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"I always turn to the sports
page first.
The sports page records people's accomplishments;
the front page, nothing but man's failure." - Earl Warren
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...June 19, 2002
circulation: 30,000+
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
a moment of your time to see what they have to offer:
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing valuable marketing
information and services to businesses and individuals
who are seeking online opportunities and
anyone interested in enhancing their business operations.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in advertising media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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______________________________________________________
IN THIS ISSUE:
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1. Featured Article - Picture Persuasion
2. "TOP Pick" Classified Ads
3. Humor Exchange - Laugh Alittle/Laugh Alot
4. COOL Biz Site - FindLaw.com
5. IMPORTANT E-Zine Advertising Information
6. HOT Biz Tip - Installing Your Icons
7. A Word From The Editor
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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Thank You for Supporting The OnLine Exchange Ezine
______________________________________________________
1.) FEATURED ARTICLE
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Picture Persuasion
by Larry Dotson
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Picture persuasion is using photos to influence your
prospects to buy your product or service. Pictures
can help your prospects mentally visualize your offer.
They can help support your product claims. Some
pictures also grab your prospect's attention.
Below are eight ways pictures can give you an unfair
advantage.
1. Customers Pictures - Show pictures of customers
actually using your product. For example, if you were
selling a muscle building video you could show one
of your customers flexing his/her muscles and smiling.
2. Non Customer Pictures - Publish pictures of
those who didn't buy your product. For example,
if you were selling a muscle building video you could
show one of your non customers looking very skinny
and frowning.
3. Before and After Pictures - Show the customer
and non customer pictures side by side. For
example, if your were selling a weight loss video
show a picture of a person who is overweight and
a picture of them after they used your product.
4. End Result Pictures - Use pictures that show the
end results. For example, if you were selling an
ebook about raising your grades show a picture of
a person graduating.
5. Attention Pictures - Publish unusual pictures to
grab people's attention. For example, if you were
selling business suits you could have a picture of a
person wearing one that has a mohawk.
6. Credibility Pictures - Show pictures that represent
you as an expert. For example, if you were selling
computer classes you could be in the picture holding
your degree.
7. Imagination Pictures - Use pictures that don't
have people in them, but show the results of your
product. For example, if you were selling a vacation
to Florida show a picture of beach with topical
palm trees.
8. Testimonial Pictures - Publish pictures of people
that give you testimonials or endorsements. For
example, if you were selling medical equipment show
a picture of doctor who gave you a good testimonial.
They're hundreds of persuasive ways to use pictures.
Put yourself in your prospects shoes and think about
what pictures would influence your prospects to buy.
----
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2.) TOP PICK CLASSIFIED ADS
________________
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......
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......
Online Psychics specializing in Astrology, Numerology,
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This amazing new site offers the best new-age content.
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......
Warning: Do not spend a DIME on a "wholesale directory" or
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...................
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3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
THINGS YOU DON'T WANT TO HEAR
ON A TECH SUPPORT CALL
"Do you have a sledgehammer or a brick handy?"
"Duuuuuude! Bummer!"
"Looks like you're gonna need some new
dilythium crystals, Cap'n."
"Press 1 for Support. Press 2 if you're with
60 Minutes. Press 3 if you're with the FTC."
"We can fix this, but you're gonna need a
butter knife, a roll of duct tape, and a car
battery."
"I'm sorry, Dave. I'm afraid I can't do that."
"In layman's terms, we call that the Hindenburg Effect."
"Hold on a second... Mom! Timmy's hitting me!"
"Okay, turn to page 523 in your copy of Dianetics."
"Please hold for Mr. Gates' attorney."
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4.) COOL-BIZ SITE
________________
FindLaw is the highest-trafficked legal Web site, providing
the most comprehensive set of legal resources on the Internet
for legal professionals, businesses, students and individuals.
These resources include Web search utilities, cases and codes,
legal news, an online career center, and community-oriented
tools, such as a secure document management utility, mailing
lists, message boards and free e-mail.
<http://www.findlaw.com/>
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5.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
SPRING FEVER ADVERTISING SPECIALS ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 30,000 subscribers waiting to see what YOU have to offer!
http://www.marketingtrendz.com/advertising.htm
<a href="http://www.marketingtrendz.com/advertising.htm">
Please click here</a>
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website,
but without advertising, you will not get the results
you are looking for.
