"I couldn't wait for success, so I went ahead without it."
-- Jonathan Winters
 
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...June 20, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
IN THIS ISSUE:
_____________
 
 
1. Our Top Star Sponsors
 
2. Featured Article - How to Protect Your Marketing Back Door
 
3. "TOP Pick" Classified Ads
 
4. COOL BIZ Site -- Smart Wrap
 
5. IMPORTANT E-Zine Advertising Information
 
6. HOT BIZ TIP -- Speed it Up
 
7. A Word From The Editor
 
8. OnLine Exchange Information Data
 
 
______________________________________________________
 
 
1.) TOP STAR SPONSORS
________________
 
 
Our Top Sponsor:
 
 
Work From Home in your Spare Time!

Internet/Mail Order
$25-$75/hr pt-ft
Free Online Details: http://www.pccashbiz.com
or call: 800-465-2505
24hr Free Recorded Message
 
 
 
______________________________________________________
 
2.) FEATURED ARTICLE
_______________
 
 
----------------------
How to Protect Your Marketing BACK DOOR.
Copyright (c) 2001 Chuck Crawley
----------------------
 
 
Email marketing is hands down the most effective
method for promoting ANY product on the Internet.

Are you protecting your Email Marketing Back Door?

Recently, I put together an email marketing campaign
for a product that I thought would make me a few extra
dollars. The email marketing system that was setup for
this product was a thing of beauty.

The whole process was contained in a follow-up
autoresponder. The only web page that was involved
contained information to help setup the autoresponder.
It also contained some helpful information on how
to promote the autoresponder address.

I'm telling you, this was email marketing to the MAX.
It took me only a few hours to setup the autoresponder
and I was ready to do business. All I had to do was
drop my ads in a few ezines and watch the sales and
cash flow.

And guest what? I got a ton of people into the autoresponder
system. However, after a few weeks of promoting this product
I realized that I wasn't making any sales.

Well, you guessed it. What I had was a great marketing system with
a bad product. So, what did I learn from this great experience?

A very valuable lesson indeed! What I didn't realize at first
was that this was a great lead generating system. I had put
almost 400 prospects though this system in less than three weeks
but I failed to PROTECT MY BACK DOOR.

So, what do I mean by my Back Door?

The follow-up autoresponder system consisted of eight follow-up
letters. These letters were scheduled to go out to the prospect
everyday. Each letter is designed to entice the prospect to
purchase the product. The last follow-up letter is where the
prospect exits the system out of the Back Door.

I failed to implement safeguards in my last follow-up letter
that would guarantee that I would get one of two results:

1. Make the Sale

2. Present an Irresistible offer to force the prospect to
   join my in-house list.
  
In other words, if you can't make the sale, then you should do
whatever it takes to entice the prospect to join your list
before he/she slips out the Back Door.

Are you letting your leads slip out the Back Door?

Always make your best sales pitch in the last follow-up with
a prospect but also include an insurance offer too. The
insurance offer should be so enticing that they just can't
resist your offer to sign up for your Newsletter or In-house List.

If they are still with you after six or seven follow-up contacts,
then you owe it to yourself to do whatever it takes to KEEP them
in your sales system. Offer them Free Coaching, Free e-books,
a Free Ad in your newsletter every week, a free promotion tool
or a five-dollar deposit into their Pay Pal account. Just get
them to join your list.

Also make sure that you let them know that you will be
contacting them periodically with new developments, tips and
tricks on how to help them conduct business on the Internet.

How many of your prospects have slipped out of your marketing
Back Door?

Take a look at your email marketing follow up letters today and
make sure that you PUT A LOCK on your marketing BACK-DOOR.
-----------------------
Get my Free Report...
"How You Can Generate Cash On-Demand"
It's really quite easy once you discover
these simple cash generating strategies.
http://roibot.com/w.cgi?IM11293_BDOORART
Your Free Detailed Report will arrive
in 2 minutes.


______________________________________________________
 
 
3.) TOP PICK CLASSIFIED ADS
________________
 
 
 
............
 

READY TO TAKE THAT NEXT STEP?
Let us help you take the most important first step
in turning your great business idea into a reality.
At Click&Inc we have three incorporation packages designed
to provide you choice and flexibility in your company formation.
For more information:
http://welcome.to/Click&Inc
 
.......

This is the DIET Hollywood Stars Use.
THE REAL THING!!! NO MORE Dead End Diets!
Are you fed up with trying every diet on the planet
that does not work???
NOW it is time to Get serious and do it the right way.
Guaranteed results or your money back.
For Details visit me at:
http://www.teamstarlight.com/StarDietWorks

.......
 
-Need a Product for your business?
-Tired of selling for someone else?
Then you need this Business & Mind Motivation Course.
Full Reseller Rights.  This course is being sold
on the internet for over $1,000.00.  It is yours
today for only $99. 12 Complete Volumes for
this one low price. It is a profitable product
and in great demand.  For more information, go to:
http://www.marketingtrendz.com/project21.htm
 
......
 
1000 FREE MEMBERS IN YOUR DOWNLINE.
Guaranteed downline. Guaranteed monthly checks.
Over $30,000 monthly with hardly any effort.
Grab yours now...TOTALLY FREE!
IMPORTANT: SPONSOR ID 4439 SPONSOR BEN OKEAGU

go here now: http://www.guaranteeddownline.com

.......

