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                      The OnLine Exchange E-ZINE....
                              "Biz-Talk" Edition
                      http://www.marketingtrendz.com
                              ISSN: 1528-3992
                 (c)Online Exchange...December 8, 2000
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The OnLine Exchange E-Zine is a high quality newsletter
  created  to help everyone promote their website and
  business on the Internet. Over 20,000 webmasters and
  small business owners depend on it week after week.

  Please, forward this newsletter to all your friends
  and co-workers who might be interested!

Please See The Bottom For Detailed Ezine Advertising Information

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        IN THIS ISSUE:

 ~ Our Biz-Talk Sponsors

 ~ Biz Thought -- Unclogging Subscriber Filters

 ~ Interactive Classifieds

 ~ Featured Article -- THE POWER OF E-BOOKS

 ~ HOT Off The Press...BIZ TIP

 ~ E-Zine Advertising Information


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          *BIZ THOUGHT*

Unclogging Subscriber Filters
by Teresa Brusky

If many of your new subscribers sign up via Web-based email
accounts, you may find yourself fielding unnecessary technical
questions after they activate their so-called "spam filters."
Many email users - new and old - fail to understand that activating
those filters can also send their newsletter subscriptions to the
virtual trash bin. As a publisher you probably are already familiar
with all this, but perhaps you haven't thought about the user side.


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      *INTERACTIVE CLASSIFIEDS*
       
................

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At The Family Connection we understand that
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TOO GOOD TO BE TRUE...BUT IT IS!!!!
Advertise in multiple ezines for only '2Bucks' each!
A great way to test your ads and get some real
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..............

LOCK YOURSELF INTO A MONEY MAKING MACHINE
For the one time out of pocket investment of $25.
This is no joke! Now is the time! There's room at
the top, and your name is there!
Simply occupy your space!
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................

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You now have the opportunity to enroll FOR FREE in a
new Community that PAYS YOU TO BE A MEMBER.
THIS IS NOT MLM or NETWORK MARKETING!
How does $10,000 a month sound just for using their
community? JOIN NOW!
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TOP AFFILIATES are earning up to $10.000 per month!
The Hotel Affiliate Network - the HOTTEST Affiliate program
to hit the internet! We're on the cutting edge of the industry!
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Let me TURN YOU ON to a HOT New System that spits
out CASH daily! Rare opportunity to cash in Big Time.
Realistic,  Easy, Legitimate...PROFITABLE! You'll love it!
Go quickly -  Go NOW!
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...............

GREAT OPPORTUNITY!
EARN A HIGH RESIDUAL INCOME FROM HOME!
Do you want financial security that you deserve?  Do you
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If *YES* then we invite you to visit us and see how we can
make YOUR FINANCIAL DREAM INTO REALITY!!
http://www.wealth-union.com

.................

YOUR PERFECT Holiday Gift
for that PC or Internet Newbie. You'll be an instant
hit when you get them *Windows for Newbies* this year!
So visit   http://www.newbieclub.com?answers   today!

.................

Your Free Internet Income Course ($295 value) when you
sign up as an affiliate. Genuine income opportunity.
You receive plenty of support to achieve your income
goals. Check it out today - no obligation. For full
details, click here:
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Work From Home!
Own a Computer? Put it to Work!
$25-$75/hour PT/FT
We "WILL" help "YOU" build a Successful
Home Based Business.
http://www.internetmakemoneynow.com

..............

Free advertising at  http://www.emultiverse.com!
That's right!  100% free advertising at the
"Cash Corner."  Free moneymaking discussion
board where you can market your product or service
and get feedback from other members. 
http://www.emultiverse.com.  Paid advertising, too.

.............

COMPUTER, INTERNET PEOPLE WANTED TO WORK ONLINE!
$125-$175 an hour. FULL TRAINING. Vacations, bonuses,
incentives.  Bilinguals also needed.  49 countries.
FREE EBOOK:   http://www.Internet2Riches.com


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             *FEATURED ARTICLE*


                ===============
            THE POWER OF E-BOOKS
              ---- by Jerome Chapman
                ===============

As we all know, there are hundreds of ways that you can advertise
your online business.  With all the competition out there for
customers, it is important to try to offer something extra that will
make your business stand out from the rest.  

These kinds of "value-added" incentives come in all sizes and
shapes:  entries into a contest or sweepstakes, extra merchandise,
travel incentives, and even cash rewards.  However, there is one
thing that you can offer to your customers that many people
overlook -- your own expertise.   What do I mean by this?

