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"Nothing great was ever achieved
without enthusiasm."
--Ralph Waldo Emerson
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 5, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
IMPORTANT:
Before we begin with our Biz Talk Edition, please
take a moment to visit our Main Feature Advertiser:
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FREE ADVERTISING & SERVICES UP FOR GRABS !
Simply subscribe to one or more of our ezines,
and you will be sent to a page to claim $50 worth of
free advertising services...
Subscribe at: http://www.itsaworld-of-ezines.com/t25.htm
Hit 398,000+ readers for $35 !! - http://www.ads4subs.com
______________________________________________________
IN THIS ISSUE:
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1. Our Biz-Talk Top Sponsors
2. Biz Thought -- Live, Laugh, Love and Be Happy
3. A Biz-Note from The Editor
4. Interactive Classifieds
5. Featured Article- TEACH 'EM TO REACH 'EM
6. Ezine Advertising Information- HOLIDAY AD SPECIALS
7. Parent's Time-Out - Keep your kids occupied and your business
growing!
8. OnLine Exchange Contest - You Can Be The Next Winner
9. The Humor Exchange- Laugh A little!
10. MarketingTrendz Resources & Services
11. OnLine Exchange Information Data
______________________________________________________
1.) TOP SPONSORS:
_________________
Our Top Sponsor:
_________________
Your Financial Freedom!
Find it here with us...
Incredible credibility
with new automated recruiting
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_______________________________________________________
2.) BIZ THOUGHT
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LIVE, LAUGH, LOVE AND BE HAPPY
....by Mike Moore
1. For the next 24 hours, deliberately speak and
think positive thoughts about people and events.. If
a negative thought enters your mind, visualize it
leaving and replace it with a more positive one.
2. Look for the good in people. Overlook the bad.
3. Make time to relax your mind and body. Think
of a beautiful scene, a sunset, a moonlit night, the
ocean etc. Let the scene quiet your mind and relax
your body.
4. When tense and uptight about people and
situations, take three deep breaths. Visualize the
tension leaving your body as you exhale. Recall
a happy event and enjoy the feeling.
5. Listen to quiet music and be still. Let it soothe
your anxious spirit.
6. Learn to be amused by the weaknesses of yourself
and others. Don't let those weaknesses upset or
distract you.
7. Don't take yourself, others, or life too seriously.
8. Remember that good health requires a healthy
body and a healthy mind.
9. Health of body, mind and spirit is within your
control.
10. Learn to laugh and let laughter heal your spirit.
Laughter is the best medicine.
11. Love your work and enjoy it. Change your attitude
toward your work and the people with whom you
come in contact and joy will return to your life in abundance.
12. Love others as they are, not as you want them
to be, and your world becomes a much more joyful
place.
13. Remember that worry and fear are destructive.
They rob you of happiness and joy. Let go of
worry and fear and trust in a power greater than
you.
14. Count your blessings each day.
15. Live fully, laugh heartily, relax daily, love
completely and enjoy the journey.
Mike Moore
=========================
This is an excerpt from Mike Moore's popular audio
tape by the same name.
www.motivationalplus.com/store.html
Mike Moore is an international speaker on human
potential, motivation and humour. You are invited to
subscribe to Mike's FREE newsletter Lifeline at
www.motivationalplus.com
It is committed to the enjoyment of life and the
achievement of human potential.
______________________________________________________
3.) BIZ-NOTE FROM THE EDITOR
______________________________
Hello Faithful Subscribers,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
I would like to welcome all our new subscribers. Please
don't forget to participate in our Weekly
Biz Talk Contest!
Please take the time to read this ezine. It is filled
with valuable information for you and your business.
I have decided to take a little quality time for my children
this weekend, so I am off to Disney World. It is my sons
first time there, and he couldn't be more excited. I think
the biggest thrill I will have all weekend is to see my
son's expression on his face. These are moments to cherish
forever. And it is great being able to get away for the
weekend.
The OnLine Exchange will continue it's regular mailings.
