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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 30, 2000
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WELCOME...
To The OnLine Exchange Virtual Marketplace E-Zine.
A Top-Of-The-Line MarketPlace providing you with
Crucial Marketing Information that is essential to your
businesses growth and success.
**Please See The Bottom For Detailed Ezine Advertising Information**
====================================
IN THIS ISSUE:
~ "Our Sponsors In The Spotlight"
~ FREE-FOR-ALL Goodies
~ HOT TIP Weekly **SUCCESS OR FAILURE...YOUR CHOICE
~ MarketPlace "Classifieds"
~ Info Marketing Tool **Mail Cleaner!
~ E-Zine Advertising Information
~ Special Feature *HomeSource Sponsorship Campaign"
//////////////////////////////////////////////////
"OUR SPONSOR IN THE SPOTLIGHT"
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is very much focused, but you must act quickly. Further details:
email dreamscometrue2000@eBiz-Info.com
Or visit http://www.nflijapan.com/192184
Thank You
=========================
"OUR SPONSOR IN THE SPOTLIGHT"
ATTN: Internet People Needed!
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Become Financially Independent
FREE E-BOOK
http://www.cashmailbox.com
#101486
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**HOT TIP WEEKLY**
===================
SUCCESS OR
FAILURE...YOUR CHOICE
by debbie solomon
===================
Everyone has a choice. Do you want success or failure?
Of course everyone wants success. But is "to want
success"
enough? It's a start. If you do not take action upon your
goals,
you have no chance of succeeding.
Be honest...Do you really think that sitting back and saying "I
want
success" makes it really achievable?
When I talk success, I am talking about your home or small business.
OH SURE! Let's all just sign up for all these Get-Rich-Quick
programs,
and then watch the money flow in because WE SIGNED UP!!!
Well, stop kidding yourself.
Here it is:
Success vs. Failure
Promoting vs. Dying
If you do not Succeed...Your business will fail
If you do not Promote..Your business will die
Is that simple enough terminology? I think so.
Here are the facts, POINT BLANK. It is time to
format your promotion strategy, and following are
some easy steps you can take to achieve those goals.
Please keep in mind that these steps are just ideas to
get you off the ground floor:
1.) PROMOTIONAL TOOLKIT
Create a Promotion ToolKit Folder on your desktop.
Inside the folder create the following files:
A) Create a DataBase. You can create a Database through Microsoft
Works
or Excel. If you do not have either of them , you can use a regular
text file. Enter into this file a list of all of your webpages and set
up
columns for:
Engine/Directory Submitted To, Date Last Submitted,
Next Submission Date. This will keep your submissions in
order so you will not be submitting too often.
B)A Text File for WebPage Descriptions.
Use varying lengths.
I suggest word lengths of 10, 15, 25, 35, 50, 75 and 100.
Do the same for the purpose of your site. Later, when
you start publishing your own ezine, create descriptions
for that too. Also write a website announcement and keep
a record of keywords that you think site visitors will
enter into the search engine when looking for sites
similar to yours.
C)Another Text File for Ezine Advertising.
Use Ads with varying lengths. List each Ezine you
advertise in, with the dates, cost, and sales generated.
This way you will know which ones to advertise again
with in the future.
You will find your Promotion Toolkit to be invaluable
when submitting your site to search engines, directories,
announcement lists and all the various other places you
will be listing your site. By taking the time to create
powerful, effective descriptions and announcements, you
will save an enormous amount of time when actually
submitting your site because you can just copy and paste
the information from your Promotion Toolkit.
2.) SUBMISSION WORKLOG
Before you start submitting your site, please make sure
you have all your keywords and meta tags in place on
your website for proper search engine positioning.
There are two vital forms of submission you must do:
submit your site to the major search engines and list it
with all the online directories you can find. DO NOT use
these FREE automatic submission sites you see everywhere.
If you want to use Automatic submission, I strongly suggest
you invest in good software, such as WebPosition Gold.
Start Submitting to All the major search engines using your
promotion toolkit.
There are hundreds of so-called "search engines".
In reality, only a handful are worth the effort of securing
a decent ranking.
These are:
Alta Vista - http://www.altavista.com
Excite - http://www.excite.com
Hotbot - http://www.hotbot.com
Infoseek - http://www.infoseek.go.com
Lycos - http://www.lycos.com
Northern Light - http://www.northernlight.com
Web Crawler - http://www.webcrawler.com
Yahoo - http://www.yahoo.com
There are a few other major players out there but these are
the "big 8".
For most "directory" engines such as Yahoo, you will want to
submit only the home page and take the time to do this properly
the first time. These sites require you to specify categories you
wish to be placed in, plus other important information about your
site. After you have submitted your site to them, it is difficult to
get your ranking position changed unless it is based on changes
made to your page or a mistake they may have made. This
means that it is VERY important to learn what helps with ranking
well in each specific search engine mentioned above.
3.) VITAL PROMOTIONAL ASPECTS
Space doesn't permit a detailed treatment of all of these
strategies. They're intended just as thought starters.
=>Ezines and Newsletters
The single most important aspect for promoting your
business is through targeted ezines and newsletters.
This is the number one proven method for getting
exposure for your business.
For a directory of ezines that accept advertising,
check out:
The Directory of Ezines - http://www.lifestylespub.com
The Free Directory of Ezines -
http://www.netmastersolutions.com
Even better, create your own ezine or newsletter.
