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Impossibilities are merely things
which we have not yet learned.
--Charles W. Chesnutt
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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...September 10, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
IMPORTANT:
Before we begin with our Virtual MarketPlace Edition,
please take a moment to visit our Main Feature Advertiser:
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FREE ADVERTISING & SERVICES UP FOR GRABS !
Simply subscribe to one or more of our ezines,
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IN THIS ISSUE:
1. "Our Top Star Sponsors"
2. FREE-FOR-ALL
3. Editorial-by debbie solomon
4. HOT OFF THE PRESS: Smart Tag Visitor Theft
5. MarketPlace "Interactive Classifieds"
6. MarketPlace Update - Is Your Business Credible?
7. Brain Busters - More from the Newbie Club
8. Info Marketing Tool - Magical JellyBean Dictionary
9. HOW to Advertise with The OnLine Exchange Ezine
10. OnLine Exchange Information Data
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1.) TOP STAR SPONSORS:
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2.) FREE-FOR-ALL
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The program features simple installation and ease of use.
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3.) EDITORIAL
___________________
Welcome to our Monday Edition of The OnLine Exchange Ezine.
I am confident you will get some vital information
from our ezine today. I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
http://www.marketingtrendz.com
In The Members Only Arena
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@marketingtrendz.com
ALL SUBSCRIBERS of The OnLine Exchange DO have
unlimited FREE Access to the Profit Zone. So,
PLEASE take advantage of what is available to you.
If you do not remember what the Profit Zone is...
It is an Exclusive Members Only Club that is FREE
for all OnLine Exchange Subscribers. This club
provides you with top rated FREE Business Building Ebooks,
Freebies, Marketing Tools, and tons of other resources to
help you build your business.
Have you had a chance to check out our new web based
edition of The OnLine Exchange Ezine? It is our
Sunday Classifieds Editions. We are getting rave
reviews from many people. This edition is posted
online from Sunday through Friday, so please view the
site and bookmark it. We have fresh ads and new
featured sponsors every week. You never know where
you will find the POT of Gold at the End of The Rainbow.
http://www.online-exchange.com/classifieds.htm
And lastly, the OnLine Exchange has extended a new
service, which provides any and all business entrepreneurs
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information please visit EzineTrendz at:
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Other services of EzineTrendz includes Article Submission
services, and Ezine Proof Reading Services. Please
take an extra moment to visit these other services
in our Resource Center at EzineTrendz.
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
______________________________________________________
4.) HOT OFF THE PRESS**
===================================
Smart Tag Visitor Theft
What are they and how to Stop them!
by Richard Moore
==================================
Microsoft has now come out with a devil program that I feel
is very wrong. They have called it the "Smart Tag."
The tags themselves have many applications and the
employment of the tags can come in various forms. Here I
will deal with how they can literally Steal visitors away
from the website that you have put your sweat, blood,
heart, soul and tears into.
How Smart Tags Can Steal Your Visitors from your Website
Here it is in a nutshell - let's say that you have the words
"Dream", "Vision" or "World" on your
website.
If Microsoft, or one of their advertisers,
wants to attract visitors related to that word,
they can use the smart tag technology to put a
click-icon next to every one of those words,
or simply turn them into links to their own websites .
Below is an example from one of my many web pages:
Once upon a time, in a land very near, lived a man.
Now this man had a DREAM, a VISION you might say!
He wanted to change the WORLD as we knew it.
This man invented.............
Now notice the underline mark of a link:
Once upon a time,
in a land very near, lived a man.
Now this man had a DREAM, a VISION you might say!
He wanted to change the WORLD as we knew it.
This man invented.............
(There could also be a small symbol placed in front of the
word they have turned into a link) As you see,
in the above example, anyone who visits your site could see
one of these links, click on it, and be taken away
to another location. Your visitor has just been stolen from you!
And, you are going to lose more and more visitors
as the smart tags become used more and more.
Think about that! Scary and maddening, Huh!
If your site is full of links to other sites,
it will become increasingly difficult to keep the attention
of your visitors long enough to close a sale.
And here's how sneaky this whole thing is.
When I was looking over some of my sites using the computer
where the web pages had been built from,
everything looked the way it was supposed to.
Then, I went to a friends house to showed him around
the same site from his computer and noticed some words
where underlined and were now links to other
web sites that I had not put there.
As if it wasn't hard enough to get sales already!
Already in a Anti-Trust Case!
Microsoft is already involved in an Anti-Trust case
which I wont get into here but they did announced
that the new Smart Tag technology would be removed
from Windows XP
(the up-and- coming uber-OS soon to be released)
to ease the fears of everyone with a web site.
I have been reading lately that a lot of you think
that the threat is gone. I wish it were so!
What most people don't know is that Office XP
already supports Smart Tags. Anyone that has
Office XP installed can see the tags now.
