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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 29, 2000
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The OnLine Exchange E-Zine is a high quality newsletter
created to help everyone promote their website and
business on the Internet. Over 20,000 webmasters,
opportunity seekers, and small business owners
depend on it week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
Please See The Bottom For Detailed Ezine Advertising Information
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IN THIS ISSUE:
~ Our Biz-Talk Sponsors
~ Biz Thought -- Set Goals
~ Interactive Classifieds
~ Featured Article -- Stop Branding Your Products and
Start Branding Yourself!
~ E-Zine Advertising Information
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*BIZ THOUGHT*
Set Goals
December tends to be a hectic time for most
of us and before we know it January is upon
us. Your thoughts may then turn to the goals
you're going to set yourself during next year.
As a coach I work with people to set goals
that work for them and encourage them on
the route to achieving them. I've found that
many people want to set goals in January and
this is great, but they often forget to review
what they've achieved previously.
December is a great time to reflect on your
achievements during the past year, both
personally and professionally. I really
encourage you to take some time to write
this down. Think back to January 1st and
ask yourself, "How far have I come this
year?" What have I achieved?", "How have
I improved myself?" and "What were my
strengths?"
Remember to include achievements which
relate to you as a person. Perhaps you've
become more relaxed or more focused. The
feeling of success which derives from reviewing
the past year's achievements can be a wonderful inspiration
for what you can strive for during the
next year. In the quest to achieve more, we often
forget how far we've come. This continuous
driving forward can leave us feeling that there's
something missing in our success. I challenge
you to harness and use your strengths fully and
be ready to set goals in January. What will it take
for you to do this?
Wendy Hearn
Success Coach
Wendy works with people to be more effective
and businesses more profitable. Her coaching is
offered by telephone to individuals and groups.
http://www.Business-Personal-Coaching.com
To receive regular articles from Wendy, subscribe
to her Coaching Update Newsletter
mailto:CoachingUpdate-request@business-personal-coaching.com?subject=subscribe
Copyright 2000, Wendy Hearn. All rights reserved.
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*INTERACTIVE CLASSIFIEDS*
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*FEATURED ARTICLE*
===============
Stop Branding Your Products
and
Start Branding Yourself!
By "Wild Bill"
===============
Branding has power. Real power. A power that you can
measure. But for those of us who have the dream of
creating our own Internet Empire from our home cubicle
or kitchen table, the Real Branding Power comes not
from branding your business or product, but from
Branding Yourself! Branding "You" (a phrase borrowed
from Rick Beneteau) is a power that you can't afford
not to understand and use.
"Branding Yourself" is the application of certain
techniques which will help you gain popularity on the
Internet by making yourself well known, maybe as an
Expert in your field. When people recognize you as an
expert you will gain popularity by means of more free
publicity than you can imagine. Picture seeing an
article written mentioning your name as an authority on
Marketing or mentioning you for nothing more than
quoting something you said. The point I'm trying to
make is that you are seen as an Authority or better
put, a "Personality". Now, try to fathom thousands or
even hundreds of thousands of people seeing you in the
same light. This is what successful Self-Branding is
all about. You don't need to necessarily be an expert.
You just need to be seen, heard and talked about.
How do you Brand Yourself? There are many techniques
and methods, but it can be as simple as a hidden
personality trait, a nickname (maybe something like
"Wild Bill"), or helping others by consultation or
assistance. You must look for ways to literally become
a Celebrity in the eyes of the world or at least a
small, select part of it. It could be by getting your
name known as the "guy/gal who had the answer or made
the comment". Is that all there is to it? Of course
not.
The one thing I am slowly and surely learning about
marketing on the Internet is that you have to build a
name for yourself before people will trust you and
trust your products. Trust is a big issue on the
Internet. Can you blame people? The Internet is overrun
with rip-offs and fast-talking scam artists. Their
whole existence is centered on the sole pursuit of
relieving you of your money for a product with lots of
promise and no result.
I recently purchased a book by Rick Beneteau, called
"Branding You and Breaking the Bank". Now you might
think that Rick had some kind of big money backing him.
"Sure", you say, "that's the only way to get into
the
big time". Well, let me tell you Rick started out a few
years ago from the very bottom. The one thing that he
understood that many of us don't, is that you must
Brand Yourself, whether it's as an expert in marketing
or the guy next door who'll help you out with a
problem. But, one thing is for sure; Rick knows how to
do it. Would you like to learn more about Personal
Branding and how to get your name known and respected?
Learn how to get thousands of dollars worth the free
advertising?
Is this a recommendation for a product? I have to say,
without a doubt "YES"! But I am so thrown back by this
book, that I simply had to write an article around it.
Many of you may have read some of my articles, and I
know that some of you read them religiously (thank you
very much). Those of you that do, know that I do not
write articles supporting products in this manner. I
may have mentioned a product in the process, that's
part of the Biz. But, I cannot stress enough the
importance of "Personal Branding". I wholeheartedly
support and recommend Rick's Book, "Branding You and
Breaking the Bank".
This Powerful new book puts YOU on the fast track to
becoming an Internet Celebrity. Not only does Rick
teach you step-by-step how he did it; he also asked
many of the top Internet personalities to share their
success secrets with you. If you're at all serious
about achieving success on the Internet, you need to
start Branding YOU and Breaking the Bank!
Do yourself a favor. Check It Out!
<http://www.roibot.com/bybb.cgi?IM4069_iz>
I'll be e-Seeing you Soon
"Wild Bill"
<http://www.MakingProfit.com>
Home of the "InfoZone" Business and
Marketing Article Archives!
<http://www.GreatDesignz.com>
Web Design, Database Programming & Internet Consulting
We can Help Your Business or Organization look and
function better on the Internet! Our Motto is
"If You're Not Happy, We're Not Done!"
Isn't that the way it should be? Visit Us Today!
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ONLY A FEW DAYS LEFT....
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For pricing and details:
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We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
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Contact Information:
Editor: Debbie Solomon
Publisher: Sara Hardy
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MarketingTrendz
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Pembroke Pines, FL 33026
mtrendz@cs.com
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