This will not affect the business what-so-ever. You will
still be furnished with all the most important up-to-date
resources and marketing tools available. If you have
any questions or concerns, please email my business partner
Sara Hardy. She will be happy to help you with anything.
Her email address is:
admin@marketingtrendz.com
I'll be back at ya on Monday!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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5.) FEATURED ARTICLE
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TEACH 'EM TO REACH 'EM
Chris Kilian Copyright 2001
==================
You're constantly on the lookout for sure-fire ways to
attract targeted customers to your online business.
Well, what do you know?
Really--what *do* you know? Think long and hard about
this, because you can use your areas of expertise, your
skills and/or your hobbies as springboards for promoting
and selling your goods or services to a captive audience
--by offering a free online course.
If It's Free, It's For Me!
Why offer a freebie when you're trying to make a profit
from your business? While at first glance the concept
might not make sense, it is actually one of the oldest
and most effective marketing techniques both online and
off. People simply love to get things for free, and
merchants oblige, with the goal of selling additional
goods back end. From taste testings at wineries and
supermarkets, to product samples delivered door-to-door,
vendors have used freebies for decades to promote their
products.
Free classes fall into this same "try something for
nothing" category. Again, using a comparable example
from the brick and mortar world, consider the craft
store chain that offers free classes on how to make
decorative wreathes. Where will most, if not all, of
the people who attend these classes purchase their
crafting supplies? It's a win-win situation; those who
take the class gain a new skill for free, and the store
gains new--and probably repeat--customers!
Those Who Can Do, Teach
"But I've never taught anything in my life!" Chances
are, you have--whether showing a child how to bait a
hook or bake cookies, or coaching a new co-worker on the
job, we all have opportunities to take on the role of
teacher now and then. "Teaching" is simply taking
something we've learned, and showing someone else how to
do it. The fact that your instruction didn't involve a
structured course plan or weekly quizzes doesn't make you
any less of a teacher in these situations.
When developing your free online course, focus on
selecting a subject that meets these three criteria:
·One that involves a topic or skill that you consider
yourself good at, or even an expert;
·Something that other people would love to learn;
·And, finally, has some sort of tie-in back to your
business.
Going back to the craft store example above, you can see
that offering free decorative wreath class successfully
satisfies all three of these qualifications.
Still not sure what you could possibly teach in your own
free online course? Begin with the third criterion--base
it on your business itself-- and go from there. Let's
say, for example, that you operate a marine supply company
aimed at sailboat owners; you might offer a free "Safety
Tips for Sailors" course, or a "Long-Distance Sailor's
Survival" class. Or if you specialize in providing
virtual office services to small businesses, you could
conduct a course entitled "Simple Bookkeeping Techniques
for Busy Business People," or perhaps a basic business
writing course. As with any marketing strategy, your free
course ideas are limited only by your imagination--as long
as you keep the three rules of thumb listed above in mind.
Develop Your Course Once, Teach It Thousands of Times
The best and most cost-effective way to develop and
deliver your free online course is to use an autoresponder
service that allows you to set up several (five to eight)
messages which will be generated automatically to those
who sign up for the class. Set up each outgoing message
as one "lesson" in the course; in the first lesson, you
might provide a complete overview of what information the
course will cover, followed by more specific information
in lesson two, and so forth.
Each lesson needs to be no longer than a short article,
ranging from 500 to 900 words. You might also want to
include little "assignments" at the end of each lesson,
encouraging your students to put into action the material
covered that day.
As for pacing your course, select an autoresponder
service that allows you to preschedule the time intervals
between lessons. You can then choose to send a new lesson
out each day, every other day, once a week, or whatever.
You only need to develop your course and set up the
mailing strategy once, and let the autoresponder take it
from there.
Using the Free Course to Promote Your Business
Keeping in mind that your free online course is a
marketing tool, you will of course want to somehow refer
your students back to your business Web site. This means
incorporating the additional products or services that you
offer, along with your URL, into each and every lesson.
The goal here is to strike a balance between sounding
flagrantly self-promotional and being too subtle. In
other words, you do not want to chase off those who have
signed up for your free course with a barrage of hype;
most of us already see too much advertising daily, and
have become desensitized to it. At the same time, you
want your "students" to know where they can find
additional information or tools on the subject--at *your*
site.
