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The true measure of your wealth is
how much you would be worth
if you lost all your money.
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...August 07, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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IN THIS ISSUE:
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1. Featured Article - It's Time to Relearn Alittle Patience!
2. "TOP Pick" Classified Ads
3. Humor Exchange - Laugh Alittle/Laugh Alot
4. COOL Biz Site - Work911
5. IMPORTANT E-Zine Advertising Information
6. HOT Biz Tip - Windows key
7. A Word From The Editor
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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______________________________________________________
1.) FEATURED ARTICLE
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IT'S TIME TO RELEARN A LITTLE PATIENCE!
by Len Thurmond
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Don't ya just love computers? Can't live with 'em,
and can't live without 'em.
In today's world, it's almost impossible to do business,
online or off, without a computer. This brave new age is both
an incredible gift to mankind and the bane of society.
With today's technology, we have instant access to an almost
unlimited supply of information and products. The computer
has inserted itself into our daily lives to an extent that
the loss of it, even for a few days, would be catastrophic.
The whole world runs on computers and every aspect of our
lives is directly impacted by these god-like machines.
What would happen if a meteor with some strange property were
to fly by our tiny, insignificant little planet and instantly
and permanently wipe out the functionality of all computers?
There would be instant chaos in the streets!
Our power supply would disappear.
Our water supply would cease to flow.
Most of our automobiles would stop dead in their tracks.
Airplanes would fall from the sky.
Hospital & medical facilities would suddenly cease to function.
International economies would crumble overnight.
Transportation of products would cease and food supplies would dry up.
There would be instant chaos in the streets!
Not a pretty picture, is it?
We have become so dependent on these tiny little silicon chips,
that life as we know it, would cease to exist. And yet ...
The rains would still come and the flowers would still bloom.
Mankind would find a way to live on beyond the computer age.
Life Would Go On!
We who make our living with this marvelous technology,
tend to get too caught up in our daily need for instant gratification.
It's time to wake up and smell the roses again!
There is much more to life than sitting in our desk chairs
and pounding on the keyboards.
Remember life before computers? It was a little slower,
but no less wonderful.
You had to request things through snail mail and then wait for
your products, but they still came. We didn't know any better
so it was an accepted way of life, and we were very happy with it.
What's happened to us? How did we get so jaded and impatient?
Last week, I lost my computer's motherboard and was down and out
for several days. Although I backup all my important files on
a regular basis, there were many things on that computer that
I no longer had access to, that kept me from doing business as usual.
My subscriber list, for instance, changes on a daily basis,
and my backup was a few days out of date.
My computer, in its infinite wisdom, decided to fry itself
in the middle of sending last week's issue of The Affiliate Review,
leaving me no possible way to know who had received it and who hadn't.
Two days later I got my computer back, and the techies
who did the work, assured me that it was fixed.
I checked it out by running some of the programs that
I most often use and it was working great, so I sent out
a test copy of the 'missing' issue. It came back to me,
at the various addresses I use, just fine So I once again
began sending it out to my subscriber base. At some point
during the sending, my lovely lump of silicone and
plastic died again. Once again, I had no idea who had received
the newsletter and who hadn't.
Back to the techies! In the end, they told me that my CD Rom
and a SCSI card were defective and were shorting out something
that was causing all of the problems.
Now, I don't have a clue what the problem really was.
I only know that I have a lot of new components and
my computer is working again. So, that same afternoon,
I sent out the issue for the third time ... this time, successfully.
After the first failed sending, I sent out a letter to
the last list that I had backed up, apprising my readers
of the problem and apologizing for the possibility that
they might get the issue twice. And yet ...
Because of the horrible inconvenience of having to hit their
delete key a couple of times, I lost almost a hundred subscribers
and got some of the nastiest emails that you can possibly imagine.
Four-letter-words and the whole bit! What have we become, Folks?
When did we get to the point that such trivial things make us so angry?
I get a half a dozen SPAM complaints each month from people
who can't remember they subscribed to my ezine, or even more
infuriating, people who can't remember what address they used
and get angry with me, because I can't find them in my lists
to remove them.
And then there is the SOLO AD ...
There are over a hundred thousand ezines out there, and granted,
most of them are garbage. But, there are some really good ones too!
The editors of these fountains of knowledge spend a tremendous
amount of time working, to put together quality newsletters
that their readers can profit from. And yet, putting out any ezine
is a business. None of us does it to fill up our boring little lives.
Ezines sell advertising, just like any other publication.
While most of us do love to write, we also like to eat,
occasionally, and the advertising keeps food on the table
and allows us to continue to offer our readers an email
worth receiving.
And yet, every time we send out a solo ad, we get complaints,
unsubscribes, flames and SPAM threats. It's time to relearn
a little patience!
