"A wise man will make more opportunities
than he finds."  -- Francis Bacon


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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 22, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.

Please, forward this ezine to all your friends
and co-workers who might be interested!

Tune into Effective & Affordable Ezine Advertising Information:

http://www.marketingtrendz.com/advertising.htm


IMPORTANT:
Before we begin with our Virtual MarketPlace Edition,
please take a moment to visit our Main Feature Advertiser:

______________________________________________________

FREE ADVERTISING & SERVICES UP FOR GRABS!

Simply subscribe to one or more of our ezines,
and you will be sent to a page to claim $50 worth of
free advertising services...
Subscribe at: http://www.itsaworld-of-ezines.com/t25.htm
Hit 700,000+ readers for $60!! - http://www.ads4subs.com

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IN THIS ISSUE:

1.  "Our Top Star Sponsors"

2.  FREE-FOR-ALL

3.  Editorial-by Debbie Solomon

4.  HOT OFF THE PRESS:  What is the Cost of Free Advertising?

5.  MarketPlace "Interactive Classifieds"

6.  Resources & Services

7.  Brain Busters - GMT

8.  Info Marketing Tool - Insight Software Solutions

9.  HOW to Advertise with The OnLine Exchange Ezine

10. OnLine Exchange Information Data

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1.) TOP STAR SPONSORS:
______________________


Our Top Sponsor:
________


THE CANCER ANSWER?
Pioneers needed for the next billion $ product.  A
product MD's, Scientist's and researchers call a,
"brilliant breakthrough in biotechnology!"
and ABC News refers to as "a miracle to all human beings!"
http://www.biotechexplosion.com


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2.) FREE-FOR-ALL
_______________________


STG FolderPrint allows you to print your folders
in a  graphical style, and also to see how your HD
space was  used. It allows you to print and see
large numbers of  folders and files.
Output includes file type icons and  folder hierarchy.
You can go by date, file size or content. 
Go down your folder as deep as it goes.
I was looking for  just such as this, wishing
I could see all files in a  folder and beyond...invaluable! 
Here is the link to get it...

 http://www.stgsys.com/folderprint.asp




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3.) EDITORIAL
___________________


Welcome to our Monday Edition of The OnLine Exchange Ezine.

I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.

I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.

http://www.marketingtrendz.com
In The Members Only Arena!

If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

editor@marketingtrendz.com

ALL SUBSCRIBERS of The OnLine Exchange DO have
unlimited FREE Access to the Profit Zone. So,
PLEASE take advantage of what is available to you.

If you do not remember what the Profit Zone is...

It is an Exclusive Members Only Club that is FREE
for all OnLine Exchange Subscribers.  This club
provides you with top rated FREE Business Building Ebooks,
Freebies, Marketing Tools, and tons of other resources to
help you build your business.

I would like to take a moment to remind you that the
holidays is just around the corner. Many of you are thinking
that is only October and there is plenty of time to reserve
advertising space for the holiday's.  This cannot be further
from the truth.  We are already booking through November
and well into December.  It is imperative that you book
your holiday advertising as soon as possible.  I realize
we are all saving up for the holidays, but can you imagine
how much more money you would have for the holidays if
you advertised your business NOW, because NOW is the
biggest demand and when most people are looking.

Take a few minutes of your time and check out our
Holiday Advertising specials:

http://www.marketingtrendz.com/holidayadform.htm

If you think these packages are not what you are looking
for, we have plenty of advertising packages to fit
everyone's needs and budgets:

http://www.marketingtrendz.com/advertising.htm


And now I would like you to please take a moment
to show your support for The OnLine Exchange Ezine:

EzVOTE
At last you can give something back to a great ezine !

Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm

EzVote Winners: http://www.itsaworld.net/ezvote_results.htm

The OnLine Exchange asks for your support and continued effort
for making us one of the leading ezines on the net. 
It will take you only 10 seconds to vote for us,
and we will forever be grateful.



Until Next time,

Debbie Solomon
editor of The OnLine Exchange Ezine


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4.) HOT OFF THE PRESS**



===================================
What is The Cost of FREE Advertising?
By Debbie Solomon
==================================


How much does it cost for Free Advertising?
If your answer is NOTHING, then think AGAIN.
NOTHING is for FREE!

Believe it or not Quality Paid Advertising
is less expensive then FREE Advertising. 
Are you just a bit confused?  Lets just
take a look at the difference and weigh out
the profit and losses pertaining to
both kinds of advertising.

