5-31-2002 BizTalk Edition

The human body experiences a powerful gravitational pull
in the direction of hope.
--Norman Cousins

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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...May 31, 2002
circulation: 30,000+
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This EDITION of THE ONLINE EXCHANGE E-Zine
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing valuable marketing
information and services to businesses, individuals
who are seeking online opportunities and
anyone interested in enhancing their business operations.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.

Please, forward this ezine to all your friends
and co-workers who might be interested!

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IN THIS ISSUE:
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1. Biz Thought - Just Be

2. A Biz-Note from The Editor

3. Interactive Classifieds

4. Parent's Time-Out - Melted Crayon Jars

5. Featured Article- The Truth about Building a Business on the 'Net

6. Ezine Advertising Information

7. Biz*Tech Savvy Solutions

8. MarketingTrendz Resources & Services

9. OnLine Exchange Information Data

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Thank You for Supporting The OnLine Exchange Ezine

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1.) BIZ THOUGHT
________________

Just Be

Be strong enough to face the world each day.
Be weak enough to know you cannot do everything alone,

Be generous to those who need you help,
Be frugal with what you need yourself,
Be wise enough to know that you do not know everything,

Be foolish enough to believe in miracles,
Be willing to share you joys,
Be willing to share the sorrows of others,
Be a leader when you see a path others have missed,

Be a follower when you are shrouded in the midst of uncertainty,
Be the first to congratulate an opponent who succeeds,
Be the last to criticize a colleague who fails,

Be sure where your next step will fall, so that you will
not stumble,
Be sure of your final destination, in case you are going
the wrong way,

Be loving to those who love you,
Be loving to those who do not love you, and they may change,

Above all, be yourself!

-- Author Unknown

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2.) BIZ-NOTE FROM THE EDITOR
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Hello OE Subscriber,

I hope you are enjoying each edition of
The OnLine Exchange Ezine.

I would like to welcome all our new subscribers.

I do apologize for the delay in our publication
today. Our server was down, and we had to wait
for tech support to get it all straightened out.
Unfortunately, no one is perfect and anyone in
business knows this sort of thing happens. I hope
it was worth the wait and you fully enjoy today's
edition.

I got an email the other day. A person wanted
to know if we accepted free ads. And of course,
they proceeded to include their free ad in the email.
Now, normally I would assume that this is just
another sleazy way to send spam. But something
about this person made me realize that she was sincere.

I have to respect people who at least ask. No, we
do not take free ads. Our ezine is about to start
its 4th year of publication. We have built a solid
subscriber base, and feel the best quality material
in an ezine should include only paid ads.

Wonder why?...I'll tell you...

People who invest in advertising are the ones
who are serious, motivated, determined, and
heading for success. FREE Ads do NOT provide that.
When you see a section in an ezine with Free Ads,
you have to think to yourself, "How successful can
this business be, if they won't invest in quality
paid advertising?"

Think about it. When it comes to ezine advertising,
we know our business, and we are good at it. I don't
mean to brag, but it is a fact. We have clients who have been
advertising with us since we started publication in 1999.
That says something!

When you are ready for real quality exposure, just check us out at:
http://www.marketingtrendz.com/advertising.htm

We have Great advertising specials, a wide variety of
packages for every budget, and we have a great rep behind us
for providing quality advertising. You can even check out our
most recent testimonials from advertisers at:
http://www.marketingtrendz.com/testimonials.htm

YOU HAVE A GREAT WEEKEND!

...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.

Check out this week's features:

Time Out for the Week - Melted Crayon Jars
What's for Dinner? - Chicken Divine
Just for You - Sanity Tips for Eating Out With the Kids
Site of the Week - Professor Mom

Follow the link below to see what it is all about!
You owe it to yourself and your children!

http://www.parentstime-out.com/

This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.

OR You can find all of our Time Out editions at
http://www.parentstime-out.com/archives

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5.) FEATURED ARTICLE
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The Truth about Building a Business on the 'Net
(c) Copyright 2002, Angela Wu
==================

We've all read claims of fast money; the alluring siren-call
of the Internet 'get-rich-quick' scheme can be hard to
resist.

Most of us have also heard the saying, "If it seems too
good to be true, it probably is..." We know in our hearts
that 'get-rich-quick' can't possibly work, yet we can't
help but be intrigued by it.

