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"People don't care how much you
know
until they know how much you care."
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...October 09, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our 2 TopStars. Please take
a moment of your time to see what they have to offer:
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______________________________________________________
IN THIS ISSUE:
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1. Featured Article - The Perfect Email Ad
2. A Word From The Editor
3. Humor Exchange - Laugh Alittle/Laugh Alot
4. COOL Biz Site - American Business Language Dictionary
5. E-Zine Advertising Details
6. HOT Biz Tip - Simple Tricks That Do Complex Tasks
7. "TOP Pick" Classified Ads
8. MarketingTrendz Directory
9. OnLine Exchange Information Data
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Become a Top
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at the TOP of the Ezine.
2 Editions for only $80, or 3 editions for $100.
For Information click the link below
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or process your order today at:
http://www.online-exchange.com/advertising.htm
______________________________________________________
1.) FEATURED ARTICLE
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"The Perfect Email Ad"
by A.T.Rendon
(c) Copyright 2002
All Rights Reserved
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The Internet has changed a great deal in just one short year.
Most people attempting to do business online not only
send out a great deal of email to other people, now they
are also receiving it, most often in the form of SPAM.
You do NOT want your email confused with SPAM.
In order for your email message to stand out from the ever
maddening email crowd of messages, it MUST be different
and UNIQUE.
Otherwise, it will wind up getting deleted before it is read.
What you need to email is the, "Perfect Email Ad"!
And, in order to have a, "Perfect Email Ad", your email
needs just two (2) very important "Key" elements:
1. A "Killer" Title.
2. An Email Link.
The Killer Title.
The Title must be short, no more than 6 to 8 words. Less
in this case would be more. It is what goes in the Subject
are of your email message.
It must capture the attention of the recipient before they delete it.
The very best Title I have ever seen in an email message
consisted of just 3 short words. It captured my attention
and enticed me to click on the link to visit a web site.
It aroused my curiosity!
Can you guess what those words might have been?
It was a question.
All it said was, "What Is This?" And then it gave a URL.
That was the extent of the message.
Your Title is the Subject area of your email message
so make it count. If necessary, make use of one or
more action words to capture your reader's imagination.
Send a blank email here for a FREE list of 50 Action Words:
mailto:action_words@emailexchange.org
An Email Link.
In the above example I used, it showed that the body
of the email message only contained a URL, a web site
link on which to click to visit.
The email message did cause me to visit the web site,
yet it is still NOT a good example of, "A Perfect Email Ad".
The other "Key" element of, "A Perfect Email Ad"
is to include an email link in your message!
Yes, you could include a web site address, like the email
message with the 3 short words in the Title that got me
to pay them a visit.
But, placing an email contact for those interested to click
for further info will provide you with something a web
site can not give you - a way to contact your prospect again.
If you send out an ad with a web site address, even if your
prospect does visit your web site and then leaves, how can
you do a follow-up message to that prospect?
If you first get their email address, then send them the web
site address, then you will be able to send them out a follow-up
email message to help entice them to visit again for a possible sale.
And, what would be the "Perfect Follow-up"
to the "Perfect Email Ad"?
Respond with a short email message that is no more
than 5 lines of text long and DO include your web site
URL in this email message for people to pay you a visit.
If they just have your web site URL, they can easily visit
and you might very well NEVER hear from them again.
But since you now have their email address, you can do
a follow-up email message to them in about 3 to 5 days
to keep your offer fresh on their minds.
Do NOT make the mistake and do follow-up in just one day
because many people set aside their email to read for another day.
Don't you find it annoying when someone starts bombarding
you with follow-up emails on a daily basis?
Give your prospects time to be impressed with your first message.
Use the "KEY" elements of, "A Perfect Email Ad", and
you will
find it brings you more response and success than you can imagine.
_________________________________________________________
A.T.Rendon is an entrepreneur and published writer.
Subscribe to our FREE Business Classifieds Newsletter
& receive FREE online access to our ENTRY Protected
"FREE Submit To Over 3.1 MILLION FREE Ad Sites - DAILY!!!"
mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles
______________________________________________________
2.) A WORD FROM THE EDITOR
_________________
A warm welcome to all of our New Subscribers.
An important announcement for all our subscribers;
-- Beginning the first of November, we regretfully
inform you that we will be raising our prices on ezine
advertising. Because the ezine is growing at a rapid
pace, we have no choice but to raise prices in order
to maintain a high quality ezine.
It is advisable that you place your orders quickly,
because space is filling up, and prices are going up.
http://www.online-exchange.com/advertising.htm
Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
PARTNERS-2-SUCCESS is HUGE FOLKS!
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If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
sales@marketingtrendz.com/?subject=p2sdetails
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
_____________________________________________________
3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
DEFINITIONS OF THE STOCK MARKET
STOCK: A magical piece of
paper that is worth $33.75
until the moment you buy it.
It will then be worth $8.50.