Well, many people who come to your online business will be
looking for ways to start their own enterprises (it's one of the

hottest topics on the web).  Since they have shown an interest in
YOUR site, you must have done something right!  Therefore, as an
incentive to your customers, you can show them how THEY can
have a compelling, successful business as well.

There are many ways you can pass along your knowledge to your
customers: newsletters, advice sections, or even personal
communication with your clients.  One of the best ways to share
your expertise with your customers, however, is to offer them free
e-books (electronic books).  These electronic books are easily
constructed and distributed through your web site, and offer many
distinct advantages.  

First, e-books have a long reach. If your book is well-written
and/or especially entertaining or enlightening, then it will
probably be seen by more than one user for each download -- it
will be passed from one user to another. This means that
you will be reaching many secondary audiences that ordinarily
would not come in contact with you or your business.  

Mark Joyner, CEO of Aesop.com, is credited to have started
the whole e-book marketing craze way back in 1995 with his
e-book titled, "Search Engine Tactics."  The e-book was the
first of this kind, was downloaded by over a million people, and
was instrumental in the success and high visibility Mark enjoys
today.  "Search Engine Tactics is still the only ebook ever to
get a 5-Star rating from ZDNet.

Offering an e-book to your customers will also build your own
credibility.  By sharing your knowledge, you are proving to your
customers that you have experience and expertise in that
subject area.  Most customers will realize that you are
"teaching them everything they know, but not everything YOU
know."  By proving your competence, you engender trust and
confidence in your customers.  This can be more powerful than
any advertising in the world.

So, if you are looking for a way to promote your online business,
while bolstering your own credibility, consider using e-books as
an incentive. They are inexpensive, compelling, and very powerful.

==============================================
Author Jerome Chapman has proven his own credibility to his
clients through numerous successful businesses and some
of the most compelling e-books about marketing on the web. 
To find out even more about how to make your business
profitable and efficient, visit his web site at .....
>>>>>>>>>>> http://www.1HourWealth.com <<<<<<<<<<<
==============================================

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          *HOT OFF THE PRESS*
                      BIZ TIP

14 Persuasive Ways to get Your Web Site Visitors To Give
You Their Email Address!
 
1. Ask visitors to subscribe to your e-zine. It’s a good idea
to also give them a freebie when they subscribe.

2. Have them sign-up to get access to download a free
ebook. The subject of the ebook should be related to your
target audience.

3. Give your visitors a free membership inside your member’s
only web site. Have them sign-up to receive a user name and password.

4. Hold a free contest or sweepstakes at your web site. Ask
them to give you their contact information to enter.

5. Offer your visitors free consulting via e-mail. Have them fill
out a web form to e-mail you with their questions.
6. Hold an interactive poll on your web site. Ask your visitors
to e-mail you their vote or opinion.

7. Ask your visitors to sign-up for a chance to get a web site
award. Have them e-mail you their contact and web site information.

8. Have visitors fill out a survey on your web site. Give them a
free gift as an incentive to complete the form.

9. Offer a free online service from your web site. Have visitors
fill out their contact information to sign-up to the free service.

10. Ask visitors to sign your guest book. Tell them they will get
a free gift in return.

11. Offer a free affiliate program for your visitors. They will have
to sign-up in order to receive marketing materials and commissions.

12. Allow visitors to submit a free classified ad on your web site.
Require them to give a valid e-mail address in order to post an ad.

13. Give people who visit your web site a free course sent via
autoresponder. Just ask them to fill out their contact information
to receive the free course.

14. Offer your visitors free software to download. Have them
sign-up to get an access code to unlock the software.
 
Deb Berg is owner of Nightingale Enterprises & Associates.
Deb provides "information & resources" online at several sites.
General Business Resources & Opportunities: Nytngale's Nest
 http://www.nytngale.org/ Women's Resources, both Personal &
Business: The Bee Hive http://www.tech4women.org/
Sports & Recreation in the Pacific NW:
http://www.nwsportsconnection.com/
Women's Pool (Billiard) Tour: http://www.acwtour.com/


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WHAT ARE YOU WAITING FOR?
Can your business sell without Advertising?
If the answer is NO, then why not use the
most proven method for successful advertising?
EZINE ADVERTISING!

Check out The OnLine Exchange Ezine for
Affordable Advertising Rates.

http://www.marketingtrendz.com/advertising.htm

The OnLine Exchange Ezine offers a wide variety of
advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.

The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.

For pricing and details:

http://www.marketingtrendz.com/advertising.htm


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ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

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Contact Information:

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com

MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026

mtrendz@cs.com
admin@marketingtrendz.com

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