You can accomplish this by covering each lesson in
greater depth on your site (e.g., "For more information
on today's lesson, visit http://www.yoursite.com"),
including a trip to your URL as part of each day's
assignment, or simply posting a brief advertisement for
your site at the end of each lesson. If your course-
takers feel they have benefited from the free information
they have received from you, they will be much more
inclined to at least take a look at what else you have to
offer.
Many Internet entrepreneurs currently offer free online
courses to gain exposure and expand their clientele.
Although developing your own course requires a good deal
of effort up front, the pay-off in terms or increased
traffic and sales is tremendous. Incorporate the "teach
'em to reach 'em" philosophy into your marketing strategy,
and watch your business soar!
***********************************************************
Chris Kilian operates several sites online that help ezine
editors. http://TwoDollarAds.com
adds subscribers to ezines
for free, and his latest site offers the perfect method for
delivering messages as his article suggests. Open your own
autoresponder account today at http://www.rapidreply.net
***********************************************************
______________________________________________________
6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
_________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website ,
but without advertising, you will be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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We always offer monthly specials, BUT...
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For Pricing and Details:
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______________________________________________________
7.) PARENTS TIME-OUT
___________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping parents
take back that quality time and devote it more fully to spending
it with their children.
Check out this week's features:
Time Out for the Week - Keep your kids occupied and your business
growing!
What's for Dinner? - Sweet and sour meatballs
Just for You - Someone to talk to...
Site of the Week - Parenting Matters
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.marketingtrendz.com/timeout.htm
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
______________________________________________________
8.) ??OnLine Exchange CONTEST??
_______________________
Win a FREE CLASSIFIED AD in our Web Based
Sunday Classifieds Edition of The OnLine
Exchange Ezine.
First 20 winners will have their 5 line ad
posted at this HIGH traffic site for ONE FULL WEEK!
If you have a logo or banner, we will post that!
<?><?><?><?><?><?><?><?><?><?><?><?>
What is #2 of our Biz-Thought of the Day?
<?><?><?><?><?><?><?><?><?><?><?><?>
You can email your answer to:
admin@marketingtrendz.com
If you are a winner, you will be notified within
24 hours, along with instructions on linking your site.
______________________________________________________
9.) THE HUMOR EXCHANGE
(Laugh A little- You Deserve It)
_______________
THINGS YOU'LL NEVER HEAR...
Things you'll never hear a man say:
1) Here honey, you use the remote.
2) Ooh, Antonio Banderas AND
Brad Pitt? That's one movie I
gotta see!
3) While I'm up, can I get you
anything? (well, maybe once ;-)
4) Aww, forget Monday Night football,
let's watch Ally McBeal.
5) Hey, let me hold your purse while
you try that on.
6) We never talk anymore.
Things you'll never hear a woman say:
1) What do you mean today's our
anniversary?
2) Can we not talk to each other
tonight? I'd rather just watch TV.
3) Ohh, this diamond is way too
big! Don't you have something
smaller?
4) Aww, don't stop for directions,
I'm sure you'll be able to figure
out how to get there.
5) I don't care if it's on sale, $300
is way too much for a designer
dress.
______________________________________________________
10.) MarketingTrendz Resources & Services
______________________
"Everything You Need to Build Your Business"
http://www.marketingtrendz.com
......
Ezine Coaching Services
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Article Submission Services
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ProofReading Services
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"Help Yourself to Our FREE Work @ Home Directory
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MarketingTrendz Workshop
http://www.marketingtrendz.com/members.htm
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CyberTrendz Business Mall
http://www.marketingtrendz.com/cybertrendz.htm
........
Parents Time-Out
http://www.marketingtrendz.com/timeout.htm
......
Referral Program
http://www.marketingtrendz.com/referral.htm
.......
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
______________________________________________________
11.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our subscriber list
to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
admin@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information presented
after the date of publication. Information provided in this
document is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited to the
implied warranties of merchantability, fitness for a
particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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