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"The person born with a talent
they are meant to use will
find their greatest happiness in using it."
~Johann Wolfgang Von Goethe
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...July 26, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
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______________________________________________________
IN THIS ISSUE:
_____________
1. Biz Thought - Optimism and Pessimism
2. A Biz-Note from The Editor
3. Interactive Classifieds
4. Parent's Time-Out - Alpha-Bakery
5. Featured Article- How to Choose, Register or Transfer a Domain
Name
6. Ezine Advertising Information
7. Biz*Tech Savvy Solutions
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
==============================================
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_____________________________________________________
1.) BIZ THOUGHT
________________
Optimism and Pessimism
There are only two types of people in the
world--OPTIMISTS and PESSIMISTS.
On an overcast day, the optimists see the
weather as partly sunny while the pessimists
see it as partly cloudy.
Optimists wake up and say, "Good morning,
God."
Pessimists wake up and say, "Good God,
morning."
Optimists can be given the worst of situations
and make the best out of it while pessimists
can be given the best of situations and make
the worst out of it.
Which are you?
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2.) BIZ-NOTE FROM THE EDITOR
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Hello OE Subscriber,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
A "Warm Welcome" to all our new subscribers.
Am I HAPPY to see this week come to a close.
It has been one aggravation after another.
Just one of those weeks. Whoever said that
having your own business was a piece of cake?
Who said that all you have to do is get a product
and sit back and watch the money flood in?
Well, whoever said that, must now be sitting
in a rubber room in some insane asylum about now.
Cause it could not be further from the truth.
Having your own business adds more headaches than
any 9 to 5 job out there. I can write a book
about the daily headaches we business owners have
to endure! And YA KNOW WHAT?! I would not trade
it for the world! Most people can't hack it and go
nuts with every little obstacle that comes their way.
ME? I deal with it, cause I know tomorrow, well,
maybe next week, will be a whole lot brighter.
If you don't want stress, If you don't want to deal
with customer complaints, or scammers, then your best
bet is to get online and gab in a chat room somewhere,
cause an online business has just as many ups as downs,
and just as many ins as outs. It ain't a bed of roses,
and you do not fly around the world with your riches
and put your business on auto-pilot.
We all have dreams. But it takes alot of work to get
those dreams, and we do not skip down a yellow brick
road to get to our dreams. Work Hard, deal with the
headaches of some of these idiots online, and make
some good online business friends, cause your headaches
will make for a great laugh once it is over!
Your comments and suggestions are always
welcome here at The OnLine Exchange. We would
love to hear from you.
editor@online-exchange.com
YOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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3.) INTERACTIVE CLASSIFIEDS
___________________________
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GET THE SCOOP FIRST - Don't be the last to know when
HOT PROGRAMS hit the Internet. Join Our FIRST ALERT
List Now! You'll have PREFERRED PLACEMENT
when The Consortium launches another site next month
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......
Your Way to Search Engine Heaven!
Industrial-strength cloaking for code protection and
top Search Engine Positioning. IP blocking software to fight
spam, fraud, snoops.
Free newsletter available.
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Major Airlines and Top Companies Hiring Home Workers!
American Airlines, US Airways hiring reservation
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all hiring catalog order processors! and many others.
Real jobs! Great pay! and full benefits!
Contact: workathomeconsultant@attbi.com
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or email me directly sdlemons@teacher.com
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This weekly feature is committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
Check out this week's features:
Time Out for the Week - Alpha-Bakery
What's for Dinner? - Tex Mex Chowder
Just for You - Activity Calorie Calculator
Site of the Week - Math Baseball
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
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5.) FEATURED ARTICLE
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How to Choose, Register or Transfer a Domain Name
Copyright 2002 Herman Drost
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Every professional business should be keeping up with the
demands and needs of its customers, if it is to survive. One of
the essential tools of any business these days is to have a
professional web site. This begins with choosing and registering
a domain name that will clearly identify and brand your business
online for many years to come, so you need to choose wisely.
How to choose a domain name
1. If you want your web site to have an added advantage in the
search engines, think of a domain name that includes keywords
visitors would search for in the main search engines.
2. Make a list of all the possible names that would suit your
business (i.e. isitebuild.com contains resources for building
your own web site or getting one built). Use www.nameboy.com
for
researching domain names. NameBoy will generate domain names
based on the keywords you enter. If the dotcom name you want is
not available, create a longer name that describes your business
or use names that include hyphens (i.e. ihost-websites.com)
3. If possible, keep your domain name short so it is easy to
spell and easy to remember. Take into account someone may
remember the name but forget there is a hyphen in it - you then
miss out on those potential customers.