What do you think your time is worth? 
Lets say you are working at a job
for an hourly wage,
what would you normally be making? 
We will take an average rate of $12.00 per hour. 
(Now, for all the big professionals out there,
I know this wage sounds like peanuts,
but in all honesty this is the average wage for workers).

I am no mathematician, but we are going to crunch just
a few numbers to give you an example of what
FREE Advertising really Costs you.

FREE ADVERTISING:
Most free advertising is at message boards,
free classified ad sites, and FFA Links. 
To post to the thousands and thousands
of sites that are available,
you would need to put in at least
4 hours a day just posting to these sites. 
In all honesty you need to put a lot more than
that in per day just for free advertising,
but we are looking at the average. 
That is $48 per day, based on the
$12.00 per hour work wage.  And if you do this
5 days a week, that is $240 per week you are
spending on Free Advertising.
 
The BIG QUESTION of the day is;
"How much do you profit from FREE Advertising?"
 
I can almost guarantee you make close to $0.00. 
If you are making at least $240 per week
from Free Advertising, then it is worth your time,
and keep at it.  At least you are breaking even.

QUALITY PAID ADVERTISING
What do I mean by Quality Paid Advertising?
More so, what I DON'T mean:
is paying for services that post to millions of directories,
ffa links, and free classified ad sites. 
I call this "lazy advertising". 

Quality Advertising is placing a paid ad
where your target market can see it. 
The most effective and most popular targeted
advertising is in Ezines and Newsletters. 
Try to find an ezine that has been in circulation
at least a year.  This shows more credibility. 
And of course the higher the circulation,
the more people will see your ad. However,
it is also more expensive. 
So you have to weigh it out:
 
If you buy an ad spot in an ezine
with 20,000 subscribers at a cost of $50,
that is 400 subscribers per $1.  If you buy
an ad spot in an ezine with 5,000 subscribers for $20,
then that is 250 subscribers per $1. 
(These are average rates of ads that I am specifying). 

Each ezine is different.
You can even pay for an ad to 1,000 subscribers
for only $5, but that comes out to
200 subscribers per $1.  According to your budget
and what you think will be more effective
for your business, this is your decision.

Lets take a little look on the actual cost of
Quality Paid Advertising.  You probably would
spend about an hour a day researching ezines
for advertising rates, etc...  That is $12 a day. 
Then you spend another $30 per day in advertising. 
(This is an average rate).  Budget yourself to that. 
You may get an AD in an ezine for $50 one day,
then another ad for $20, then other ads for
various amounts.  But if you average the $30 budget,
per day to total out to $150 a week, based on a
5 day work week, you will be able to track your profits better. 
So, in a weeks time, you spend a total of $42 per day,
and $210 per week. 

WOW! That is less than FREE Advertising! 
But that is NOT the kicker here. The Kicker is
the Profits you make from Quality Paid Advertising. 
With  QPA, you have a much greater chance of
profiting for your business.  You are not spending
any more money using QPA, however, you have
a much greater chance of making sales
and getting your business noticed.

Now that we have broken down the 2 types
of advertising you can choose from
It is your decision, which one is right
for you and your business.  Just a word of advice;

"Successful Online businesses do NOT use FREE Advertising.
They know it costs more in the long run. 
If you want a successful online business,
Quality Paid Advertising is a wise
and profitable decision and you have
a much better chance of making a success of your business."

===========================
Written by:  Debbie Solomon
Editor of the Award winning OnLine Exchange Ezine.
Debbie has co-authored 2 business e-books, and runs
a successful online marketing business.  Please visit
Debbie at http://www.marketingtrendz.com
And gain some REAL business knowledge.
trendz@bellsouth.net




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5.) INTERACTIVE CLASSIFIEDS
__________________________


.......



.......

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Travel, Bonuses & FULL TRAINING
Multilingual also needed!
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lifetime_income@hotmail.com Need zipcode....FREE INFO.

.......

TOP SPONSOR AD TO 49,500+ only $30!
Send your 7 line ad to QUALITY ezine SUBSCRIBERS
who want your information! MASSIVE EXPOSURE!
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.......

NEW Associate Program Pays a Ground-Breaking 75%!
Generous pay plan, FOUR levels of pay, AND renewal income.
FINALLY - A REALISTIC SHOT AT BIG RESIDUALS!
http://www.linkcounter.com/go.php?linkid=166605
or mailto: EmpowerYourself@getresponse.com
An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/Default.asp?id=2629

.........