As this new version of Office gets wider and wider acceptance,
the seriousness of this threat will increase.
Further, no one knows if IE 6.0 will recognize the tags
independent of Office XP. If it does, we are all in
a lot of deep trouble. The Smart Tags to me feel like
I have been overrun with Pirates on the high seas.
They do not ask for your permission to board your vessel.
They just Take like cowardly thieves..
Here's how to Protect Yourselves
Buy a BIG Cannon... Naw, just kidding...
Although the cure is a pain in the butt, the good news is
that protection is simple. Insert the following tag into
the
head of each of your HTML pages:
(anywhere between the <head> and </head> tags:
<meta name="MSSmartTagsPreventParsing"
content="TRUE">
This will prevent Smart Tag generated links from appearing
on your pages . I cannot guarantee however that the above
tag will always be recognized by Microsoft. If Microsoft
were to ignore the tag, this would not look good for them
while in their current anti-trust case. Of course,
while we are all waiting for the courts to settle this matter,
Microsoft could be stealing your visitors.
My bottom line advice: Use the above meta tag
on every single one of your pages! In my opinion,
it's good insurance.
------------------------------------------------------------
Richard Moore is the Founder and CEO of one of the
fastest growing award winning Business Tutorial
Information Groups on the net today.
http://www.millenium2000group.com
He is also
Editor and Publisher of the highly acclaimed
and award winning Business Wizzard Press. You can subscribe at:
subscribe@millenium2000group.com
or check out their
archives: http://www.millenium2000group.com/archives.html
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______________________________________________________
6.) MARKETPLACE UPDATE
______________________
(( IMPORTANT ))
HOW WOULD YOU LIKE A FREE SOLO AD?
PLUS A FREE YEAR LISTING IN THE HOMESOURCE ARENA?
Then Read this Notice and see how you can
get a FREE Solo AD published to over 20,000 subscribers, plus
a free one year listing in the leading work @ home directory.
Do you get concerned and even discouraged because people
just aren't buying from you?
They are not buying because they don't know if they can
trust you or your product. So give them a reason and
the reassurance!
In efforts to bring trust and credibility back to the internet,
we have devised a program that will take your business to new
levels of success.
The main problem these days with people buying online is
the lack of trust. What is it that you can do to gain their trust
and show them you are honest and legitimate?
What's more, how can you do it for less then $10 a month?
Become of Member of C.O.B.R.A.
-Council of OnLine Business Relations Associates-
By becoming a member, you will have the SEAL of
C.O.B.R.A. on your site, which shows people that you
are a High Standard Business, providing proper business etiquette,
integrity, and credibility. This builds trust quickly,
and the consumer is more apt to buy from you.
Whether it is a product, service, or business opportunity,
holding this Seal on your site will PROVE your legitimacy.
Even better, your business is listed in the members
directory of C.O.B.R.A. which proves your credibility
and gives you a lot of positive and productive exposure
for your business.
Please, let us show you the value this Seal holds for
all businesses big and small:
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Legitimacy is a BIG ISSUE on the internet.
Relieve any doubt in the consumers mind by becoming
a member of C.O.B.R.A.
YOU CANNOT AFFORD TO LET THIS ISSUE GO ANY LONGER!
In fact, to show you to value C.O.B.R.A. offers,
we would like to offer you a FREE Solo ad publication
in The OnLine Exchange Ezine, with your C.O.B.R.A. membership.
That is a $100 value for FREE. PLUS, ONE FULL YEAR Listing in
The HomeSource Arena Work @ Home Directory, which is another
value of $100, yours for FREE with your C.O.B.R.A. Membership.
It won't hurt to fill out the application:
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______________________________________________________
7. ) Brain Busters
_____________________
"Menu Line"
The Menu Line is just below the solid colored bar at the
top of each screen. Usually, it begins with File, and
ends with Help. There is no set menu. Just like the
restaurant's menu, this will vary from program to
program...from restaurant to restaurant.
"Button Bar"
The Button Bar is a row of buttons that give you one-
click access to regularly used items on the menu line.
Instead of clicking File, Print... you can click an
icon of a printer, and the print dialog will appear.
Buttons are used as shortcuts. The Button Bar can
be turned on or off in many programs and windows.
"Special Thanks to the Newbie Club"
http://www.newbieclub.com
______________________________________________________
8.) INFO MARKETING TOOL
_____________________
Magical Jellybean Dictionary v1.1 - (310kb) - New ~
http://www.sixy.com/mjbs/
The Magical Jellybean Dictionary is a freeware dictionary client
for Windows 95/98. It connects to a dictionary server
and retrieves the definition from a database on the server.
______________________________________________________
9.) ONLINE EXCHANGE ADVERTISING INFORMATION
__________________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website, but without advertising,
you will be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
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We always offer monthly specials, BUT...
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___________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
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