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"To acquire knowledge, one must
study; but
to acquire wisdom, one must observe."
--Marilyn vos Savant
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...June 15, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
______________________________________________________
IN THIS ISSUE:
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1. Our Biz-Talk Top Sponsor
2. Biz Talk -- Things I Have Learned Over Time
3. A Biz-Note from The Editor
4. Interactive Classifieds
5. Featured Article- EXCUSE ME, BUT YOUR WRITING IS SHOWING!
6. Effective & Affordable E-Zine Advertising Information
7. Biz Mind & Motivation
8. OnLine Exchange Contest - You Can Be The Next Winner
9. OnLine Exchange Information Data
______________________________________________________
1.) TOP SPONSORS:
_________________
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2.) BIZ TALK
________________
THINGS I'VE LEARNED OVER TIME
I've learned that you cannot make someone
love you. All you can do is stalk them and
hope they panic and give in.
I've learned that no matter how much I care,
some people are just jerks.
I've learned that it takes years to build up
trust, and it only takes suspicion -- not
proof -- to destroy it.
I've learned that you shouldn't compare
yourself to others - they are more messed
up than you think.
I've learned that we are responsible for
what we do, unless we are celebrities.
I've learned that regardless of how hot
and steamy a relationship is at first, the
passion fades, and there had better be
a lot of money to take its place.
I've learned that sometimes the people
you expect to kick you when you're
down will.
I've learned that we don't have to ditch
bad friends, because their dysfunction
makes us feel better about ourselves.
I've learned that no matter how you try
to protect your children, they will eventually
get arrested and end up in the local paper.
______________________________________________________
3.) BIZ-NOTE FROM THE EDITOR
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Hello Faithful Subscribers,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
Please take the time to read this ezine. It is filled
with valuable information for you and your business.
C.O.B.R.A. has just released the most recent Scam Alert Update.
A letter is being circulated around the internet that
you need to be aware of. You can view the updated information
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http://www.homesourcearena.com/cobra/scamalert.htm
Please be sure to keep up to date on this kind of information.
And on to brighter things to look forward to. June's
Advertising Specials with The OnLine Exchange is a big hit
this month. Which means, space is filling up quickly. So,
please be sure to reserve your space today. You can take
advantage of the great specials NOW, for July advertising also.
So, don't delay, check it out today:
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You can get more detailed advertising information at the end
of today's ezine edition.
Remember to check out our top sponsors and
our interactive classifieds. There just may
be something here you are looking for.
And don't forget to participate in our Weekly
Biz Talk Contest!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
______________________________________________________
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______________________________________________________
5.) FEATURED ARTICLE
____________________
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EXCUSE ME, BUT YOUR WRITING IS SHOWING!
by Doug C. Grant
Dean of Distinctive Business Writing
======================
Think about it.
How many people do you write to during a business day? How
many of these people know you only through your words?
Okay, so maybe you have shared a few handshakes with some
of them. But their opinion of who you are and your worth as
an employee or business person may still be judged
primarily by the words you write.
It comes down to this. Everything...EVERYTHING!!!...you
write is a picture of you. It might be the wrong picture
but that doesn't make any difference.
The
PERCEPTION of who you are is far
more powerful than the REALITY.
DECLINING WRITING SKILLS IN BUSINESS
For over 30 years, I've served as a Business Writing
Consultant to hundreds of companies, both privately owned
and Fortune 500. During the past 15 years, I've noticed a
steady decline in the ability of many business people to
effectively express their ideas in writing. They are
often extremely articulate in meetings. But when asked to
reduce something to writing they can't get past the subject
line.
Here's an example. I recently received a phone call from a
brilliant articulate middle management executive of a
Fortune 500 company. He was calling from his office at the
company's headquarters after nine in the evening.
He had just spent several hours trying to draft a Purpose
Statement for a marketing proposal. This Purpose Statement
was important. It set the tone for the rest of the written
proposal. If it was clear, concise and promising, he could
expect a full reading. If the statement was
confused and dull, he was on his way toward rejection.
I had him fax me what he had written. It was little more
than company cliches strung together with connectives which
said almost nothing. If I had not known and worked with
this man on other projects, I would have considered him
dull and ordinary.
