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"Every person you meet - and
everything you do in life
- is an opportunity to learn something. "
Tom Clancy, Author
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 26, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this newsletter to all your friends
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IMPORTANT:
Before we begin with our Biz Talk Edition, please
take a moment to visit our Main Feature Advertiser:
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Simply subscribe to one or more of our ezines,
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IN THIS ISSUE:
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1. Our Biz-Talk Top Sponsors
2. Biz Thought -- How To Win Friends & Influence People
3. A Biz-Note from The Editor
4. Interactive Classifieds
5. Featured Article- Sins Of The Internet: Email Spiders
6. Ezine Advertising Information- HOLIDAY AD SPECIALS
7. Parent's Time-Out - Start cultivating the gardener in your child
8. OnLine Exchange Contest - You Can Be The Next Winner
9. The Humor Exchange- Laugh A little!
10. MarketingTrendz Resources & Services
11. OnLine Exchange Information Data
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1.) TOP SPONSORS:
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Our Top Sponsor:
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2.) BIZ THOUGHT
________________
From: How To Win Friends & Influence People
by Dale Carnegie
How To Win People To Your Way Of Thinking
1. The only way to get the best of
an argument is to avoid it.
2. Show respect for others' opinion.
Never say, "You're wrong!"
3. If you are wrong, admit it quickly
and emphatically.
4. Begin in a friendly way.
5. Get the other person saying; "Yes,
yes!" immediately.
6. Let the other person do a great
deal of talking.
7. Let the other person feel that the
idea is his or hers.
8. Try honestly to see things from the
other person's point of view.
9. Be sympathetic with the other person's
ideas and desires.
==========================
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3.) BIZ-NOTE FROM THE EDITOR
______________________________
Hello Faithful Subscribers,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
I would like to welcome all our new subscribers. Please
don't forget to participate in our Weekly
Biz Talk Contest!
Also, I would like to inform you that we have changed
some of our advertising packages for The
OnLine Exchange Ezine. In fact, quite a few of
the prices have been lowered. So, if you are interested
in advertising with The OnLine Exchange, be sure to check
out our new prices at:
http://www.marketingtrendz.com/advertising.htm
And to really kick off the BUSIEST Time of Year,
we will be announcing our HUGE Special for
Business listings in The HomeSource Arena
this afternoon. THIS is BIG!!! Don't miss
out on our Special Announcement. Your success
will depend on it.
Please take a moment to show your support for
The OnLine Exchange Ezine:
EzVOTE
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Submit ONE monthly vote using this 10 second form:
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EzVote Winners: http://www.itsaworld.net/ezvote_results.htm
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
______________________________________________________
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______________________________________________________
5.) FEATURED ARTICLE
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Sins Of The Internet: Email Spiders
by Richard Lowe, Jr.
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Warning: this article is not for the squeamish.
It contains graphic descriptions of one of the biggest
evils on the internet. If you can face down this evil
you can reduce your load of spam by several times.
Hold on to your seats and try and keep down your lunch
- you are about to learn one of the secrets of how ruthless,
unethical and, well, downright evil spammers steal
your email address - and what you can do about it.
If you have access to your web site's log files,
you will quickly find an interesting phenomenon.
Your site is being visited a lot more often than
you think it is. In fact, if you look closely you
may be shocked to find that your HTML files are
actually being used to harm you and others.
In fact, you may be seeing the footprints left by
some of the tools used by unscrupulous spammers to
steal your email addresses.
Oh wait, let me back up a bit and explain a few things.
Each time you visit a web site a record is kept of every page,
graphic, sound file, video or anything else that you access
(look at or download). This record is called a log file.
Each line within the log file is one "hit"
(other things are recorded also, but that is not important
to this discussion). A "hit" is getting one "thing"
from a web site. A "thing" can be an image, an HTML page,
a video, a sound file or anything else. In fact, generally
when you look at one HTML page you are actually "hitting"
the web site many times, once for each file on the page.
Each of these lines within the log file records a number
of pieces of information so that webmasters can later
see what happened (don't worry, they are not generally
interested in individuals - they want to know things like
how many people are using Internet Explorer verses Netscape).
One critical piece of information is called the "user agent".
Generally this contains the browser name (Internet Explorer for
example) or spider name (googlebot, for example, is the
spider for the Google search engine).
Examine these user agent fields and you will find out
many interesting facts. You will see that your site is
being visited a lot more often than you would think by
lots of things with strange names:
- Googlebot
- Slurp (used hundreds of search engines including Hotbot)
- Scooter (AltaVista robot)
- Lycos Spider (used by the Lycos search engine)
- and many others as well.
Most of these are innocent 'bots, used by the major
search engines to keep their indexes up to date.
These robots are very important, for they keep your
pages listed so you will get traffic. Occasionally
they have other uses, including checking your pages for changes,
saving your pages for offline browsing and various statistical
functions.
You will also find some other names buried in your log
files. These go by names such as EmailSiphon and Cherry
Picker. These robots are malignant and are used by spammers
to harvest email addresses. What they do is scan every
single page in your web site, as fast as they can, looking
for email addresses. Specifically, they are usually looking
for "mailto:" type links.
Many websites have these kind of links.
They are convenient, simple and create a great way
for visitors to send an email to someone. In fact,
it's hard to find a website which does not have
email addresses embedded somewhere within the site.
In addition, people often leave their email addresses
in guestbooks, message boards and other online communities
which translate to web pages. Spam harvesters love these
types of pages, as they can get dozens, hundreds or even
thousands of different, valid and usable email addresses
quickly and easily.
