It takes no more time to see the good side of life
than it takes to see the bad.
--Jimmy Buffett

 
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...August 22, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
Tune into Effective & Affordable Ezine Advertising Information:

http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
IN THIS ISSUE:
_____________
 
 
1. Our Top Star Sponsor
 
2. Featured Article - They Called Me an IDIOT!
 
3. "TOP Pick" Classified Ads
 
4. COOL BIZ Site -- NetMechanic
 
5. IMPORTANT E-Zine Advertising Information
 
6. HOT BIZ TIP - Shut Windows Down NOW!
 
7. A Word From The Editor
 
8. OnLine Exchange Information Data
 
 
______________________________________________________
 
 
1.) TOP STAR SPONSORS
________________
 
 
Our Top Sponsor:
 
 

$1M+ Per Year Call! 500 Future Millionaires Wanted now.
For the first time in History, a huge group of online AND offline
Heavy Hitters have formed a "Dream Team" and have coop'ed
on what is the most amazing, cash money making opportunity in history.
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mailto:gary@rocksolidbiz.com?subject=LWD_TIM_FINN_REFERRAL
Tim Finn 309-752-1226




______________________________________________________
 
2.) FEATURED ARTICLE
_______________
 
 
----------------------
They Called Me an Idiot!  A Review of Web Etiquette
by Alvin Apple
http://alvinapple.com
----------------------


Recently I received an email from someone
who had read one of my articles online. 
This reader told me that, while reading my article,
she had noticed that I had used "their" where I needed "they're." 
A simple mistake, but one that could have been avoided
with a little better proofreading on my part. 
I would have been pleased to receive this reminder to be more astute,
but the message didn't stop there.  The reader went on to call me,
among other things, an idiot.

Now we all make mistakes, and we all have our pet peeves. 
(Mine happens to be dawdlers.)
Clearly this reader's peeve is the mixing up of homonyms,
and my mistake made me a criminal in her eyes. 
Thus, hidden behind the anonymity of email, she attacked.

As a frequently published author, I am used to criticism,
and always open to a reminder to pay more attention,
even if that reminder stings a little at the time. 
I am not, however, nor do I think I will ever be,
open to being called an idiot.  Was I upset by this person?  Mildly. 
Do I think there's a problem with web etiquette in general? 
Absolutely.  The insulting reader wasn't doing anything different
than so many other self-appointed web critics do all the time.

The basic problem with web etiquette lies
in the inherent anonymity of e-correspondence. 
The fact that we can't see someone, or hear their voice,
does not entitle us to treat them rudely. 
Anonymity makes us bold, and some of us tend to
forget our manners when sending emails or
posting on discussion boards. I have a feeling that if this reader
had been speaking to me face to face the word "idiot"
would never have been invoked.

Think about it, when dealing with mistakes or service problems
in person, we always try to be polite while still
getting our point across, right?  That is a basic social rule,
but one that has been all but thrown away on the web. 
I have read atrocious things online that I believe
never would have been spoken aloud had the people involved
been in the same room together.

Let's try to bring good old fashioned manners to the web. 
When composing an email involving a complaint or a correction,
write it as though you will be reading it aloud
to the person you're writing to. 
Yes, you want to get your point across,
but do so without being nasty.  When posting on a discussion board,
try to keep a conversational, even-tempered tone,
even if someone has attacked your statement or question. 
Rise above the situation and keep things polite and decorous. 
If we all remember our manners, the web can be a much friendlier,
and more professional place.


Alvin Apple helps everyday people start businesses they will enjoy. 
Then he teaches them how to succeed. 
Read all his helpful strategies, including his latest article,
"Use Hands-on Marketing to Sell Like Crazy" at
http://AlvinApple.com.  Reach Alvin at 801-328-9006
or alvin@drnunley.com.

______________________________________________________
 
 
3.) TOP PICK CLASSIFIED ADS
________________
 
 
 
............


Millionaire Mail Order Guru Jeff Sands Creates
Easiest Home-Based Business Ever! No Selling!
No Handling Products! No Follow-Up! No Monthly Purchases!
Just Make Our Phones Ring! Go to
http://www.mailordermarketplace.com
Use ID 3148

.......

Teachers, Professionals, Businesspeople, Executives

http://www.YourFutureWaits.com

It can CHANGE YOUR LIFE!

.......

Why is Big Dogs such a Phenomenon? Bottom line? It WORKS!
Market your own product to up to 20,000 targeted pre-qualified
leads a day - that's 600,000 a Month! Don't have a product?
Market OURS! It's a multi-income-stream package! You gotta
check it out! Be an Alpha Dog - leader of the pack!
http://www.roibot.com/w.cgi?R38491_109

......

How to stop Snoring, and earn a New car!
http://www.snorelessstopsnoring.com

......

ATTENTION Readers: Give away FREE Dish Network
Satellite Systems with FREE Professional Installation!
Also, Give Away FREE CellPhones and make money NOW!
High Commission! FREE Website! Turnkey Business!
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.......

