"We're not lost.  We're locationally challenged."
      --John M. Ford

 
-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...July 25, 2001
-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
 
Please take a moment to visit our Feature Advertiser:
(We personally recommend it)
____________________

GLOBAL Opportunity Launches JULY 15th!

Be on the team of a 3-time TOP distributor
who has developed a HALF A MILLION DOLLAR
online business building system!

He will give you a FREE RecruitOMatic System
to start promoting this program NOW.

Clink on this link and try NOT to get excited!

http://www.worlddebitcard.net/trendz


_____________________
 

The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
IN THIS ISSUE:
_____________
 
 
1. Our Top Star Sponsors
 
2. Featured Article - 'How To Use the Multiplier Effect
in Web Marketing'
 
3. "TOP Pick" Classified Ads
 
4. COOL BIZ Site -- Business Plan Assistant
 
5. IMPORTANT E-Zine Advertising Information
 
6. HOT BIZ TIP -- Defragmenting tip
 
7. A Word From The Editor
 
8. OnLine Exchange Information Data
 
 
______________________________________________________
 
 
1.) TOP STAR SPONSORS
________________
 
 
Our Top Sponsor:
 
 
Ready to take control and MASTER your future?
MASTERDOWNLINE has arrived just in time!
Join as a FREE member and take advantage of our resources now!
Be a MasterDownline Pro and watch your downline grow!
The Master program combines the Power of a forced matrix
w/ up to 80% in FAST START BONUSES !!!!!!!

Work hand in hand with our Internet experts
and watch YOUR bottom line grow!

http://www.masterdownline.com/members/aemarketing

 

================


Our Top Sponsor:


Work from Home Internet/Mail Order!
$500-$5,000+/mos PT
Full Mentor Training
Free eBook: http://www.bebossfreebiz.com


______________________________________________________
 
2.) FEATURED ARTICLE
_______________
 
 
----------------------
'How To Use the Multiplier Effect in Web Marketing'
by Michael Southon
----------------------


One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.

How does it work?

The Multiplier Effect occurs when your marketing
technique either:

A) replicates itself over and over again, or
B) feeds into other marketing techniques

A classic example of the first kind of Multiplier
Effect is the Free E-Book.

Ten people download your Free E-book and offer it from
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one
marketing technique results in benefits from another
marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.

This kind of Multiplier Effect often results in a
'feedback loop'.

Because your website now ranks higher in the Search
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.

Some marketing techniques have no Multiplier Effect.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.

One of the most powerful Multiplier Effects I know of
occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.

When your Articles are posted on other people's
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.

As you can see, this kind of Multiplier Effect rapidly
builds up its own momentum - after a certain point
it's virtually unstoppable.

Here are 2 ways you could start using the Multiplier
Effect:


 1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic.
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.

When you have about 25 good Articles on your chosen
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).

Make sure your free E-Book has plenty of links back to
your website.

The secret to making this technique work is to ensure
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.

Here's a tip that will help you find out exactly how
much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it
something else, such as: http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home
page (index.html), link to the duplicate home page (free-ebook.html).
This way, you'll be able to check in your webstats exactly
how many visitors are coming to your website from your Free E-Book.

Include a short note on the index page of your Free
E-Book telling people that they are welcome to give
away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.reportsearch.com/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html


  2) Write Ezine Articles

Whatever you do on the Web, you must have picked up
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.

Turn those tips into a series of articles, give them
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit
them to these 'online article archives':

http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/


Think of your Articles and Free E-Books as seeds -
scatter them around, then watch them bear fruit and
multiply.


 (c) 2000 by Michael Southon

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ABOUT THE AUTHOR:  Michael Southon is the
author of the popular new E-Book, 'Ezine Writer!'
Discover the #1 Secret of Ezine Marketing - More
Traffic, More Sales: http://www.ezine-writer.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





______________________________________________________
 
 
3.) TOP PICK CLASSIFIED ADS
________________
 
 
 
............

Teachers, Professionals, Businesspeople, Executives

http://www.YourFutureWaits.com

It can CHANGE YOUR LIFE!

......

Why is Big Dogs such a Phenomenon? Bottom line? It WORKS!
Market your own product to up to 20,000 targeted
pre-qualified leads a day - that's 600,000 a Month!
Don't have a product? Market OURS!
It's a multi-income-stream package!
You gotta check it out! Be an Alpha Dog - leader of the pack!
http://www.roibot.com/w.cgi?R38491_109

......

Moms on a Mission to:
Own our own lives and ...
Work from home! For under $30 dollars..RISK FREE..
And we teach you, support you and show you how to
do it http://steffy.themomteam.com

...........

 "FREE CASH GRANTS!" Never Repay!
Guaranteed $3,000 to $40,000 for
medical, business, debts, education,
and more.
Visit:  www.myfreegrants.com

...........

