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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 18, 2000
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The OnLine Exchange E-Zine is a high quality newsletter
created to help everyone promote their website and
business on the Internet. Over 20,000 webmasters,
opportunity seekers, and small business owners
depend on it week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
**Please See The Bottom For Detailed Ezine Advertising Information**
====================================
IN THIS ISSUE:
~ "Our Sponsors In The Spotlight"
~ FREE-FOR-ALL Goodies
~ HOT TIP Weekly ** How to write effective mini-websites (email
signatures)
~ MarketPlace "Classifieds"
~ Info Marketing Tool ** SURFSAVER - Free
~ E-Zine Advertising Information--END OF YEAR ADVERTISING BLOW OUT!
~ Special Feature *LIST your Business in the TOP Work@Home
Directory
//////////////////////////////////////////////////
"OUR SPONSOR IN THE SPOTLIGHT"
+++ $2000 DAYS are COMMON +++
When I came online, I spent the first year losing money and
puzzling over the advice I received from the Internet Gurus.
Build a page, add freebies, submit to search engines, join
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Then I dropped the Superstore approach.
Now, $2000 days are common
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-----------------------------------------
"OUR
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Learn how you can become financially independent!
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----------------------
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**HOT TIP WEEKLY**
===================
How to write effective mini-websites (email signatures)
by Alwyn Botha, (c) 2000
===================
Your email signature is your mini-website. It should
persuade its readers to come and visit your website - it
needs to be effective.
You use your email signatures:
- in your eBooks,
- in your articles,
- in your newsletter,
- in your discussions,
- in your testimonials,
- in your free software,
- in your daily email correspondence, the list goes on ...
After reading this article, you will know how to shorten
your long, ineffective, story-like email signature to a
short, effective, business-like signature.
The following should be included in an email signature:
- A description of the benefits of your business to your
prospects
- Your name and the name of your business
- A link to your website
- A call-to-action, like 'subscribe', 'visit website' or
'phone' for more information
Here is an example of a longwinded, ineffective signature
that contains all of those elements:
------------------------------------------------
This article was written by Joe Soap, who is the
President and CEO of YYY Corporation (Pty/Ltd).
Please visit the website at http://www.yyycorporation.com
for more free articles, a newsletter, ebooks, autoresponder
courses on how to succeed. To subscribe to the free, weekly
newsletter, How to Suceed, send a blank email to
mailto:subscribe@yyycorporation.com
------------------------------------------------
Here is the example again: shortened to be more effective:
-----------------------------------------------------------
Article by Joe Soap, President and CEO of YYY Corporation
Visit http://www.yyy.com for more
articles, ebooks, email
courses, and a free, weekly newsletter: How to Succeed -
to subscribe, send a blank email to mailto:sub@yyycorp.com
-----------------------------------------------------------
Compare the sentences in these two examples. Notice how all
unnecessary words and phrases have been removed. Now, read
your email signature and notice how long and clumsy it seems.
Other suggestions
- Your business name should tell its reader something about
what the business does. YYY Corp. is meaningless.
A business that educates a prospective customer what it
can do for them, just in the name already, is a great
advantage - especially in an email signature.
- A very long newsletter subscription address might be too
awkward to use in an email signature. Consider using a
shorter subscription alias, just in your signatures.
- A very long domain name might be awkward. It might force
you to start a new line if you use it towards the end of
a line in an email signature. Start your long URL near
the beginning of a line so that you can use all the
available characters on a line.
- Customize your signature to where you use it. If, for
example, you post a tip in an eBooks discussion forum,
change your signature to focus more on eBooks.
- Do not use your business email address where you post
articles or on discussion forums. Those places teem with
spam robots, greedily eating all those email addresses!
- Did you notice there was a spelling mistake in the long
email signature example? Spell check your signatures!
Further email signature ideas
Make your email signature stand out by making a box around
it, like this, for example:
-----------------------------------------------------------
- Article by Joe Soap, President of YYY Corporation
-
- Visit http://www.yyy.com
for more articles, ebooks -
- autoresponder courses, and a free, weekly newsletter
-
- send email to mailto:subscribe@yyy.com
to subscribe -
-----------------------------------------------------------
Just do not go overboard, like this ...
!!!!!!!!!??????????*******=======********??????????!!!!!!!!
$$ Article by Joe Soap, President of YYY Corporation
$$
$$ Visit http://www.yyy.com for
more articles, ebooks $$
$$ autoresponder courses, and a free, weekly newsletter $$
$$ send email to mailto:subscribe@yyy.com
to subscribe $$
!!!!!!!!!??????????*******-------********??????????!!!!!!!!
If your signature is only two lines long, and four line
signatures are allowed, put a blank line before and after
the lines in your signature, like this:
-----------------------------------------------------------
-
-
- Article by Joe Soap, President of YYY Corporation
-
- Visit http://www.yyycorp.com
for more information -
-
-
-----------------------------------------------------------
or, something like:
-----------------------------------------------------------
-
-
- Article by Joe Soap: President of YYY Corporation
-
- -------------------
-
- For more info, please visit http://www.yyycorp.com
-
-
-
-----------------------------------------------------------
When someone is reading your email signature at the bottom
of your articles, you have already impressed them ... they
are reading your signature to learn more about you.
Do not mess up this critical point, their mouse is hovering
over the URL in your email signature - they are one click
away from visiting your website, or not ...
--------------------------------------------
Article by Alwyn Botha of http://www.leveragedsuccess.com
Leveraged Internet Success website contains: Discussions,
eBooks, articles, a weekly newsletter, and email courses.
Leveraged = your maximum, exponential Internet success
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
$$ The
MarketPlace Exchange$$
INTERACTIVE CLASSIFIEDS
.......................
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........................................
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
<<
INFO MARKETING TOOL >>
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Download SurfSaver now. It's FREE and it's EASY.
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AFFORDABLE AND PROVEN EZINE ADVERTISING...
END OF YEAR ADVERTISING BLOW OUT!
This is a MUST SEE!
Can your business sell without Advertising?
If the answer is NO, then why not use the
most proven method for successful advertising?
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The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
$$ SPECIAL FEATURE $$
**The HOMESOURCE Arena**
If you want your business to be seen, then you MUST
list your business in this Work-At-Home Directory.
Only a limited amount of Top Spot Placements are available.
And for a limited time only, we will give you a FREE Top Star Sponsor
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]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
CONTACT INFORMATION
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
http://www.homesourcearena.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
/////////////////////////////////////////////////
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
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MarketingTrendz and MarketingTrendz cannot
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INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
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