"Temper is what gets most of us into trouble.
Pride is what keeps us there."
 

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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...October 11, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
 
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
 
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
 
This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStar. Please take
a moment of your time to see what they have to offer:
 
 
TopStar Sponsor:
________
 
 
The truth is stranger than fiction..
"How You Can Make $4,000.00 A Day,
Sitting At Your Kitchen Table, In Your Underwear!"
 
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Took Me From Broke To$4,000 DAY, Working From Home,
In Only A Few Months
-- AND I'm Convinced Anybody Can Copy What I'm Doing,
Once They Understand It" Why would any sane person reveal
this kind of secret, if it was true?
 
Read my message and find out!
Click here
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______________________________________________________
 
 
 
IN THIS ISSUE:
_____________
 
 
1.  Biz Thought - Proverbs as Told by Children
 
2.  A Biz-Note from The Editor
 
3.  Parent's Time-Out - Candy Glass
 
4.  Featured Article- Who Wants to Be An Internet Millionaire?
 
5.  Interactive Classifieds
 
6.  Ezine Advertising Information
 
7.  Biz*Tech Savvy Solutions
 
8.  MarketingTrendz Resources & Services
 
9.  OnLine Exchange Information Data
 
 
_____________________________________________________
 
 
 
1.)  BIZ THOUGHT
________________
 
 
 
PROVERBS AS TOLD BY CHILDREN
 
A first grade teacher collected old,
well-known proverbs. She gave each
kid in her class the first half of a proverb,
and had them come up with the rest:
 
As you shall make your bed so
shall you...  mess it up.
 
Better to be safe than...  punch
a 5th grader.
 
It's always darkest before...  daylight
savings time.
 
You can lead a horse to water
but...  how?
 
Don't bite the hand that...  looks dirty.
 
A miss is as good as a...  Mr.
 
You can't teach an old dog new...  math.
 
If you lie down with the dogs,
you'll...  stink in the morning.
 
Where there's smoke, there's...  pollution.
 
Happy the bride who...  gets
all the presents!
 
A penny saved is...  not much.
 
Two's company, three's...  the
Musketeers.
 
Don't put off tomorrow what...  you
put on to go to bed.
 
Laugh and the whole world laughs
with you, cry and...  you have to blow
your nose.
 
Children should be seen and not...
spanked or grounded.
 
When the blind leadeth the blind...
get out of the way.
 
There is no fool like... Aunt Eddie.
 
 
______________________________________________________
 
 
2.) BIZ-NOTE FROM THE EDITOR
______________________________
 
 
Hello Exchangers,
 
 
A "Warm Welcome" to all our new subscribers.
 
 
As of next week, we will be starting new,
high quality Exclusive Mailings.  Some
of them will be in HTML.  If, for some reason,
your browser does not support HTML, please let me
know.  Not everything is in HTML, and our ezine is
still in plain text.  Which brings me to my next
question;
I need your thoughts....
Would you prefer to keep receiving a plain text
ezine?
Or
Would you prefer a nicely formatted, not too flashy
HTML ezine?
 
Just about all browsers support HTML now, so I am curious
to get your feedback and your feelings. 
 
Now onto some serious business...
I have been going on and on and on and on about
PARTNERS-2-SUCCESS.  So, I will keep it real short today.
If you want to know what is GOOD for your business, then
go to this LINK today:
 
http://www.ezinetrendz.com/partners2success.htm
 
You won't be sorry.  And if you want more details
about it, just email us at:
mailto:sales@marketingtrendz.com/?subject=p2sdetails
 
PRICES ARE GOING UP ON EZINE ADVERTISING
on November 1, 2002.  BOOK YOUR ADS TODAY if
you want these low low prices:
 
http://www.online-exchange.com/advertising.htm
 

Just a Reminder...
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
Reserve your advertising today. These packages
and these prices DO NOT LAST LONG!
 
http://www.online-exchange.com/holidayads.htm
 

 
We LOVE to hear from you!
Your comments and suggestions are always
welcome here at The OnLine Exchange.  
mailto:editor@online-exchange.com
 
YOU HAVE A GREAT WEEKEND!
 