If sitting in front of that monitor is making you that cranky,
maybe you should take a break and go smell the roses.
It's a beautiful world out there, Folks. Enjoy it.
Accept that life is gonna throw a few monkey wrenches
in your works and ...
LIGHTEN UP!
Life is way too short to let little things like an unwanted
or unexpected email, put us in such a tizzy. Hit Delete.
Go outside and take a deep breath, or go to the mountains
and soak in a cold stream. There are many ways to deal with stress,
other than taking it out on someone who is trying to help you.
If you can't stand the heat, get out of the kitchen.
But even if you can take it, make SURE you get out of
the kitchen every once in a while. Your cooking will be
the better for it, and your customers just might come back
for more of your wonderful cuisine!
"'Course, That's Just My Opinion ... I Could Be Wrong!"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Len Thurmond is the Editor of "The Affiliate Review"
and Author of Several Critically Acclaimed Ebooks.
Check out his Newest Release "The Best of The Best" -
Quite Possibly The Most Comprehensive Marketing Manual In Existence!
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2.) TOP PICK CLASSIFIED ADS
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These companies Need You! Great Pay and Benefits! Must
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3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
GOTCHA
One night a police officer was staking out
a particularly rowdy bar for possible DUI
violations.
At closing time, he saw a fellow tumble
out of the bar, trip on the curb, and try
his keys in five different cars before he
found his. Then he sat in the front seat
fumbling around with his keys for several
minutes.
Everyone else left the bar and drove
off. Finally he started his engine and
began to pull away. The police officer
was waiting for him. The cop stopped
the driver, read him his rights and administered
the Breathalyzer test. The results showed a
reading of 0.0.
The puzzled officer demanded to know
how that could be.
The driver replied, "Tonight I'm the
designated decoy....."
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4.) COOL-BIZ SITE
________________
Work911
Work911 has Free Management & Business Articles library for you.
They have categorized the material in a number of ways to make
access easier for you. As an overview you will find articles on:
management and performance management
human resource issues
communication both interpersonal and corporate
workplace violence
conflict in the workplace
<http://www.work911.com/articles.htm>
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5.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
SIZZLIN' SUMMER ADVERTISING SPECIALS ARE NOW AVAILABLE!
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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You can have the most Informative Service,
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YOU NEED... Successful Advertising, and Plenty of it!
The OnLine Exchange is here to assist you
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Take advantage of our Established Ezine and YOUR AD
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______________________________________________________
6.) HOT BIZ TIP
__________
Today's tip is brought to you compliments of Bob
Osgoodby's "Tip Of The Day" e-zine.
Do you have a Windows key on your keyboard? You may already
know that pressing this key displays the Start menu, but did
you also know that you can hold it down and press:
E to open Windows Explorer
R to open the Run dialog box
F to open the Find dialog box
F1 to open Help
M to minimize all open windows (Shift-Windows-M to undo
minimize all) Tab to cycle through the Taskbar buttons
Break to open the System Properties dialog box
Did you know that subscribers to Bob Osgoodby's
"Internet Tip of the Week" Newsletter get a Free Ad
for their Business on his Web Page? Go to
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and you
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your Free Ad.
______________________________________________________
7.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
A warm welcome to all of our New Subscribers.
Little by little we are adding some new features
to each edition of our ezine. Our Wednesday edition
will begin featuring our C.O.B.R.A. members.
If you are not familiar with C.O.B.R.A., it is
Council of Online Business Relations Advocates.
These are all businesses who join together to bring
credibility back to the internet. Our goal is to
put trust back in consumer. It is hard to earn
someone's trust, especially since there is no face
behind the product online. How do they know you are
not one of those fly-by-night scams that bombards the
internet?
By becoming a member of C.O.B.R.A., you
earn consumers trust because they see the seal on
your site. Only businesses who practice high
professional business etiquette and abide by our
guidelines can become members. This organization
is a necessity online. Each week, we will announce
any and all new members, along with a description of
their business and a profile of the member. This
will give consumers and fellow business entrepreneurs
the chance to get to know our C.O.B.R.A. members.
Not to mention all the exposure they get as a member.
We are all in this together, so together we help each
other out. That is what C.O.B.R.A. is all about.
If you would like to consider becoming a member of
C.O.B.R.A., just stop by and fill out the application
form. It is FREE. If you are accepted as a member,
then and only then you can decide whether you would
like to pay the annual membership fee. It is very
inexpensive and we do have a payment plan.
http://www.marketingtrendz.com/cobra/membership.htm
No harm to just filling out the application. There
are no strings attached, and you are not obligated
to become a member once accepted. Just check it out,
it can't hurt.
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
______________________________________________________
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______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@online-exchange.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.
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