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"The selling process is a
two-part sequence.
First, you must educate yourself.
Then, you must educate your client."
-- Tom Hopkins
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 19, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
__________________________________
Please take a moment of your time
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IN THIS ISSUE:
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1. Our Top Star Sponsors
2. Featured Article - How to Write to Persuade
3. "TOP Pick" Classified Ads
4. Humor Exchange - Laugh Alittle/Laugh Alot
5. COOL Biz Site - Internet 101
6. IMPORTANT E-Zine Advertising Information
7. HOT Biz Tip - Organizing Your Menu's
8. A Word From The Editor
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
______________________________________________________
1.) TOP STAR SPONSORS
________________
Our Top Sponsor:
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Our Top Sponsor:
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Are Your Ads And Advertising A Complete Failure?
Boost Your Online Sales And Traffic With My Powerful
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2.) FEATURED ARTICLE
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How To Write To Persuade
by John Colanzi
=====================================
I'm sure you've seen those ads that grab your attention and
have you ready to pull out your wallet or credit card. They
are literally making you an offer you can't refuse.
Don't you wish your ads were that persuasive?
Are the marketers who wrote these ads natural born writers,
or is there a formula that you can learn?
Writing to persuade is a skill that can be learned, like
any other skill. It's just a matter of breaking down the
process into four simple steps.
Step # 1.
The first step in writing your killer sales letter is to
identify your target market.
This seems simple enough, but how many marketers do it?
When reading some of the ads I get in my inbox, I have to
wonder.
I don't want to burst your bubble, but the truth is, not
everyone on the planet is a prospect. Concentrate on those
who are.
Before you begin your ad campaign identify your target
audience.
Step # 2.
Once you've identified your target market determine what
their major problems are.
* Do they need more money
* Do they need to save time
* Are they interested in improving their health
Sit down and determine every problem that your prospects
have and decide how your product or service can help solve
their problems.
There are no shortage of problems, but there is a shortage
of problem solvers. Start thinking in terms of becoming a
problem solver and you'll always be in demand.
OK, you've identified your market, you've determined what
problems they have, now you're ready for the next step.
Step # 3.
The third step in writing your killer copy is to let your
prospects know that there is a solution to their problem.
Not only is there a solution to their problem, but you have
the solution.
Remember these three magic words, "I can help."
Identifying the problem is not enough. You have to show
the reader that there is a solution and you have it.
Tell them every benefit they will get when they order your
product or take advantage of your service.
Let them know you can help them make more money, save time,
or improve their health.
Step # 4.
The final step in creating killer ad copy is getting the
prospect to take action.
Identifying your market, determining their problems and
letting them know you have the solution, is not enough.
You have to make them act.
You have to create a sense of urgency.
There are many ways you can do this. You can offer a
special discount for fast action.
You can offer special fast action bonuses.
Ask for the order.
Let them know they don't have to put up with their problems
another day. You can solve them right now.
These four steps are a basic outline to get you started.
Start studying the sales letters you read and break them
down into the four basic steps. Determine how effective the
writer was in covering the bases.
Make notes on how you could improve on the sales letter.
Learning to write persuasive copy is a life long venture.
You can write persuasive copy. You have the basics, the
rest is up to you.
Wishing You Success,
John Colanzi
http://www.internet-profits4u.com
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Copyright (c) 2001 John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
Subscribe now and receive access to our Free Internet
Marketing Library: http://johncolanzi.com/freeware.html
If you enjoyed this article you can view more of John's
articles at:
http://www.internet-profits4u.com/content1.html
****************************************
______________________________________________________
3.) TOP PICK CLASSIFIED ADS
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4.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
THERE OUGHTA BE A LAW
O'Reilly's law of the kitchen: Cleanliness
is next to impossible.
Lieberman's law: Everybody lies, but it
doesn't matter since nobody listens.
Denniston's law: Virtue is its own
punishment.
Gold's law: If the shoe fits, its ugly.
Conway's law: In any organization, there
will always be one person who knows
what is going on. This person should be
fired.
Finster's law: A closed mouth gathers
no feet.
Lynch's law: When the going gets tough,
everyone leaves.
Muir's law: When we try to separate
anything out by itself, we find it hitched
to everything else in the universe.
Glyme's formula for success: The secret of success
is sincerity. Once you can fake that, you've got it
made.
Mason's first law of synergism: The one day you'd
sell your birthright for something, birthrights are a glut.
Hanlon's razor: Never attribute to malice that which
is adequately explained by stupidity.
Handy guide to modern science: If it's green or wriggles,
it's biology. If it stinks, it's chemistry. If it doesn't work,
it's physics.
_____________________________________________________
5.) COOL-BIZ SITE
________________
Internet 101
This site was designed to educate you about the latest happenings
in all areas of Anti-Virus, Hoax, Myth, Fraud, Chain Letter and
Anti-Spam occurring on the Internet.
http://internet-101.com/hoax/
______________________________________________________
6.) ONLINE EXCHANGE ADVERTISING INFORMATION
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______________________________________________________
7.) HOT BIZ TIP
__________
Organizing Your Menus
Why leave your programs in a jumble on the various menus
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______________________________________________________
8.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
As many of you know, The OnLine Exchange Ezine has
been in circulation for quite sometime. We have
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reputation. And guess what, WE HAVE YOU TO THANK!
I hope you know how appreciative we are of you
and that you are a valued subscriber of ours.
Have you been to Our MarketingTrendz site yet?
MarketingTrendz owns The OnLine Exchange Ezine.
So, it is at the MarketingTrendz site that you can find
the most up to date information and resources for
building your business. There is a complete directory
of services and resources for business owners. BUT...
MarketingTrendz has just added a new feature, in order
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section will keep you informed of the what is happening
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Make sure you bookmark the site, so you can visit on a daily
basis, or whenever you get the chance, and catch up with
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Until Next Time!
Best Regards,
Debbie Solomon
editor@marketingtrendz.com
______________________________________________________
9.) MarketingTrendz Resources & Services
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MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
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Parents Time-Out
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10.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_________________
DISCLAIMER -
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The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
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