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Accomplishing the impossible means
only the boss
will add it to your regular duties.
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...August 21, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStar. Please take
a moment of your time to see what they have to offer:
TopStar Sponsor:
________
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______________________________________________________
IN THIS ISSUE:
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1. Featured Article - What's the Point?
2. "TOP Pick" Classified Ads
3. Humor Exchange - Laugh Alittle/Laugh Alot
4. COOL Biz Site - Small Business is Here
5. IMPORTANT E-Zine Advertising Information
6. HOT Biz Tip - "Stop Searching Around Blindly"
7. A Word From The Editor
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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______________________________________________________
1.) FEATURED ARTICLE
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What's the point?
By: David Batchelor
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Each day for five or six days a week you come to work. Perhaps
you come to work in your own business or maybe you are working
for someone else. Either way, you are investing a lot of time and
energy helping this business to succeed. Why should it?
I am really asking you if you know the purpose of your business:
it's reason for being? Do not confuse purpose with goals and
business strategy. A purpose is long-lasting because it is never
fully attainable.
It is something you can work towards reaching and still not get
there. Knowing your purpose is not a frivolous issue because
research shows that those businesses which last such as 3M, Sony
and Hewlett-Packard each have a clearly define purpose that has
not changed since the company was founded.
What is more, these purposes have talked about some contribution
or value the business was going to provide to the people living
in it's community.
Sony, for example, has as its purpose to experience the joy of
advancing and applying technology for the benefit of the public.
Similarly, Hewlett-Packard set out to make technical
contributions for the advancement and welfare of the community
and 3M aims to solve unsolved problems innovatively.
Mary Kay Cosmetics set its sights on giving unlimited
opportunity to women and Henry Ford strove to democratize the
automobile. Sam Walton built Wal-Mart to give ordinary folk the
chance to buy the same things as rich people.
Walt Disney was driven to make people happy. My own company,
works to help people be, do and have all they were created to be,
do and have. And Merck, the drug company, aspires to preserve
and improve human life.
So what drives your company?
Why does your business exist?
If you do not already know your purpose, you must discover it. I
say discover because you do not create a purpose, it exists
within the company already.
One way of finding your business's reason for being is to employ
the quality tool of asking "why" five times. For example, a
camera company may say that its purpose is to build good cameras.
Why? So people can take good photos.
Why do people want good photos? So they can take pictures of
family, friends, places and events that happened in the past.
And, why would they want to do that? To remember.
So the purpose of the camera company might be to make it easy
for people to capture those special moments.
One advantage of knowing your purpose, or put another way, the
value that you create for your customers, is that it helps you to
see your business from your customer's point of view.
Another is that it may open up opportunities you might not have
Otherwise seen.
If the camera company had believed its purpose was to build
better still cameras it might have missed expanding into movies.
videos and photo CDs. Also, knowing the business's reason for
being gives staff a noble goal to work towards.
Discover the purpose of your business. If everyone in your
company knows the purpose, they will be more focused, more
motivated and more successful.
And so will you.
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David Batchelor has written numerous articles focusing
on Tips, Strategies, Tools and how-to's for creating
the Ultimate Home Based Business. To Subscribe to his
e-zine please go to:
http://www.netmarkpro.com/djb
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2.) TOP PICK CLASSIFIED ADS
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......
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One thing I hear from people looking at Pre-Paid Legal
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3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
Here is some investment advice I received today: Never let it be
said that I keep investment advice to myself!
* If you had bought $1000.00 worth of Nortel stock one year ago,
it would now be worth $49.00.
* With Enron, you would have $16.50 of the original $1,000.00.
* With Worldcom, you would have less than $5.00 left.
* If you had bought $1,000.00 worth of Pepsi (the soda, not the
stock) one year ago, drank all the soda, then turned in the
bottles for a 5 cent deposit, you would have $107.00.
Based on the above, my current investment advice is to drink
Pepsi heavily and recycle."
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4.) COOL-BIZ SITE
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Small Business is Here!
Lots of articles about small business issues here, including
several good ones on business plans.
<http://sbishere.com/index.php>
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5.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
SIZZLIN' SUMMER ADVERTISING SPECIALS ARE NOW AVAILABLE!
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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______________________________________________________
6.) HOT BIZ TIP
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"Stop Searching Around Blindly"
=============================================
Instead of just surfing around blindly, how about an organized
search effort, such as that required for research?
Unfortunately, the web is filled with millions of pages, and
hundreds of search engines, so finding what you want is never
easy. But here are a few tips to ease the pain just a little.
Use Boolean searches on search engines that support them.
What is a Boolean search? It's a method used to separate
search terms with particular keywords. The Boolean keywords
are AND, OR, NOT, IF, THEN, and EXCEPT. For example,
sticking AND between the keywords "children" and
"safety" will
give you results based on those two terms. Sites containing
both terms will be searched.
OR means you want to match sites that include only one of
the terms. NOT means match one term, but exclude another
term. For example, "computers NOT compaq" would yield pages
of sites free from Compaq computers.
Experiment with these search terms, and your results will be
more focused.
Here's a suggestion for improving your search results beyond
the Boolean expressions. You can use a search program known
as Copernic. It's available in free and paid for versions, with
various levels of functionality based on the version you opt
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MANY THANKS TO THE NEWBIE CLUB
http://www.newbieclub.com/?trendz
______________________________________________________
7.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
A warm welcome to all of our New Subscribers.
MORE exciting news happening for The OnLine Exchange.
On September 1, 2002, we will be launching our
PARTNERS-2-SUCCESS Program. This is going to totally
blow your mind. We negotiated with top businesses
who offer quality services and products,
and we are passing it on to you,
WHEN you become a member of PARTNERS-2-SUCCESS.
Just an example of what will be available to you:
--The FIRST WebStore packed full of Digital Products
with a value of up to $100 for each product. All
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FULL ReSale Rights.
--Top Quality Ezines have come together to offer you
Discounts on effective ezine advertising for your business.
--A Service Center filled with marketing services and products
at unbelievable discounts.
--Marketing Workshop with tons of tutorials, lesson plans,
and marketing tools, all for FREE!
...And there is SO much more. There is nothing like this
anywhere on the internet. PARTNERS-2-SUCCESS is here
to BENEFIT YOU, the hard working business entrepreneur,
who struggles to make a mark in the cyberworld. With
PARTNERS-2-SUCCESS, your possibilities are endless with
all the tools, resources and discounts that will be at your
fingertips.
If you think you would be interested in becoming a member
of PARTNERS-2-SUCCESS, then please take a moment of your
time to fill out this Reminder Form, so we may send you
a personal invitation for the BIG LAUNCH of
PARTNERS-2-SUCCESS:
http://www.ezinetrendz.com/partners/reminder.htm
<a href="http://www.ezinetrendz.com/partners/reminder.htm">
Please click here</a>
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
______________________________________________________
8.) MarketingTrendz Resources & Services
______________________
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Offering you a directory of essential resources
and services for your business
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______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@online-exchange.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.
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