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"Some people know very little,
but they know it fluently."
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...August 23, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStar. Please take
a moment of your time to see what they have to offer:
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IN THIS ISSUE:
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1. Biz Thought - More
2. A Biz-Note from The Editor
3. Biz Quiz - Win a FREE Classified Ad
4. Parent's Time-Out - Plastic Baggie Ice Cream
5. Featured Article- Energy Marketing
6. Interactive Classifieds
7. Ezine Advertising Information
8. Biz*Tech Savvy Solutions
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
==============================================
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_____________________________________________________
1.) BIZ THOUGHT
________________
MORE
The more you give, the more you get.
The more you do unselfishly, the more
you live abundantly.
The more of everything you share, the
more you'll always have to spare.
The more you laugh, the less you fret.
The more you love, the more you'll find
that life is good and friends are kind.
For only what we give away, enriches
us from day to day.
-- Author Unknown
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2.) BIZ-NOTE FROM THE EDITOR
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Hello OE Subscriber,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
A "Warm Welcome" to all our new subscribers.
We have been working day and night getting our
PARTNERS-2-SUCCESS Program ready for the big
Launch day, which is on September 1, 2002.
I need YOUR help with this. We have all different
kinds of tools, products, services, etc... being
offered to PARTNERS-2-SUCCESS members. If you would
like to offer YOUR product or service at a discounted
rate, please go to:
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If you have an ezine and you would like to offer
discounted advertising for members, go to:
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If you would like a personal invitation on the launch date,
in order to become a member, go to:
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If you have any questions about PARTNERS-2-SUCCESS, please
email me at:
editor@online-exchange.com
We LOVE to hear from you!
Your comments and suggestions are always
welcome here at The OnLine Exchange.
editor@online-exchange.com
YOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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3.) BIZ QUIZ!
___________________________
Answer 2 out of 3 Questions Correctly
and Get a FREE Classified Ad in The OnLine Exchange Ezine!
Email Answers to:
editor@online-exchange.com
Subject line: BizQuiz
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-TODAY'S SUBJECT IS PHRASE QUIZ-
Fill in the missing word from these famous phrases or proverbs...
1.) Without justice, ______ is weak.
a. law
b. innocence
c. courage
d. conscience
2.) ______ is the thief of time.
a. innocence
b. hesitation
c. procrastination
d. illiteracy
3.) ______ is thicker than water.
a. mud
b. crud
c. soup
d. blood
<?> <?> <?> <?> <?> <?> <?>
<?> <?> <?>
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This weekly feature is committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
Check out this week's features:
Time Out for the Week - Plastic Baggie Ice Cream
What's for Dinner? - Crock Pot Taco Soup
Just for You - Don't count the kids out
Site of the Week - Out on a Limb
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
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5.) FEATURED ARTICLE
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"Energy Marketing"
An Unusual New Way to Attract New Clients
by Joe Vitale
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"It doesn't matter what you say in an
advertisement,"
Esther Hicks told me over dinner with her husband,
Jerry, one day many years ago.
"People will pick up on the energy in the ads,
not the
words in the ads," she continued. "They'll respond, or
not, based on what they feel from the ad."
That was probably my introduction to "Energy
Marketing"
or what I now call "Mental Science Marketing." I've since
met several people who practice this unusual new form
of marketing.
Sandra Zimmer, for example, runs the Self Expression
Center in Houston. One day she and I were having lunch
and talking about marketing. I told her I remember seeing
her ads years ago, and that they seemed to have a halo
around them.
"I put that there," she said.
"How?" I asked.
"I meditate on the ad I'm about to run and
infuse it with
my energy," she said. "When the ad comes out, only those
people who pick up on the energy in the ad will call me."
Since Sandra has been running a thriving business for
many years now, I'd say her method works.
Two years ago I began seeing ads run by a healer
named
Ann Taylor Harcus. Those ads had the same border of
invisible light around them. When I called Ann the first
time, I said, "Your ads are charged!"
She knew exactly what I was talking about.
"I put my energy into those ads," she told
me. "I sit in
silence and consciously send my energy into them. I am
charging them so they magnetically attract the people
who need me most."
Considering Ann has now worked with well over
100,000 people, I'd say her method is working, too.
