The minute you settle for less than you
deserve, you get even less than you settled for.
-- Maureen Dowd, in 'New York Times'
 
 
-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...May 30, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
 
 
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IN THIS ISSUE:
_____________
 
 
1. Our Top Star Sponsors
 
2. Featured Article - Spam Hysteria
 
3. "TOP Pick" Classified Ads
 
4. COOL BIZ Site -- SoYouWanna.com
 
5. IMPORTANT E-Zine Advertising Information
 
6. HOT BIZ TIP -- The Windows Key
 
7. A Word From The Editor
 
8. OnLine Exchange Information Data
 
 
______________________________________________________
 
 
1.) TOP STAR SPONSORS
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2.) FEATURED ARTICLE
_______________
 
 
----------------------
Spam Hysteria
by Robert Taylor
----------------------
 
 
Let me start this article by stating I am vehemently opposed
to spam and that it is the worst possible way to get your
message out.  Various groups have been trying to stop spam
since it was first used on the internet. However, how can we
stop or outlaw something which has never been clearly
defined.

I have been unable to find a universally accepted, fits-all
definition of spam. There are many ideas about spam and just
what it really is.  In my opinion it is receiving
unsolicited email (email which you have not opted to
receive).  Even this definition must be applied judiciously
and with a certain amount of common sense.

For example, a dear friend could forward an email which you
find offensive.  Should you be in a bad mood, you could
report your friend for spam (and also the originator of the
email your friend forwarded, even though it was not the
originator's intent for you to receive this unsolicited
email).  In this situation the originator (who is innocent
of wrongdoing) and your friend will most likely lose their
ISP and web host provider simply because you are having a
bad day.  Is this fair?

More and more ezine publishers and article writers are being
accused of spam and forced to fight their ISPs and web host
providers.  Many of these spam complaints are totally
unfounded.  In some cases it is because a person forgot they
subscribed to the ezine and when they receive it they say
they have been spammed.  In other cases the person has
written an article which was published in an ezine accused
of spamming.  Here all the advertisers and the article
writers are accused of spam and lose their ISPs and web host
providers.

These advertisers and article writers did not commit the
offense of spamming.  They were accused by association.
Most articles written for the internet are free for
publication, which means anyone can use them as long as the
articles and resource boxes remain intact.  Unless the
writer is being paid for the article, there is no way of
knowing when, how or by whom the article will be published.

The truly unfair method currently used to fight spam
considers everyone accused of spam to be automatically
guilty.  The great majority of ISPs and web host providers
shut you down without a second thought when you are accused
of spam.

You are not given a chance to prove your innocence.  Guilty
or not, you are shut down.  For most of those trying to make
a profit on the internet, this is a sword hanging over their
heads.  Every time they write an article for publication or
send out an ezine they are taking the chance of being
unfairly accused of spamming.

No ezine publisher or writer in their right mind would ever
consider the use of spam.  Their livelihood depends on their
ezines and articles, so why would they use something which
would destroy that source of income?

Those who use spam as the method of getting their
advertisements out should be stopped.  But not by taking all
the innocent people down with them.

True spam is usually fairly easy to spot.  There is a bogus
return address consisting of nonsensical numbers and
letters, either no way is provided to remove yourself from
the list or a bogus address is provided as a means of
removing yourself from the list, there is a footer in the
message which contains a supposed act of the United States
Congress defining spam, or other such obvious items.

99.9% of the ezines I have read have a clear and easy way to
unsubscribe.  Should you use the link and find you have not
been unsubscribed, it is possible you subscribed using
another email address which is being forwarded to your
current address.  The ezine publisher cannot unsubscribe you
without the original address from which you subscribed.

If you are really upset by spam, why not concentrate on
those who are truly guilty of spamming, and not the
innocents.  Use your efforts to punish the guilty instead of
indiscriminately crying spam every time a piece of email
hits your inbox.

As an ezine publisher I get a great deal of spam in my
inboxes.  Rather than waste my precious time trying to track
spammers down or reporting them to Spam Cop, I use my delete
button.  It is efficient and deadly.  The spam is gone as
soon as I hit delete.