4. If the dotcom name is not available, try the other new
abbreviations such as .BIZ .US,.INFO, .TV. These are not as
popular as .COM, however you may get closer to the name you
want.
How to register a domain name
1. Any company that sells domain names must be registered
and accredited with iCann - The Internet Corporation for
Assigned Names and Numbers (http://www.icann.org).
You can get a domain name for under $10 from Godaddy.com.
Read carefully what's on their site as you go through the
registration process. It's easy to inadvertently sign up
for other services you don't need.
2. Register your domain name in your own name, not someone
else's. Sometimes your host may do this for you. This could
cause you problems in the future, should you decide to transfer
your domain to another hosting company.
3. Renewal - you have had your site on the Web for a year, sales
are pouring in when suddenly, your site disappears - it won't
show up anymore! What happened? Well, you forgot to renew your
domain name. Hopefully this will never happen to you!
When you sign up for a new domain name, make sure your domain
name registrar will send a reminder when your domain name is
about to expire.
4. When asked about DNS server (domain name system) or Name
Server information, insert your Primary Name Server and
Secondary Name Server information - ask your future Web Hosting
service for this information, if you don't have it handy.
If you haven't chosen a Web Host, then park your domain name
with your domain name registrar (this is a temporary location to
store your domain until you are ready to have it hosted).
How to transfer a domain name.
There may be couple of reasons why you would want to transfer:
-You parked your domain name and have now found a Web Host
to upload your site to.
-You are not happy with the service or are paying too much for
your current web host and want to switch to another.
For an in-depth discussion on how to transfer a domain name or
transfer your web site to another Web Host, read my article "How
to transfer your web site to another host without losing it"
http://www.isitebuild.com/hosttransfer).
A Great Tip for registering several domain names.
Since domain names are so cheap these days
(they used to cost $35/year), you can afford to own several
domains and host several web sites.
Most small sites use less than 5MB of hosting space, so you can
host several sites for a small price.
(i.e. www.isitebuild.com/sitehosting.com)
What are the benefits of doing this?
Linking each of these web sites together and submitting them to
the search engines will increase your sites search engine rankings.
It will also broaden the places visitors can access your business.
Generating a continuous traffic flow leads to more sales.
You have now implemented and solved one of your crucial
marketing strategies.
****************************************************************
Herman Drost is a Certified Web Site Designer, owner and author
of iSiteBuild.com
Low Cost Hosting from $30/year
http://www.isitebuild.com/sitehosting)
Subscribe to his "Marketing Tips" newsletter for more original
articles. mailto:subscribe@isitebuild.com.
Read more of his in-depth articles at: www.isitebuild.com/articles
******************************************************************
______________________________________________________
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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You can have the most Informative Service,
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but without advertising, you will be wasting your time.
YOU NEED... Successful Advertising, and Plenty of it!
The OnLine Exchange is here to assist you
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Your success starts right here:
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Start YOUR Success Story Today!
______________________________________________________
7.) Biz*Tech Savvy Solutions
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"Stop Mousing About!"
==============================================
-------- "Control the tracking speed of your mouse"
As you move the mouse across its pad, the cursor may fly
across the screen, or it mail crawl. This speed is easily
adjusted within the Mouse Properties dialog box. Use the
Pointer speed slider to make adjustments. Get there via ...
START
SETTINGS
CONTROL PANEL
Double Click the MOUSE ICON
MOTION TAB
If your mouse pointer is moving too fast, drag the slider to the
slower side. If it's c r e e p i n g, speed it up by dragging
the slider to the right, or faster side.
-------- "Left Handed?"
Southpaws can use mice comfortably too. If you're left handed
and the convention of right handers bugs you, change things
around to suit your desires. Just visit the Mouse Properties
dialog box and select the Buttons tab. Activate the Left-
handed option and apply the new setting by clicking OK.
Things are reversed now, so watch what you do.
--------- "Adjust Your DDouble CClick SSpeed"
Programs have to distinguish between two consecutive clicks
and true double click. For example, click once and wait three
seconds, then click again. That's two single clicks. A double
click would be like clicking twice within one second.
This rate can be adjusted (you guessed it) in the Mouse
Properties dialog box, under the Buttons tab.
By the way. While you're in there, watch out for any mouse
traps:-)
MANY THANKS TO THE NEWBIE CLUB!!
http://www.newbieclub.com/?trendz
______________________________________________________
8.) MarketingTrendz Resources & Services
______________________
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
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that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
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If you are looking for quality articles for publication in
your newsletter, or just for marketing interest,
add your email address to our submissions database. It is FREE,
and you may unsubscribe at any time. We NEVER use this service
for advertising. It is strictly for articles.
http://www.ezinetrendz.com/publishers.htm
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CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
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........
Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.parentstime-out.com
......
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______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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