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"The things we know best are the
things we haven't
been taught."
--Vauvenargues
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...July, 13, 2001
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Please take a moment to visit our Feature Advertiser:
(We personally recommend it)
____________________
YOU are 20 seconds away from EXPERIENCING
the most PROFOUND Internet marketing system
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_____________________
The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
______________________________________________________
IN THIS ISSUE:
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1. Our Biz-Talk Top Sponsor
2. Biz Talk -- HOW To Avoid Typing Long PathNames in MS-DOS Menus
3. A Biz-Note from The Editor
4. Interactive Classifieds
5. Featured Article- TAG- YOU'RE IT!
6. Effective & Affordable E-Zine Advertising Information
7. Biz Mind & Motivation
8. OnLine Exchange Contest - You Can Be The Next Winner
9. The Humor Corner - Laugh A little!
10. OnLine Exchange Information Data
______________________________________________________
1.) TOP SPONSORS:
_________________
Our Top Sponsor:
EASY WAY TO GET SALES
Did you promote your site in the right places?
Did your system work or did you make sales?
If you are looking for sure-fire way to increase
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===================
Our Top Sponsor:
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-Do you get tons of hits and very little sales?
There is a solution to all of this. Become a Member
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_______________________________________________________
2.) BIZ TALK
________________
HOW TO AVOID TYPING LONG PATH NAMES IN
MS-DOS MENU
Even the biggest fans of MS-DOS don't like typing
in long path names, in order to manipulate a file
or directory in DOS. In addition to the time it
takes, the more the characters, the greater the
chance of error.
The good news is that if you're working in the
MS-DOS window of Windows 95/98, it's not necessary
to type in long path names in order to manipulate
an existing file or directory.
Here's how:
* Just put the cursor where you want the path name
to appear.
* Open Windows Explorer.
* Find the file or directory you want.
* Drag it from Explorer into the DOW window.
* Let go.
Voila: The path name will magically appear at the
point that your cursor was blinking!
Source: www.we-compute.com
(adapted)
______________________________________________________
3.) BIZ-NOTE FROM THE EDITOR
______________________________
Hello Faithful Subscribers,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
Please take the time to read this ezine. It is filled
with valuable information for you and your business.
This totally blows my mind every time I think about it...
Why are so many business people online these days so angry,
vindictive and deceitful towards other business people?
Is it because we don't see one another face to face,
that we feel we can be as cruel and hurtful as we please?
I honestly think the main reason for this violent behavior
with many business entrepreneurs is because they don't
have to do it face to face. I bet these monsters of human beings
would not have so much to say if it were in person.
I bet there would be just a bit more professionalism involved
and less opinionated "know-it-alls".
I even receive newsletters where they slander a business person
because they do not like the way something looks,
or the way they format a site, etc... When I see that,
I immediately unsubscribe from that newsletter.
I really don't want to hear it.
I did a Solo ad swap with another ezine awhile back.
This person emailed me and told me off because she
thought my format of a solo mailing should be like hers.
She went off on me! I remained professional the whole time,
and explained that every ezine has their own way of doing things,
and it was her own personal opinion, and I even thanked her for it.
However, the format I use is fine for us.
I don't think she liked that too much!
I won't tell you what she had to say in return.
I don't use that bad language!
PLEASE! Let's remain professional on all levels.
If you have an opinion, that is all it is...YOUR OPINION!
It is ok to express your opinions, but do it in a professional manner.
Believe it or not, you can be as cruel online as you want to be,
and IT WILL come back to BITE YOU! People will remember you,
and every time you get nasty, you are losing business.
So, THINK BEFORE You ACT!
Don't forget to check out our
ALL NEW JULY ADVERTISING SPECIALS. They are
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You can get more detailed advertising information at the end
of today's ezine edition.
Remember to check out our top sponsors and
our interactive classifieds. There just may
be something here you are looking for.
And don't forget to participate in our Weekly
Biz Talk Contest!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
______________________________________________________
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______________________________________________________
5.) FEATURED ARTICLE
____________________
==================
"Tag, You're It !"
By Larry Johnson
Biz Site Biz E-Zine
==================
Some call them "tag lines"; others refer to them as
"catch lines" or "tie-in-slogans."
Whatever the words
used to refer to them, they are perhaps the most important part
of your promotional writing.
Do you recognize any of these ? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"
Most of those tag lines are recognizable by us without
even including the name of the company or product.
They summarize in a very few words the essence of the
thing they are promoting. They communicate a good, positive
feeling or relationship to the product. They do it with a
simple,
memorable phrase that is easily repeated.
The shorter the description is, the more challenging it is to
write.
Anyone can write a 500-word description of a product
or service. Now try doing it with 5 to 10 words !
