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"We don't know who we are until
we see what we can do."
-- Martha Grimes
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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...June 4, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
______________________________________________________
IN THIS ISSUE:
1. "Our Top Star Sponsors"
2. FREE-FOR-ALL
3. The Editors Note
4. HOT OFF THE PRESS: "Burn Rate = ZERO"
5. MarketPlace "Interactive Classifieds"
6. MarketPlace Update - Is Your Business Credible?
7. Info Marketing Tool - Find Your Perfect Domain Name
8. E-Zine Advertising Information- June ad specials
9. OnLine Exchange Information Data
______________________________________________________
1.) TOP STAR SPONSORS:
______________________
Our Top Sponsor:
________
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$100,000 from Home" This is the finest "no holds barred"
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====================================
Our Top Sponsor:
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mailto:mtz@internetmktgtools.com?Subject=IMT-MTZInfo
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2.) FREE-FOR-ALL
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Windows calendar not giving you any more the just the date/time ??
Want to be able to see more then one full month at a time ? wouldn't
it be nice if your calendar also reminded you of holidays and other
important dates ? You have an important meeting with your boss...
be a shame if you missed it because your calendar didn't alert you...
With TaskPlus (current version 1.83).. you wont miss another important
holiday or event... fully configurable to play any sound file you have
as
your alarm/warning.. ability to plan things well in advance as you can
view 4 months at a time ( default sets to one month before current and
2 months after)... preset national holidays for a variety of countries
that
are also fully configurable ( you can mix US and CA for example) easy
to add repeating holidays/anniversaries/birthdays so you only have to
add
them once.... once you have added an event and want to keep record
of when it was done.. taskplus can be set to keep the event marked as
completed for future reference ( a lot of others once it passes the date
they forget the item)... taskplus can be set to run on startup and sits
quietly
in the tray till its needed...
This little (approx 810k) freeware download can be found at
http://members.aol.com/contplus4/taskplus/
available for win95/98 (possibly Nt)
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3.) THE EDITORS NOTE
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Hello Everyone,
I am confident you will get some vital information
from our ezine today. I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
And I would like to welcome all our new subscribers.
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
trendz@bellsouth.net
If you do not remember what the Profit Zone is...
It is an Exclusive Members Only Club that is FREE
for all OnLine Exchange Subscribers. This club
provides you with top rated FREE Business Building Ebooks,
Freebies, Marketing Tools, and tons of other resources
to help you build your business.
Now I just have one very important question to ask you,
and please feel free to contact me with your insight.
-Name ONE successful Business that does not have to advertise?
Lets see, just to name a few successful businesses for example,
-Microsoft
-McDonalds
-Pizza Hut
-Budweiser
Should I continue? Do you see advertisements for them?
Well, of course you do, and that is why they are successful.
I would like to emphasis the importance of marketing your business.
And there
is no better way then to advertise in The OnLine Exchange Ezine.
We have Phenomenal June Advertising Specials at enormous discounts.
So if you would like to take advantage of these tremendous
discounts, then there is no time like the present.
http://www.marketingtrendz.com/advertising.htm
More detailed advertising information is provided
at the bottom of our Ezine.
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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4.) HOT OFF THE PRESS**
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Burn Rate = ZERO
By Robert Smith
==================
For the last two or three years dot com startups have lived
off their own fat. The term "burn rate" was conceived in order
to determine how long a dot com could keep it's doors open
without earning any or running out of cash.
What a stupid way to grow a business. Worse, many of these
self proclaimed experts have tried to teach the rest of us how
to market on-line. Talk about a lose-lose proposition.
Thousands of students fresh out of college got high paying
jobs in high tech start-ups based on outdated marketing
concepts and principals they learned in college. Most thought
they were living on easy street, many spending even more than
they earned.
The Party is Over
Lately everywhere I go on the Internet I'm trying to visit
websites that no longer exist. On the news recently I hear
that in some places, dot com failures are as high as 80%.
In my own city of 230,000, we have over 70 software companies.
Lately everywhere I go I see FOR RENT signs.
It's no longer possible to pretend you know what you are
doing while living off the deep pockets of ignorant Internet
investors. Conventional marketing, the kind of marketing
still taught in colleges is from a page in the past and
doesn't work on the Internet.
It's been difficult to impossible for the little guy to play
the game without money to burn.
You and I can't operate a business based on a "burn rate";
every investment in our business must pay off. When every
dollar counts, less money is wasted. We must invest our
meager funds carefully.
The Gold Rush Is Over
In the past dot coms attracted market share and established
their brands by giving away things the rest of us were trying
to sell. Free hosting, free Internet connections, free
software, free services and so on. In the future, we will see
a lot less competition from the free providers. Giving away
products and services simply costs too much.