 
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
 
 
 
______________________________________________________
 
 
 
3.)  PARENTS TIME-OUT
___________________
 
 
Time Out for Parents
 
Welcome Parents.  It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This weekly feature is committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
 
 
Check out this week's features:
 
 
Time Out for the Week - Candy Glass
What's for Dinner? - Hashbrown Casserole
Just for You - If I Had My Child To Raise Over Again
Site of the Week - Pre-K Education
 
 
 
Follow the link below to see what it is all about!
You owe it to yourself and your children!
 
http://www.parentstime-out.com
 
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
 
You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
 
 
 
 
 ______________________________________________________
 
 
 
4.) FEATURED ARTICLE
____________________
 
 
==================
Who Wants to Be An Internet Millionaire?
.......By Terry Dean
==================
 
 
Welcome to our show...
 
Today we are going to be playing who wants to be
an Internet millionaire, except we are not playing for cash.
We are playing to see if you have the knowledge you
need to be a successful entrepreneur on the web.
 
Here are your five questions...Let's see how good you do.
 
Question #1: Which of the following characteristics
is a requirement for success online?
 
a. High IQ
b. College Degree
c. Persistence
d. Money
 
Question #2: Which of the following products would be
considered a niche market product suitable for a
small business entrepreneur?
 
a. Toothbrush
b. eBook on Cooking
c. Big Screen TV
d. eBook on Fly Fishing in Arkansas
 
Question #3: Which of the below programs is the most popular
download of the week?
 
a. Napster
b. ICQ
c. Internet Explorer
d. RealNetworks Real Player
 
Question #4: Which one of these problems is the most
common reason people don't order online?
 
a. Web Sites were too confusing
b. Pages took too long to load.
c. The prices were too high.
d. They couldn't find what they wanted.
 
Question #5: How many sales does the "average"
Internet company have to make to a customer before
they break even on that customer?
 
a. One
b. Two
c. Three
d. Four
 
Some of those questions were pretty difficult. Weren't they?
 
Let's see how you did...
 
"C" is the answer to question one.
 
Persistence is the most important key to succeeding on the web.
Despite what you might hear, there aren't any real "gurus" online.
The web just isn't that old. Everyone is still learning.
 
The number one key to succeeding online is testing everything
you can possibly imagine. This takes persistence.
 
High IQ's and college degrees may help in the process
(if you have the right information), but they are not
the key to success. Money may help as well,
but for many large companies this just means wasting
tons of money on two million dollar Superbowl ads.
Then being nowhere to be seen 6 months later.
 
Persistence is the key.
 
 
"D" is the answer to question two.
 
An eBook covering fly fishing in Arkansas would be considered
a niche market product suitable for a small entrepreneur.
 
What's the problem with the other products?
 
The problem with the big screen TV and the toothbrush is
that they are available from anywhere. Your prospect
would be much more likely to run down to the local
Wal-mart and electronics stores than to purchase from you.
They don't know who you are.
 
For the Cooking eBook, it is too broad of a subject.
No one wants just a cooking eBook when there are so many
nice beautiful books at the local store. This may be a
potential project though if you can come up with a more
specific topic such as cooking in France or cooking with
red wine from the French.
 
The key to being noticed as a small business is to come
out with something a little more unique and highly specific.
 
 
If You Chose "B" for number three, you are correct.
 
ICQ is the most downloaded program this week as reported
by http://www.download.com
 
All three of the other programs are top downloads,
but ICQ is downloaded 10 times more than the closest competitor.
It has been the most popular download for years.
 
ICQ is a program that allows you to chat and instant message
your online contacts. One of the most popular activities of
online users is that of chat and message boards.
 