One of the truly great characteristics of the internet is
its use for the free exchange of information.  This freedom
is being seriously challenged by those who believe in the
indiscriminate use of Spam Cop or other such anti-spam
organizations.

I can't speak for you, but I get a great deal of
information, education and entertainment from the many
ezines to which I subscribe. It would be a severe loss if
they all quit publishing because of the fear of false spam
accusals shutting them down.

In conclusion, spam should be stopped.  However, it must be
stopped with common sense and discrimination, not with a
vigilante mentality. Being accused of spamming is one of the
rare instances in current human history where you are
considered guilty until proven innocent.

Whatever happened to the concept of innocent until proven
guilty?

Should anyone out there in cyberspace have a universally
acceptable definition of spam and a means of fairly and
judiciously enforcing it, I am extremely interested in your
viewpoints.


Copyright 2001 by Robert Taylor
Subscribe to the Key To Success And Wealth ezine.  All new
subscribers receive a fantastic ebook valued at $38.50.
Subscribe by mailto:subscribe@keytosuccessandwealth.com
Please place first name in body of email.  Send comments
to mailto:info@incomesolved.com

*Article may be used freely as long as the entire article
appears together with this sig file.




 
______________________________________________________
 
 
3.) TOP PICK CLASSIFIED ADS
________________
 
 
 
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_____________________________________________________
 
4.) COOL-BIZ SITE
________________
 
 
SoYouWanna.com

SoYouWanna.com teaches you how to do all the things nobody
taught you in school.

This site is like learnto.com with a young focus. You can
learn everything from how to buy a laptop to the best way to
choose your pet ferret or fake an Irish accent. All
presented with a humorous twist, by their resident goose,
"The Great Goosini".

http://www.soyouwanna.com/
 
 
 
______________________________________________________
 
 
5.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
 
 
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising, you will
be wasting your time.
 
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
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Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
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______________________________________________________
 
 
6.) HOT BIZ TIP
__________
 
 
The Windows Key

The Windows icon key located on the bottom of your PC's
keyboard is a little-used treasure. Don't ignore it. It is
the shortcut anchor for the following 10 commands.

Windows: Display start menu
Windows + D: Minimize or restore all Windows
Windows + E: Display Windows Explorer
Windows + Tab: Cycle through buttons on taskbar
Windows + F: Display find: all files
Windows + Ctrl + F: Display find: computer
Windows + F1: Display help
Windows + R: Display Run command
Windows+ break: Display system properties dialog box
Windows + shift + M: Undo minimize all windows
-DummiesDaily
 
 
 
______________________________________________________
 
7.) WORD FROM THE EDITOR
_________________
 
 
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.

I hope you got a reality check with today's article,
"Spam Hysteria".  The way people spam always amazes me.
It shows no respect.  However, I am over it.  There is
nothing worse than wasting time reporting people.  I just
reply with my ad.  I do save the spam just in case they
start accusing me with it. All I am doing is replying to their
email. 

The Biz Tip today I feel was very informative.  I never knew
the windows key could do so much.  I hope you got as much
out of that as I did.

Just when you think you know it all, BOOM!  You learn something
else.  That is what I love about running an online business.
I learn something new everyday.  So, do yourself a favor...
Always be open to learn and expand your knowledge.  I really
do not believe in internet EXPERTS, per say.  An expert
"knows-it-all".  In my opinion, NO ONE knows it all.  It is
impossible.  Especially when it comes to the internet.


Until Next Time!
 
Best Regards,
Debbie Solomon
trendz@bellsouth.net
 
______________________________________________________
 
 
8.) ONLINE EXCHANGE INFORMATION DATA
_____________________
 
 
 
PRIVACY POLICY -
 
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
_________________
 
 
CONTACT INFORMATION -
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
 
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
 
trendz@bellsouth.net
 
_________________
 
DISCLAIMER -
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
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The user assumes the entire risk as to the accuracy
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