Instead of pursuing the fruitless search for a quick and
easy way to make money on the 'net, drill the following
into your brain right now: There is NO SUCH THING as
'get-rich-quick'. You CAN earn a solid income from the
Internet, if you're willing to put in the time, effort,
and money.

Here's a quick summary for those of you who are thinking
about starting a business online. Let's start with the
disadvantages first, to get them out of the way...

- Hard work and long hours. Just like any business,
   building one online requires a great deal of effort.
   Most people do it while still working a full-time job
   elsewhere; you may find it hard to keep doing what you
   have to do when you're always 'exhausted'.

- Always changing. What works online today might not work
   tomorrow. When you do business on the 'net you have to
   constantly 'keep up' or you may find profits beginning
   to lag. Educating yourself is a continuing process. If
   you hate change then the Internet is probably not for you.

- Need to be able to cut through the 'hype'. You'll find
   plenty of misleading promises on the Internet, many of
   which will tell you that there's some sort of 'magic
   bullet' to getting sales. There isn't. Sorting through
   marketing techniques that work and those that don't can
   be very time-consuming.

- Definitely *not* a quick-rich-quick scheme! Regardless
   of what you may read, the Internet is *not* the path to
   quick, easy money and not everyone will be successful
   online. An online business contains an element of risk,
   just like any other business.

- "Build it and they will come" does NOT apply to the 'net.
   Your web page is only one of billions. Learning how to
   get the *right* people to see your site is a tough job.

- Persistence is vital to your success. Just like with
   any business, there's a lot to learn. It's very easy
   to give up and try something else online... but playing
   'biz op tag' isn't going to help you make money any
   faster.

That being said, there are lots of advantages for doing
business on the Internet! It truly offers one of the best
opportunities for the 'average' person to test their
entrepreneurial spirit. Some of the advantages of being
an online business owner are:

+ Affordable startup costs. You can get started with
   just a few hundred bucks.

+ Flexible. Because your work is done on your computer
   and from home, you get to choose when you work.

+ Possibility of more free time -- eventually. Some
   online businesses can be automated to a certain extent.
   Automation will help to reduce your workload and
   eventually give you more free time.

+ Testing and research are relatively cheap. Need to
   find out what your potential audience thinks of a
   product idea? Chances are, there's a message board
   (or a hundred) where your potential audience gathers.
   Need to research your competition? Use the search
   engines. There's so much you can do online for little
   or no money.

+ Exciting! If you thrive on change, the Internet is
   one of the best places to get it! You can experiment
   and test to your heart's content for minimal cost.

+ Ever-growing. Every day more people get 'connected'
   to the 'net. That means that your potential audience
   is always growing.

+ Multiple streams of income. You have the ability to
   sell lots of different products online -- including
   other company's products, in return for a commission
   -- which means that you can potentially earn several
   'pay cheques'! A bunch of 'smaller' cheques may not
   seem like much on their own, but add them all up and
   they can become a solid stream of income.

+ Opportunity is everywhere! The Internet reaches a
   worldwide audience with a wide variety of interests.
   There are countless niches on which you can focus your
   energies!

Some people turn a profit within just a few months; others
take years. There are lots of 'little guys' -- small, home
based businesses -- who are happily and successfully earning
a living from the Internet. Will you be the next?

_____

Angela is the editor of Online Business Basics, a practical
guide that shows eBusiness beginners how to build an online
business on a shoestring budget. Visit her online at
http://onlinebusinessbasics.com/article.html or request
a series of 10 free reports to get you started:
mailto:businessbasics@workyourleads.com .

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Do You Have a Business or Website?
Then you NEED ADVERTISING!

If you want to have a successful business --
You Need a Successful Advertising Campaign.

Without Targeted Exposure your business has no
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7.) Biz*Tech Savvy Solutions
_______________________

Recycle Bin

Why on earth do you need the Recycle Bin if you're sure you
want to remove a file from your computer? Forget the Bin.
Next time you decide to zap a file into oblivion, just
highlight it, hold down the Shift key, and press Delete.
It's gone, and it DOESN'T go to the Recycle Bin first!

______________________________________________________

8.) MarketingTrendz Resources & Services
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9.) ONLINE EXCHANGE INFORMATION DATA:

-PRIVACY POLICY-
_______________

ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.

______________________________________________________

CONTACT INFORMATION:
___________________

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

______________________________________________________

-DISCLAIMER-
_____________

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.