A month or so ago I was interviewed by Terri Levine,
of www.comprehensivecoachingu.com.
She had read
my latest book, "Spiritual Marketing," and wanted to know
how someone "charges an ad" with magnetic power.
It was the first time anyone had asked me that question.
"Well, I simply intend for the ad to pull the
perfect clients
to me," I began. "I know that intention rules the earth. So I
simply decide to add my energy to the ad and program it
to bring me the results I want."
I could tell I needed to explain myself further.
"Think of it as Mental Science Marketing,"
I went on.
"There's a whole school of thought that says you can heal
anything by tuning in to the underlying perfection in life.
Well, why not heal a business in the same way?"
Before my "Spiritual Marketing" book became
a #1
bestseller at amazon last June, I may have been reluctant
to talk about this unusual new form of marketing.
But the truth is, this is what I've been doing for
maybe
ten years. I simply haven't been talking about it in public.
You can probably understand why. Mental Science
Marketing isn't as nuts and bolts as the marketing
practiced by those who like to focus on headlines,
benefits, guarantees, and other traditional elements
of a good ad.
Mental Science Marketing is more internal.
It's flying by your gut.
It's listening to your intuition.
It's aligning your beliefs.
It's tuning in to your spirit.
It's, well, different.
But Esther Hicks is only partially right.
What you put in an ad does indeed matter. If you run
an ad with nothing in it, you won't get any calls, despite
what you may have done on an energy level. You still need
to put *something* in that ad, if only a phone number.
That's where knowing traditional selling methods helps.
But I've known people who created ads with all the
right elements in it---headline, coupon, you name it---
and the ads bombed.
So just writing ads with skill won't always work,
either.
My policy is to combine both approaches. Learn all
you can about how to write headlines and body copy.
But also learn all you can about how to infuse your ad
with your own energy. The combination can be irresistible.
Just ask Jerry or Esther. They hired me to write an
ad
for them to run in a leading national magazine. I wrote it
and they ran it.
"We got so many calls we had to stop running the
ad,"
Jerry told me later. "It overwhelmed our office."
What made it work? The words in it or the energy in
it?
My guess is that the words in it reflected the energy
in
it -- and in fact amplified it.
In short, you need both.
Just as studies show that most (not all)
communication
is visual, most (not all) marketing is mental.
Finally, let me leave you with a challenge:
Look at the next ad, sales letter, commercial, or
even
website with an inner radar searching for the energy in it.
See if you can note what is radiating from the ad.
How does it make you feel? What is happening inside
yourself while you view the ad?
Then ask yourself what is actually in the ad---the
words
and images---that are helping you feel that way.
You might even go so far as to hold a sales letter in
your hand and----before you read it---see what you sense.
Does it have a good feel?
Do you want to buy?
Are you seduced or repelled?
Now read the letter.
Were your feelings right?
If nothing else, this is a great way to increase your
sensory awareness of everything from your five senses
to your intuition.
Why not start right now, with this very article?
How does this make you feel? Are you picking up
on my energy? Do you have a sense of what I'm trying
to communicate?
The fact of the matter is this: People buy for
emotional
reasons and justify their purchases with logic.
When you are clear about your offer, your energy will
be clear.
When you proceed to create your ad, that energy will
guide you.
And when people read the final ad, it will be your
energy that they will feel first.
Just something to think about.
Or do I mean "feel" about?
Welcome to the new world of Energy Marketing!
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Joe Vitale is the #1 best-selling author of "Spiritual
Marketing,"
and the co-editor of the new "Millionaire Weekly Memo" free
eZine. Do you want more practical New Marketing Era secrets
to market your business and achieve the personal wealth you
deserve? Subscribe here:
http://www.TheMillionaireMind.net/ezine.html?r-a2
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6.) INTERACTIVE CLASSIFIEDS
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______________________________________________________
8.) Biz*Tech Savvy Solutions
_______________________
"Develop Double Vision"
==================================
If you don't want to leave the Web page you're on, but wish
to visit another page which is linked on it, just RIGHT click the
link you're interested in, and click 'Open in New Window'.
Another browser opens and the new page displays. Magic!
OR; Hold down the shift key while clicking on a link. A new
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MANY THANKS TO THE NEWBIE CLUB!!
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______________________________________________________
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______________________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
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and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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