People want to feel like they belong. They are looking for
online communities which they can belong to.
 
What does this mean to your online business? It means
that you need to find a way to create a community at
your site using discussion boards, chat, and other types
of interaction with your visitors.
 
 
Question Four is a close race, but the answer is "B"
 
According to a survey taken by Boston Consulting Group,
the most likely reason people didn't purchase from a site
is because the pages took too long to load.
 
The full article and results of this survey are available at:
http://www.roibot.com/w.cgi?R249_CNN
 
Forty-eight percent of people asked cited slow loading
pages as the culprit in their shopping experience.
 
A close second is that of the sites being too confusing
which rang in at forty-five percent.
 
Both of these show that a major key to sales on the
Internet is keeping it simple and easy for your users.
They are impatient and they are quickly confused
by any extra technology you decide to use.
 
You need to create an easy to use, quick loading
buying experience for your visitor. For now, cut out
any fancy technology and "cool" stuff that may hinder those two items.
 
 
If you chose "C" for number five, you are correct.
 
This was a very difficult question. The correct answer
as provided by Yahoo news is that the average Internet
retailer must make three sales to a customer before
they break even on the cost of obtaining that customer.
 
This Yahoo article can be seen at:
http://www.roibot.com/w.cgi?R249_YAH
 
I don't recommend you spend as much to obtain a new customer
as large online retailers do. You can't afford to.
You don't have their large advertising budgets to burn through.
 
You can concentrate on your current customers.
You have to "Wow" them and keep them buying from you
instead of your competitors.
 
Every single market will be competitive in the future
of the Internet. The companies that are going to be the
most successful are those who learn how to retain their
customers through better customer service, frequent
buyers programs, and finding them the best deals possible.
 
You must develop a loyal customer base and sell to it
over and over again.
 
One shot sales aren't going to make it in the future of the Internet.
 
And that's my final answer...
 

--------------------------
 
Terry Dean wants to Take You By The Hand
and Show You Exact Results of All the Internet Marketing Techniques
He Tests and Uses Every Single Month...Click here now for more info:
http://www.netbreakthroughs.com/revshare/ccShare.cgi?cmnd=home&id=GWB
 
 

______________________________________________________
 
 
5.)  INTERACTIVE CLASSIFIEDS
 
 _________________________
 
 
.....................
 
 
AFFILIATES...  
Discover why your checks are not what you expected.
Visit http://www.AffiliateShowcase.com/?7855
and view the web's best affiliate programs
AND the new secret to affiliate success.
 
......
 
Music lovers, listen up!  Find the music you want to
hear.  All kinds of music, including Christian. 
Subscribe for less than 1 CD a month; unlimited use!
The option to build a home business is here, too. 
http://www.myjanglefish.com/nowlisten
 
......
 
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Crème de la Crème
No Selling. Not mlm.
Call Now! 1-800-775-0729 ID# 511592
http://www.successcall.com/home.asp?511592
 
......
 
URGENT- FIRST MOVER OPPORTUNITY. Next Amway
of small business services. PRE-LAUNCH of two of the world's
most respected/successful entrepreneurs' first-ever network
marketing opportunity. Click Quick! Secure Your Position!
http://www.gmktgb.com/page/FeleciaRose/
 
......
 
EASY MONEY! Make Money while you sleep...
Send a few emails and see $20+ come in like clock-work.
For details click below >> 
http://instantpaydayclub.com/cgi-bin/club/index.cgi?2AxUpe
 
......
 
YOUR DEVELOPED WEBSITE IS WORTH BIG MONEY
The standard for developed business web sites is  
alive and well. You can find out all about it and get
a  free classified sales listing while your here. 
Websites-4-sale.com   http://websites-4-sale.com
 
......
 
Still believe you can earn $100,000 FAST IN MLM? 
               GET REAL!    GET EMM, 
A brand new SYSTEM that replaces MLM with something
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Medical Terminology, MCSE, A+ Cert, Starting Your Own
Internet Business, Basic Office Skills, Customer
Service, plus many many more at bargain prices.
http://www.bytesizelearning.com
faculty@bytesizelearning.com
 

..........
 