BOND: What you had with
your spouse until you pawned
his/her golf clubs to invest in
Amazon.com.
BROKER: The person you
trust to help you make major
financial decisions.
* Please note the first five letters
of this word spell "Broke".
BEAR: What your trade account
and wallet will be when you
take a flyer on that hot stock
tip your secretary gave you.
BULL: What your broker
uses to explain why your mutual
funds tanked during the last quarter.
MARGIN: Where you scribble
the latest quotes when you're
supposed to be listening to your
manager's presentation.
COMMISSION: The only reliable
way to make money on the stock
market, which is why your broker
charges you one.
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4.) COOL-BIZ SITE
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Welcome to American Business Language Website!
Are you sometimes confused by terms such as:
Acid Test, Bear Hug, CLM, Cash Cow, Mushroom
Jog, Turkey Trot, Round File, Administravia,
mcjob, SNAFU, or painting the tape?
American Business Language Dictionary Can Help!
<http://www.islc.net/~folsom/language/>
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5.) ONLINE EXCHANGE EZINE ADVERTISING DETAILS
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Take advantage of our Established Ezine and YOUR AD
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______________________________________________________
6.) HOT BIZ TIP
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"Simple Tricks That Do Complex Tasks"
========================================
We're a mouse-crazed world. Before the invention of the
mouse, everything on a computer was done using the
keyboard. Today, you can still do TONS and TONS of stuff
with the keyboard that you can never accomplish with your
mouse. You just have to know how.
Excluding the little round buttons added to a keyboard to
increase its 'one-touch' ability, most boards have around 105
keys. From an ESC key on the top left to an Enter key on the
bottom right.
The spacebar is always in the middle of things, operated by
your thumbs.
What can you do quickly with the keyboard? Well, right now,
you can clear all of the stuff on your screen, safely minimizing
it to the bottom of your screen where your Task bar lives
(next to the Start button) by holding down the Windows logo
key and pressing the letter 'D'.
The Logo key is on the bottom row... between the Ctrl and Alt
keys to the left of the spacebar and to its right.
Try it. Hold down the logo key... press 'D'... and release 'D'...
then release the logo key.
If you press the Logo key alone, nothing happens until you
release the key. Press and release it to activate the Start
Menu.
Want to copy some text from a web site and paste it into a
word processor such as Word or Wordpad? Open the word
processor... and open the web page... highlight the text with
the mouse cursor... then hold down the Ctrl key and press the
'C' key. You won't see anything happen. Now, move to the
word processor, click once where you want the next to appear
to set the cursor. Then, hold down the Ctrl key, and press the
'V' key.
The text will appear. If it doesn't, you didn't highlight the
text from the previous document (in this case the 'document'
is the web page you are copying from.)
You can highlight text with the keyboard, too. Right now,
make sure your cursor is located in the body of this email.
Doesn't matter where, this is only an illustration.
Now, hold down the Shift key... and press the right arrow key.
Hmm... magic! See the text being highlighted? It's being
'selected'!
Select as much as you desire, then do the Ctrl + C thing to
copy, and Ctrl + V to paste. (Ctrl + C is shorthand for saying
"hold down the Ctrl key while you press the C key.")
So there you go. I've only touched on the amazing things you
can do with your keyboard. To find out EVERYTHING the
keyboard can do, order Keyboard Magic. It's only $9.95, its
small file size makes it easy to store on a floppy disk after
you've downloaded it. Read about it here ...
<http://newbieclub.com/keyboard/?trendz
One last 'trick' for you: Want to quickly view the System
Properties of your computer? That is, see how much RAM you
have, the amount of resources free, and more? Just press and
hold the Windows Logo key while you press the Pause/Break
key. The System Properties window should appear.
And that's why we call the book Keyboard 'Magic'.
<http://newbieclub.com/keyboard/?trendz
********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz
______________________________________________________
7.) TOP PICK CLASSIFIED ADS
________________
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......
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......
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______________________________________________________
8.) MarketingTrendz Directory
______________________
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
......
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Let us help you create your own unique ezine,
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We Submit your article to over 600 publishers, along
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PARTNERS-2-SUCCESS
Partners-2-Success is an organization that unites
OnLine Businesses together in efforts to gain effective
marketing techniques & strategies for our businesses
http://www.ezinetrendz.com/partners2success.htm
......
The SCAMINATOR REPORT
The Scaminator Report is one of the most decisive reports
that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY: http://www.scaminator.com
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Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter/ezine, or just for marketing interest,
add your email address to our submissions database.
It is FREE, and you may unsubscribe at any time. We NEVER
use this service for advertising. It is strictly for articles.
http://www.ezinetrendz.com/publishers.htm
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C.O.B.R.A.
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Protect Yourself and The Consumer"
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All in one business mall of resources and services
recommended by MarketingTrendz
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Don't forget to make time for the kids. Some hints,
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______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@online-exchange.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.
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