Please Subscribe to my Innovative Newsletter that's
Published with COLOR, HTML, & GRAPHICS! *
All Subscribers are Welcomed to Place *FREE* Ads
in my Special Classifieds Section!
Subscribe to: DreamsofPlatinum@cs.com  ~Thank You!

..........

Finally, One Website that addresses all your business
needs, from Marketing to Management!
PC-HomeBusiness, providing you with high quality
guaranteed business tools visit us now at:
http://www.pc-homebusiness.com

..........

The M.O.M. Team
(everyone is welcome)
We're on a mission to work from home and help each other.
http://jerickson.themomteam.com

.......
 

READY TO TAKE THAT NEXT STEP?
Let us help you take the most important first step
in turning your great business idea into a reality.
At Click&Inc we have three incorporation packages designed
to provide you choice and flexibility in your company formation.
For more information: http://welcome.to/Click&Inc
 
.......

This is the DIET Hollywood Stars Use.
THE REAL THING!!! NO MORE Dead End Diets!
Are you fed up with trying every diet on the planet
that does not work???
NOW it is time to Get serious and do it the right way.
Guaranteed results or your money back.
For Details visit me at: http://www.teamstarlight.com/StarDietWorks

.......

170,000+ subscribers for $20
Hit Big..and Hit Fast !
http://www.ads4subs.com

........
 
-Need a Product for your business?
-Tired of selling for someone else?
Then you need this Business & Mind Motivation Course.
Full Reseller Rights.  This course is being sold
on the internet for over $1,000.00.  It is yours
today for only $99. 12 Complete Volumes for
this one low price. It is a profitable product
and in great demand. And you earn 100% of all profits.
For more information, go to:
http://www.marketingtrendz.com/project21.htm
 

..........
 
_____________________________________________________
 
4.) COOL-BIZ SITE
________________
 

Need some help coming up with a business plan? Well, here is
a site with a free downloadable template in Microsoft Word format,
complete with built-in tips on how to do it right.

Moneyhunter business plan template

http://209.236.3.135/mhtemplate.html



 
 
______________________________________________________
 
 
5.) ONLINE EXCHANGE ADVERTISING INFORMATION

 ______________________
 
 
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising,
you will be wasting your time.
 
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.marketingtrendz.com/advertising.htm
 
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
http://www.marketingtrendz.com/advertising.htm
 
JULY ADVERTISING SPECIALS ARE NOW AVAILABLE!
They are SIMPLY SIZZLING
Amazing discounts on some of our most popular
ad packages!  Reserve now.  Space is filling up quickly.
 
For pricing and details:
 
http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
6.) HOT BIZ TIP
__________
 
 
Are you having problems defragmenting your computer's hard drive?
Do programs keep interrupting the process, making the defrag process
start over and over and over again?

Be sure you have closed all the stuff that's running behind
the scenes. Using the three fingered salute, press Ctrl,
Alt, and Delete. The easiest way to do this is use your left hand
for the Ctrl and Alt keys, and poke the Delete key with a finger
on your right hand. A pencil or pen or letter opener works equally
as well.

When you do this, you'll see the Close Program dialog box.
Individually select programs to close by clicking to highlight,
then click End Task. Don't click the Shut Down button
unless you want to terminate your computing experience.
Close all programs except Explorer and SysTray, then defrag.
If you continue to have problems, you may need the services
of the Power Defragmenter from the following
site: http://www.tweakfiles.com/drives/powerdefrag.html



______________________________________________________
 
7.) WORD FROM THE EDITOR
_________________
 
 
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.

We did it again.  The team of The OnLine Exchange
is contributing a new addition to our Friday
Biz Talk Issue.  It is called, "Parent's Time-Out".

This is for all of the Working Parents.  As busy as
we are with our businesses, jobs, housework, etc...
We Can't Forget the Kids!  So, it is a Time-Out
for All Parents.  Wait until you see what we have
created for you!  I am not going to say another word
or even give you a sneak peak.  This is a big surprise,
and your kids will LOVE IT!

It is nearing the end of the month.  Have you taken
advantage of our July Ezine Advertising Specials?

If not, then don't waste anymore of your valuable time,
your business cannot afford it!

http://www.marketingtrendz.com/advertising.htm

 
Until Next Time!
 
Best Regards,
Debbie Solomon
trendz@bellsouth.net
 
______________________________________________________
 
 
8.) ONLINE EXCHANGE INFORMATION DATA
_____________________
 
 
 
PRIVACY POLICY -
 
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
_________________
 
 
CONTACT INFORMATION -
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
 
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
 
trendz@bellsouth.net
 
_________________
 
DISCLAIMER -
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions, it should not be
interpreted to be a commitment on the part of MarketingTrendz
and MarketingTrendz cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied
warranties of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the entire risk
as to the accuracy and the use of this document.