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"Fear makes the wolf bigger than
he is."
--German Proverb
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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...September 24, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
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IMPORTANT:
Before we begin with our Virtual MarketPlace Edition,
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IN THIS ISSUE:
1. "Our Top Star Sponsors"
2. FREE-FOR-ALL
3. Editorial-by debbie solomon
4. HOT OFF THE PRESS: The 7 Deadly Sins of Online Sales
Letters
5. MarketPlace "Interactive Classifieds"
6. Resources & Services
7. Brain Busters - How to minimize windows without involving
your mouse.
8. Info Marketing Tool - NetCaptor
9. HOW to Advertise with The OnLine Exchange Ezine
10. OnLine Exchange Information Data
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1.) TOP STAR SPONSORS:
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3.) EDITORIAL
___________________
Welcome to our Monday Edition of The OnLine Exchange Ezine.
I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
http://www.marketingtrendz.com
In The Members Only Arena
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@marketingtrendz.com
ALL SUBSCRIBERS of The OnLine Exchange DO have
unlimited FREE Access to the Profit Zone. So,
PLEASE take advantage of what is available to you.
If you do not remember what the Profit Zone is...
It is an Exclusive Members Only Club that is FREE
for all OnLine Exchange Subscribers. This club
provides you with top rated FREE Business Building Ebooks,
Freebies, Marketing Tools, and tons of other resources to
help you build your business.
We are still getting a steady flow of emails from
our fellow OnLine Exchange Subscribers from around
the world, extending their sorrow and thoughts
of the September 11th tragedy.
Slowly but surely, people are starting up their
businesses again. It is the smartest thing we can do.
As President Bush stated the other evening in his
address to congress, "Freedom vs. Fear". If we
live in fear we will lose our freedom.
We see so much support in this country now, but if
we let go of our daily responsibilities, which
includes are businesses, we are giving in to fear.
So, let's get down to business, and really make a success
of our businesses. You've got nothing to lose and
everything to gain.
Each edition of The OnLine Exchange is original
in content and very informative. It is imperative
that you take the time to read each issue. You
are guaranteed to find important information for
your business.
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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4.) HOT OFF THE PRESS**
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The 7 Deadly Sins of Online Sales Letters
........by Terry Dean
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You can have thousands of visitors daily
at your site. You can have a hundred
thousand subscribers to your ezine. You
can have all the rights connections with
the right people.
You still won't make any money if you don't
learn how to sell.
Your next thought may be that you can just
promote products that already have sales
materials for them...or that you can hire
a copywriter.
No. You can't. You won't be able to hire
a good copywriter unless you're able to spot
good advertising. They could just put
together the biggest piece of junk you've
ever seen. You'd never know.
You could buy reprint rights to a product,
but the sales materials for it may not
be any good. You wouldn't know if you don't
learn the rules of advertising.
I can't cover all the rules of writing
good sales material in one short article,
but I can tell you a few things NOT to
do.
Below are the 7 deadly sins of online
copywriting. Avoid them at all costs.
1. Don't Be Boring.
Most sales materials are flat out boring.
They tell you how big an item is, how
many pages it has, and how much it
costs.
Good advertising is anything but boring.
It tells stories, brings out emotions, and
gets you involved. A good ad should make you
feel like you already have the product in
your hands...and that you're using it right
now.
If you don't feel anything when reading an
ad, then it needs to have some changes to
it. If you're a target customer for the
product, then you should feel a sense of
excitement when reading about the product.
2. Don't Reveal Your Product Too Soon.
This is a major mistake to make online. It
will cost you a lot of business. Don't tell
online visitors that you're selling a product
at the beginning of your sales presentation.
People online in general are not looking to
buy a product. They're looking for information.
Start your ad with a powerful headline and
then start hitting your prospects with benefits
they're going to receive.
Don't mention the product, show a picture
of the product, or give a price until people
are going to be already "inside" of your ad.
You have to grab them BEFORE they know
you're selling...or you've lost them
forever.
3. Don't Be Afraid to Make the Sale.
Once it comes time to reveal the product,
then make the sale. Tell your customer
how much it costs. Tell them the benefits
they'll miss if they don't take action.
Tell them why they must purchase today.
Selling almost never comes easy for anyone.
It's hard. If you want to earn money
from your web site, then you'll have to
face the truth. You are now a sales person.
So, make the sell. Tell your customers
why and how they should order.
4. Don't Hide Your Flaws.
This is important. Don't try to hide
anything about your product. People
are intelligent and they'll see through
your disguise.
Reveal a flaw about your product. This
jumps your credibility through the roof.
If your product won't make people
skinny in 24 hours, then let them know
that. If your product only comes in
one color, tell them.
If your product is kind of ugly, let
them know about it. For example, if
I was selling a course on Internet marketing
I'd have no problem telling my customers
it's not the most beautiful book in
the world. It is simply bound in a
8 1/2 by 11 three ring binder, but the
information inside...
5. Don't Cut Out Important Parts.
There has been a major discussion online
about how long a sales letter should
be. I can tell you exactly how long
it should be. It should be long enough
the make the sale...and nothing more.
A $10 product might only need a few
paragraphs to make a good sales presentation.
A $10,000 seminar may need 50 pages.
Let your customers know every important
detail they need to make a good buying
decision. Don't ever cut it out just
to save space.
6. Don't Distract Your Customer.
Don't distract your customer by sending
them off on rabbit trails. Don't put links
on your sales pages to irrelevant content.
Every web page you have should have ONE
purpose in mind...to sell one specific
product or to get them to give you
contact information. Keep your one goal
in mind at all times.
Don't put up links, banners, or anything
else that distracts your customers from
your one goal.
7. Don't Start Writing Until You're Prepared.
The first step in writing a good ad is to
research your customer. Find out everything
you can possibly know about them.
What are their hot buttons?
What do they lay in bed at night worrying about?
What are their lifelong dreams?
What objections will they have to your offer?
You have absolutely no business writing an
ad until you can answer these kinds of
questions. The more you know about the
product and the market...the better selling
presentation you can do.
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Terry Dean is the webmaster of Netbreakthroughs
and a dozen other domains online...Visit today for
up-to-date training reports, our weekly ad diary,
personal support, and more. Visit
http://www.netbreakthroughs.com
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7. ) Brain Busters
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How to minimize windows without involving your mouse.
If you're typing away on the keyboard, it's a bit of a
hassle to reach for the mouse just to minimize a window. So
why not do it the super fast and easy way?
Assuming you have an open window, holding down the Alt
key while pressing the space bar opens a little menu
in the upper left corner of the open application's screen.
Pressing the letter "n" on your keyboard will minimize
the window to the taskbar. So, to make a long story short,
do the "Ctrl- Spacebar-n" finger dance to minimize your
time spent with the mouse.
Tip by Tom Glander and Joe Robson of The Newbie Club.
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8.) INFO MARKETING TOOL
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"NetCaptor"
NetCaptor is an add-on to your favorite browser that
allows you to have as many browser windows open as you
want or need (depending on what your system will allow),
with easy access to all the open windows from the
interface of just one program window.
<http://www.netcaptor.com/>
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9.) ONLINE EXCHANGE ADVERTISING INFORMATION
__________________________________
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Without Targeted Exposure your business has no
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You can have the most Informative Service,
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YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
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10.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
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