FREE FLEXIBLE WORK ARRANGEMENT JOB BOARD
Find work from home, telecommuting, job share, part
time,full time and flex time opportunities.
Need a job share partner? We can help there too.
Great FREE resource and newsletter ~ Visit us today!
http://www.womans-work.com
 
 
..........
 
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4.) COOL-BIZ SITE
________________
 
 
SMARTWRAP.

This application analyzes and rewraps
messy text, removing quote marks and unwanted
line breaks. It works in Eudora with a simple drag
and drop plug-in; or, outside the Eudora environment,
you can put SmartWrap to good use in just about any
document with the clipboard feature.

http://www.selznick.com
 
 
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5.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
 
 
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising, you will
be wasting your time.
 
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.marketingtrendz.com/advertising.htm

Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
http://www.marketingtrendz.com/advertising.htm

 
PHENOMENAL JUNE ADVERTISING SPECIALS ARE NOW AVAILABLE!
Only a limited amount of space is available for June,
so reserve your AD spot NOW!
 
For pricing and details:
 
http://www.marketingtrendz.com/advertising.htm

 
 
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6.) HOT BIZ TIP
__________
 
 
Today's tip is brought to you compliments of Bob
Osgoodby's "Tip Of The Day" e-zine.



Is your Internet surfing sometimes "lickety split" and at
other times "slow as molasses"?  If so, don't be so quick to
blame your Internet Service Provider (ISP).  To find out go
to "Start", click on "Programs" and find the MS_DOS prompt.
Click on that and enter your ISP address.  If you are using
AOL, type "TRACERT WWW.AOL.COM" - (no quotes) - you can
substitute any ISP for "AOL.COM".

Here is an example of using our domain name.

C:\WINDOWS>tracert www.adv-marketing.com

Tracing route to www.adv-marketing.com
over a maximum of 30 hops:

 1  29 ms    39 ms    19 ms  cr3-hfc2.etntwn1.nj.home.net
 2  22 ms    37 ms    33 ms  bb1-e1-0-100bt.rdc1.nj.home.net
 3    19 ms    11 ms    13 ms  c1-pos4-0.nwrknj1.home.net
 4    24 ms    15 ms    15 ms  c1-pos5-0.cmdnnj1.home.net
 5    97 ms    20 ms    22 ms  jfk-brdr-01.inet.qwest.net
 6    98 ms    29 ms    44 ms  jfk-core-03.inet.qwest.net
 7   194 ms    75 ms    98 ms  jfk-core-01.inet.qwest.net
 8   104 ms    27 ms    75 ms  wdc-core-02.inet.qwest.net
 9   133 ms    55 ms    41 ms  wdc-core-01.inet.qwest.net
10   264 ms    82 ms    79 ms  hou-core-01.inet.qwest.net
11   202 ms   109 ms    89 ms  dal-core-02.inet.qwest.net
12   186 ms    92 ms    77 ms  dal-edge-07.inet.qwest.net
13   144 ms   110 ms   149 ms  63.145.32.190
14    94 ms   134 ms   150 ms  www.adv-marketing.com

Trace complete.

If you analyze this trace, the first is the connection from
my computer to the network. The last is the network
connection to our server where our web page resides.  Both
are very good. But you see some slow down in the intervening
nodes it has to travel through to reach the server.  This is
caused by the traffic on the web.

I was going to use "AOL.COM" but the final destination (AOL)
timed out.  I tried this several times.  This would appear
to be the fault of AOL. While I could connect with AOL.COM
using my browser the wait was significant.

Bob


Did you know that subscribers to Bob Osgoodby's
"Internet Tip of the Week" Newsletter get a Free Ad
for their Business on his Web Page? Go to
http://www.adv-marketing.com/business and you
can subscribe for your Free Newsletter and place
your Free Ad.
 
 
 
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7.) WORD FROM THE EDITOR
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We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
 
Ezines using HTML format as opposed to Plain Text format.
What are the advantages and disadvantages of these
2 formats?

The HTML format advantage is that the ezine can format
their newsletter using many graphics, fonts and colors,
bold type letters and a beautiful layout.  It is great
reading these HTML format newsletters. 

The disadvantage is that quite a few browsers do not support
HTML formats.  So when these browsers receive this sort of
newsletter, it is nothing but codes.  Completely unreadable.
AOL and compuserve for example will not be able to view these
newsletters. 

Many people starting online who wish to start their own business,
or just starting their own business use AOL.  So it is a great
disadvantage for them to receive HTML formatted newsletters.

Sure, these formats are nicer, but with Plain Text everything
is covered.

The advantage with Plain text ezines, is that everyone can read
them.  It does not matter what browser a person is on, it is all
readable.

The disadvantage with Plain text ezines, is that you do not get
all the fancy fonts, graphics and layouts to enhance the newsletter.

So, my question is this:

Is it worth losing many subscribers so you can have an HTML format?
Is presentation more important than content?
Or,
Does Plain text bore people?
Is a completely supported format, as plain text, worth it?

Lets hear from our viewers!  Your comments are welcome.
We want to hear what YOU HAVE TO SAY!

Email me your comments and suggestions:

trendz@bellsouth.net

 
 
Until Next Time!
 
Best Regards,
Debbie Solomon
trendz@bellsouth.net
 
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8.) ONLINE EXCHANGE INFORMATION DATA
_____________________
 
 
 
PRIVACY POLICY -
 
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
_________________
 
 
CONTACT INFORMATION -
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
 
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
 
trendz@bellsouth.net
 
_________________
 
DISCLAIMER -
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose
and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.