FIND THE INDEPENDENCE & FREEDOM everyone is looking for,
along with premium wellness products that your family can
not do without. http://www.teamstarlight.com/livingright

.........

Project 21 doesn't cost of fortune anymore!
This 12 volume course with full reseller rights
normally costs you over $1,000.00.  You can get it
today for only $99!  This includes a full training
library to start your own business.
http://www.marketingtrendz.com/project21.htm

.......

Dream about having your OWN EZINE?
EzineTrendz can make it happen. 
We help you create your own unique ezine,
With a building subscriber base, and
Paying customers.  Make your dream a
Reality with EzineTrendz:
http://www.online-exchange.com/ezinetrendz.htm



........




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6.) MarketingTrendz Resources & Services
______________________



"Everything You Need to Build Your Business"
http://www.marketingtrendz.com

......

Ezine Coaching Services
http://www.online-exchange.com/ezinetrendz.htm

......

Article Submission Services
http://www.online-exchange.com/ezinetrendz/articlesubmission.htm

.......

ProofReading Services
http://www.online-exchange.com/ezinetrendz/proofreading.htm

.......

"Don't Let Scams Affect Your Business-
Protect Yourself and The Consumer"
http://www.homesourcearena.com/cobra.htm

..........

"Help Yourself to Our FREE Work @ Home Directory
Completely Web Based for Your Convenience"
http://www.homesourcearena.com

........

MarketingTrendz Workshop
http://www.marketingtrendz.com/members.htm

.......

CyberTrendz Business Mall
http://www.marketingtrendz.com/cybertrendz.htm

........

Parents Time-Out
http://www.marketingtrendz.com/timeout.htm

......

Referral Program
http://www.marketingtrendz.com/referral.htm

.......

Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm



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7. ) Brain Busters
_____________________


"File Attachment"

You know what a file is. You use it to smooth your nails,
true up an edge, or get out of jail. But the file we're
talking about here is a computer file... which means all of
the above doesn't apply. A file can be anything created on
a computer, for a computer. Example: a picture file, a text file,
or sound file, or a video file. Any of these can be 'attached'
to an email message. You can send anything to anyone by email...
but they may not open it. Viruses like to ride in on
file attachments and beg you to click them. Don't do it.
"Just say no" to file attachments UNLESS you KNOW FOR SURE
what's in them. Do the safe thing.

 "Login"

The radio commercial says, "Visit our website and login to
your account." What does that mean? First of all,
we're assuming you've visited a web site where an account
has been created by you. That is, maybe you've entered your name
and email address in order to become a member of some Club...
like Newbie Club, for example. But what is this 'log in' stuff?
A computer keeps a log, just like a ship's log, or captain's log,
of all activity. These are known as 'log files'.
When you log in, you enter your
email address and password, or maybe just your email
address to gain entry. This is noted in a log file. And
there is sits. So, next time you 'log in' to some web
page, you at least know what the silly word means.


MANY THANKS TO THE NEWBIE CLUB
http://www.newbieclub.com

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8.) INFO MARKETING TOOL
_____________________


***Insight Software Solutions***


Lots of Utility Products to automate, accelerate and
optimize computer workflow whether you're at home or in the office.
Streamline your processes and give into the dream of being
a true power user.

They have simple yet powerful general applications that
focus on the needs of small office and home users, from
address management, inventory, and presentation management
to labels and other personal productivity tasks.


http://www.wintools.com/utilities.htm





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9.) ONLINE EXCHANGE ADVERTISING INFORMATION

__________________________________


Do You Have a Business or Website?
Then you NEED ADVERTISING!


If you want to have a successful business --
You Need a Successful Advertising Campaign.

Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website, but without advertising,
you will be wasting your time.

YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.marketingtrendz.com/advertising.htm

Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!

http://www.marketingtrendz.com/advertising.htm

We always offer monthly specials, BUT...
now it is time for our HOLIDAY AD SPECIALS!
These specials are formatted to give you 2 months
of quality exposure for your business.  That
brings you straight through the holidays.  And when
you take advantage of these HOLIDAY AD SPECIALS, you
are saving a bundle!  We have cut prices enormously!
However, these packages do book quickly, so they will
not be available for long:

For Pricing and Details:

http://www.marketingtrendz.com/holidayadform.htm


___________________________________________

10.) ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.