This does not have to be a big ordeal. Make it simple.
Just use it as an adjunct to your website; a way of staying in touch
with your site visitors. For a really great site to
help you get started, http://www.e-zinez.com
.
=> Write Articles
Put your expertise to work. Start writing articles about
what YOU KNOW. You will gain respect and admiration.
Other ezine publishers are always on the lookout for good
content and if they publish your article (complete with
your byline and site details) you will enjoy traffic and
subscribers as a result.
Some good starting points for article submissions include:
Idea Marketers - http://www.ideamarketers.com
Ezine Articles - http://www.ezinearticles.com
=> Invite Referrals
Give your site visitors and ezine subscribers a way to
recommend your site and ezine to others.
=> Fresh Content
Update your website content frequently to give visitors
something to come back for. Invite site visitors to leave
you their email address so you can notify them when your
site changes.
=> Reciprocal Links
Contact webmasters of complementary but not competitive
sites and ask if they will swap links with you.
=> Discussion Boards, Newsgroups and Mailing Lists
Constructively participate in discussion boards,
newsgroups and mailing lists relevant to the subject
matter of your site, being careful not to spam. Be sure
to leave each message with your sig file. This is part
of networking and you need to give them an open door
to your site.
=> Press Releases
There are several good press release services available.
Here's just two:
http://www.canadaone.com/promote/pressrelease.html
http://www.gebbieinc.com
Guess WHAT? This is just the beginning of your hard work.
So, if having your own home business is your way of relaxing
and watching the money come in...THINK AGAIN!!!
Having a home business means long hours, hard work, and
100% dedication. And you may not even profit from it within
the first year!
BUT.....it does pay off. HOW?
-No boss to listen to.
-No traffic to sit in.
-You do not have to worry about sick days.
-You WILL make a lot more money then if you were working
for someone else.
-Your hard work DOES pay off.
-It is extremely rewarding.
-It is YOUR business, YOUR product, YOUR creation, YOUR
dedication that made you a success. NO ONE else's.
Don't forget that these suggestions above are just the start
of getting your business going.
Success takes work. Failure takes shear laziness. You decide
which you would like to be. Do you want to become part of
the big scrap heap of the 95% of home workers that fail? Why
do you think the numbers are so big. People are fooled into
really thinking that they can sit back and watch money flood in.
It is those stretched out promises of Getting Rich Quick that
fools people into failure.
Don't be fooled. Be realistic and honest. YOU can get rich
working at home. But it does take Work, Determination and
a lot of preparation in order to achieve that goal.
Author: Debbie Solomon
Debbie is the Creator of The HomeSource Arena,
which is The Leading Source in Certified Home Employment,
and owner of The Online Exchange Ezine, a Top Rated,
world renowned Ezine. The only Ezine that will give you
FREE Access into an Exclusive Members Only Club, just
for subscribing for FREE to The OnLine Exchange Ezine.
Please visit her site at:
http://www.marketingtrendz.com
mtrendz@cs.com
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*TARGETED E-ZINE ADVERTISING INFORMATION*
The OnLine Exchange Ezine offers a wide variety of
advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
$$ SPECIAL FEATURE $$
**The
HOMESOURCE Arena**
Please pay close attention, because the future of your business does
depend on it.
Our HomeSource Arena, that we are always mentioning is NOW
really starting to take off. We have just put out a huge
advertising campaign
in newspapers, all over the Internet and we are now achieving top
placement
in search engines. Press Releases are now being drawn up and sent
out,
and The traffic that is building up is just phenomenal.
We even have a huge mailing list of potential opportunity seekers who
joined the HomeSource mailing list just to be advised of updated
listings,
changes, and special advisement's.
I am telling you this to show you what is to come of The HomeSource
Arena
in the next few weeks.
THIS IS WHERE YOU AND YOUR BUSINESS COME IN:
We have just created a Sponsorship Campaign for The HomeSource Arena.
This page will be the main attention of each visitor to our site.
We will be
sponsoring TOP businesses with their Banner or Logo, and a link directly
to their site.
By just stopping by the HomeSource Arena, you will see how this
TOP SPONSOR page is really built up.
THIS SPONSORSHIP is for SERIOUS BUSINESSES ONLY.
For Experts in the Field of "Work-At-Home"
BUT...We are only allowing a certain amount of Sponsors at a time.
When space fills up, you all will be notified immediately. So, as
you can see, time is of much importance.
There is NO TIME TO WASTE.
Submit your Business Sponsorship Campaign TODAY!!!
I promise you...you will not be disappointed!
For further information, details and pricing, please visit our site at:
http://www.homesourcearena.com/sponsorship.htm
If you don't have a banner or a logo for the sponsorship campaign,
then we urge you to get your business listed as quick as possible.
OR Email Us for FREE Places to go to Make a Banner!
mtrendz@cs.com
For a regular listing in our HomeSource Arena, please visit our site at:
http://www.homesourcearena.com/form.htm
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
CONTACT INFORMATION
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
http://www.homesourcearena.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
/////////////////////////////////////////////////
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot
guarantee the accuracy of any information presented after the date of
publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR
IMPLIED,
INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND
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The user assumes the entire risk as to the accuracy and the use of this
document.
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