried toe-mah-toes,
The South has 'mater samiches.
The North has coffee houses,
The South has Waffle Houses.
The North has dating services,
The South has family reunions.
The North has switchblade knives,
The South has Lee Press-on Nails.
The North has double last names,
The South has double first names.
The North has Ted Kennedy,
The South has Jesse Helms.
The North has an ambulance,
The South has an amalance.
The North has Indy car races,
The South has stock car races.
The North has Cream of Wheat,
The South has grits.
The North has green salads,
The South has collard greens.
The North has lobsters,
The South has crawdads.
The North has the rust belt,
The South has the Bible Belt.
If you run your car into a ditch, don't panic.
Four men in a four-wheel drive pickup truck with a tow chain
will be along shortly. Don't try to help them, just stay out
of their way. This is what they live for.
Don't be surprised to find movie rentals and bait in the
same store....Don't buy food at this store.
Remember, "y'all" is singular, "all y'all" is
plural,
and "all y'all's" is plural possessive.
Get used to hearing "You ain't from round here, are ya?"
You may hear a Southerner say "Ought!" to a dog or child.
This is short for "Y'all ought not do that!" and is the
equivalent of saying "No!"
Don't be worried at not understanding what people are saying.
They can't understand you either.
The first Southern statement to creep into a transplanted
Northerner's vocabulary is the adjective "big'ol," truck or
"big'ol" boy. Most Northerners begin their Southern-influenced
dialect this way. All of them are in denial about it.
When you come up on a person driving 15 mph down the middle of
the road, remember that most folks learn to drive on a John
Deere tractor , and that is the proper speed and position for
that vehicle.
Do not be surprised to find that 10-year-olds own their own
shotguns, they are proficient marksmen, and their mammas taught
them how to aim.
In the South, we have found that the best way to grow a lush
green lawn is to pour gravel on it and call it a driveway.
AND REMEMBER:
If you do settle in the South and bear children, don't think we
will accept them as Southerners.
After all, if the cat had kittens in the oven, we wouldn't call
'em biscuits.
Have a good day! Send this to four people that ain't related to
you, and I reckon your life will turn into a country music song
'fore you know it.
_____________________________________________________
4.) COOL-BIZ SITE
________________
TheDevWeb.com
This site is chock full of useful information for marketers and
webmasters. Here's the page on marketing and promotion, for
example:
<http://www.thedevweb.com/cat_view.asp?cID=1>
______________________________________________________
5.) ONLINE EXCHANGE EZINE ADVERTISING DETAILS
______________________
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 32,000 subscribers waiting to see what YOU have to offer!
http://www.online-exchange.com/holidayads.htm
<a href="http://www.online-exchange.com/holidayads.htm">
Please click here</a>
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
Take advantage of our Established Ezine and YOUR AD
could be seen by over 32,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
______________________________________________________
6.) HOT BIZ TIP
__________
"Changing Your Resolution"
=============================================
No, I'm not talking about your New Year's Resolution. We all
change that anyway don't we? Well, nearly always:-)
Do you see things on your computer screen as well as you'd
like to? Are the images too big, or too little? You can adjust all
of this very easily. Here's how.
Your computer has three popular screen sizes... measured in
something called pixels. A pixel is a tiny dot that makes up
the stuff you see. One dot. One pixel. (Pixel is short for
picture element, and picture was shortened to pix.)
Top three popular screen resolutions:
#1. 640 x 480 pixels
#2. 800 x 600 pixels
#3. 1024 x 768 pixels
Now, if your monitor is displaying stuff at resolution #1,
things will be quite large. You may want to change the
settings to 800 x 600. Or, if your monitor is at 1024 x 768,
you may want to decrease the setting if everything looks too
small for you.
1. Right click a blank part of the desktop and select
Properties from the context menu.
2. In the Display Properties box, click the Settings tab. You
see the Screen area section? There's a slider bar with 'Less'
on the left, and 'More' on the right. Under that, you'll see
the number of pixels you are working with. Change the slider,
click OK, and follow the instructions.
You should be shown a preview of what things will look like,
and if you like it, accept the new setting. You may have to
restart your computer for this to take affect.
The number of pixels you can view, and the color settings will
be determined by the power of your video card. In the 'Colors'
area, there are 16, 256, High Color (16 bit) and True Color (32
bit) listed. Depending on the power of your video card, you
may not be able to use True Color.
The idea is to get comfortable, and make your computer as
easy to use as possible. You shouldn't have to squint and
strain our eyes to comfortably read your screen.
For a more detailed tutorial with screen captures (pictures),
go to <http://newbieclub.com/resolution>
********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz
______________________________________________________
7.) TOP PICK CLASSIFIED ADS
________________
.......
AFFILIATES...
Discover why your checks are not what you expected.
Visit http://www.AffiliateShowcase.com/?7855
and view the web's best affiliate programs
AND the new secret to affiliate success.
......
>>> Advertising that Pays You $$$ >>>
http://www.darylnewton.nothin-but.net/
^^$^^
>>> Advertise Anything to Anybody! >>>>>
mailto:success4u@xlresponder.com
......
YOURS FREE: Internet Business & Website with the NEW "Instant
Online Business Building Toolkit" Program. Complete with Free,
custom, moneymaking Website, hosting and maintenance plus
resale rights to "Toolkit" (60%)
Reprint Rights to advertising
+ 31 BEST Promos- at http://www.newmarketingsite.com/1235/
...................
______________________________________________________
8.) MarketingTrendz Directory
______________________
MarketingTrendz
http://www.marketingtrendz.com
......
Ezine Coaching Services
http://www.ezinetrendz.com
......
Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm
.......
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
......
The SCAMINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com
.......
Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
.......
ProofReading Services
http://www.ezinetrendz.com
.......
C.O.B.R.A.
http://www.scaminator.com/cobra.htm
..........
MarketingTrendz Workshop
http://www.marketingtrendz.com/members.htm
.......
Parents Time-Out
http://www.parentstime-out.com
......
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
______________________________________________________
ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@online-exchange.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.
|