How do email harvesters work? Well, some scum spammer
will install one of these programs on his system.
He will tell it to begin scanning, which it will do
rapidly and efficiently. In fact, these generally
scan a web site so quickly that the server cannot
do anything in the meantime (most "good" spiders,
on the other hand, limit their visits to one per second,
minute or even hour in order to allow other people
and spiders to use the site while it is being scanned).
One of the more popular email harvester programs is
called EmailSiphon (a product known as Sonic).
The web site which promotes this garbage has the following to say:
"First of its kind on the market, Sonic helps you
extract highly targeted email addresses from World Wide Web pages.
Earthonline Internet marketing expertise has enabled
us to program a powerful, yet sensible product that
allows for proven focused lead harvesting. Therefore,
Sonic with its search engine ability and single domain
capability is only second in World Wide Web extraction
to Earthonline Nitro."
Obviously these scumbags think they are doing a great
service to the world by providing the opportunity to
scan thousands of sites per day for email addresses.
Okay, so what can you do?
Ask them politely - With most "good" spiders, this is very
easy to do. You simply create a robots.txt file or use
the robots metatag (if you don't know what those are,
don't worry about it). Unfortunately, email harvesters
are written by and used by scum, so they typically ignore
polite requests.
Block them - On some web servers this is possible using
special commands in a file called htaccess (again, don't
worry about it if you don't know what that is), but only
with those robots that clearly identify themselves. For
those that don't tell you who they are (and some of them do not),
then you cannot block them. In addition, the web host has
to be specially set up to allow you to do this - and most,
in my experience, are not.
Confuse them - Some webmasters create page after page of
fake email addresses. These pages are not intended for
people or good spiders (the robots metatag is used to keep
the good one's out) but rather are made attractive to
email harvesters. The theory is simple - the harvesters
will not be able to resist the temptation
(they are not very bright, as programs go)
and will scan these pages. They will grab dozens,
hundreds and then thousands of fake addresses,
thus wasting the spammers time and possibly causing
their programs to crash.
Does this work? Sure - occasionally, but it also does not
prevent the spammers from getting your other email addresses,
and it still chews up resources (web servers and
bandwidth) sending useless messages all over the internet.
Cloak your email addresses - One thing you can do that is
fairly effective is to make your email addresses look like
something else. Some people create a graphic image with
the email address in it (not a great solution as it means
the email address must be retyped by your visitors).
Others use JavaScript to make the email address look like code.
These solutions work (usually), but they make it difficult
to maintain your site and often make it more difficult for
your visitors. In addition, presumably the spam harvesters
will eventually catch on and make their programs smarter.
Strip your site of email addresses - The only solution that
works for the present time is to remove all email addresses
from all of your web pages. If you need to get your visitors
to send you information, then use a form (these cannot be
harvested by spammers as long as the email address is not
part of the form itself - Bravenet is a good service to use
for this purpose). If you don't put your email addresses
directly on your site, then the spammers cannot get it
using their harvesters.
So there you have it. I hope this is of use to you in
fighting this internet evil known as email harvesting.
------------------------------------------------------------
Richard Lowe Jr. is the webmaster of Internet Tips And
Secrets. This website includes over 1,000 free articles
to improve your internet profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter:
http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com
Claudia Arevalo-Lowe is the Webmistress of Internet Tips
And Secrets and Surviving Asthma. Visit her site at
http://survivingasthma.com
______________________________________________________
6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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You can have the most Informative Service,
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YOU NEED... Successful Advertising, The Cutting Edge
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The OnLine Exchange is here to assist you
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______________________________________________________
7.) PARENTS TIME-OUT
___________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping parents
take back that quality time and devote it more fully to spending
it with their children.
Check out this week's features:
Time Out for the Week - Start cultivating the gardener in your child.
What's for Dinner? - Best Meatloaf Ever
Just for You - 4 Ways to Cut the Fat out of Your Cleaning
Site of the Week - Can you tell me how to get to...
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.marketingtrendz.com/timeout.htm
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
OR You can find all of our Time Out editions at
http://marketingtrendz.com/timeout/archives.htm
______________________________________________________
8.) ??OnLine Exchange CONTEST??
_______________________
Win a FREE CLASSIFIED AD in our Web Based
Sunday Classifieds Edition of The OnLine
Exchange Ezine.
First 20 winners will have their 5 line ad
posted in our Web Based Sunday Classifieds Edition
for 5 days.
If you have a logo or banner, we will post that too!
<?><?><?><?><?><?><?><?><?><?><?><?>
What big announcement will we be making
today? (found in our editorial)
<?><?><?><?><?><?><?><?><?><?><?><?>
You can email your answer to:
editor@marketingtrendz.com
If you are a winner, you will be notified within
24 hours, along with instructions on linking your site.
______________________________________________________
9.) THE HUMOR EXCHANGE
(Laugh A little- You Deserve It)
_______________
An angry wife was complaining about her husband spending so much
time at the pub. So, one night he took her along.
"What'll ya have?" he asked.
"Oh, I don't know. The same as you, I suppose,"
she replied.
The husband ordered a couple of Jack Daniel's and
drank his in one gulp.
His wife watched him, then took a sip from
her glass and immediately spit it out.
"Yuck, that's nasty poison!" she spluttered.
"I don't know how you can drink this stuff!"
"Well, there you go," cried the husband.
"And you think I'm enjoying myself here every night!"
______________________________________________________
10.) MarketingTrendz Resources & Services
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11.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
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ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our subscriber list
to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
admin@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information presented
after the date of publication. Information provided in this
document is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited to the
implied warranties of merchantability, fitness for a
particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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