I had him tell me in his own words what he wanted to say.
We then worked together to draft a statement that helped
sell his program...AND HIMSELF.
DOES EFFECTIVE BUSINESS WRITING REQUIRE TALENT?
I won't deny that having a writing talent can help.
Although I have seen many imcoms (important communications
such as letters, memos, proposals and reports) fail because
a literary style called more attention to the words than
the message.
Effective business writing is not literature. It requires
the application of common sense rules and easily learned
techniques.
You start with the basic business writing
formula...attention, interest, action. Although I don't
promote formula writing, every imcom MUST include these
basic steps to succeed.
ATTENTION
Every working day, countless imcoms are distributed with
openings that say nothing. It's as though the writer is
thinking, "Hey, I wrote this wonderful imcom so, of course,
it will be read."
The reality is that an imcom has only two to three seconds
to begin communicating. If it fails to grab a foothold on
the target's attention immediately, it is either trashed,
put on a 'read whenever' pile or quickly scanned and
instantly forgotten.
INTEREST
Business people often equate interest to length. "People
just don't read long imcoms," I am told. No, the truth is
people don't read boring imcoms.
I have read two paragraph imcoms that were too long. I
have also read multi-page imcoms that were just right. The
difference was content.
Remember, you can never bore anyone into reading anything!
ACTION
The action desired might be a budget approval, acceptance
of an idea or program, go-ahead on a project...whatever.
However, too often, this action is never motivated or even
asked for. The imcom simply shrivels up and dies at the
end. Sometimes the imcom writer assumes a certain action
will be taken. Or, the writer is afraid of appearing too
pushy. Actually the reverse is true. A strong close
suggests
that the writer is in control, decisive and self-confident.
DO YOUR IMCOMS SPEAK WELL OF YOU?
Do they present you as an organized, intelligent and
knowledgeable business person or employee? If not, you can
do something about it. Becoming a power writer is neither
difficult nor time consuming. It primarily involves a
commitment to begin. You'll be stepping out ahead of a lot
of other people if you make that commitment today.
Discovering ways to impress when you express can put you
months, even years, ahead on your career path.
---------------------------------------------------
Doug C. Grant, Dean of Distinctive Business Writing, is
the author of 'HOW TO MOVE FROM CUBICLE TO CORNER OFFICE
WITH THE SECRETS OF POWER WRITING. A FREE preview plus
details on receiving a no-cost Blue Pencil Edit for one of
your own imcoms is available by e-mailing:
edit@newbieclub.com
______________________________________________________
6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
_________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising, you will
be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.marketingtrendz.com/advertising.htm
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
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Start YOUR Success Story Today!
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OUR JUNE ADVERTISING SPECIALS ARE NOW AVAILABLE!
However, dates are booking fast for the month, so
don't delay in reserving your AD space TODAY!
For Pricing and Details:
http://www.marketingtrendz.com/advertising.htm
______________________________________________________
7.) BIZ MIND & MOTIVATION
___________________
YOUR HABITS WILL PUSH YOU TO SUCCESS.
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First you make your habits,
and then your habits make you.
Break those habits that can break you.
Adopt those practices that will become the new habits
that will help you achieve the success you desire.
Your habits are a form of exercise.
The harder you work at something, the harder it is to quit.
The easier it is to do, the harder it is to change.
Your habits are either the best of servants or the worst of masters.
You are what you repeatedly do.
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©2001 Written by: MotivationMentor@aol.com
______________________________________________________
8.) ??OnLine Exchange CONTEST??
_______________________
Win a FREE LINK in our Profit Zone
Members Only site for all Online Exchange Subscribers.
First 12 winners will have their links posted at
this HIGH traffic site for ONE FULL WEEK!
If you have a logo or banner, we will post that!
There will be a special page honored for all winners
to LINK their business.
<?><?><?><?><?><?><?><?><?><?><?><?>
What Scam Alert Update is being announced
in today's Ezine?
<?><?><?><?><?><?><?><?><?><?><?><?>
You can email your answer to:
trendz@bellsouth.net
If you are a winner, you will be notified within
24 hours, along with instructions on linking your site.
______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
trendz@bellsouth.net
admin@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose
and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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