YOU NEED... Successful Advertising, and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
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Please click here</a>
______________________________________________________
6.) HOT BIZ TIP
__________
"Installing Your Icons"
=============================================
Whether you create your own icons, or download a bundle of
them from the Net, you can install them pretty easily.
Here's how...
Select an icon on your desktop. Those that won't let you
change them won't have the function for change. You'll see
what I mean in a second.
Right click an icon and select 'Properties' from the context
menu that appears after right clicking. If the icon can be
changed easily, you'll see a 'Change Icon' button. If not,
you won't see that button.
Click the 'Change Icon' button. The 'Change Icon' dialog
box pops up, showing you the present icon, and any others
that might included. (Some programs pack a number of
different icons along with them.) Click the 'Browse' button,
navigate to the folder you saved your homemade icon in, and
select it. Click 'Open' and then OK, and OK again. Your new
icon should be installed where the old one was located.
MANY THANKS TO THE NEWBIECLUB:
HTTP://WWW.NEWBIECLUB.COM
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7.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
Now that school is out, I have the privilege
of keeping my son and daughter busy for the whole summer.
I have debated on summer camp for him, but
decided against it. He has karate 3 evenings
a week, it is what he asked for. But
now we have to fill the days. Between
scheduling playdates with friends and
planning our outings, I think I may actually
pull it off. One day a week is set aside
for the library. He is going into first grade.
But all because it is summertime, does not mean
it is a time for all play and NO learning! I
feel that is very important. He needs to keep his
skills sharp for when school starts again.
And it is the same for business too! Never stop.
Sure, it is summertime now and you want to relax
more. Heck, I can't blame you. But the more we
slack the more we lose. What do I have planned for
the summer other than keeping my kids occupied?
We are expanding our business! YEP, you heard that
right. NO SLACKING HERE! As I mentioned last week,
we registered some more domains, and we just upgraded
our server. Once we transfer everything we need onto
the new sites, we will begin to expand our services.
Just alittle at a time. It's the way to do it. Plus,
we don't want to burn ourselves out. NOW is the time
to do it. If you were told that summertime is a slow
time for business, THINK AGAIN!
And now onto alittle business here....
Don't forget about our:
ALL NEW "Advertisement FREE", SCAMINATOR REPORT.
The information we researched over the past 30 days
would astound you! I just cannot believe how many
scams there are out there. They are all coming out
of the woodwork. I thought I have heard everything,
until I began researching scams. The amount of
hours that is put into researching scams is just
unbelievable. There are just SO many. I really
must encourage you all to subscribe to The Scaminator
Report. The information will SHOCK YOU! If you want
a Sneak Peak on what the June Issue provides, you can
do so at:
http://www.marketingtrendz.com/scaminator/sneakpeak.htm
You can also file a complaint at:
http://www.marketingtrendz.com/scaminator/complaintform.htm
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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8.) MarketingTrendz Resources & Services
______________________
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
......
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Let us help you create your own unique ezine,
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Article Submission Services
We Submit your article to over 600 publishers, along
with a wide variety of directories and more.
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The SCAMINATOR REPORT
The Scaminator Report is one of the most decisive reports
that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY: http://www.marketingtrendz.com/scaminator.htm
.......
Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter/ezine, or just for marketing interest,
add your email address to our submissions database.
It is FREE, and you may unsubscribe at any time. We NEVER
use this service for advertising. It is strictly for articles.
http://www.online-exchange.com/ezinetrendz/publishers.htm
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One set of eyes can't guarantee a perfect copywrite.
Let us proof your ezine for a guaranteed proper Copy.
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"Don't Let Scams Affect Your Business-
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..........
MarketingTrendz Workshop
Learn the essentials of marketing your business
online with in-depth lesson plans, tutorials and more.
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.......
CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
http://www.marketingtrendz.com/cybertrendz.htm
........
Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.marketingtrendz.com/timeout.htm
......
Earn FREE Advertising
with The OnLine Exchange Ezine. You can get
FREE sponsor ads, solo ads, and more by signing
up for this program.
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9.) ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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