Each word
you choose is very important to the message.
HERE ARE SOME TIPS for writing good taglines for your
business offer.
1) Start by noticing ads on billboards as you drive down the
road. Billboard advertisers have but a couple of seconds to
grab your attention and sell their product or service.
Usually
their copy is going to be a very good tagline with a picture
of the product or service. These are great examples
of how to write effective taglines.
2) Notice other media forms like magazine and newspaper
display ads, business cards, brief radio and TV commercials.
Observe the thing that caught your attention and makes the
message easily remembered. It's usually a concise and
well-written tagline.
3) Write down everything you can think of that relates to your
business. You may even start with a narrative description
in paragraph form.
4) Now, make a list of the top 25 or 30 things that are
important and worth mentioning. Whittle that list down
to
8 or 10 of the most important things you wish to say.
Now eliminate repetition or things that are not really
that necessary to your product or service.
Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrases
that will serve as your taglines for consideration.
Keep them short and use simple, everyday language.
Which of these taglines would you remember best ? :
*******************
"Joe's auto repair shop, the lowest-prices and the best
service"
OR "Quality Care For Your Car !"
*******************
"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"
******************
"Emergency ambulance service available 24-hours a day"
OR
"When Minutes Count!"
******************
Well, you get the idea!
Do some test marketing with your final two or three best
taglines. Discover the one that works best for you and
incorporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and
practice help to improve your skills level. If you want to
be a good writer, write a lot !
Best of luck in your promotional efforts !
Larry Johnson, Author
(C) 1999-2000, All Rights Reserved.
Article may be reprinted with permission by including
the following resource box:
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Larry is the editor of BIZ SITE BIZ E-ZINE,
a Free weekly business promotion newsletter full of timely tips,
original "How-To" articles, quotes and humor.
http://www.BizSiteBiz.com/
Come on down and join us as we discover better ways
to market and promote on the internet !
Subscribe by e-mail: mailto:BizSiteBiz-on@mail-list.com
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
______________________________________________________
6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
_________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising,
you will be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.marketingtrendz.com/advertising.htm
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
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Start YOUR Success Story Today!
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For Pricing and Details:
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______________________________________________________
7.) BIZ MIND & MOTIVATION
___________________
Be A Gift-Giver
To all men give charity;
To yourself, respect;
To a friend, your heart;
To your father, deference;
To your child, a good example;
To a personal enemy, forgiveness;
To your mother, conduct that will
make her proud of you.
From "Something Else To Smile About"
by Zig Ziglar
______________________________________________________
8.) ??OnLine Exchange CONTEST??
_______________________
Win a FREE LINK in our Profit Zone
Members Only site for all Online Exchange Subscribers.
First 12 winners will have their links posted at
this HIGH traffic site for ONE FULL WEEK!
If you have a logo or banner, we will post that!
There will be a special page honored for all winners
to LINK their business.
<?><?><?><?><?><?><?><?><?><?><?><?>
What companies slogan/Tagline is:
"It's the real thing !"
<?><?><?><?><?><?><?><?><?><?><?><?>
You can email your answer to:
trendz@bellsouth.net
If you are a winner, you will be notified within
24 hours, along with instructions on linking your site.
______________________________________________________
9.) THE HUMOR CORNER
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LAUGH A LITTLE - YOU DESERVE IT!
VARIATIONS ON MURPHY'S LAW:
1.THE LAW OF COMMON SENSE -
Never accept a drink from a urologist.
2.THE LAW OF REALITY - Never get
into fights with ugly people, they have
nothing to lose.
3.THE LAW OF MOTIVATION - Creativity
is great, but plagiarism is faster.
4.BOOB'S LAW - You always find
something in the last place you look.
5.WEILER'S LAW - Nothing is
impossible for the man who doesn't
have to do it himself.
6.LAW OF PROBABLE DISPERSAL -
Whatever hits the fan will not be evenly
distributed.
7.LAW OF VOLUNTEER LABOR -
People are always available for work
in the past tense.
8.CONWAY'S LAW - In any organization
there is one person who knows what is
going on. That person must be fired.
9.IRON LAW OF DISTRIBUTION - Them
that has, gets.
10.LAW OF CYBERNETIC ENTOMOLOGY -
There is always one more bug.
11.HELLER'S LAW - The first myth of
management is that it exists.
12.OSBORNE'S LAW - Variables won't;
constants aren't.
13.MAIN'S LAW - For every action there
is an equal and opposite government
program.
______________________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our subscriber list
to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
trendz@bellsouth.net
admin@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date
of publication. Because MarketingTrendz must respond to change
in market conditions, it should not be interpreted to be a
commitment on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information presented
after the date of publication. Information provided
in this document is provided "AS IS" without warranty of any
kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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