Finally, A FREE Remote Control Selling System
With this FREE System you get Flash Intro, Online Presentation,
Distribution and Tracking System, and Industry Leading Training.
What do you have to lose? Nothing, just more Business!
http://www.roibot.com/w.cgi?R44056_nmp_oe

......

** FREE Promotion to 40,000 sites DAILY! **
One click submit, NO spam, FREE membership!
Use it DAILY to promote YOUR site or affiliate
links, and watch your counter spin! Sign up NOW:
** http://www.ffasubmission.com **

.......

This is the DIET Hollywood Stars Use.
THE REAL THING!!! NO MORE Dead End Diets!
Are you fed up with trying every diet on the planet
that does not work???
NOW it is time to Get serious and do it the right way.
Guaranteed results or your money back. For Details visit me at:
http://www.teamstarlight.com/StarDietWorks

........
 

 
_____________________________________________________
 
4.) COOL-BIZ SITE
________________
 

Net Mechanic. 
You have a couple of options you can try. 
One is for promotion and the other is site improvement
- making sure your links work and the HTML code is good. 
You can have up to 20 pages checked for free
and have a report e-mailed to you.

http://www.netmechanic.com/


 
 
______________________________________________________
 
 
5.) ONLINE EXCHANGE ADVERTISING INFORMATION

 ______________________
 
 
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising,
you will get the results you are looking for.
 
YOU NEED... Successful Advertising, The Cutting Edge kind,
and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.marketingtrendz.com/advertising.htm
 
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
http://www.marketingtrendz.com/advertising.htm
 
TIME IS RUNNING OUT FOR AUGUST ADVERTISING SPECIALS!
Take advantage of these tremendous discounts NOW, because
it's a Summer Sizzler and the discounts are really HOT!
 
For pricing and details:
 
http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
6.) HOT BIZ TIP
__________
 
 
Shut down Windows 98 fast!

When you shut down Windows 98, you have to go through several steps. 
Here's a way to shut down Windows 98 in one simple double-click.
To implement this technique, launch the Create Shortcut wizard
by right-clicking on the desktop and selecting the New/Shortcut
command from the shortcut menu. Once the Create Shortcut wizard loads,
type c:\windows\rundll.exe user.exe,exitwindows in the Command Lind
text box. (Make sure that there isn't a space between the comma
and the exitwindows parameter, or the command won't work.
To continue, click Next. When the next page appears,
type Shut Down Windows 98 NOW! in the Select a Name for
the Shortcut text box, and click Finish. Now, when you're ready
to shut down Windows 98, close all your applications as you
normally would and then just double-click the new
Shut Down Windows 98 Now! icon.



______________________________________________________
 
7.) WORD FROM THE EDITOR
_________________
 
 
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.

What is happening to quality advertising?  Does it
exist anymore?  All you see these days are businesses
selling multiple ezine ads in exchange for subscriptions.
Now, this is a great idea.  Especially for ezines who
need to either build their list, or maintain their high
subscriber base.  There are so many people constantly
changing their email address, that a large ezine like
ours can have 600 bad addresses a month.  In order to
maintain high numbers and not have a subscriber base
that goes down, these programs are not too bad.  In fact,
we belong to a couple.  That is just to maintain the
number of subscribers. We build our list in other
forms of advertising, like ezine advertising, ezine ad swaps,
and promotional marketing.  We are lucky because our listserver
automatically removes the bad addresses after 3 bounces, so
our list is always clean. 

Now, what about the subscribers? 
Are they getting the exposure they need with this one ad
in multiple ezines? 
NO - NO - NO!
Because:
- You are part of an ad sheet of numerous ads, not part of
the ezine itself. OR, you are in a category letting people
know you are part of the program and too cheap to buy
quality advertising, OR your ad is so far down in the
classifieds of 50 or more, people are too bored to read
that far down.
 
This is NOT quality advertising.  However, this is a good
way for subscribers to check out the ezines they subscribed
to, see the content and prospective possibilities of
investing in quality advertising, and start a REAL advertising
campaign with quality exposure so your AD WILL BE SEEN.

And this is a chance for the ezine publishers to show these
subscribers and prospective advertisers how valuable their
ezine really is.

Don't forget the REAL REASON for these programs.  You
will not make money by submitting your AD to all these
ezines for a cheap price.  But you will gain some
quality ezines that you may want to advertise in. 
Plus, it is a good way to test your ad copy.

REAL EZINE ADVERTISING brings quality exposure, and
gives you a much better chance at a successful business.



Until Next Time!
 
Best Regards,
Debbie Solomon
trendz@bellsouth.net
 
______________________________________________________
 
 
8.) ONLINE EXCHANGE INFORMATION DATA
_____________________
 
 
 
PRIVACY POLICY -
 
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
_________________
 
 
CONTACT INFORMATION -
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
 
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
 
trendz@bellsouth.net
 
_________________
 
DISCLAIMER -
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date
of publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk
as to the accuracy and the use of this document.