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If your ship doesn't come in, swim
out to it!
-- Jonathan Winters
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...June 07, 2002
circulation: 30,000+
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars:
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing valuable marketing
information and services to businesses, individuals
who are seeking online opportunities and
anyone interested in enhancing their business operations.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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______________________________________________________
IN THIS ISSUE:
_____________
1. Biz Thought - THOUGHTS TO GET YOU THROUGH
ALMOST ANY CRISIS
2. A Biz-Note from The Editor
3. Interactive Classifieds
4. Parent's Time-Out - It's time to HEAD FOR THE BEACH!!!
5. Featured Article- Six Ways to be Responsible to Your Business
6. Ezine Advertising Information
7. Biz*Tech Savvy Solutions
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
==============================================
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Thank You for Supporting The OnLine Exchange Ezine
_____________________________________________________
1.) BIZ THOUGHT
________________
THOUGHTS TO GET YOU THROUGH
ALMOST ANY CRISIS.
1. Indecision is the key to flexibility.
2. You cannot tell which way the train
went by looking at the track.
3. There is absolutely no substitute for
a genuine lack of preparation.
4. Happiness is merely the remission of
pain.
5. Nostalgia isn't what it used to be.
6. Sometimes too much drink is not enough.
7. The facts, although interesting, are irrelevant.
8. The careful application of terror is also
a form of communication.
9. Someone who thinks logically is a nice
contrast to the real world.
10. Things are more like they are today
than they have ever been before.
11. Anything worth fighting for is worth
fighting dirty for.
12. Everything should be made as simple
as possible, but no simpler.
13. Friends may come and go, but enemies
accumulate.
14. I have seen the truth and it makes no sense.
15. All things being equal, fat people use more
soap.
16. If you can smile when things go wrong, you
have someone in mind to blame.
17. One-seventh of your life is spent on Monday.
18. By the time you can make ends meet, they
move the ends.
19. Not one shred of evidence supports the
notion that life is serious.
20. There is always one more imbecile than
you counted on.
21. This is as bad as it can get, but don't bet
on it.
22. Never wrestle with a pig: You both get all
dirty, and the pig likes it.
23. The trouble with life is, you're half way
through it before you realize it's
a 'do
it yourself' thing.
24. Never argue with an idiot. They drag
you down to their level then beat
you
with experience.
______________________________________________________
2.) BIZ-NOTE FROM THE EDITOR
______________________________
Hello OE Subscriber,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
I would like to welcome all our new subscribers.
Our Marketingtrendz.com website is getting switched to a
new server today but should be up and running shortly.
If you want to book an ad with us, please email us
for the current ad packages and we can get you scheduled via
email.
HOW I got this edition completed for this morning's publication
is beyond me. I never thought I would be able to do it. I
have
been sicker than sicker than sicker than sick. YUK! I haven't even
had the energy to get out of bed to take care of my children. Of
course I did. I have no choice. I still feel like a dump
truck
rolled over me, but I am sitting here at my computer, typing away.
There is a nasty flu bug going around and I got hit in the worse way.
Imagine, swollen tonsils, so bad your glands are swollen and
your ears hurt. Then add in a stuffy head and nose, body aches,
and a ton of bricks on your head. That makes up one heck
of a flu bug.
The only thing that got me to this computer was when my dad
stopped by with a quart of Matzo Ball Soup from a neighborhood
Jewish Deli. Within half an hour I was drenched in sweat, and
for the first time in 2 days, felt just alittle human. I just
hope I keep getting better and not worse. By the way, my son
woke up with a sore throat this morning. Now he is running a
fever.
Poor little guy. Off to the doctor tomorrow for him. I don't want
him getting as sick as I was.
Well that completes my exciting, sickening week.
YOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
______________________________________________________
3.) INTERACTIVE CLASSIFIEDS
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______________________________________________________
4.) PARENTS TIME-OUT
___________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
Check out this week's features:
Time Out for the Week - It's time to HEAD FOR THE BEACH!!!
What's for Dinner? - Crock Pot Mock Lasagna
Just for You - Free chocolate samples
Site of the Week - Music in the air
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.parentstime-out.com/
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
OR You can find all of our Time Out editions at
http://www.parentstime-out.com/archives
______________________________________________________
5.) FEATURED ARTICLE
____________________
==================
Six Ways to be Responsible to Your Business
By June Campbell
==================
This week someone asked me to identify how I was being
irresponsible to my business. My first reaction was denial. I am
not irresponsible. I work long hours. My middle name could be
"Responsible", for goodness sake.
Then I thought of something. I have no backup person to look
after my business should I become sick or otherwise unable to
keep up business activities for a time. That's irresponsible.
Sure, I have excuses. I don't have a business partner nor do I
want one. My nearest and dearest lack the computer know-how to
run my business for me. And on and on. Nevertheless, until I find
a solution, I am putting my business at risk and that's
irresponsible. My resolution this year is to find a way to meet
this challenge.
