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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...November 3, 2000
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WELCOME...
To Our Biz-Talk Edition of The OnLine Exchange....
The PLACE To Get Straight to BIZ!
Please See The Bottom For Detailed Ezine Advertising Information
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IN THIS ISSUE:
~ Our Biz-Talk Sponsors
~ Biz Thought -- LAW Of Conduct
~ Featured Article -- Your Strategic Marketing Plan
~ Interactive Classifieds
~ HOT Off The Press...BIZ TIP
~ E-Zine Advertising Information
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*BIZ THOUGHT*
THE #1 MOST IMPORTANT LAW
OF HUMAN CONDUCT
One of the greatest "success" books
of all time is one of the first -- "How
to Win Friends and Influence People"
by Dale Carnegie.
Here's some life-changing wisdom
from the book . . .
There is one all-important law of
human conduct. If we obey that law,
we shall almost never get into trouble.
In fact, that law, if obeyed, will bring
us countless friends and constant
happiness.
But the very instant we break the
law, we shall get into endless trouble.
The law is this: Always make the
other person feel important.
John Dewey . . . said that the desire
to be important is the deepest urge
in human nature; and William James
said: "The deepest principle in human
nature is the craving to be appreciated."
So let's obey the Golden Rule, and
give unto others what we would have
others give unto us.
How?
When?
Where?
The answer is: All the time, everywhere.
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*FEATURED
ARTICLE*
===============
Your
Strategic Marketing Plan
===============
If you want your small business to compete with the "big boys"
you should
have a "strategic marketing plan." A strategic marketing plan
basically
spells out how you will use your available resources to meet your
company's stated goals and objectives. (You do have goals right? If not
that's a topic for another article.) Here's what you need:
1) State your Objectives:
Companies usually set objectives in terms of desired profit, total
sales,
or market share. Profit tends to be the most popular company focus.
Market
share refers to how much of the market you snag compared to your
competitors. Other objectives can be your total sales, number of loyal
customers, or customer satisfaction. Company objectives always provide a
time frame and are verifiable which is why objectives are usually stated
in percentages and dollar signs.
2) Situation Analysis:
Looks at the current business environment and can be elaborate or very
simple. The components examined are competition, the size of the market,
types of customers, channels of distribution, and economic conditions.
By
taking an overview of the whole picture and stating your strengths and
weaknesses, you'll have a clearer understanding of how well your company
will compete.
3) Target Market:
Who are your customers? Your company can't sell to everyone, so you need
to decide what part of the market segment you're going to serve. A
thorough understanding of who your customers are and how to find them
are
imperative to your company's success. Look at demographics such as how
much
money they make, where they live, how much education they have, etc.
4) Positioning:
The picture created in your customer's eyes about your company's
products/services. When you think of positioning, think of
"image."
Positioning is very important in today's competitive world. Corporate
marketing teams will often use positioning strategies when trying to
target different target markets.
5) Marketing Mix:
The final step is to develop plans for each aspect of the marketing mix
and integrate them into your company's overall strategy. So, what's in
the
marketing mix you ask? They consist of the "Four P's":
Product
Place
Promotion
Price
You must use all four elements of the mix in your strategy plan and
devise
a plan is needed for each. When you're developing plans for each
element,
ask yourself the following types of questions.
A) Product/ What new products can we introduce?
What type of service do our customers expect?
What should our return policy be?
B) Place/ What types of places should carry our
products? How will we get our products to our
customers? How will we handle complaints?
C) Promotion/ What am I trying to accomplish through my promotion
objectives? Branding? More sales? something else? What types of media
should we use to advertise radio, TV, print, etc.
D) Price/ How will my product/service be priced in comparison to my
competitors? Can I make a profit at this price level?
By keeping all of the above in mind you'll design a strategic marketing
plan that allows you to win the game and compete with your competitors.
Running a business, just like a game, relies on good
strategy........It's
your move....
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*HOT OFF THE
PRESS*
BIZ TIP
Web Site Headlines That Work
Every one of your web pages should have a headline. People
who surf the Net have a LOT to see in very little time. Recent
studies show people often log on for just 10 or 15 minutes,
look at a few favorite sites, check email, and log off.
The single biggest reason web sites aren't successful is they
don't make their point fast enough. Hurried visitors won't take
time to read through long passages of dense copy.
Instead, put your most important point in a headline right at
the top of the page.
Start your headline with an action word or phrase like: learn,
find out, discover, achieve, or relax.
Your headline should not only give the reader some idea of
what your page offers, but should also convey how the info can
help them.
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==================================
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or 801-253-4536.
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*TARGETED E-ZINE ADVERTISING INFORMATION*
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advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
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Contact Information:
Publisher: Debbie Solomon
Editor: Sara Hardy
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MarketingTrendz
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Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
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