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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 27, 2000
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WELCOME...
To Our Biz-Talk Edition of The OnLine Exchange....
The PLACE To Get Straight to BIZ!
Please See The Bottom For Detailed Ezine Advertising Information
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IN THIS ISSUE:
~ Our Biz-Talk Sponsors
~ Biz Thought -- PROCRASTINATOR'S CREED
~ Featured Article -- HOW TO CREATE SUCCESSFUL ADVERTISING COPY
~ Interactive Classifieds
~ HOT Off The Press...BIZ TIP
~ E-Zine Advertising Information
///////////////////////////////////////////////////
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///////////////////////////////////////////////
*BIZ THOUGHT*
PROCRASTINATOR'S CREED
1. I believe that if anything is worth doing,
it would have been done already.
2. I shall never move quickly, except to avoid
more work or find excuses.
3. I will never rush into a job without a lifetime
of consideration.
4. I shall meet all of my deadlines directly in
proportion to the amount of bodily injury I
could expect to receive from missing them.
5. I firmly believe that tomorrow holds the
possibility for new technologies, astounding
discoveries, and a reprieve from my
obligations.
6. I truly believe that all deadlines are
unreasonable regardless of the amount
of time given.
7. If at first I don't succeed, there is
always next year.
8. I shall always decide not to decide, unless
of course I decide to change my mind.
9. I shall always begin, start, initiate, take the
first step, and/or write the first word, when
I get around to it.
10. I will never put off tomorrow, what I can
forget about forever.
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*FEATURED
ARTICLE*
===============
HOW TO CREATE SUCCESSFUL
ADVERTISING COPY
Copyright 2000 By Bob Leduc
===============
Writing effective copy for ads, web pages, sales letters and other
marketing communications isn't difficult when you know what works.
After many years of trial and
error I developed a checklist of 7 "rules"
I follow to create successful advertising copy.
These rules apply to writing copy for any type of marketing
communication.
1. DEFINE THE GOAL OF YOUR MESSAGE
Define what you want your message to accomplish
before you begin writing. Do you want to generate inquiries (leads)? Do
you want to get orders? What
action do you want readers to take? How do you
want them to respond? Put your goal in writing and
refer to it often as you develop your message.
Everything you write should directly support this goal.
Get rid of anything that doesn't.
2. KNOW YOUR AUDIENCE AND WHAT
THEY WANT
Maybe everybody CAN use what you sell. But one targeted group WILL be
most likely to buy it. You
can discover that group by defining the characteristics
of your best customers. Once you know your
audience and what they want you can personalize
your writing to appeal to their specific interests.
TIP: Advertising copy produces the biggest response when each reader can
believe the message was
written specifically for them. As you write, visualize
you're writing to one person instead of to a large
group of people. This will help you write in a less
formal and more personal style.
3. APPEAL TO THEIR SELF-INTEREST, NOT YOURS
Customers don't care about you, your product,
your company, or your professional qualifications.
They only care about the benefit they get from
buying your product or service. The only thing
a customer wants to know about your 1/2 inch
drill is that it's guaranteed to give them a 1/2 inch
hole. Keep your ad copy focused on the benefits
you provide.
4. MAKE AN EMOTIONAL APPEAL, NOT A LOGICAL ONE
Your ad copy should dramatize the feeling your
customers get while enjoying the benefits provided
by your product or service. Get them emotionally
involved so they want to start enjoying those
benefits immediately. Use word pictures and
real life stories to draw readers into your message.
5. DON'T GIVE THEM ANY CHOICES
You may spend a lot of time writing your sales
message and getting it "just right". Unfortunately,
your prospects will rush through it and make a
fast decision. Don't slow them down with any
choices. They'll be afraid of making the wrong
choice and will protect themselves by making none.
You'll lose sales.
EXCEPTION: Offer many different ways to respond
to your ad or sales message. Customers already
know whether phone, fax, online, etc. is more
convenient for them. They're more likely to act immediately when their
favorite way to respond
is available.
6. MAKE YOUR BEST OFFER
The offer is the "deal" you're promoting (free
information, special price, free bonus with order,
etc.). It's the only reason people respond to your advertising copy. The
stronger your offer the greater
the response you'll get. Always include the best
offer you can afford and a reason to act fast.
7. SIMPLIFY EVERYTHING
Simple, clear copy is easy to read and understand. It
propels your customer to the decision point with no
hesitation. After you've written your copy, edit it for
simplicity and clarity. Use lots of 1 and 2 syllable words.
Shorten sentences and paragraphs. This is especially
important for your web site where relief is just a click
away.
Follow these 7 rules the next time you write new advertising copy. Use
them as a checklist to
evaluate your existing ads, web pages and sales
letters. They're a proven formula you can use to
maximize the response you get from all your
marketing communications.
........................
Bob Leduc retired from a 30 year career of
recruiting sales personnel and developing sales leads.
For more information...
Email: BobLeduc@aol.com
Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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*INTERACTIVE
CLASSIFIEDS*
....................
This Internet Marketing Goldmine contains proven,
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*HOT OFF THE
PRESS*
BIZ TIP
Banners, Banners
----------
If you're marketing on the web, you've seen plenty of banners.
After all, banners are everywhere.
Sooner or later, you to will need your own banner to promote
your site. The following information will help you do it right...
BANNER DESIGN
Designing your own banners has gotten much easier lately. Many
retail software stores now offer inexpensive software packages
dedicated solely to banner creation!
If you'd like to design a few banners without purchasing software,
here are a few places you can do it online...
The Banner Generator by Coder.com:
http://www.coder.com/creations/banner
Hyperbanner’s QuickBanner banner creation tool:
http://www.quickbanner.com
PaceWorks Animated Banner Maker: http://www.animation.com
MediaBuilder Animated Banner Maker:
http://www.mediabuilder.com/abm.html
Note: If you're in need of something more than those free sites
can produce, visit our new design area and ask us for a free
quote!
DESIGN TIPS
When designing your banners, try to keep them under 15K in size.
The faster your banner loads, the more likely it is to be seen.
Use short action phrases on your banners. Although more than a
few net vets have been hammering banners that say "Click Here"
or "Click on Over", the fact remains that these banners are
more
effective. Also, use animated banners when you can. They are
more effective than static banners.
Use the ALT attribute in the image tags of your banners. Many
people prefer to surf the web with images turned off. The ALT
attribute will describe the content of your banner and bring
some of these people to your site! It's as simple as adding the
following into your image tags... alt="Your Description" For
an example of what your code will look like, visit
http://www.bizweb2000.com/banners.htm
and check the tags that
go with my banners.
======================================
About The Author
Article by Jim Daniels of JDD Publishing. Jim's site has helped
1000's of regular folks profit online. Visit http://bizweb2000.com
for FREE "how-to" cybermarketing assistance, software,
manuals,
web services and more. No time to visit the site? Subscribe to
their Free, weekly BizWeb E-Gazette:
mailto:freegazette@bizweb2000.com
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advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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ONLY subscribers who have personally and voluntarily subscribed
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We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
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Contact Information:
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Editor: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
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