 
______________________________________________________
 
 
 
 
6.)  EFFECTIVE & AFFORDABLE EZINE ADVERTISING
 
 _________________________
 
 
 HOLIDAY ADVERTISING SPECIALS ARE NOW AVAILABLE!
 -Tremendous Discounts!
 -Quality Exposure
 -Over 32,000 subscribers waiting to see what YOU have to offer!
 
http://www.online-exchange.com/holidayads.htm
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
 
Take advantage of our Established Ezine and YOUR AD
could be seen by over 32,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
 
______________________________________________________
 
 
 
7.) Biz*Tech Savvy Solutions
_______________________
 
 
Use Your Browser Offline
 
Much of the Internet is moving towards HTML coding for email.
Some of the older email readers (clients) however,
are not able to properly read the HTML coding, and
therefore you can't read it.
 
Well, like most things, there is a "work-around".
Email that is in HTML coding is actually a web page sent
as an email, and you can use your web browser to read it.
You do not have to be online to do this.
 
To read this offline, position your mouse cursor anyplace
in the body of the note and "right-click" on it. A pop-up
menu will appear, and select "Send to Browser". Now you can
view the HTML email in a fully opened web page. Pretty Nifty!
 
 
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
<http://adv-marketing.com/business/subscribe2.htm>
 
 
 
 
 
______________________________________________________
 
 
8.)  MarketingTrendz Resources & Services
______________________
 
 
 
 
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
 
......
 
PARTNERS-2-SUCCESS
Partners-2-Success is an organization that unites
OnLine Businesses together in efforts to gain effective
marketing techniques & strategies for our businesses
http://www.ezinetrendz.com/partners2success.htm
 
......
 
Ezine Creation Services
Let us help you create your own unique ezine,
and start generating profits from it immediately
http://www.ezinetrendz.com
 
......
 
Article Submission Services
We Submit your article to over 600 publishers, along
with a wide variety of directories and more.
http://www.ezinetrendz.com/articlesubmission.htm
 
.......
 
The SCAMINATOR REPORT
The Scaminator Report is one of the most decisive reports
that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY:  http://www.scaminator.com
 
.......
 
Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter, or just for marketing interest,
add your email address to our submissions database. It is FREE,
and you may unsubscribe at any time. We NEVER use this service
for advertising.  It is strictly for articles.
http://www.ezinetrendz.com/publishers.htm
 
.......
 
ProofReading Services
One set of eyes can't guarantee a perfect copywrite.
Let us proof your ezine for a guaranteed proper Copy.
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C.O.B.R.A.
"Don't Let Scams Affect Your Business-
Protect Yourself and The Consumer"
http://www.scaminator.com/cobra.htm
 
..........
 
MarketingTrendz Workshop
Learn the essentials of marketing your business
online with in-depth lesson plans, tutorials and more.
http://www.marketingtrendz.com/members.htm
 
.......
 
CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
http://www.marketingtrendz.com/cybertrendz.htm
 
........
 
Parents Time-Out
Don't forget to make time for the kids.  Some hints,
ideas and suggestions will make your time more valuable.
http://www.parentstime-out.com
 
......
 
Professional Web Design
Let your visions become reality with Royal
Web Design.  Guaranteed Satisfaction!
http://www.marketingtrendz.com/royaldesigns.htm
 
 
 
 
______________________________________________________
 
 
9.) ONLINE EXCHANGE INFORMATION DATA:
 
 
-PRIVACY POLICY-
_______________
 
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
 
 
______________________________________________________
 
 
CONTACT INFORMATION:
___________________
 
Editor: Debbie Solomon
Publisher:  Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
 
______________________________________________________
 
 
-DISCLAIMER-
_____________
 
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
 
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon.  The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.