What about you? Are you doing (or not doing) something that puts
your business at risk? The following list is not inclusive, but
these six actions will increase your responsibility.
File Backup.
Are you backing up your computer files on a regular basis? As my
computer consultant reminds me, hard drives crash. It's not
"if."
It's "when."
If your computer crashes, do you have the email addresses of
those 10,000 people who subscribe to your ezine? Do you have
copies of your business contacts, your customers and their
contact information? What about your accounting documents, your
business plan, your marketing budget? Can you afford to lose all
of this?
True, a data recovery specialist might be able to restore your
data -- but it won't be quick and it wont be cheap. If you do
have a backup, is it stored beside your computer? If it is, in
the event of fire or theft, your backup will disappear along with
your computer.
Virus Protection
Are you running updated virus protection software on your
computer? If not, a virus can wipe out the contents of your hard
drive and do numerous acts of mischief to your system. IF you
have a recent backup, you will only lose a few days time getting
everything up and running again. Without a backup -- well, you
get the picture.
Business Planning
Do you have a business plan and do you update your financials on
a yearly basis? Do you develop an annual Cash Flow sheet? An
annual sales forecast and an annual Income Summary sheet? These
management tools make the difference between having a well-
planned business and flying by the seat of your pants. If you
don't' know how to do these tasks, any book on business planning
will show you what you need to know.
Bookkeeping
Are you keeping your accounting books up to date and accurate?
Are you reconciling your business bank account every month? Do
you have your receipts safely filed away in case of a tax audit?
If you don't know how to do accounting, consider hiring an
accountant to set up your books and show you how to enter your
data. The accounting fee you'll pay is money well spent.
Business Communications
Do you have a communications system in place that works
effectively? Do you have a system of voice messaging and email
forwarding that assures that business related messages will reach
the correct person? Or will they be lost by someone accidentally
pushing the Delete key on an answering machine? Do all members of
your business know how to operate your communications system?
Skill Development
Are you taking the time to update your skills and remain current
in your field? If attending workshops and courses is too time
consuming, consider alternative methods such as Internet
training, correspondence courses, telephone training conferences,
or Distance Learning. Now add your own items to this list. What
can you resolve to do differently?
================================================================
FREE GIFT when you visit June Campbell on the web. Also
information about writing business proposals, joint venture
contracts, business plans and more? Visit June Campbell's
business resource site.
Nightcats Multimedia Productions: http://www.nightcats.com
================================================================
______________________________________________________
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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You can have the most Informative Service,
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Your success starts right here:
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______________________________________________________
7.) Biz*Tech Savvy Solutions
_______________________
"Paint Your Own Icons"
==============================================
You know, your computer has a bunch of icons scattered
hither and yon that make life easier for you. You look at them
every day, clicking them to start this or that program. Do you
ever get tired of looking at the same icons? Every want to
change them? Want to try your hand at something just a
touch more creative, letting the artistic side of your brain
express itself?
No problem. You can create new icons! You can create new
desktop wallpaper. You can customize your computer any way
you want - and with the graphics tool that comes with
Windows. It's called 'Paint'. So here's the way to go if you
have some spare time and want to develop your Techie side
just a wee bit more.
We'll use Paint for our icon redecorating project. You'll find
it under the Accessories menu (Start, Programs, Accessories).
Once it's open, you'll need to set the size to 32 by 32 pixels.
That's the size of icons you find on your desktop.
To set the size, click 'Image' on the menu line, and select
'Attributes'. Set the width and the height to 32, and click the
'pixels' radio button. Click OK, and you've now got a little 32
by 32 pixel square to work with. Too little? Just click View,
Zoom, Large Size, or press the Ctrl and Page Down keys
together. (Ctrl+Page Down) The space increases enough to
work in. Now grab a tool and start drawing!
Once you're satisfied with your drawing, save it. Put it in a
folder named "My Icons" that you create on your C: drive. Or
on a Zip disk. Or wherever the heck it is you save your stuff.
One tricky thing to observe...
When you go to save your file, give it the .ico file extension.
You won't see that option listed in the file types drop down
box, but no problem. Just give it the .ico extension and click
Save.
If you have a graphical file viewer installed, you can double
click the file you just created and look at it. A good viewer is
ACDSee at http://www.acdsee.com.
Download and install the
viewer. Need a download refresher? Go here:
http://newbieclub.com/download/
MANY THANKS TO THE NEWBIE CLUB
HTTP://WWW.NEWBIECLUB.COM
______________________________________________________
8.) MarketingTrendz Resources & Services
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Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
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Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter, or just for marketing interest,
add your email address to our submissions database. It is FREE,
and you may unsubscribe at any time. We NEVER use this service
for advertising. It is strictly for articles.
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Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.marketingtrendz.com/timeout.htm
......
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______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
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