The stock market has hit bottom. Most of the pretenders have
already hit bottom and are out of the market.
In the Internet economy of the future, there is a return of
sanity, and the importance of profit.
Profit is what is left after paying for products, labor,
taxes, advertising etc. Profit is why investors invest. In
order to make stay in business you MUST earn a profit for
your investors.
You and I understand the need to earn profit. The attraction
of profit is reason we develop our home businesses.
We all want to earn an independent lifestyle. Earning Profit
is the only way we can get out of the rat race. The problem
is the pretenders have misled many of us.
Earning Profit
So how do we know what to do in order to earn a profit?
Simple, learn from someone who has already done what you
want to do.
Here is a simple three step plan
1 Find a market you can reach
2 Find an existing need within your market
3 Find or develop a product that addresses that need
Summing Up
You can't trust 90% of the marketing information on-line,
it's written by pretenders. If it seems too easy or two
good to be true... guess what?
The pretenders are going out of business. This is a good
thing. There has never been a better time to start growing
your own business. Investors buy low and sell high. With
Internet profits at an all time low, NOW IS THE TIME to
start growing a profitable Internet business.
If you want to learn how to actually earn profit on-line,
you should learn from someone who has actually done it.
Better yet, learn from a successful marketing specialist
in your niche.
There has never been a better time to get started.
-------------===> About the Author
ROBERT SMITH helps thousands successfully market their
Internet based home business. You'll find tons of free
marketing tools & resources on his Internet Marketing web
site at: <http://www.smithfam.com/>.
You can reach him by
phone at: (541) 689-1847 PST, and by email at.
<mailto:bob@smithfam.com>
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5.) INTERACTIVE CLASSIFIEDS
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6.) MARKETPLACE UPDATE
______________________
(( IMPORTANT ))
HOW WOULD YOU LIKE A FREE SOLO AD?
PLUS A FREE YEAR LISTING IN THE HOMESOURCE ARENA?
Then Read this Notice and see how you can
get a FREE Solo AD published to over 20,000 subscribers, plus
a free one year listing in the leading work @ home directory.
Do you get concerned and even discouraged because people
just aren't buying from you?
They are not buying because they don't know if they can
trust you or your product. So give them a reason and
the reassurance!
In efforts to bring trust and credibility back to the internet,
we have devised a program that will take your business to
new levels of success.
The main problem these days with people buying online is
the lack of trust. What is it that you can do to gain their
trust and show them you are honest and legitimate?
What's more, how can you do it for less then $10 a month?
Become of Member of C.O.B.R.A.
-Council of OnLine Business Relations Associates-
By becoming a member, you will have the SEAL of
C.O.B.R.A. on your site, which shows people that you
are a High Standard Business, providing proper business
etiquette, integrity, and credibility. This builds trust quickly,
and the consumer is more apt to buy from you.
Whether it is a product, service, or business opportunity,
holding this Seal on your site will PROVE your legitimacy.
Even better, your business is listed in the members directory
of C.O.B.R.A. which proves your credibility
and gives you a lot of positive and productive
exposure for your business.
Please, let us show you the value this Seal holds for all businesses
big and small:
http://www.homesourcearena.com/cobra/membership.htm
Legitimacy is a BIG ISSUE on the internet. Relieve any doubt in
the consumers mind by becoming a member of C.O.B.R.A.
YOU CANNOT AFFORD TO LET THIS ISSUE GO ANY LONGER!
In fact, to show you to value C.O.B.R.A. offers, we would like to
offer you a FREE Solo ad publication in The OnLine Exchange Ezine,
with your C.O.B.R.A. membership. That is a $100 value for FREE.
It won't hurt to fill out the application:
http://www.homesourcearena.com/cobra/membership.htm
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7.) INFO MARKETING TOOL
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It's designed to help you pick out that perfect name
for your website, company or products. Given a few keywords,
it rapidly combines these with over 450+ name "stimulators"
in it's dictionary.
It's called NameRazor.com <http://www.namerazor.com/>
and
it's incredibly easy to use. Give it a couple keywords to
work off of and it will pile on all kinds of possible names.
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8.) ONLINE EXCHANGE ADVERTISING INFORMATION
__________________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
IT'S A FACT... AT THE CORE of Every Successful
Business is a Great Advertising Campaign.
Without Exposure you will definitely Fail Online.
Having the most Informative Service, a Quality Product
and a Dynamite Website Doesn't Cut It anymore.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.marketingtrendz.com/advertising.htm
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
http://www.marketingtrendz.com/advertising.htm
JUNE'S SIZZLING ADVERTISING SPECTACULAR IS NOW AVAILABLE!
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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9.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
trendz@bellsouth.net
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose
and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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